A+E Studios’ reality TV satire UnREAL launched on Lifetime in the US this week, and has attracted positive plaudits from critics. Time Magazine called it “dark, deft and empathetic,” while the Hollywood Reporter said the show “moves along at an engaging, entertaining pace.”

The LA Times, meanwhile, suggested UnREAL might help Lifetime shift perceptions about the kind of shows it airs: “Built on a pair of strong, nuanced, cliché-free performances by Shiri Appleby and Constance Zimmer this is a Lifetime series that transcends the words ‘Lifetime series.’”

Created by Marti Noxon (Girlfriends’ Guide to Divorce) and Sarah Gertrude Shapiro – whose short film Sequin Raze inspired the series – UnREAL is about the seedy goings on at a hit dating show that is loosely based on The Bachelorette. It follows a young producer called Rachel (Appleby) who is willing to do anything to please her executive producer boss (Zimmer). Her main job is to manipulate contestants in order to get outrageous footage for the show, which she constantly feels guilty about.

Noxon, the senior partner in the creative team behind UnREAL, is a TV industry veteran who first came to prominence on Buffy the Vampire Slayer, for which she wrote or co-wrote 22 episodes. Since then she has written and produced for a number of projects. Looking specifically at writing credits, Noxon has penned episodes of Grey’s Anatomy, Mad Men and Glee, as well as serving as head writer on the first season of Private Practice.

The last couple of years have been particularly fruitful for Noxon. In 2013, it was announced she would write a reboot of Tomb Raider for MGM and GK Films. Then, just ahead of the debut of UnREAL on Lifetime, she launched Girlfriends’ Guide to Divorce for cable channel Bravo. Centred on a self-help author whose private life doesn’t measure up to her public persona, the show was the channel’s first foray into original scripted production. Noxon wrote five of the 13 episodes, including the first and last. With a decent ratings performance and positive reviews, Girlfriends’ Guide has been renewed for a second season.

Noxon’s skill, it seems, is her ability to create storylines based around authentic female characters who attempt to juggle career progression, family, romance and friendship. In particular, she is able to run through the full emotional range, from humour to heartache. Commenting on Noxon’s early episodes of the Bravo show, the Chicago Sun-Times said they reveal a “nuanced, poignant tale, punctuated by some genuinely funny scenes.”

Having said all this, the initial audience figures for episode one of UnREAL were not good, with the show failing to pick up the ratings baton from Devious Maids, which led the programme in on its launch night.

Given the positive reaction from critics, this suggests two possibilities – first that audiences are not comfortable having the fantasy of ‘reality TV’ shattered (like meat-eaters who would rather not visit the abattoir); or, second, that the show is not a good fit for Lifetime (think back to that comment from the LA Times in the opening paragraph).

We’ll need to wait a few more episodes to develop an accurate picture of the show’s performance. But if it carries on in the same way, Lifetime will have to make a decision about whether it cut its losses or if renewing UnREAL will send out a message to audiences about where the channel actually wants to be in terms of brand profile. Internationally, the show might work well for channels that have a tougher, more satirical edge than we associate with Lifetime. Either way, UnREAL is likely to enhance Noxon’s status.

Sticking with talented female writers/producers, Marta Kauffman has been in the news this week. Kauffman will forever be known as the co-creator of Friends, arguably the most successful sitcom ever. But she has been consistently busy since that show ended way back in 2004. Her most recent project is Grace and Frankie, a sitcom for Netflix that was renewed late last month.

This week it was announced that Kauffman is teaming up with Ben Silverman’s producer/distributor Electus to make a US version of Doc Martin, a British comedy drama about a successful London surgeon who moves to a sleepy village in Cornwall. Doc Martin is something of a phenomenon, having been remade in territories such as France, Germany and Spain and sold as a completed series worldwide. With Kauffman and Silverman on board, it now stands a real chance of cracking the US too – though the sedate UK version will probably need to be injected with amphetamines to appeal to US cable channels.

Commenting, Silverman said: “Doc Martin has charmed viewers worldwide with its excellent concept and unique style of comedy, and we’re proud to be working with Marta Kauffman. She and her team are brilliant partners.”

In one of this week’s high-profile scripted stories, Showtime’s hit series Homeland has just started production on series five. The new set of 12 episodes will be filmed in and around Berlin – making Homeland “the first American TV series to shoot entirely in Germany,” according to Showtime and Fox21 Television Studios.

Echoing our comments about Mad Men in an earlier Writers Room, it’s fascinating to see just how many people are involved in making big US dramas work. Typically, Homeland is credited to Howard Gordon and Gideon Raff, the US and Israeli executives who successfully transformed Israeli series Prisoners of War into the long-running US show. But if you look at the executive producer line-up for season five, it also includes Alex Gansa, Alexander Cary, Chip Johannessen, Meredith Stiehm, Patrick Harbinson, Lesli Linka Glatter, Avi Nir and Ran Telem.

Gansa, who previously worked on The X-Files and Dawson’s Creek, is actually a co-creator of the show alongside Gordon and Raff, and has handled a number of key episodes throughout its life. Cary, Johannessen and Stiehm have also been writing on the show since the beginning, which presumably gives the production the kind of stable creative spine that ensures longevity.

Continuing this week’s bias towards successful female writers, it’s interesting to note how Stiehm has built her career in a broadly similar way to Noxon and Kauffman, mixing writing jobs with series creator/showrunner roles. After breaking into the business on classic series like Northern Exposure and Beverly Hills 90210, she went on to create Cold Case, which ran for seven seasons on CBS. After Cold Case, she came on board Homeland but still found time to adapt Nordic drama The Bridge for FX.

Stiehm was also linked to Cocaine Cowboys, a project originally developed by Jerry Bruckheimer and Michael Bay for HBO. In the endlessly shifting world of US TV, however, that project ended up being piloted for TNT and written by Michelle Ashford, the creator/executive producer of Showtime’s Masters of Sex and a writer on HBO’s 2010 miniseries The Pacific. The latest word on Cocaine Cowboys is that it is undergoing creative surgery.

tagged in: A+E Studios, Alex Gansa, Alexander Cary, Avi Nir, Ben Silverman, Chip Johannessen, Cocaine Cowboys, Doc Martin, Electus, Gideon Raff, Grace and Frankie, Homeland, Howard Gordon, Lesli Linka Glatter, Lifetime, Marta Kauffman, Marti Noxon, Meredith Stiehm, Patrick Harbinson, Ran Telem, Showtime, UnREAL