The finale of Humans’ first season airs in the UK this weekend and the show continues to do exceptionally well for Channel 4. BARB ratings for the first six episodes show there was an inevitable dip after stellar ratings for the first two parts, but that the show has stayed remarkably consistent since then. From episodes three to six, it recorded between 3.63 million and 3.93 million viewers (seven-day figures) – way ahead of anything else on C4.
With the show now approaching its climax, it would be a major surprise if it didn’t equal or surpass those figures for episodes seven and eight. And then a commission for a second season would look highly likely.
The only cloud on the horizon for Humans is that AMC in the US is not getting such good ratings with the series (which may place a question mark over its involvement in a second season), but the strength of the C4 showing ought to be enough to see it through.
Still in the UK, there was a strong showing for BBC1’s Agatha Christie adaptation Partners In Crime, which attracted 6.5 million viewers for its first episode (Sunday at 21.00). Starring David Walliams and Jessica Raine as amateur detectives Tommy and Tuppence, the six-part show is the channel’s biggest new drama launch since Poldark, demonstrating that Sunday evening is still a time when audiences like to spend time with familiar faces and brands.
Earlier in July, Sky Atlantic and Showtime announced plans for a third season of gothic horror drama Penny Dreadful. Looking at the final ratings for season two of the show on Sky Atlantic, it’s easy to see why. According to BARB’s seven-day data, the final episode attracted an audience of 544,000 – up from 450,000-500,000 for the previous few episodes.
With Game of Thrones finished for another year, Penny Dreadful became channel’s top-performing drama, some way ahead of The Affair (433,000) and True Detective season two (352,000). In the week following Penny Dreadful’s departure, nothing on Sky Atlantic managed to attract more than 315,000 viewers. The show has also been attracting attention internationally, securing a deal with Australian subscription VoD platform Presto last week.
In the US, MTV is halfway through the first 10-part season of Scream, a horror series that has been spun out of the iconic feature-film franchise. A strong debut saw the show attract six million viewers (live plus three), making it “the most watched new series premiere of the summer on cable with millennials,” according to MTV. In an added bonus, the first episode was also streamed more than 500,000 times on MTV.com and the MTV app.
Since then the ratings have dropped a little but stayed strong enough for MTV to announce a second season. At the midway point, 21 million viewers have tuned in to Scream on air while the series has generated 7.9 million streams across other platforms.
Speaking at the Television Critics Association’s summer event this week, MTV head of scripted programming Mina Lefevre said: “It has been a wonderful experience working with (Scream exec producer) Bob Weinstein and his team, who are such connoisseurs of this genre, and we are thrilled by how viewers have responded to the reinvention of Scream.”
Meanwhile, the US TV industry’s love affair with Scandinavia took a double hit this week. Following the news that Netflix has cancelled Lilyhammer, NBC announced that it has canned eOne’s low-rated comedy Welcome to Sweden. The show, created by Greg Poehler, did moderately well in season one but has fallen away badly in season two, with NBC pulling it from the air after just four editions of its 10-episode run.
Commenting on Instagram, Poehler said: “Due to some craptastically low ratings in the US, WTS is officially done. I am eternally grateful to all of our fans. When you make a show – and write, produce, obsess and act in it – all you want is for someone, somewhere, to tell you they appreciate it. There have been so many of you in both Sweden and the US that have done so, and every compliment has made me immeasurably happy. So, thank you. Thank you, thank you…”
In the Hispanic US market, Telemundo continues to make inroads into the audience share of its major competitor Univision. DQ reported on the success of El Senor de los Cielos last week, and now Telemundo says the finale of Tierra de Reyes (Land of Honor) attracted 2.39 million total viewers.
This helped make Telemundo the number-one Spanish-language network in primetime, beating Univision. It has also just launched Bajo el Mismo Cielo (Under the Same Sky), the story of a hard-working Mexican immigrant who crosses the border illegally and settles with his family in LA. Episode one attracted 1.72 million viewers and also hit 3.3 million global Facebook users with a 30-minute preview.
On the corporate front, the TV market is waiting to see the implications of the US$1bn merger between Banijay Group and Zodiak Media (announced this week). Between them, the two companies own approximately 45 prodcos.
While there are some complementary areas between the two businesses, there is also a lot of overlap in markets like the US, France and Scandinavia. In drama terms, the deal brings together companies including Touchpaper (UK), Yellow Bird (Scandinavia), Magnolia (Italy), Marathon Media (France), DLO Producciones (Spain) and Screentime (Australia and New Zealand).
Finally, this week’s big corporate ‘miss’ is Ryan Kavanaugh’s film and TV studio Relativity Media, which has filed for bankruptcy after racking up $320m in unpaid loans. Kavanaugh’s next-generation studio model, with its strong emphasis on data analysis, enthralled the industry for a few years but in the end couldn’t survive a number of high-profile box-office failures.
Speaking at Mipcom in 2013, Kavanaugh expressed his intention to get more into the TV business, expounding his theory that films “are perhaps the greatest TV pilots ever.” His goal at that stage was to sell five or six TV series properties a year. However, this never came to pass. The main TV titles to come out of Relativity have been National Geographic’s Act of Valor and Limitless, a spin-off of the Bradley Cooper-starring movie in the form of a series will soon air on CBS.
tagged in: AMC, Bajo el Mismo Cielo, Banijay, BBC, Channel 4, Humans, Lilyhammer, Mina Lefevre, MTV, Partners in Crime, Penny Dreadful, Relativity Media, Ryan Kavanaugh, Scream, Showtime, Sky Atlantic, Telemundo, Tierra de Reyes, Univision, Welcome to Sweden, Zodiak