Running in the family
The rivalry between two brothers that led to the creation of sportswear giants Adidas and Puma is brought to life in a new German miniseries. DQ speaks to its creators. They’re two of the biggest rivals in the world of sport – but this battle doesn’t take place in a stadium or arena. Instead, the origins of the conflict between sportswear giants Adidas and Puma can be found within a single German family as the story of two brothers is retold in miniseries Rivals Forever – The Sneaker Battle. Set in the early 20th century, the show follows the Dassler brothers as their initial partnership sees them launch the sports shoe to international fame. But long-standing differences lead to mistrust and when they fall out, their relationship unravels and the business they founded together is split into companies that become two of the world’s biggest sports labels – Adidas, led by Adi Dassler, and Puma, run by Rudi Dassler. Written by Christoph Silber and produced by Quirin Berg, Rivals Forever stars Hanno Koffler, Christian Friedel, Alina Levshin and Hannah Herzsprung. It comes from Wiedemann & Berg Television (The Lives of Others) in coproduction with ARD Degeto for German broadcaster ARD, and is distributed internationally by Global Screen. “As producers, we’re always looking for strong topics and headlines that draw attention and create a reaction,” Berg explains. “The Dassler story is certainly one of the biggest family sagas recent German history has to offer, besides the fact we’re dealing with two … Continue reading Running in the family
