TV markets MipTV and Mipcom in Cannes are primarily known as places for buying and selling programming. But the recent surge in the quality of scripted content from around the world has given them an interesting new role – as platforms for screening new shows.

At first, the screenings were organised on an ad-hoc basis. But MipTV 2016 in April saw the launch of the Mip Drama Screenings, an array of shows selected by jury. There was even a kind of competition, with Belgium’s Public Enemy being awarded the first ever Coup de Couer.

Mipcom, which takes place next month, is also benefiting from the growing appeal of screenings. At the time of writing, market organiser Reed Midem had announced two World Premiere Screenings and eight International Drama Screenings. This is approximately twice as many screenings as last year and it’s still possible one or two more titles will be added to the overall schedule.

The first of the World Premiere TV Screenings (on the evening of Sunday October 16) is the eye-catching Mata Hari, an ambitious series about the infamous dancer, courtesan and First World War female spy.

Based on a true story, Mata Hari is an English-language drama that is produced by Star Media of Russia and distributed by Red Arrow International. It stars French actress Vahina Giocante (The Libertine) in the title role, and features Christopher Lambert (Highlander) and John Corbett (Sex and the City) – all three of whom will attend Mipcom and take part in a Q&A session directly following the screening.

Commenting on the 12-hour series, Red Arrow International MD Henrik Pabst said: “The scale, quality and ambition of this new series mark a new chapter in Russian-made English-language drama, and we are looking forward to launching it at Mipcom.”

It is part of a growing trend towards English-language series originating in non-English markets – other examples being Versailles and forthcoming drama The Young Pope.

Screening on Tuesday October 18, 20th Century Fox Television’s much-anticipated two-hour TV special of The Rocky Horror Picture Show is the other World Premiere Screening at Mipcom. A made-for-TV reboot of the iconic movie/theatre show, The Rocky Horror Picture Show sees young couple Brad and Janet stray off the highway one night and stumble upon the castle of Dr Frank-N-Furter, a gender-bending mad scientist who is keen to show off his latest creation, Rocky.

It stars Laverne Cox as Dr Frank-N-Furter, Victoria Justice as Janet, Ryan McCartan as Brad, and Adam Lambert as Eddie, the role originally played by Meat Loaf. The new version also sees Tim Curry, the original Frank-N-Furter, return as the show’s criminologist narrator.

Distributed by 20th Century Fox Television Distribution, the editorial heritage of the project is bound to attract plenty of buyers. But it will also be interesting to see if it represents a revival of interest in the TV film format, which could lend itself well to the on-demand viewing landscape that major markets have shifted towards. It would be a major surprise if the project didn’t attract the interest of Amazon or Netflix (the latter of which works with Cox on Orange is the New Black).

Turning to the International Drama Screenings, one of the first up will be Beta Film-distributed historic epic Maximilian and Maria de Bourgogne, which will be screened on the evening of Monday, October 17. Directed by Andreas Prochaska, this sumptuous six-hour period drama is estimated to have had a budget of €16m (US$17.9m). A love story set towards the end of the Middle Ages, it stars Berlinale up-and-comer Jannis Niewoehner alongside César-nominee Christa Théret and is coproduced by MR Film, Beta Film, ORF and ZDF.

Another interesting screening will be The Missing 2, an English-language thriller distributed by All3media International. Initially, the organisers of Mipcom weren’t sure if it was right to screen a follow-up season. But they were ultimately convinced by the fact that The Missing is an anthology format, part of a growing trend in scripted TV that also includes acclaimed series such as Fargo and True Detective.

The story follows a young woman who has been missing for 11 years. When she returns, she holds vital clues about another missing girl who has not yet been found.

Aside from its anthology status, the show is interesting because of the complexity of its coproduction status. It is credited as a New Pictures production for BBC1 in the UK and US premium cable network Starz, in association with Two Brothers Pictures and Playground Entertainment. It is also cited as a copro with Czar TV and BNP Paribas Fortis Film Finance with the support of één (VRT) and Screen Flanders.

Screening on October 18 is Ouro, distributed by Newen Distribution. The eight-part series is a modern day adventure set in the Amazonian jungle. It tells the story of Vincent, a 20-year-old geology student, who goes to French Guiana to do an internship at a gold-mining company. His love for danger then prompts him to join forces with a local gold lord to explore an abandoned mine.

This is another show that is certain to attract a lot of interest. Aside from the fact it is part of a resurgence of interest in adventure series, it’s a Canal+ original drama, meaning it’s part of the same stable as acclaimed French scripted shows like The Returned, Versailles, Spiral and Braquo.

Continuing the popularity of challenging period drama, there will also be a screening of Carnival Films’ Jamestown, which tells the story of the first British settlers in North America’s inhospitable but magnificent wilderness. As three young women arrive in a fledgling Virginian colony, the community battles against threats from both outside and within. This is another six-parter, underlining the popularity of this format.

At the other end of the scripted spectrum, there is also a screening for AwesomenessTV’s Freakish, the story of 20 high-school students trying to survive after their school has been destroyed by an explosion that causes the surviving population to mutate.

Wednesday October 19 in Cannes will see a double bill of screenings, starting with Global Screen-distributed Prisoners (working title). Combining the international market’s interest in Nordic content with its fascination with women’s prison drama, this six-part scripted series, directed by Ragnar Bragason, is about a woman who is sent to serve time in Iceland’s only female prison for a vicious assault that leaves her father in a coma. But no one knows that she harbours a dark secret that could tear her family apart – a secret that could also set her free.

The second leg of the double bill is UFA Fiction’s Charité, also a six parter. Set in Berlin in 1888, it centres on the world-famous Charité Hospital.

Aside from telling a compelling human-interest story, the series uses the hospital as a microcosmic reflection of late 19th century Wilhelmine society. This period saw unprecedented scientific progress in medicine accompanied by radical changes in society and the economic upheavals of industrialisation. The series is directed by Sönke Wortmann and written by Dorothee Schön and Sabine Thor-Wiedemann.

Finally on the Mipcom screening slate comes The Legendary Tycoon, from China Huace Film & TV. A welcome addition to the mix, the show is set against the backdrop of the Chinese film industry and is based on the true story of Asia’s first movie mogul, Sir Run Run Shaw.

Shaw, who founded Shaw Brothers Film Studios in the 1960s, was a media mogul who popularised Chinese Kung Fu movies in the west and worked in the entertainment industry for 80 years. Known as The King of Asian Entertainment, he died in 2014 at the amazing age of 107.

There’s no question that the dramas that secured screenings at MipTV 2016 benefited enormously in terms of profile among international buyers. So it will be interesting to see if this autumn’s crop of shows get a similar boost to their distribution efforts.

tagged in: Charité, Freakish, Henrik Pabst, Jamestown, Mata Hari, Maximilian, Mipcom, MipTV, Ouro, Prisoners, Red Arrow International, Reed Midem, The Legendary Tycoon, The Missing 2, The Rocky Horror Picture Show