Globo’s global goals
Globo TV’s Raphael Corrêa Netto explains the growing appeal of the network’s telenovelas outside its native Brazil. The trend for watching telenovelas in Brazil is as strong as ever and it’s a habit that is spreading to the rest of the world. That’s according to Raphael Corrêa Netto, Brazilian network Globo TV’s executive director of international business, who says investment in and support for new writers, on-screen talent and a willingness to take risks with stories keeps audiences tuning in week after week. “Watching Globo telenovelas is a tradition in the Brazilian culture that remains strong to this day,” he says. “Our plots are audience leaders and are allocated throughout the programming schedule. We have three slots for original productions, another slot for a teen telenovela and a slot for popular reruns. And, a few years ago, we reopened the 23.00 slot for plots with more adult themes. “We have just aired Verdades Secretas (Secret Truths), by Walcyr Carrasco (Trail of Lies), which explored the underworld hiding beneath the glamour of the fashion industry. It attracted a record 49% share during its broadcast. We are constantly investing in new talents such as authors, directors, actors and production staff to keep things fresh and to maintain our stories’ power of enchantment. The result is that, as well as being successful in Brazil, our telenovelas do very well in other countries.” The success of Globo’s output at home continues to be repeated on the international stage through the network’s distribution arm, Globo … Continue reading Globo’s global goals
