The fem factor
The US is the centre of attention again this week, with scripted shows being launched, renewed or cancelled on a daily basis. If there’s one interesting trend emerging it’s the desire among US networks to find a kickass female lead – someone who can combine the allure of Xena: Warrior Princess with the moral rectitude of Wonder Woman and the brainpower of Borgen. CBS, for example, has given the go-ahead for Supergirl, a new series from Warner Brothers TV to be executive produced by Greg Berlanti. Starring Melissa Benoist (Glee), it tells the story of Superman’s cousin and her decision to embrace her superpowers (which unfortunately don’t extend to enhanced fashion sense). Clearly intended to attract a female audience, it is also part of the network’s strategy to reach out to much younger viewers. Over at ABC, meanwhile, the decision has just been taken to give a second season to Agent Carter, a spin-off from the Captain America movie franchise that centres on formidable female agent Peggy Carter. There were serious doubts about whether the show would be renewed due to its modest ratings, high cost (it’s a period drama) and the fact that sister series Agents of S.H.I.E.L.D. is coming back after a season’s break. However, the fact that Agent Carter has received a positive critical response, coupled with the fem factor, has proved decisive. ABC Family has another female-centred fantasy coming through in the shape of Shadowhunters, based on book series The Mortal Instruments by Cassandra Clare. Vaguely reminiscent of … Continue reading The fem factor
