Scripted series battle to get noticed


By Andy Fry
November 4, 2016

Hit & Miss

The producers of Humans and The Young Pope are probably a bit down in the dumps right now. The second season of the former show has just launched on Channel 4 in the UK with an estimated audience of around two million. That’s well down on season one’s average of five million-plus, despite a pretty heavyweight marketing campaign. As for The Young Pope, the much-anticipated Jude Law scripted series is reckoned to have attracted just 141,000 viewers for its debut screening on UK pay TV channel Sky Atlantic. The most likely explanation is that there is just so much drama on TV right now that it’s impossible for viewers to keep up. In my household, Humans is on our hit list but didn’t stand a chance of being watched ahead of the penultimate episode of BBC1’s Poldark. As for The Young Pope, it’s in a queue that consists of Westworld, Victoria and The Night Of. Oh, and Humans of course… The Night Of, an HBO crime drama starring Riz Ahmed, is another show that hasn’t been rating particularly well in the UK. Having launched on Sky Atlantic with an audience around 240,000, the latest numbers (mid-October) put it at around 160,000. This is surprising for a couple of reasons. Firstly, because it’s a really good series – as evidenced by a strong IMDb score and a positive response from the UK’s TV critics. Secondly, because its ratings curve did the opposite in the US. After the first episode managed a mediocre 0.77 … Continue reading Scripted series battle to get noticed

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