Turkish TV drama shows resilience
It has been a miserable year for Turkey – yet despite a military coup, suicide bombings and the fallout from the Syrian Civil War, the country has somehow kept on pumping out great TV drama in 2016.
A lot of this creativity will be on show at the Mipcom market in Cannes from October 17. For example, Sweden-based distributor Eccho Rights has just announced an exclusive deal that will see it bring a slate of shows from one of Turkey’s leading drama producers, Ay Yapim, which is behind Ezel, Fatmagul, Forbidden Love, Karadayi, The End and more.
One of the most high-profile titles is Wings of Love (Bana Sevmeyi Anlat), which is achieving very strong ratings on Fox Turkey. The series premiered on August 22 and is currently number one on Friday nights. Also in the line-up is Brave and Beautiful (Cesur ve Güzel), set to premiere on Star TV later on this fall jakarta, with Turkish megastars Kıvanç Tatlıtuğ and Tuba Büyüküstün in the lead roles.
Another title in Eccho’s line-up is Insider (İçerde), which is loosely based on US movie The Departed. It debuted on Show TV on September 19 and proved a big ratings hit, also becoming the top-rated Turkish drama on IMDb with a score of 9.4. Gaining an audience share of almost 12%, Insider beat everything except for Orphan Flowers (Kirgin Cicekler), a popular ATV series that was launched in 2015 to great acclaim.
With two more winter launches from Ay Yapim on the slate, Fredrik af Malmborg, MD of Eccho Rights, is understandably in bullish mood.
“We have been working closely with Ay Yapim ever since the global breakthrough of Turkish drama,” he said, “and we are very proud of the contribution we have made together in pushing the genre forward. Turkish drama is stronger than ever and Ay Yapim has always been a leader.”
Ay Yapim’s success on the international market isn’t just limited to completed show sales. It has also had success getting some of its formats away. A good example is The End, which was piloted in the US last year. More recently, the show has been greenlit for adaptation in four markets including Russia, Germany, the Netherlands and Spain. The latter version will be produced by Globomedia for broadcast on Telecinco in early 2017.
Eccho has also had notable recent successes with dramas from outside the Ay Yapim stable. For example, it recently sold Broken Pieces (Paramparça) to Swedish public broadcaster SVT. An Endemol Shine Turkey production for Star TV, Broken Pieces follows other Turkish dramas like The End onto SVT.
Eccho isn’t the only company to be heading for Cannes with Turkish drama in tow. Fox Networks Group is hosting an event on October 18 to highlight its Turkish drama slate, which runs to more than 700 hours. Among key titles is Pastel Film Production’s That is My Life (O Hayat Benim), which has already been sold to broadcasters in Latin America, Eastern Europe and Asia.
As in many markets, September to October is an important time of year in terms of new title launches on domestic TV. Aside from the aforementioned Insider, shows attracting attention include Black White (Siyah Beyaz) and You Are My Country (Vatanim Sensin).
The latter, produced by O3 Medya, is a big-budget period drama set just after the First World War. It tells the story of an army officer who is torn between loyalty to his country and the welfare of his family. Already sold to Croatia (a big fan of Turkish drama), the show is expected to prove popular with Mipcom buyers.
In terms of trends in Turkish drama this year, it seems as though some Western influences are creeping in. While Turkish viewers still tend to favour action, romance and historical drama, one of the most intriguing shows of the year was psychological thriller 46 Yok Olan, which aired on Star TV earlier this year.
The series focuses on a professor of molecular biology who is trying to find a cure for his comatose sister. After trying a new potion on himself first, he releases an alter-ego that he cannot control and that seeks revenge for his father’s death and his sister’s illness.
While 46 Yok Olan didn’t draw huge ratings for Star, it did attract a fair amount of critical acclaim. So it will be interesting to see if it appeals to international buyers. The show is being marketed by Global Agency under the simplified title 46.
While a lot of attention in the next few weeks will be focused on Turkish drama exports, another story of significance is that SVoD platform Netflix has just launched a dedicated service in Turkey, with a fully localised user interface and local programming.
Signalling the seriousness of its ambition for the market, Netflix has also signed a deal with mobile provider Vodafone and is already working with Turkish TV manufacturer Vestel.
Commenting on the news, Netflix CEO Reed Hastings said: “Turkish people are great storytellers with their hugely popular and internationally recognised Turkish dramas, and Netflix aims to become one of [the industry’s] most vocal ambassadors. We’re delighted to offer a more localised Netflix in Turkey that will continue to grow with both our Netflix Original titles and licensed content.”
Although it is too early to tell what kind of local uptake the service will get, it could provide a useful revenue source for creators of Turkish drama. Shows that will appear on Netflix in Turkey include Leyla and Mecnun, Suskunlar (Game of Silence), Karadayı, Ezel, Kurt Seyit & Şura, The Revival: Ertuğrul and Filinta.
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tagged in: 46 Yok Olan, Ay Yapim, Black White, Brave and Beautiful, Broken Pieces, Eccho Rights, Fox Networks Group, Fredrik af Malmborg, Insider, Mipcom, Netflix, O3 Medya, Reed Hastings, Star TV, That Is My Life, The End, Wings of Love, You Are My Country