When Disney gets it right, it really gets it right. Currently doing great business for Disney Channel US is Descendants, a modern-day story based around the teenage offspring of Disney’s most notorious villains. Having attracted 6.6 million viewers for its premiere, the live-plus-three-day audience for the show increased to 10.5 million.
Those figures make Descendants the number-one cable TV movie of 2015, which is perhaps not so surprising when you learn that it was directed, choreographed and exec produced by High School Musical’s Kenny Ortega. HSM was a huge franchise, spawning three movies and giving the world the adorable Zac Efron.
Descendants is also performing well across other platforms. It currently holds the top spot on iTunes (Top TV seasons), while its soundtrack is at the top of the iTunes soundtrack chart and third on the iTunes album chart. It has also spawned a best-selling prequel novel, The Isle of the Lost by Melissa de la Cruz, and an animated shortform series, Descendants Wicked World.
More movie-length productions are presumably an option, although the concept and characterisation might also lend itself to a live-action series.
Hallmark Channel is also celebrating this week following a strong showing from Debbie Macomber’s Cedar Cove, a romantic drama starring Andie MacDowell and Dylan Neal.
According to Hallmark, the latest episode of Cedar Cove became the network’s most watched and highest rated among total viewers and households in its Saturday 20.00 time period. To date, season three of the show is averaging a 2.0 household rating and two million total viewers.
“Over the last four years, Hallmark Channel’s scripted series have become appointment viewing for our audience,” said Michelle Vicary, executive VP for programming and network publicity at Hallmark owner Crown Media Family Networks. “The popularity of Cedar Cove, Good Witch and When Calls the Heart demonstrate the power of our brand and the resonance of our storytelling.”
With so much competition in scripted content, a lot of launch success these days is down to whether you can offer something that piques the audience’s interest.
Today, for example, Amazon launches Sneaky Pete, the pilot for a conman drama written and executive produced by David Shore and Bryan ‘Walter White’ Cranston.
Backed by Sony, the show was originally intended for CBS. But when the network withdrew its interest, Amazon stepped in and greenlit the pilot. The star of the pilot is Giovanni Ribisi, but Cranston will guest star, which is sure to lure in swathes of Breaking Bad fans.
That might be enough to convince Amazon it is worth going to series with Sneaky Pete – particularly if it results in new subscribers for the service.
Amazon’s approach is to show pilots for free and then base its commissioning decisions on audience data and customer feedback. Alongside Sneaky Pete, another pilot hopeful launching today is Casanova, from Jean Pierre Jeunet, Stuart Zicherman and Electus’s Ben Silverman.
In previous weeks, we’ve reported that ancient Egypt drama Tut achieved good ratings for its launch episode on cable channel Spike in the US. It has now aired as a two-part miniseries on Channel 5 in the UK.
C5, which like Spike is owned by Viacom, attracted around 880,000 viewers across two episodes. This is around 28% above the slot average. With Spike having announced its intention to invest more money in scripted shows, Channel 5 may find itself a long-term beneficiary of this.
A less successful acquisition has been thriller series Odyssey, snapped up by BBC2 at the LA Screenings this year after an initial airing on NBC in the US. In this show, British actress Anna Friel plays US army special ops member Odelle Ballard, who is the sole survivor of a drone attack in Mali but has been reported dead after her team discovers a US terrorism funding conspiracy.
On paper, Odyssey looked like it might be a combination of Homeland and The Honourable Woman, but it has received poor reviews and ratings. Already axed by NBC in the US, it has seen its audience on BBC2 slide from around 2.5 million at the start to around one million at the end of its run.
Friel’s acting was praised, but The Guardian summed up the general mood among critics: “Why beat around the bush with subtlety when each coarsely drawn character can spell out plot and motivation so clearly and deliberately? You can practically hear the clunk and ding of the typewriter whenever someone opens their mouth. Even the secret documents kept safe in a USB stick around (Ballard’s) neck are written in Fisher-Price spy language. The writers do not believe you’ll keep up any other way.”
While BBC2 has had a summer to forget regarding drama, BBC1 continues to do pretty well with its Agatha Christie adaptation Partners in Crime. The second episode of six attracted five million viewers last Sunday evening.
While this is down from episode one (6.5 million), it’s still pretty respectable. It bodes well for another upcoming Christie adaptation based on iconic novel And Then There Were None. Due to air later this year, And Then There Were None is a Mammoth Screen and Agatha Christie Productions programme for the BBC, coproduced with A+E Television Networks. RLJ Entertainment has taken US DVD and DTO rights, while A+E Networks will handle international sales via A+E Studios International.
tagged in: Amazon, And Then There Were None, BBC1, BBC2, Cedar Cove, Channel 5, Descendants, Disney, Hallmark Channel, Kenny Ortega, Michelle Vicary, NBC, Odyssey, Partners in Crime, Sneaky Pete, Spike, Tut