TV’s zombie obsession
AMC’s cult zombie drama The Walking Dead (TWD) continues to generate massive ratings. Three episodes into season six, its audience is holding up well compared with season five figures.
The first episode attracted more than 20 million viewers once the time-shifted audience was included in the total. Episode three, which may or may not have seen the death of a popular central character, is likely to hit a similar mark once all the data is in.
The fate of the character in question (Glenn) also had a big impact on The Talking Dead, a recap show that is aired immediately after each episode. Around six million viewers tuned in to that, underlining the nature of the TWD phenomenon.
Of course, the success of TWD also encouraged AMC to launch a companion series entitled Fear The Walking Dead. While it’s fair to say that FTWD hasn’t yet hit the same creative heights as TWD, its initial run of six episodes (which ended on October 4) still managed to attract a massive 11.2 million viewers (Live+3 day ratings, averaged across the run).
This makes it the highest-rated first season in cable TV history. An added bonus for fans suffering zombie withdrawal is the 16-part web series FTWD: Flight 462, currently available on AMC.com.
The remarkable thing about the success of AMC’s franchise is the way it has spawned so many series about the undead. While they don’t all approach the subject matter in the same way, there’s no question that they have been legitimised by the success of TWD.
In the US, for example, we have seen ABC’s Resurrection, which lasted for two seasons, and The CW’s iZombie, which is currently partway through its second season and rating reasonably well (around 1.3-1.5 million viewers).
Less well known around the world is Syfy’s Z Nation, which is also in its second season. The show’s ratings of around 850,000-900,000 are nowhere near as impressive as those of TWD but it does have its fans. Graeme Virtue of The Guardian newspaper called Z Nation a “brazen Walking Dead rip-off” but still included it on a list of five great US TV shows unavailable in Britain. Since Virtue’s article, the show has now become available in the UK on Pick TV.
Not to be overlooked, of course, is Starz’ upcoming launch of Ash vs Evil Dead (based on the classic Evil Dead franchise). With series one premiering on Halloween, the network has shown its faith in the saga by ordering a second season.
Unveiling the news this week, Starz MD Carmi Zlotnik said: “One season isn’t enough to satisfy the fans’ two decade-long appetite for more (lead character) Ash. The early fan and press support, along with international broadcaster demand, has made it clear that the adventures of Ash Williams can’t end with season one.”
Starz has signed global licensing deals for Ash Vs Evil Dead with broadcasters and digital platforms in more than 100 countries and will allow the show to premiere simultaneously with the US. Partners include Amedia (Russia/CIS), C More (Scandinavia), Fox Latin America, Sky TV (New Zealand), Stan (Australia), Starz Play Arabia (MENA) and Super Channel (Canada).
Also in the news this week is Australian series Glitch, which has been given a second series by ABC. This isn’t a TWD-style zombie series but it fits in with the general undead theme very well. Produced by Matchbox, it tells the story of six people who inexplicably return from the dead, alive and in good health. The initial run of six episodes aired in July and attracted 350,000-500,000 viewers.
Undead aficionados will, of course, see comparisons between Glitch and the French series Les Revenants (aka The Returned), which also focused on ordinary folk returning from the dead. Les Revenants was adapted for the US market where it had an unsuccessful one-season run. But in France (and around the world) the first season of the original series has been a big hit. Airing on Canal+ in France, the show attracted around 1.5 million viewers across eight episodes.
After a three year hiatus, season two of Les Revenants finally went to air this autumn. While it has been picked up internationally by many of the networks that aired season one, season two hasn’t done as well as season one for Canal+, with some critics blaming the three-year gap for the audience’s lukewarm reaction.
Although final series numbers aren’t in, the debut episode of season two only attracted 610,000 viewers. Even when you’ve factored in time-shifted viewing, that’s a long way short of what Canal+ would have been expecting.
The Brits also had a critically acclaimed zombie drama on BBC3 called In the Flesh, which ran for two seasons before it was axed. Stretching the definition a little, you could also include upcoming ITV drama The Frankenstein Chronicles (a reworking of Mary Shelley’s horror masterpiece) in this zombie/undead genre.
Zombie dramas don’t work for every market – Turkey, for example, isn’t big on supernatural scripted shows. But even Korea has dipped its toe in the water with MBC’s two-parter I’m Alive, which aired in 2011.
Interestingly, the word ‘zombie’ probably comes from West Africa and first emerged in its current form in Haitian folklore, where zombies are dead bodies reanimated by magic. That said, there is no strong culture of zombies in Latin American television, though they do pop up in movies.
With TWD still going strong and Ash vs Evil Dead launching this weekend, there’s no sign that the undead are returning to their graves just yet. In fact, there are reports that NBC also wants in on the act. In 2013, the network resurrected an old idea called Babylon Fields and pushed it forward as a pilot. There hasn’t been much news on the show since 2014, but keep your eyes peeled.
tagged in: AMC, Ash Vs. Evil Dead, Babylon Fields, BBC3, Canal+, Carmi Zlotnik, Fear The Walking Dead, Glitch, I’m Alive, In the Flesh, iZombie, Les Revenants, MBC, NBC, Starz, SyFy, The Returned, The Walking Dead, Z Nation