Studios suit up for Comic-Con
The streets of San Diego will soon be filled with superheroes and comic book characters as the 45th Comic-Con International descends on the city. Once regarded as a niche event for comic geeks and sci-fi nerds, the event, which takes place from July 9-12, now attracts a staggering 130,000 visitors. Aimed primarily at fans of graphic novels, superhero and sci-fi franchises, video games and animation series, Comic-Con is viewed as an important opportunity to engage with the kind of key influencers that drive more mainstream audience tastes. For this reason, it’s an event content owners dare not miss. This year, every TV studio worth its salt will be in San Diego with projects that they believe match the Comic-Con profile. MTV, for example, is in town with long-running drama Teen Wolf and two upcoming series – Scream and The Shannara Chronicles. Like Teen Wolf, Scream is a movie spin-off, while Shannara is a fantasy series based on the best-selling books by Terry Brooks. Underlining the seriousness with which broadcasters now take the event, MTV’s presence at Comic-Con will consist of a branded booth, sessions and visits by show-related talent including Tyler Posey, Dylan O’Brien, Bella Thorne, John Rhys Davies and Austin Butler. In the case of Shannara, for example, Brooks will join the cast and production team in a Q&A session where a first-look trailer will be shown. Separately, MTV will also host the second annual MTV Fandom Awards, which honour diehard fans whose excitement has pushed movies, TV shows, … Continue reading Studios suit up for Comic-Con
