Walking Dead tramples cable competition
AMC’s The Walking Dead is back with a bang and Better Call Saul didn’t do badly either. This week we look at some of the other big US cable shows limbering up for launch. Also, HBO’s Vinyl renewed and ITV’s Beowulf on the brink. This is an interesting time of year for US cable drama. On the one hand, you get a number of new launches. On the other, you get established series returning after their winter break. AMC’s zombie phenomenon The Walking Dead (TWD), for example, returned on Valentine’s Day after a two-month pause with a storming 13.7 million same-day audience – the highest-rating cable show of the week by a mile. This was down slightly on the pre-Christmas finale episode but not enough to sound any alarms. In fact, the franchise is so strong that the second highest-rating show of the week was Talking Dead, the fan chatshow that comes immediately after each episode. With 6.4 million viewers, this franchise extension attracts a bigger audience than virtually every drama on cable. To ram home the show’s dominance, the fifth highest-rating telecast of the week was a TWD marathon, which drew in just under five million viewers. The only other drama to make it into the cable top 25 during this week was FX’s American Crime Story: The People V. OJ Simpson, which recorded a same-day audience of 3.33 million for episode three. This is down on the previous episode but not calamitously, suggesting the show will probably settle … Continue reading Walking Dead tramples cable competition
