Outlander outdoes itself on Starz
It’s not quite Games of Thrones, but adventure/romance/time-travel series Outlander is proving to be an ace in the pack for US pay TV channel Starz. The first episode of season two aired last Saturday and attracted an audience of 1.46 million (Nielsen’s live plus same-day ratings).
Not only is this a record for the show, it translates into a 50% increase on its season one finale. This suggests that a lot of people played catch-up on the series and have now been converted into hardcore same-day fans.
The show also set a Starz record for a season premiere, beating Power’s second-season opener by a fraction. All of these metrics bode well for Outlander, and suggest Starz may have managed to get its claws into a female audience, with a lot of its shows to date – the likes of Black Sails and Spartacus – having felt quite male-skewing.
Starz also launched its new Steven Soderbergh series, The Girlfriend Experience, on Sunday. Because it’s Hollywood director Soderbergh, the critics have taken this show very seriously, mostly coming out in favour (though The New Yorker reviewer Richard Bordy wasn’t a fan). Less clear-cut is the feedback from IMDb, where the show has scored a 7.4 rating, which suggests the audience is either ambivalent or polarised.
In terms of TV ratings, The Girlfriend Experience launched with back-to-back episodes – averaging around 350,000 viewers across the two. The numbers look stronger if you add up the various staggered showings of the new episodes, but it’s not an outright success – especially when you consider there’s a lot of raunchy content to lure viewers in. So we’ll need a few more weeks to see if the show can build.
Season two of AMC’s Fear The Walking Dead (FTWD) also launched last weekend. With an overall audience of 6.67 million, this is in a similar ballpark to the ratings it was achieving at the end of season one. True, FTWD saw a slide in the number of 18-49s watching the show, but it is so far ahead of AMC’s other series (with the exception of The Walking Dead) that it seems nitpicky to point that out.
It’s also in a league of its own compared with the rest of the US cable universe. Keep in mind that FTWD also has a Talking Dead chatshow brand extension, which brings in a further 2.36 million viewers just after it finishes. On the whole, AMC must be ecstatic about the show’s numbers.
The network has delivered some superb US-produced shows over the years (Breaking Bad, Better Call Saul, Mad Men, The Walking Dead and Into the Badlands to name but a few). But it was notable that it didn’t do quite so well in ratings terms with the UK version of Humans (although this is also a good show). Against that backdrop, it will be interesting to see how the channel does when it airs the six-part adaptation of John Le Carre’s The Night Manager.
The Night Manager recently aired in the UK, where it was a resounding success for the BBC – achieving an audience of eight to nine million for every episode (Live+7 days: BARB). In terms of its AMC showing (which begins on April 19 at 22.00), one thing it has in its favour (compared to Humans, for example) is an internationally recognisable cast headed by Hugh Laurie and Tom Hiddleston.
If the show were on PBS (or maybe even A&E) it would be a dead cert to succeed. But whether the AMC audience will be as enthusiastic is an open question. Hopefully for British-based producers, it will be a big hit.
Meanwhile, US cable channel Bravo’s first foray into scripted TV was Girlfriends’ Guide to Divorce, which recently completed its second season with an average of 660,000 viewers per episode – reasonable, but not amazing. Nevertheless, it’s clearly doing a good enough job for Bravo because the network has just announced that it wants three more seasons (a commitment that echoes Netflix’s recent backing for Orange is the New Black).
“With our first foray into scripted, Bravo’s viewers fell in love with Abby (the lead character) and her close-knit group of friends experiencing the joys and disappointments of juggling dating, careers, family and relationships,” said Frances Berwick, president of Lifestyle Networks at NBCUniversal Cable Entertainment. “We are all excited to see what’s next for Abby and her friends.”
One show that is, perhaps surprisingly, under pressure is ABC’s The Catch, which started airing on March 24. The latest series from the Shonda Rhimes stable (Grey’s Anatomy, Scandal, How To Get Away With Murder), it was expected to fly out of the blocks. Instead, it debuted to a lacklustre 5.85 million viewers.
Now three episodes in, it is hovering just under the five million mark. It would be a major surprise if ABC bailed on a Shonda Rhimes show after just one season, but The Catch does need to start turning things round quite soon to keep the channel’s suits on board.
On the other side of the Atlantic, ITV has decided to ditch its fantasy adventure series Beowulf: Return to the Shieldlands, thus rounding off a painful winter that also saw an unsuccessful outing for Jekyll & Hyde. The good news, however, is that spring has started off much more promisingly with strong ratings for ITV’s attempt at Nordic noir, Hans Rosenfeldt’s Marcella, and Sunday night treat The Durrells, which launched in the week ending April 3 with around 6.68 million viewers.
This will be welcome news for Polly Hill, who has just quit as BBC controller of drama to become ITV’s new head of drama. Explaining her decision to jump ship at a time when the BBC has just racked up successes with Doctor Foster, Poldark, War & Peace and The Night Manager, Hill said: “After 11 years at the BBC I am proud to be leaving it at the top of its game. ITV has always played a vital part in the landscape of British drama and shows such as Cracker, Prime Suspect and Band of Gold had a huge influence on me and the drama I wanted to make.
“I am proud to be joining ITV and will lead the drama department into its next exciting chapter, making the very best popular drama, which will feel original, distinctive and authored. I can’t wait to start.”
Finally, one show to keep an eye on is the second season of The Tunnel (adapted from The Bridge), on Sky Atlantic, which debuted on April 12. The first season, which aired in 2013, settled down at around 500,000 to 600,000 viewers.
A three-year absence means the franchise will probably have lost some momentum, but early reports suggest The Tunnel is the channel’s biggest series launch of the year to date. We’ll check back in after a couple more episodes to see how the ratings performance of season two stacks up against the first outing.
tagged in: AMC, BBC, Beowulf: Return to the Shieldlands, Bravo, Fear The Walking Dead, Frances Berwick, Girlfriends’ Guide to Divorce, Humans, ITV, Marcella, Outlander, Polly Hill, Sky Atlantic, Starz, The Girlfriend Experience, The Night Manager, The Tunnel