Globo novela explores a different avenue


By Andy Fry
July 13, 2015

Greenlight
Avenida Brasil creator Joao Emanuel Carneiro has come up with A Regar do Jogo
Avenida Brasil creator Joao Emanuel Carneiro has come up with A Regar do Jogo

There’s a lot of excitement in the world of telenovela right now following the news that Brazilian TV giant Globo has started production on A Regar do Jogo (The Rule of the Game).

Due to air in August, the show is from Joao Emanuel Carneiro, the creator of global hit Avenida Brasil (Brazil Avenue). It tells the story of a much-loved politician whose life is more complex than it appears on the surface. The cast is led by Alexandre Nero (Empire) and also features Giovanna Antonelli (The Clone) and Caua Reymond (Brazil Avenue), among others.

Expectations for The Rule of the Game are high after the success of Avenida Brasil. Not only did Carneiro’s previous show secure massive ratings in its domestic market (the final episode secured an 84% share), it was sold into 130 territories worldwide. Business magazine Forbes called the show the most successful telenovela ever, estimating that it generated more than US$1bn in ad revenue (against a US$45m production budget). Let’s hope Carneiro has secured himself a favourable contract for the new project.

As discussed in a recent column, San Diego’s Comic-Con has become a key event in the calendar for US broadcasters. At this year’s edition, for example, there were numerous trailers, sneak previews and exclusive premieres on show for upcoming series. There was even some renewal news, notably MTV’s announcement that it has greenlit a sixth season of Teen Wolf and WGN America’s revelation that Salem will have a third run.

Fear The Walking Dead will debut on AMC Global channels worldwide
Fear The Walking Dead will debut on AMC Global channels worldwide

One other major topic was the upcoming array of zombie shows set to hit the market. AMC, for example, announced that The Walking Dead season six will premiere on Sunday October 11 at 21.00 with an extended 90-minute episode (preceded by a Zombie Apocalypse week, running from October 5-11). As in previous seasons, the show’s sixth run of 16 episodes will air in two parts, with the second eight hitting screens in February 2016.

AMC also revealed that its brand new companion series Fear The Walking Dead will premiere on Sunday August 23 at 21.00. Significantly, the show will also debut on AMC Global channels around the world simultaneously with the US premiere. “Anticipation for Fear the Walking Dead is reaching a crescendo and we are ecstatic about delivering the series to worldwide fans at the exact same time as the US,” says Bruce Tuchman, president of AMC and Sundance Channel Global. “Whether you’re in Hong Kong, Madrid or São Paulo, AMC viewers will be able to experience the start of the zombie apocalypse together.”

If all of that doesn’t satiate your thirst for dead flesh, then this autumn also sees the launch of Ash vs Evil Dead, a series from Sam Raimi, Rob Tapert and Bruce Campbell. Greenlit by Starz, this particular zombiefest will launch on Saturday, October 31 at 21.00, wisely avoiding a confrontation with AMC’s megahit.

Currently in production in New Zealand, the 10-part Starz series is a follow-up to classic horror film franchise The Evil Dead. The cast is led by Bruce Campbell, who reprises his role as Ash, and Lucy Lawless (Salem, Spartacus). The first episode was directed by Raimi, creator of the original Evil Dead series as well as director of Darkman, Drag Me To Hell and the Spider-Man trilogy. Raimi’s involvement should ensure that this is more than just an attempt to cash in on the current fascination with the undead genre.

Ashley Jensen stars in Agatha Raisin, which returns for eight more mysteries
Ashley Jensen stars in Agatha Raisin, which returns for eight more mysteries

In Europe, pay TV broadcaster Sky has been flexing its muscles in recent years by investing in original programming. This week, its UK-based entertainment channel Sky 1 announced an autumn schedule that it says is underpinned by “a 20% increase in spend on new programmes.” In addition, it said that, for the first time, there will be brand new UK drama and comedy all year round, with drama on Wednesdays.

“I’m so excited we can offer absolutely top-quality drama all year round and I love how brilliantly unique our comedies feel,” said Adam MacDonald, director of Sky 1. “The range of original programming we have reflects what Sky 1 stands for: the very best of modern Britain and Ireland, and all the eclecticism, diversity and joy that implies. We know that some of the best family moments come from sitting around the TV and enjoying that time together, and we hope with this new line-up to create more of those moments.”

From September, Sky 1 will ramp up its commitment to drama with You, Me & The Apocalypse, starring Rob Lowe, Pauline Quirke, Mathew Baynton, Paterson Joseph and Joel Fry in an “adrenaline-fuelled, continent-spanning tale about the final days before a comet collides with the earth.” For the festive season there will be four-part drama Fungus the Bogeyman, based on the book by Raymond Briggs. This stars Victoria Wood, Keeley Hawes, Joanna Scanlan and, as Fungus, Timothy Spall.

Following a 2014 one-off, Ashley Jensen will return as Agatha Raisin, with eight mysteries based on the bestselling novels of MC Beaton. Acclaimed thriller writer Harlan Coben has also created his first original story for TV with The Five. A taut mystery about the consequences of a terrible childhood incident for a group of friends, the cast includes Tom Cullen, O-T Fagbenle, Lee Ingleby and Sarah Solemani.

Separately, comic-book legend Stan Lee has co-created his first UK TV drama, alongside writer Neil Biswas. Called Lucky Man, it stars James Nesbitt as a down-on-his-luck police officer whose fortunes mysteriously change.

Ballers attracted 8.9 million viewers across HBO’s branded platforms
Ballers attracted 8.9 million viewers across HBO’s branded platforms

Back in the US, HBO has renewed its series Ballers for a second season. From creator Stephen Levinson (Entourage, Boardwalk Empire), the show looks at the lives of former and current football players, focusing on former superstar Spencer Strasmore (Dwayne Johnson), who is trying to reinvent himself as a financial manager for current players in Miami. “We are thrilled with the overwhelming response the series has received,” says Michael Lombardo, president of HBO Programming. “The charismatic and hugely talented Dwayne Johnson, along with the rest of the Ballers cast, has struck a chord with the HBO audience.”

The first episode of Ballers season one aired on June 21 and has so far gathered 8.9 million viewers across HBO’s branded platforms, making it HBO’s most watched first episode of a half-hour series since 2009. Furthermore, the episode has also tallied a staggering 5.6 million views on Dwayne Johnson’s Facebook page. Aside from all the fan love, the show has also received critical acclaim, with Entertainment Weekly describing it as “funny” and “fast-moving,” and the Hollywood Reporter calling Dwayne Johnson “magnetic,” hailing his “star performance.”

Elsewhere, Broadcast reports that discussions are underway between Channel 4 and Kudos over a second season of Humans, which is currently in the middle of its first run. Broadcast quotes C4’s head of international drama Simon Maxwell as saying a second run is “very much under consideration. We’ve got a story that is told over a great many episodes and is designed to return.”

The Heroes Reborn App aims to be a portal to the Heroes universe
The Heroes Reborn App aims to be a portal to the Heroes universe

Finally, this week also sees the launch of the Heroes Reborn App, described by NBC as “a portal to the past, present and future of the Heroes universe.” According to NBC, the app provides fans with a simple, intuitive way to quickly catch up on the saga, with curated clips from all four seasons of the original Heroes series. The Heroes Reborn App also offers access to a six-episode prequel Dark Matters and special content from Heroes Reborn, which will be rolled out ahead of the series launch on September 24.

The App is an interesting insight into the way digital can be used to build a supporting mythology for scripted franchises. “We want fans to have a place where they can speed binge – either by season or by character – and experience all the excitement of Heroes and, at the same time, look into the future to see how Heroes Reborn continues this compelling franchise,” says Robert Hayes, executive VP for digital at NBC Entertainment. “This one-of-a-kind app is a one-stop shop for any Heroes aficionado.”

According to NBC and Tim Kring (creator of Heroes/Heroes Reborn), digital prequel Dark Matters will bridge the gap between the original series and Heroes Reborn, reintroducing viewers to the Heroes universe and unveiling a new generation of characters. “Anyone who watches Dark Matters will find the ton of clues, backstory and Easter eggs that we’ve layered in,” says Kring, who is executive producing Heroes Reborn. “Watching it before seeing Heroes Reborn completes the entire saga, and guarantees a deeper, more rewarding experience for the fans.”

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