Acorn TV is US growth opportunity
Opportunities for international content to be aired in the US have always been limited – outside of scripted formats, Spanish-language drama for the Hispanic audience and commercially driven Canadian series produced with the US in mind.
However, the emergence of SVoD platform Acorn TV has helped open up the market. Over the last few months, the platform has acquired rights to shows like The Secret Agent (UK), Jericho (UK), Jack Irish (Australia), The Brokenwood Mysteries (New Zealand), Dominion Creek (Republic of Ireland) and The Disappearance (France).
This week, RLJ Entertainment-owned Acorn has continued its acquisition spree by picking up exclusive SVoD rights to UK dramas And Then There Were None and Capital from Agatha Christie Limited and FremantleMedia respectively.
Both are miniseries, underlining the fact that Acorn is a way for producers of short-run content to reach a market that favours longer series.
Acorn’s role in the market is reinforced in a couple of other ways. The first is that it is also an established player in DVD and blu-ray, which means it is able to offer content owners broad-based home entertainment deals. The second is that it is also exploring the potential for coproductions with European partners. Its goal is to make original Agatha Christie dramas for the US market.
Acorn isn’t the only emerging opportunity for non-US content to crack the Americas. This week, Zodiak Rights licensed all North and Latin American rights for Australia thriller Wolf Creek to Lionsgate. Within the US, Wolf Creek will air in 80 million homes via Pop TV, a joint-venture channel that Lionsgate runs with CBS.
Based on the feature film of the same name, Wolf Creek tells the story of a murdering psychopath who wreaks havoc in the Australian Outback.
Lionsgate president of worldwide television and digital distribution Jim Packer said: “This is the kind of terrifying, in-your-face thriller that has become a Lionsgate trademark, and we expect it to resonate with audiences. We believe Wolf Creek will add an exciting new dimension to Pop’s growing roster of programming.”
Still on acquisitions, Viacom International Media Networks has picked Syfy’s Wynnona Earp series for its Spike channel in the UK, Australia, New Zealand, the Netherlands, Belgium, the Middle East and Africa. The series is based on the IDW Publishing graphic novel from Beau Smith, which follows a descendent of Wyatt Earp as she battles demons and other supernatural beings. VIMN’s pick up follows Syfy’s decision to renew the series for season two last week.
Main production headlines include the news that A+E-owned channel Lifetime has greenlit a TV version of 1988 movie Beaches, with Frozen star Idina Menzel in the lead role. The movie-to-TV series trend has been very prevalent in the US over the last couple of years, with cable channels tending to fare a bit better than the big four networks.
Lifetime, for example, adapted Steel Magnolias in 2012 and was rewarded with record ratings. Beaches was a big hit in 1988. It starred Bette Midler and introduced the world to the Grammy award-winning song Wind Beneath My Wings.
HBO, meanwhile, has renewed Dwayne ‘The Rock’ Johnson’s sports-themed comedy-drama Ballers for a third season. Created by Stephen Levinson, the show features Johnson as a retired NFL superstar mentoring younger players. The season three renewal comes despite the fact the second season has just kicked off with low ratings compared with season one. The latest episodes scored 1.3 million viewers compared with season one’s 1.7 million average.
HBO is also having to field constant questions about the future for its hit series Games of Thrones, season six of which finished in late June. The network has said the show will end after season eight, but rumours abound that HBO is looking at spin-offs. Such is the strength of the franchise that it would be very surprising if HBO gives up on this ratings juggernaut without a serious fight.
Also renewed this week was TNT’s The Last Ship, which has been given a fourth season of 13 episodes. That decision is no surprise given that the show is reaching an average of 7.6 million viewers per episode across all platforms.
Based on William Brinkley’s novel, the series chronicles a global catastrophe that nearly wipes out the world’s population. Because of its positioning, the Navy destroyer USS Nathan James avoids falling victim to the devastating tragedy. But now, the captain and crew must confront a new existence where they may be among the few survivors.
In a slightly unusual story, US pay TV network Epix has created a 360-degree interactive video experience to support its upcoming original drama Berlin Station. The interactive video, which is available online and via mobile, includes extended storylines developed with the show’s writers. According to Epix, the interactive content will “provide additional information about the characters and extend plot lines with an immersive experience that expands with each new episode of the series. (It will) build fan engagement and facilitate deeper exploration of the plot.”
Mark Greenberg, president and CEO of Epix, added: “Epix was designed for cross-platform viewing. Now, we’re tapping the latest technology to create new approaches to storytelling.”
Ayzenberg designed the digital experience and led the project development. “The best stories have many layers and seemingly endless possibilities,” said Rebecca Markarian, its senior VP of digital and social media. “We aimed to deliver that with BerlinStation.com and I’m confident we delivered through authentic storytelling and innovative technology.”
In other news, Amazon has greenlit a full miniseries version of F Scott Fitzgerald’s The Last Tycoon after the pilot received a positive response from subscribers.
News from Canada, meanwhile, is that production company True Gravity has joined a sci-fi drama series from filmmaker Robert Watts. Called Election Day, the show is set in the year 2055 with the world heading towards economic collapse. It follows the first election to select a world president whose mission is to contain a global revolution from humans with enhanced capabilities.
tagged in: Acorn, Amazon, And Then There Were None, Ballers, Beaches, Berlin Station, Capital, Election Day, Epix, Game of Thrones, HBO, Jim Packer, Lifetime, Pop TV, The Last Ship, The Last Tycoon, TNT, True Gravity, Wolf Creek, Wynonna Earp, Zodiak Rights