Articles about Social media
Down with the kids
While some say young people are no longer watching TV, the global success of series like Riverdale and Pretty Little Liars has turned that theory on its head. DQ explores how series are driving youth audiences back to the box.
Measuring success
As technology continues its assault on traditional television models, success is no longer just about overnight viewing figures. So in today’s crowded drama marketplace, what defines a hit – and how are our views of success changing?
Chain reaction
Social media is having an increasing impact on the success or failure of television drama, as Stephen Arnell discovers.
Ladies first
In the US, Outlander and Pretty Little Liars show how female-skewing dramas benefit from the fact women are more likely than men to discuss their favourite shows online, while over in the UK No Offence and Jonathan Strange & Mr Norrell are struggling.