Foxtel boosts drama down under
For fans of TV drama living down under, things are about to get very interesting indeed.
Pay TV platform Foxtel this week announced plans to “create the best in Australia” by doubling its investment in original content, including factual, lifestyle and entertainment programming by 2018.
The key point, however, came when it was revealed that in each of the next three years, Foxtel will commission at least five major drama series. Currently it averages two every 12 months.
And while other programming genres will get a boost in funding, the budget for scripted content, including comedy, will be tripled.
Viewers of prison drama Wentworth will be well aware of Foxtel’s push into local drama. The series, which debuted on the SoHo channel in 2013, is described as a contemporary reimagining of the classic drama Prisoner and has proved such a success that a fourth season was ordered earlier this year.
Other homegrown commissions include A Place to Call Home and The Kettering Incident. The former, created by Bevan Lee, is a 1950s period piece that follows one woman’s journey to heal her soul and a privileged family rocked by scandal. After two seasons, a landmark deal between Foxtel and Seven Productions last year saw a further two runs commissioned, with season three due to launch on SoHo later this year.
The Kettering Incident, created by Victoria Madden and Vincent Sheehan, is an eight-part mystery thriller that sees a woman uncover terrifying secrets hidden in her town as she investigates a missing person case. Uniquely, it is also the first major TV drama to be filmed entirely in Tasmania.
Foxtel has already put other news series into development. The first to be announced is Secret City, a political thriller inspired by novels The Marmalade Files and The Mandarin Code, both co-written by journalists Steve Lewis and Chris Uhlman.
The six-part series, produced by Matchbox Pictures, is set in the Australian capital Canberra where a journalist uncovers a web of interlocked conspiracies that are putting innocent lives – including her own – in danger. The cast includes Anna Torv (Fringe), Damon Herriman, and Dan Wyllie, and it is set to air in 2016.
Foxtel executive director of television Brian Walsh said Secret City “is further commitment by Foxtel to explore bold and interesting ideas for the screen and commission unique Australian storytelling to complement the best of the international series. We keep looking for inspiring and intelligent scripts and we think we’ve found one again with Secret City.”
The news of Foxtel’s original-content investment echoes similar plans by Sky in the UK. In 2011, its CEO Jeremy Darroch unveiled ambitions to invest more than £600m (US$944m) a year in fresh British programming by 2014 – an increase of 50% on its 2011 budget. This led to new dramas including The Tunnel and Penny Dreadful, while Darroch has since vowed that Sky will continue to raise its game towards £1bn a year.
However, whereas Sky’s plan was a proactive bid to attract more viewers who weren’t interested in its movie or sport channels, Foxtel’s own drama investment could not have come at a more critical time for its business. US VoD giant Netflix stepped up its international expansion earlier this year by landing in Australia, hoping to attract subscribers to its own original drama series and, in turn, possibly denting Foxtel’s numbers, while other online players including Stan are also up and running.
With drama series now commonly promoted as the flagship content for a television network or platform, the quality – and quantity – of shows is only going up, fuelled by extra investment. This growing competition, across free and pay TV and online, is great news for viewers, who can look forward to hours of new programmes – providing they are willing to pay for it.