The Japanese have a good strike rate when it comes to exporting animation and entertainment formats. But they have struggled with drama. There are a few reasons for this but, when it comes down to it, the core problem is that scripted shows that work in Japanese primetime don’t travel that well.
The country’s leading players want to do something about this because the revenues they are generating from the domestic media market aren’t as strong as they used to be. So now they are looking at formats and coproductions as ways of building up their international profile and generating a new revenue stream. They are also starting to ask themselves if there is a way of making shows that can tap into the world drama zeitgeist that has propelled Korean, Turkish, Nordic and Israeli drama around the globe.
There were a couple of examples of the way Japan is seeking to shift its mindset at the Mipcom market in Cannes this week. One was a deal that will see Nippon TV drama Mother adapted for the Turkish market by MF Yapim & MEDYAPIM. The new show will be called Anne and will air on leading broadcaster Star TV. It’s the first time a Japanese company has struck this kind of deal in Turkey.
Also this week, Japanese public broadcaster NHK screened Moribito II: Guardian of the Spirit, an ambitious live-action fantasy series based on the novels of Nahoko Uehashi – likened by some to JRR Tolkien’s epic The Lord of the Rings.
Produced in 4K and HDR, this is the second in a planned trilogy of TV series, the first of which consisted of four parts. The show has been attracting interest from channel buyers beyond Japan’s usual sphere of influence, suggesting the country may be starting to have the kind of international impact it wants.
Interestingly, NHK brought the actor Kento Hayashi to Cannes to help promote the Moribito franchise. Hayashi also starred in Netflix’s first Japanese original, Hibana, another scripted show that has captured the attention of audiences and critics around the world.
Away from Japanese activity, companies that had a good week in Cannes included ITV Studios Global Entertainment, which said its hit period drama series Victoria has now sold to more than 150 countries, including new deals with the likes of Sky Germany, VRT Belgium and Spanish pay TV platform Movistar+. It also sold comedy drama Cold Feet – renewed for a new season in 2017 – to the likes of NPO Netherlands, ITV Choice Africa, Yes in Israel, TV4 Sweden and NRK Norway.
Further evidence of the appeal of lavish period pieces came with the pre-sales buzz around Zodiak Rights’ Versailles, which is going into its second season. At Mipcom, the show was picked up by a range of broadcasters and platforms including BBC2 (UK), Amazon Prime (UK), C More (Sweden, Norway, Denmark and Finland), DirecTV (Latin America) and Movistar+.
Moving beyond period pieces, other shows that cut through the promotional clutter included Sony Pictures Television (SPT)’s time-travel drama Timeless, which sold to the UK’s Channel 4 to air on its youth-skewing E4 network. The show was also picked up by the likes of OSN in the Middle East, Fox in Italy, AXN in Japan, Viacom 18’s Colors Infinity in India and Sohu in China.
SPT also sold new sitcom Kevin Can Wait to Channel 4 in the UK, though perhaps the most interesting Sony-related story at Mipcom was the news that its international television network group AXN has joined forces with Pinewood Television to a develop a slate of six TV drama projects.
The series will be financed in partnership between Sony Pictures Television Networks and Pinewood Television. The plan is for them to air on AXN channels in Latin America, Asia, Africa and Europe, with a programming emphasis on high-impact action, crime and mystery. The deal was brokered by Marie Jacobson, executive VP of programming and production at SPTN, and Peter Gerwe, a director for Pinewood Television.
Jacobson said: “As we look for alternative paths to expand original series development, Pinewood TV make for the ideal partners. We are look forward to developing projects with them that play both in the UK and on our channels around the world.”
Other high-profile dramas to attract buyer attention at the market this week included StudioCanal’s Swedish-French eight-hour drama Midnight Sun, picked up by ZDF in Germany, SBS in Australia, HOT in Israel and DR in Denmark.
Distributor FremantleMedia International licensed its big-budget series The Young Pope to Kadokawa Corporation in Japan, while Twentieth Century Fox Television Distribution licensed The People v OJ Simpson: American Crime Story to French pay TV operator Canal+.
Another show that enjoyed some success this week was DRG-distributed The Level, a six-part thriller that was picked up by ABC Australia, UTV in Ireland, TVNZ in New Zealand and DBS Satellite Services in Israel, among others. Produced by Kate Norrish and Polly Leys, joint MDs of Hillbilly Films, the show follows a reputable cop with a secret that is about to unravel. The show has previously been picked up by Acorn Media Enterprises for the US market.
Reiterating the growing interest in non-English drama, Global Screen enjoyed some success with Rivals Forever – The Sneaker Battle, which tells the true story of how brothers Adi and Rudi Dassler set up Adidas and Puma. France Télévisions acquired free TV rights and will air the series in early 2017 on France 3, while Just Entertainment in the Netherlands has landed video, pay TV and VoD rights. Other buyers included DR (Denmark), FTV Prima (Czech Republic), LRT (Lithuania) and HBO Europe (for Eastern Europe).
Turkish drama successes included Mistco’s sale of TRT period drama Resurrection to Kazakhstan Channel 31. Eccho Rights also sold four Turkish dramas to Chilean broadcaster Mega. The four shows were all produced by Ay Yapim and include the recent hit series Insider. This continues a good run of success for Turkish content in the Latin American region.
While Mipcom is fundamentally a sales market, its conference programme is also a useful way of tuning into international trends and opportunities in drama. There was an interesting keynote with showrunner Adi Hasak, who has managed to get two shows away with US networks (Shades of Blue, Eyewitness) in the last three years despite having no real track record with the US channel business. He believes the current voracious demand for ideas has made this possible: “This is a small business, where everyone knows everyone. If you create material that speaks to buyers, they will respond.”
Participant Media CEO David Linde also talked about the way his company is starting to extend its influence beyond film into TV and social media. Known for movies like An Inconvenient Truth, Food Inc, Snitch and Spotlight, the firm’s expansion into TV will see a new series about journalists breaking stories, developed by the team behind Oscar winner Spotlight.
Fox will go to Mipcom in Cannes next week with a spring in its step thanks to Lethal Weapon, its TV reboot of the classic movie franchise.
Now three episodes into its first season, Lethal Weapon is one of the US fall season’s top-performing shows. It’s currently pulling in 7.3 million same-day viewers, a figure that rises to 11.5 million after a week’s catch-up viewing is added in.
The network has responded to the show’s strong start by giving it an additional five episodes, taking the total for season one to 18. This is less than the traditional 22-episode US network model, but Fox is still describing it as a full-season order – something that may reflect a wider trend towards shorter-run scripted series.
Commenting on the award of the extra episodes, announced this week, Fox Entertainment president David Madden said: “Lethal Weapon delivers an explosive and wildly entertaining core relationship between two cops, with dynamic performances by Damon Wayans and Clayne Crawford, surrounded by cinematic action, endearing humour and true heart. It has proven to be a self-starter and solid companion to Empire.” (Lethal Weapon directly follows Fox hit series Empire in the schedule.)
Another movie reboot that has got off to a strong start is HBO’s Westworld. Blessed with a talented cast, a strong creative team and cult name recognition, the first episode attracted 3.3 million for the first showing via cable and streaming. The second episode dipped to 2.7 million, but some of this decline has been put down to competition from the second US presidential debate.
Strong ratings in the US were mirrored in the UK, where Sky Atlantic reported a record-breaking performance for the show’s first episode.
A statement from Sky said: “After being watched by an overnight audience of 458,000 on Tuesday October 4, more than 1.38 million viewers have taken advantage of catching up on the show flexibly over the following seven days [i.e. 1.84 million total].”
HBO will be encouraged by the fact the show has attracted a strong 9.2 rating on IMDb. However, it is early days for a series that is thought to have cost US$100m to produce. HBO would like Westworld to build the same kind of momentum as Game of Thrones, but it is built on a much sparser mythological foundation. For this reason, it is difficult to prejudge how much traction the show will gain with the audience. The true potential of the franchise should become clearer around episode six or seven.
Another US series that merits a mention is FX’s long-running American Horror Story anthology franchise, which this year is sub-titled My Roanoke Nightmare. Four episodes in, the show is averaging 3.58 million viewers. The figures are on a slight downward curve but they are similar to last year’s series Hotel, suggesting the show has a pretty robust core audience.
This year’s series takes the Roanoke Colony in North Carolina as its storytelling starting point. During the 1590s, the colonists vanished. Moving to the present, a couple’s new home near the settlement is full of paranormal activity. The cast includes Kathy Bates, Sarah Paulson and Cuba Gooding Jr, with a special guest appearance from Lady Gaga (who also appeared in Hotel).
Away from the US, Zodiak Rights is reporting strong sales for Public Enemy, the Belgian drama that won the inaugural MipDrama Screenings Buyers’ Coup de Coeur Award in April.
Produced by Belgium’s Entre Chien et Loup and Playtime Films for RTBF Belgium, the 10-part drama centres on the story of Guy Béranger, a dangerous child murderer at the end of his prison sentence. His release on parole to the custody of the monks at Vielsart Abbey leads to an outcry from the nearby small village and to the rest of the country. Then when a young girl disappears on the outskirts of the Abbey, the entire village is in uproar.
The French-language show was a ratings hit for RTBF Belgium, securing an audience share of more than 25%. Now Zodiak has sold it to Sky Atlantic in the UK and Germany; free-to-air broadcaster TF1 in France; Movistar Series Xtra and Movistar VOD in Spain; and Ale Kino Channel (Canal+ Group) in Poland. It will also air on Scandinavian broadcaster C More’s linear and premium SVoD services in Sweden, Norway, Finland and Denmark.
Producer François Touwaide of Entre Chien et Loup said: “Public Enemy is the result of a great initiative launched by Wallonia Brussels Federation and RTBF in 2013 to develop Belgian talent across TV series. After a significant success in Belgium, we are happy with the international response to the show and the great job done by the Zodiak Rights team. Zodiak Rights believed in the show from the beginning and has been a great support.”
Caroline Torrance, head of scripted at Zodiak Rights, added: “The demand for innovative, globally relevant drama that works across platforms continues to be very strong and we expect these deals to be the first of many for this compelling series.” The sales also underline the promotional value of the new MipDrama award.
Still on the subject of distribution, SVoD platform Netflix has acquired global rights to Syfy space drama The Expanse. Season one will be available to Netflix members outside North America and New Zealand from November 3, with a second run due in 2017.
The Expanse is set 200 years in the future, after humanity has colonised the solar system. It follows a tough detective and a rogue ship’s captain who stumble across a huge conspiracy while looking for a missing woman.
The first series aired on Syfy in 2015 and didn’t rate especially well, starting at 1.19 million and dropping to 0.55 million. The show is a good indication, however, of the new economic model that exists in the Netflix era, where modest ratings on a US host channel don’t necessarily result in automatic cancellation because of the opportunity to secure a secondary revenue stream from an SVoD partner.
More generally, Netflix CEO Reed Hastings warned this week that the chance of the SVoD service entering China “doesn’t look good.” The company has been plotting an entry into China for a couple of years but seems to be suffering the same barriers to entry as other US brands. “Disney, which is very good in China, had their movie service shut down. Apple, which is very good in China, had their movie service closed down. It doesn’t look good,” he said at the New Yorker TechFest conference last week.
US premium pay TV channel Showtime is one of the most loyal commissioning networks in the world, revealing a willingness over the past few years to let its scripted series run and run.
Looking back at Showtime’s classic titles, for example, serial killer drama Dexter ran for eight seasons before it finished in 2014. And even then it might have continued had lead actor Michael C Hall not wanted to pursue other acting opportunities.
Nurse Jackie and Californication also lasted seven seasons on Showtime – an impressive performance in our short-attention-span society.
Looking at current shows, top performer Shameless was granted a seventh season earlier this year. And this week Showtime announced that it had greenlit seventh and eighth seasons of Homeland, the espionage series derived from Israel’s Prisoners of War (Hatufim). That news comes despite the fact that the sixth season of Homeland doesn’t premiere until January 2017.
Homeland, starring Claire Danes, looked as though it might be running out of steam at the end of season four and heading into season five. But a strong recovery in the back half of season five reaffirmed its versatility and its importance to Showtime’s schedule. The show will now run until at least 2019.
In parallel with the Homeland announcement, Showtime also announced that there will be a fifth season of Ray Donovan, which stars Liev Schreiber as a fixer for LA’s rich and famous. The show, which runs in batches of 12 episodes, is currently in the middle of season four and rating pretty consistently. With an average audience of around 1.2 million (same-day figure), it is currently the third best-performing drama in Showtime’s line-up.
Showtime’s other dramas aren’t as far advanced as these titles, but they all seem to be benefiting from similar support from the channel.
Billions, The Affair and Masters of Sex have all been renewed, while Penny Dreadful probably would have been if creator John Logan hadn’t decided to call it a day. Even House of Lies managed five seasons before cancellation, despite the fact its ratings were looking pretty limp by the end of season four.
Showtime’s willingness to back its dramas for extended runs will probably become an industry norm over the next few years. While it’s important to refresh schedules with new productions, the TV drama market is now so cluttered that established series with consistent audiences are worth their weight in gold.
The extent of the competitive challenge has been well documented by FX Networks president John Landgraf, who has used the last couple of Television Critics Association Summer Tours to unveil research into key trends in scripted TV. Last year, for example, he said the US industry was poised to have more than 400 original shows a year on air. This year, he revised that figure up to 500 originals a year.
In Landgraf’s view, this is too many to make economic sense, so he is expecting a crunch to come at some point. He backed up this view by saying that while the top 20% of scripted series average 10.5 million viewers, the bottom tier attracts a mere 380,000.
This brings us back around to Showtime and longevity. If you have a show that rates moderately well then it makes sense to keep it going as long as possible. Why cancel it and replace it with a new show that might end up in the uneconomic end of the spectrum? That would be like a supermarket deciding to eject Heinz and Persil from its shelves in favour of completely new brands.
The attraction of sustaining shows over several seasons is reinforced by the amount of money that SVoD players are now pumping into new content. With Netflix spending around US$6bn a year on content and Amazon aiming to triple the number of new shows it has on its platform, long-running scripted franchises become even more important –which is why we’re seeing more of a trend towards multi-season commissioning.
Of course, this doesn’t mean networks should stick with every series regardless of ratings. Some series simply aren’t very good and need to be killed off so others can bloom. But as far as possible, networks need to be launching series that can last. This is why we are seeing such a strong trend towards IP that is already known (film and TV reboots, books, comics) and the use of talent packages that audiences are likely to respond well to. Anthologies and series spin-offs reinforce this overall trend.
Showtime’s key rivals are not quite as advanced in the longevity stakes but they are moving a similar way. FX, for example, reached seven seasons with Sons of Anarchy and looks like it will hit a similar mark with American Horror Story. There is now also talk of a Sons of Anarchy prequel.
Starz, meanwhile, is putting its shoulder behind Power and Outlander. At AMC, The Walking Dead has hit the magic seven and Fear The Walking Dead may eventually go the same way. Mad Men reached seven seasons and so did Breaking Bad if you count in its spin-off Better Call Saul.
Netflix has commissioned as far as seven seasons of Orange is the New Black and USA Networks has taken its hit show Suits to seven seasons. HBO’s Game of Thrones will go at least as far as eight seasons and it would be a major surprise if the network gives up there (some kind of spin-off must surely be in the works).
Elsewhere in a quiet week for scripted series, BBC2 in the UK has acquired the second season of French period drama Versailles, which will air on the channel next year. The first series rated well on BBC2 and has sold extensively around the world. In the US, it is soon to air on Ovation while distributor Zodiak Rights has also licensed it into around 130 countries. In addition, SVoD platform Netflix picked up second-window streaming rights in the US.
Also in the news this month, Portuguese public broadcaster RTP is working with producer BeActive on a drama set in the world of electronic sports. Called The Players, the series follows a group of friends as they journey to the European championship finals of League of Legends, a popular online video game. BeActive claims it is the first scripted series to focus on the world of e-sports. That’s interesting given our column last week on the role of sport in scripted TV.
Opportunities for international content to be aired in the US have always been limited – outside of scripted formats, Spanish-language drama for the Hispanic audience and commercially driven Canadian series produced with the US in mind.
However, the emergence of SVoD platform Acorn TV has helped open up the market. Over the last few months, the platform has acquired rights to shows like The Secret Agent (UK), Jericho (UK), Jack Irish (Australia), The Brokenwood Mysteries (New Zealand), Dominion Creek (Republic of Ireland) and The Disappearance (France).
This week, RLJ Entertainment-owned Acorn has continued its acquisition spree by picking up exclusive SVoD rights to UK dramas And Then There Were None and Capital from Agatha Christie Limited and FremantleMedia respectively.
Both are miniseries, underlining the fact that Acorn is a way for producers of short-run content to reach a market that favours longer series.
Acorn’s role in the market is reinforced in a couple of other ways. The first is that it is also an established player in DVD and blu-ray, which means it is able to offer content owners broad-based home entertainment deals. The second is that it is also exploring the potential for coproductions with European partners. Its goal is to make original Agatha Christie dramas for the US market.
Acorn isn’t the only emerging opportunity for non-US content to crack the Americas. This week, Zodiak Rights licensed all North and Latin American rights for Australia thriller Wolf Creek to Lionsgate. Within the US, Wolf Creek will air in 80 million homes via Pop TV, a joint-venture channel that Lionsgate runs with CBS.
Based on the feature film of the same name, Wolf Creek tells the story of a murdering psychopath who wreaks havoc in the Australian Outback.
Lionsgate president of worldwide television and digital distribution Jim Packer said: “This is the kind of terrifying, in-your-face thriller that has become a Lionsgate trademark, and we expect it to resonate with audiences. We believe Wolf Creek will add an exciting new dimension to Pop’s growing roster of programming.”
Still on acquisitions, Viacom International Media Networks has picked Syfy’s Wynnona Earp series for its Spike channel in the UK, Australia, New Zealand, the Netherlands, Belgium, the Middle East and Africa. The series is based on the IDW Publishing graphic novel from Beau Smith, which follows a descendent of Wyatt Earp as she battles demons and other supernatural beings. VIMN’s pick up follows Syfy’s decision to renew the series for season two last week.
Main production headlines include the news that A+E-owned channel Lifetime has greenlit a TV version of 1988 movie Beaches, with Frozen star Idina Menzel in the lead role. The movie-to-TV series trend has been very prevalent in the US over the last couple of years, with cable channels tending to fare a bit better than the big four networks.
Lifetime, for example, adapted Steel Magnolias in 2012 and was rewarded with record ratings. Beaches was a big hit in 1988. It starred Bette Midler and introduced the world to the Grammy award-winning song Wind Beneath My Wings.
HBO, meanwhile, has renewed Dwayne ‘The Rock’ Johnson’s sports-themed comedy-drama Ballers for a third season. Created by Stephen Levinson, the show features Johnson as a retired NFL superstar mentoring younger players. The season three renewal comes despite the fact the second season has just kicked off with low ratings compared with season one. The latest episodes scored 1.3 million viewers compared with season one’s 1.7 million average.
HBO is also having to field constant questions about the future for its hit series Games of Thrones, season six of which finished in late June. The network has said the show will end after season eight, but rumours abound that HBO is looking at spin-offs. Such is the strength of the franchise that it would be very surprising if HBO gives up on this ratings juggernaut without a serious fight.
Also renewed this week was TNT’s The Last Ship, which has been given a fourth season of 13 episodes. That decision is no surprise given that the show is reaching an average of 7.6 million viewers per episode across all platforms.
Based on William Brinkley’s novel, the series chronicles a global catastrophe that nearly wipes out the world’s population. Because of its positioning, the Navy destroyer USS Nathan James avoids falling victim to the devastating tragedy. But now, the captain and crew must confront a new existence where they may be among the few survivors.
In a slightly unusual story, US pay TV network Epix has created a 360-degree interactive video experience to support its upcoming original drama Berlin Station. The interactive video, which is available online and via mobile, includes extended storylines developed with the show’s writers. According to Epix, the interactive content will “provide additional information about the characters and extend plot lines with an immersive experience that expands with each new episode of the series. (It will) build fan engagement and facilitate deeper exploration of the plot.”
Mark Greenberg, president and CEO of Epix, added: “Epix was designed for cross-platform viewing. Now, we’re tapping the latest technology to create new approaches to storytelling.”
Ayzenberg designed the digital experience and led the project development. “The best stories have many layers and seemingly endless possibilities,” said Rebecca Markarian, its senior VP of digital and social media. “We aimed to deliver that with BerlinStation.com and I’m confident we delivered through authentic storytelling and innovative technology.”
In other news, Amazon has greenlit a full miniseries version of F Scott Fitzgerald’s The Last Tycoon after the pilot received a positive response from subscribers.
News from Canada, meanwhile, is that production company True Gravity has joined a sci-fi drama series from filmmaker Robert Watts. Called Election Day, the show is set in the year 2055 with the world heading towards economic collapse. It follows the first election to select a world president whose mission is to contain a global revolution from humans with enhanced capabilities.
There’s a new trend in US TV and it’s called true crime. Cutting across the drama and documentary genres, it’s a category of shows that seeks to shine a light on the workings of the US justice system (usually by giving examples of its failings and weaknesses).
The most high-profile examples to date are Fox’s sophisticated drama series American Crime Story: The People vs OJ Simpson and Netflix’s documentary series Making a Murderer. But more are on the way.
This week, for example, it was revealed that CBS is developing its own true-crime unscripted series, centring on the 1996 murder of six-year-old beauty pageant star JonBenet Ramsey. Also coming up soon is Guilt, a drama series greenlit by Freeform (previously known as ABC Family).
Guilt, which debuts on June 13, is about a young American woman in London who becomes the prime suspect in the savage murder of her roommate. Loosely based on the famous Amanda Knox case, success for this show would undoubtedly keep the true crime bandwagon rolling.
Freeform has actually been making a lot of trade headlines this week as a result of its Upfronts. One of its most interesting announcements is that it is making a local version of Misfits, the UK drama that aired on E4 from 2009 to 2013. Created by Howard Overman, the show focuses on a group of young offenders who develop superpowers after being exposed to an electrical storm. The new series comes from executive producers Josh Schwartz and Stephanie Savage, who previously developed Gossip Girl.
Other dramas coming through on Freeform include The Deep, Hunted and Lore, a sci-fi drama about the lone survivor of an ancient race of paranormal beings who is abducted and forced to put his extraordinary abilities to work for the government.
For 2017 there is Beyond, a one-hour drama about a young man who wakes up from a coma after 12 years and discovers new abilities that propel him into the middle of a dangerous conspiracy. Also of note, given the current trend towards series with a transgender theme, is New People. Executive produced by Joel Silver and writer/director Don Roos, in association with Lionsgate, this drama-comedy focuses on a middle class family who adopted identical twin boys at birth. One is all boy, one grew up trans.
Another trend gathering pace is that of dramas that explore the nefarious world of high finance. Recent examples that deal with this subject head-on or tangentially include Showtime series Billions, Sky/Canal+ show The Last Panthers and DR’s Follow the Money. Now, Zodiak Rights and Arise Pictures have joined forces on The Cleaners, a 10-part series about international money laundering.
Described as Casino Royale meets Wall Street, the drama revolves around CIA operatives working with illegal money launderers in the Middle East to achieve regime change. Coproduction partners already on board include Spain’s Arcadia Motion Pictures and the UK’s Propulsion Pictures. “This new drama could not be more topical after the recent leak of the Panama papers, highlighting how and where heads of state hide their money around the world,” said Caroline Torrance, head of scripted at Zodiak Rights.
In May last year, we looked at the success of NBC’s supernatural crime drama Grimm and the reasons it had been renewed for a fifth season. This week, NBC announced a sixth season of the show. NBC Entertainment president Jennifer Salke said of the team behind the show: “They have created a whole new world of creatures and have a truly devoted fan base. We can’t wait to see what comes next.”
Season five of Grimm finished in April, with its ratings actually on an upward trajectory. The 4.5 million viewers it attracted to the 16th and final episode was the highest of the entire series. The show is also very strong in time-shifting, almost doubling its audience in terms of Live+7-day ratings.
Elsewhere, CBS has renewed NCIS: Los Angeles for an eighth season, while Fox has awarded renewals to two of its new dramas, Rosewood and Lucifer. Both have performed above Fox’s scripted average for the season without really setting the schedule on fire. Nevertheless, Fox Entertainment president David Madden said: “We knew we had something special with Lucifer, from the engaging performances of Tom Ellis, Lauren German and the rest of the cast, to Len Wiseman’s visually stunning look of the show.”
As for Rosewood, Madden said creator Todd Harthan “has put a fresh, playful spin on the procedural format, infusing it with wit and warmth, while Morris Chestnut, Jaina Lee Ortiz and the show’s supporting cast have turned in fantastic performances. We look forward to standout sophomore seasons from both series.”
Outside the US, Nordic broadcaster C More Entertainment, which owns networks including TV4 Sweden, has started production on a thriller about a bank robber who moves to Thailand to start a new life. Called Farang, the series was created by Malin Lagerlöf and Stefan Thunberg, and will premiere on C More in Sweden, Norway, Denmark and Finland next year before later airing on TV4.
Bo Thörnwall, director of programmes at C More, said: “Announcing new local content is always a pleasure, since our strong Swedish offer makes us unique in the market.” Josefine Tengblad, head of drama at TV4 and C More, added that the show “will be a gut-wrenching thriller – a drama about the emotional, fragile connection between a father and the daughter he abandoned.”
The show is part of a concerted drive by C More/TV4 into the drama business. Other titles on their slate include Gåsmamman, a thriller that was doing the rounds at MipTV last week, Beck and upcoming crime drama Missing.
In other international news, UK indie Mam Tor Productions has joined with Escapade Media on the upcoming Australian drama series Art of Killing. The six-part psychological thriller is adapted from the novel A Dark Place to Die by Ed Chatterton. The scriptwriters include Paul Duane, Rob Cawley and Sarah Smith. Commenting on the partnership, Escapade Media MD Natalie Lawley said: “In the growing world of international coproductions, it’s imperative to have a producer who can drive the project to distinction, especially in face of the strong competition. Tally’s work is proof of this and she is a perfect fit for this project.”
There were 11,000 delegates at MipTV this week, 3,900 of whom were content buyers. And top of their shopping list was drama, with a wide array of titles being picked up by free-to-air, pay TV and SVoD channels and platforms.
MipTV doesn’t see much activity from the major US studios, which prefer to focus on the LA Screenings next month. So this meant the attention was more on European and Asian drama, with a few US cable titles also attracting attention.
A big winner at the market, for example, was ITV Studios Global Entertainment, which sold its period drama Victoria into the Nordic region, the Netherlands and Canada. There was also interest in BBC Worldwide’s Anglo-French fashion drama The Collection, which sold to SVT Sweden and DR Denmark.
As the above titles indicate, British dramas tend to secure an initial wave of sales in Scandinavia and other English-speaking markets before picking up deals in other territories. This point was underlined by deals done on Capital. Distributed by FremantleMedia International, the adaptation of John Lanchester’s novel has been sold into the US, Canada, Australia and New Zealand.
If there was a clear trend in terms of sales, it was the continued importance of SVoD platforms, which seem to be doing almost as many drama deals as traditional networks.
Hulu picked up eOne’s The Book of Negroes, while All3Media International sold Irish drama Red Rock to Amazon Prime Video in the US. Channel 4’s international drama strand Walter Presents, meanwhile, acquired two series from Keshet International – Baker & The Beauty and Milk & Honey – plus Spanish drama Locked Up.
Perhaps the most high-profile SVoD deal of them all saw Netflix acquire Marcella from Cineflix Rights. Created by The Bridge writer Hans Rosenfeldt and produced by Buccaneer Media for ITV in the UK, Marcella delves into the psychology of a troubled female detective investigating a serial killer. Larry Tanz, VP of global television at Netflix, said: “We got involved with the series early on in the process to gain the opportunity to bring Hans’s great storytelling to our members around the world.”
Other dramas that secured good deals at the market include the Content Television-distributed Line of Duty, which sold to DirecTV Latin America, BBC Worldwide Benelux and Hulu in the US, which picked up VoD rights.
There was also an interesting deal that saw Zodiak Rights’ Versailles picked up by US pay TV channel Ovation. Ovation isn’t really known as a drama buyer, so it’s another good indication of the demand for event dramas.
One company that has got more interesting to the international market in recent years is Italian public broadcaster Rai, which until recently was only really interested in commissioning mainstream scripted shows for primetime slots on flagship channel Rai 1. But there has a been a definite shift as a result of the wider changes taking place in the international drama market.
On the one hand, the company is now producing edgier, younger-targeted drama for Rai 3, with the result that it is attracting more attention from international buyers. An example at the market was Close Murders, which was on the verge of being picked up by Franco-German network Arte at Mip.
On the other, Rai has started getting interested in supporting English-language event dramas. At the market, for example, it was one of the backers of Wild Bunch TV’s epic new period drama Medici: Masters of Florence, which has now been greenlit for a second season.
One new development at the market was the launch of the Mip Drama Screenings, a showcase for 12 new drama titles that was held on April 3 in the JW Marriott Hotel. The event, heavily skewed towards European content (but with a Chilean and an Israeli-originated show involved) was well received by buyers and put the spotlight on some interesting series.
Writer/producer Frank Spotnitz, whose Medici was among the shows screened, called the screenings “an excellent platform. We had the undivided attention of 400 buyers who were able to watch extended excerpts and trailers in a nice theatre, with proper sound and picture quality. When you are running around at a hectic TV market like MipTV, a focused and quiet environment is valuable for both the filmmakers and the broadcasters. I hope the screenings expand in the future.”
At the end of the screenings, one show is given an award called the Coup De Coeur for being the best of the bunch according to the buyers. This year it was Belgium’s Public Enemy, which is distributed by Zodiak Rights.
It’s too early to know how Public Enemy’s success at the screenings will impact on its sales – but it certainly should help. Sarah Wright, director of acquisitions at Sky and one of the executives on the advisory board that selected the show, said: “We chose Public Enemy because we felt it was brave, it was strong, it was fresh, it had twists and turns. It feels like something that will travel.”
Last week, we name-checked a few scripted format deals. By the end of MipTV a couple more had bubbled to the surface. Onza Entertainment sold the format for Spanish drama The Department of Time to China’s Guan Yue International, while Russia’s NTV commissioned a local version of Nordic Noir hit The Bridge.
In a related development, Lionsgate licensed its new show Feed the Beast (starring David Schwimmer and Jim Sturgess) to AMC’s UK pay TV channel. This show, about two friends who launch a restaurant, is based on a Danish scripted format.
This market was very much billed as being about Germany – this year’s Country of Honour. But it was noticeable that France was actually among the most high profile in terms of deal-making. StudioCanal, for example, used the market to announce that it was acquiring stakes in a number of international production companies, including Spanish powerhouse Bambu, producer of hit shows like Velvet, Gran Hotel and the first Spanish-language series ordered by Netflix. The firm’s sister company Canal+, meanwhile, launched Studio+, which is billed as the first global premium series offer for mobile devices.
The new company will produce exclusive premium drama series for smartphones, tablets and a dedicated app. Each series will consist of 10 10-minute episodes, with an average budget of €1m (US$1.14m). Studio+ president Manuel Alduy said the service will launch in September in France with 25 complete original series, before opening in Europe, Russia and Latin America in partnership with major local telecoms. Early series include drama Amnesia starring Caroline Proust, action series Brutal and Urban Jungle and thrillers Kill Skills and Madame Hollywood. Sixty more shows are currently in development.
Explaining the thinking behind the series, Dominique Delport, president of Vivendi Content (Canal+’s parent company), said 60% of smartphone users watch shortform video. He said the directing talent for the new series comes from advertising and music, sectors that have experience of reaching Studio+’s target audience of 15- to 35-year-olds.
As we’ve discussed previously, there’s a growing trend in the TV business for producers to go in search of talent and ideas from theatre, film and the book world. A good example was Red Production Company’s decision to link up with author Harlan Coben on The Five, an original series for European pay TV broadcaster Sky.
The primary rationale for this is to get access to good ideas. But there is also a commercial advantage in being able to add a name like Harlan Coben to your package. Producers regularly bemoan the fact that there aren’t enough top rank writers to go round, so this is one way of sprinkling sufficient fairy dust on a project to help it pass muster with the commissioning broadcaster.
As it happens, Coben didn’t write The Five. He provided the idea, which was then turned into TV by Danny Brocklehurst (with Coben an active participant in the creative process). Potentially there’s a double benefit here. If The Five does well, Coben-backed projects have greater appeal. At the same time, Danny Brocklehurst also becomes an increasingly in-demand writer.
Anyway, the point of all this speculation is that Coben has just announced that he is launching his own independent production company in partnership with Red. Coben will be joint CEO of the new company, Final Twist Productions, alongside Red founder Nicola Shindler, with StudioCanal handling international distribution of any original content that emerges from the firm.
The new company is already in development on a series called Six Years, adapted from Coben’s bestselling novel. It tells the story of Jake, a college professor who six years earlier watched the love of his life, Natalie, marry another man. But when Natalie’s husband is murdered and Jake goes to find her, he discovers the grieving widow is not Natalie at all, but a woman he’s never seen before. As Jake seeks to uncover the truth, his search takes him on a dark journey that puts his life at risk.
Significantly, the new firm will be based in the US and will develop “contemporary, thrilling drama for American broadcast networks.” This is a significant step both for Red and StudioCanal, both of which take pride in their European DNA.
Coben said: “Nicola and I had such a terrific experience creating The Five for Sky1. I couldn’t be prouder of what we’ve made. Final Twist Productions will take our American-British teamwork to the next level by bringing Nicola’s daring new outlook and producing style to the USA.”
Shindler was equally enthusiastic: “I am excited about our upcoming projects for US audiences, which will have Harlan’s characteristic blend of suspense, humour and hope.”
The race to lock in great writing talent has also seen Zodiak Rights, part of the newly enlarged Banijay Group, sign a first-look finance and distribution deal with Arise Pictures this week. Key to this deal is access to an original slate of programming created and written by Arise’s co-founder, LA-based British writer/director David Raymond (The Other Man, Sins, Absence of War).
Tim Mutimer, head of distribution at Banijay Group, said: “David is brilliant at creating original, returnable series with global appeal, and Arise comes equipped with a slate of content that perfectly aligns with the Banijay Group scripted strategy. We are delighted to be working together to utilise the international distribution channels of the newly merged group to help bring these projects to the market.”
Raymond added: “For me, the great thing here is the creative support. By collaborating with a global partner, we have been able to create a flexible commercial framework that puts the creatives first and moulds the finance plan around the project’s individual requirements. It’s liberating and gives us a platform to focus on narrative and hopefully create content that audiences are going to want to return to.”
The first series under the deal is expected to go into production later this year – details to follow.
Other interesting announcements this week include Sonar Entertainment’s decision to option the rights to bestselling graphic novel The Fifth Beatle: The Brian Epstein Story, written by Vivek J Tiwary. The critically acclaimed novel will be developed as a multi-part event series, with Tiwary adapting his work for TV and serving as executive producer.
The Fifth Beatle recounts the story of Beatles manager Brian Epstein and his effort to drive the unknown band from playing in a cellar in Liverpool to international superstardom. Epstein overcame great obstacles, being a gay man at a time when homosexual acts were illegal.
Tiwary says: “Brian Epstein’s story is rich in inspiration and is set amid a backdrop of great cultural change and the legendary history of The Beatles, so an event series feels like the only way to do Brian justice. We’re going to do wonderful things with the extra creative room afforded to us and I’m thrilled to be working with Sonar to take advantage of all the exciting elements this format has to offer.”
News of the adaptation comes as another man often referred to as the ‘fifth Beatle’ – legendary producer George Martin – passed away aged 90.
Another interesting project in the works is a series about Grand Duchess Anastasia, which is being prepared for Freeform (formerly ABC Family) in the US. Anastasia was probably executed with the rest of the Russian royal family during the Bolshevik Revolution of 1917. But there were rumours in the following years that she had actually escaped with her life. This project supposes she did survive and went to live in Paris, where she became a spy.
The idea is from Daniel Mackey and Seth Fisher. We’ve talked about Fisher in this column previously. Having made his name as the writer, director, star and editor of Blumenthal, he moved on to co-write National Geographic Channel’s four-hour Mayflower pilgrims miniseries Saints and Strangers. In January he was also named as co-writer of Discovery Channel’s Harley & The Davidsons, a limited series about the origins of the iconic motorcycle brand. Clearly he is seen as being good at spicing up history. His partner on the new project – Mackey – is less well established. His major credit to date is web series Aim High.
A devastating flood at the start of this year’s Mipcom didn’t seem to affect the amount of business being done throughout the week, with the trade in scripted shows especially brisk.
One title that managed to rack up a number of sales was FremantleMedia International’s German-language spy thriller Deutschland 83, which was sold to Channel One (Russia), Sky Italia, Hulu (US), SundanceTV (English-speaking Canada) and Stan (Australia and New Zealand), among others. This follows on from previous deals with broadcasters including SundanceTV in the US, Canal+ (France) and Channel 4/Walter Presents (UK).
A coming-of-age story set in Germany during the Cold War, Deutschland 83 follows Martin Rauch, a 24-year-old East German native who is sent to West Germany as an undercover spy for the Stasi foreign service. The show is part of a broad trend in the TV business towards espionage-based thrillers – the trigger for which was probably the Israeli scripted format Hatufim (Prisoners of War), which was reinvented as Homeland in the US.
Other espionage-based shows selling well this week included Zodiak Rights’ Occupied, a Nordic series that imagines a situation in which Russia invades Norway to take control of the country’s oil industry. The show, which has debuted strongly in Norway, was picked up for broadcast in Poland (a country that also has an acute interest in Russian foreign policy).
Similarly, there was a lot of interest in Keshet International’s False Flag, which was featured in The Wit’s popular conference session Fresh TV Fiction. This Israeli series centres on five seemingly ordinary Israeli citizens who are accused of kidnapping a senior Iranian politician. It has been picked up by Fox International Channels – which is planning an English-language version via Fox International Studios and has also acquired the rights to the Hebrew version. The latter, which will air in 127 territories via FIC’s channels, is the broadcaster’s first non-English-language series acquired on a global basis.
There has always been a strong trade in non-English-language drama between countries where English is not the first language. But a big change in the business over the past few years has been the willingness of English-language broadcasters and platforms to air such shows. Netflix, Hulu and BBC4 in the UK can take a lot of credit for kickstarting this trend, but it has become a lot more widespread in the past six to 12 months.
One interesting development in this regard is Walter Presents, a foreign-language drama on-demand platform that is being launched in January by Channel 4 in the UK and its strategic partner GSN. Walter Presents was busy at Mipcom snapping up the rights to a wide range of non-English dramas. It struck a deal with German distributor ZDF Enterprises for a number of series, including 10-part Belgian black comedy drama Clan, which follows the exploits of four frustrated sisters as they plot to kill their obnoxious brother-in-law, and 10-part Swedish political thriller Blue Eyes. Also acquired from ZDF were eight-part crime drama The Team, six-part Polish crime thriller The Pack and Swedish family saga Thicker than Water.
The platform’s buying spree also encompassed deals with French content providers such as TF1 International and Film & Picture TV Distribution, plus 20 hours of Dutch-language shows from Netherlands-based Dutch Features Global Entertainment.
Rai Com, the commercial arm of Italian public broadcaster Rai, has been another beneficiary of this interest in non-English drama. At Mipcom it secured deals for the new season of its detective series The Young Montalbano, licensing it to the BBC, RLJ (UK video rights) and Hi Gloss (Australia and New Zealand video).
There have been numerous examples of US cable channels commissioning new scripted content recently. But making drama is expensive, so some channels have sensibly decided to explore the international acquisitions route as well. An example we cited a couple of columns ago is Esquire Network, which has picked up Spotless and Beowulf: Return to the Shieldlands. A&E Network did something similar at Mipcom, picking up The Frankenstein Chronicles, produced by Rainmark Films, distributed by Endemol Shine International and starring Sean Bean (Game of Thrones).
SundanceTV is following a similar trajectory, though it prefers to get involved as a coproduction partner, giving it a little more oversight and input into the end product. Having previously partnered up on The Honourable Woman and D83, for example, it was busy at Mipcom picking up a new portfolio of non-US dramas.
One interesting title that it has jumped on board is RTÉ’s historical drama Rebellion, which tells the story of the birth of modern Ireland. It has also linked up with Sky Atlantic and Canal+ on The Last Panthers. Produced by France’s Haut et Court and the UK’s Warp Films, the series centres on the evolution of criminality in Europe, taking place in locations across the continent, from Serbia to Marseilles in France.
More evidence of the vibrancy of the European drama scene right now is the news that Zodiak Rights-supported Versailles has been given a second season, while TF1 in France and RTL in Germany are backing the new UFA Fiction/Beta Film drama series Hitler (working title). Meanwhile, The Copenhagen Film Fund has confirmed it is in talks about financing a fourth season of SVT and DR’s hit crime drama The Bridge.
Out of the UK, notable deals included the sale of All3Media International’s The Missing to German public broadcaster ZDF and FremantleMedia International’s No Offence to France TV.
The Brits are also beneficiaries of the growing demand for drama content from subscription VoD platforms. This week, for example, South African service ShowMax bought 125 hours of content from ITV Studios Global Entertainment, including Jekyll & Hyde, Rectify, Mr Selfridge, Good Witch and Texas Rising.
In terms of US series, the major TV studios were quick to seal deals. Disney Media Distribution licensed ABC Studios’ The Muppets to 122 territories, while the latest Shondaland drama series, The Catch, has been licensed to 186 territories. Executive produced by Shonda Rhimes and Betsy Beers, The Catch is a thriller about a successful fraud investigator who becomes the victim of fraud by her fiancé.
Sony Pictures Television also announced international deals for its shows. Wesley Snipes drama The Player hasn’t started very strongly in the US, but SPT has still managed to sell it into 105 territories, with high-profile deals in France (TF1), Germany (RTL), Spain (AXN) and Australia (Seven). SPT has also had a good start with The Art of More, a Dennis Quaid drama that was created for on-demand service Crackle. To date, the show has been sold into 25 territories via broadcasters such as Viacom’s Colors Infinity channel in India, OSN across the Middle East and D-Smart in Turkey. Of the two dramas, The Art of More feels more like a show that may run for a few seasons.
Other US shows to do business this week include NBC’s strong starter Blindspot, which was licensed to Sky Living (alongside Limitless and The Catch). Meanwhile, NBCUniversal thriller Mr Robot was picked up by Finland’s public broadcaster YLE.
While the majority of news from Mipcom 2015 concerned the sale of completed shows, there was also a smattering of commissioning and format announcements at the market. Viacom-owned BET, for example, is reported to be planning a six-part drama miniseries called Madiba, focusing on the life of Nelson Mandela and starring Laurence Fishburne; while StudioCanal-owned Tandem Productions is to adapt Code to Zero, the international bestselling novel by Ken Follett (Tandem previously adapted Follett’s Pillars of the Earth epic). Note also the above references to Versailles, Hitler and The Bridge.
On the format front, German network Vox is remaking Spanish drama The Red Band, TF1 in France is to produce a local adaptation of BBC drama The Escape Artist and CTC in Russia is adapting Keshet International’s romantic comedy The Baker and the Beauty.
Perhaps the most exciting format news of the week, however, is that US broadcast network ABC is adapting Janus, a drama from Austrian pubcaster ORF. This deal demonstrates that the powerful US networks are continuing to cast their net far and wide in search of great scripted ideas.
Whether it’s acquiring a finished show, going it alone, adapting a format or coproducing with international partners, there’s a multitude of options when it comes to buying and selling quality drama. DQ asks the experts what works best for their business.
Scripted content is in strong demand around the world. Premium pay TV broadcasters, SVoD platforms and mainstream free-to-air channels are all on the hunt for signature shows that can define and uplift their services. And so are international programme distributors, which are battling it out to secure the rights to piping-hot global drama properties.
One broadcaster in the midst of this frenetic activity is Canal+. Explaining the way the French pay TV broadcaster works, Aline Marrache-Tesseraud, head of acquisitions, foreign fiction, says: “Canal+ is a premium channel. Our subscribers come to us to find something they can’t find anywhere else in the landscape, so we give them a mix of original programming and shows acquired from the US and Europe.”
On the originals front, Canal+ has backed an eclectic mix of titles including Braquo, Les Revenants, The Tunnel, Barbarella and Versailles. If there’s a point worth making about this group of shows, it’s that they are all capable of playing well on Canal+ or in the international markets. Braquo and Les Revenants, although French-language, have the kind of style and pacing that appeals to international audiences. The Tunnel is an Anglo-French copro with Sky Atlantic that neatly bridges the two cultures. The remaining two productions, both epic in scale, are being produced in English to appeal to the global drama market.
As for Canal+’s acquisition slate, Marrache-Tesseraud has picked up a wide range of top titles including Wayward Pines, House of Cards, The Honourable Woman, Game of Thrones and True Detective. “We are looking for modern, unique shows, preferably serialised,” she says. “We generally get involved at an early stage by pre-buying the rights.”
Pre-buying, as opposed to waiting for shows to be completed, generally costs more. But it has two advantages. First, it allows a broadcaster to get to a hot property ahead of rivals. Second, it means they can air the production as quickly as possible, thus minimising the risk of people pirating the content.
Earlier this year, for example, Marrache-Tesseraud acquired Wayward Pines from Fox International Channels, a move that gives it exclusive first-window rights in France and enables it to air episodes on the same day as they go out in the US. Explaining the show’s appeal, she says: “It brings together highly talented signature cast and crew, and is headed by Oscar-nominated director and producer M Night Shyamalan.”
Drama is also a critical consideration for Stephen Mowbray, head of SVT International, the commercial arm of Swedish public broadcaster SVT. Echoing Marrache-Tesseraud, Mowbray says: “There is a big appetite for drama on TV. But there is a limit to how much we can make ourselves. We generally have two nights a week for originals and support that with acquisitions, hand-picking the best drama from around the world.”
Although SVT is a free-to-air pubcaster, Mowbray says he is buying similar dramas to pay TV broadcaster Canal+. But he is not enthusiastic about everything on offer: “When people say this is the golden age of drama, they are talking about short-run serials and miniseries, which are very flavoured in tone. We’re seeing a nichification of drama that can create a mismatch with what channels want. For example, the growth of niche products can be at odds with the need for procedural dramas.”
But Mowbray stresses that free channels must also take risks if they are to keep their audiences happy. “In our region, HBO Nordic acquired Penny Dreadful and Viaplay acquired Transparent, neither of which would fit on free TV. But we also need to make sure we challenge our audience. We can’t give them Downton Abbey every night.”
A key issue for Mowbray is that the amount of good content on the international market is perhaps not as voluminous as observers might imagine: “We have six primetime slots a week, which makes our channel a very hungry monster. But not all of the content coming out of the US is good enough. The top 10% can blow your mind, but the rest is dross.”
The kind of factors facing Canal+ and SVT are mirrored within the acquisition and development divisions of leading drama distributors. While they are not the end-users of scripted content, they have to make similar judgement calls when investing in projects that they hope to sell on to broadcasters and digital platforms at a profit. Is it possible, for example, to make shows that work for both the nichified world of pay TV and the mainstream tastes found on free TV? Or does it make more sense to run a broader development slate that caters to both camps?
Caroline Torrance, head of scripted at Zodiak Rights, was brought in last spring to do two things. “Firstly, to head internal drama development at our three main drama producers (Touchpaper, Yellowbird and Marathon), and secondly to look for drama to acquire,” she says.
Torrance’s assessment is that there are “huge opportunities for all kinds of drama. On the origination side, Marathon is involved in the Versailles project, while Yellowbird has been working on Occupied, a 10-part series about a Russian “silk glove” invasion of Norway, based on an idea by novelist Jo Nesbo. On the acquisitions side, we have had a lot of success selling French shows Braquo and Les Revenants right around the world.”
Zodiak’s slate, all of which is originated in Europe, is interesting because it goes some way towards answering Mowbray’s concerns about the volume of quality US content available. It also suggests that the market is more open to challenging content. A few years ago, there would have been limited interest in a show like Occupied, which seeks to tell a political story in three languages (Russian and Norwegian characters speak in their own language and in English when talking to each other). But after the success of Lilyhammer and The Bridge/The Tunnel, it looks like a real prospect.
Similarly, a French-language show like Les Revenants would not have fared as well a few years back. However, Torrance says: “I’ve heard it described as niche, but it has sold around the world. Selling Les Revenants to Channel 4 in the UK was significant in terms of the kind of prices it is possible to charge for non-English-language content.”
Notwithstanding the new appetite for risk in the drama sector, Torrance says “distributors have to offer all types of product.” Addressing Mowbray’s point, she adds: “There is still a role for procedurals, which is why we acquired Canadian series The Pinkertons (a 22-parter about the activities of the famous detective agency in 1860s America). That has procedural-style stories-of-the-week coupled with serial elements.”
Drama acquisitions are also a key objective for Noel Hedges, SVP and head of acquisitions at Modern Times Group-owned distributor DRG. “Eighteen months to two years into the new MTG ownership, there is a real desire to grow a diverse slate of drama. We think our strategy really started bearing fruit with what we launched at Mipcom.”
One of DRG’s biggest investments to date is in Babylon, a comedic look at the people and politics associated with the frontline of modern policing. Directed by Oscar winner Danny Boyle and written by Bafta winners Sam Bain and Jesse Armstrong (Peep Show), the six-part commission for Channel 4 aired between November and December last year.
Echoing points raised earlier, there is an edgy tone to the drama that won’t make it suitable for all broadcasters. But that is something Hedges is comfortable with: “We’ve worked with Sam and Jesse before so we knew the show would have a challenging tone that wouldn’t appeal to everyone. But you have to balance the prescriptive commercial elements you’re looking for with surprise, originality, and uniqueness. As with all shows, we went through a checklist of what we were looking for and ticked enough boxes. What you can’t afford to invest in is boring TV – you wouldn’t get anywhere with that.”
Hedges doesn’t mind if a drama’s “wrapping” is unusual as long as it has strong stories and characters. Other titles DRG has picked up this year include Strange Empire, a 13×60’ series from Canada that focuses on three women living on the Canadian border in the 1860s who are brought together by a spate of brutal murders. DRG also has a first-look deal with NRK in Norway, which has brought it such titles as Mammon and Eyewitness. The latter is a six-part thriller series about two teenage boys, secretly in love, who are key witnesses to an underworld murder. Terrified for their lives and fearful about bringing their relationship into the open, they agree never to reveal what they saw.
Of course, distributing drama isn’t always about battling to place shows with reluctant buyers. Some of the time it’s about trying to make careful commercial judgements about who to licence content to. A big trend in the market right now is for channels or platforms to offer big sums of money up front to try to secure exclusivity on a show. But while this may seem attractive, Hedges advises caution: “It’s not always about upfront cash. The decision you make on the first window can affect the life cycle of the show. You may be better off accepting a lower offer at the beginning because of the valuable windows to come later, as opposed to cashing in straight away.”
SVT’s Mowbray makes a similar point, arguing that free-to-air channels can play a role in building a brand: “I think it’s difficult to build a brand from Netflix. They had The Fall and no one knew it existed. It’s hard for them to launch a lot of first-run content. With us, we create value.”
While all of the above agree there is a healthy market for acquired drama, they also acknowledge that most audiences prefer homegrown stories. Hedges sums this point up neatly: “Local production can define a channel much better than acquisitions. Audiences like to see domestic faces in domestic situations.”
The reason why there isn’t more original production is, understandably, cost, but there are a couple of ways broadcasters can narrow the price differential between origination and acquisition. One, says Hedges, is acquiring drama formats, since this allows a broadcaster to create an original show without having to invest as much in development or production. “We represent Doc Martin, which sells well in some markets as a finished British show. But, where it doesn’t, we can still make money by licensing the remake rights,” he explains. “It’s another opportunity.”
Zodiak’s Torrance agrees: “We’ve seen a huge increase in demand for scripted formats. Broadcasters want local shows but local production is a risk. So in formats they are looking for a measure of success. They want to learn from what has been done – things that worked and things that didn’t.”
The formatting business is now a big part of the international drama scene and has opened the door to a wider pool of content suppliers. Israel’s Keshet Media Group, for example, had a huge breakthrough when its drama series Prisoners of War was adapted by Showtime in the US as the acclaimed Homeland. In November 2014, Keshet UK executive producer and head of scripted coproductions Sara Johnson revealed that another of its titles, The A Word, was to be remade by the BBC.
A very different proposition from political thriller Homeland, The A Word is a comedy drama that focuses on a young couple who learn that their son is autistic. The UK version will be written by Peter Bowker (Viva Blackpool) and coproduced by Fifty Fathoms Productions, Tiger Aspect Productions and Keshet UK, with plans for the six-part show to appear on BBC1 in early 2016.
The decision to make a UK version first, as opposed to going to the US, is about giving the property plenty of time to establish itself in the international market. “Keshet looks at the slate as a whole and makes decisions about where we should go and what should we do with each property. With The A Word, we had real interest from the UK and a fantastic writer, so we decided to give it time to develop in this market.”
In terms of the long-term sustainability of The A Word, Johnson says it is important to stay closely connected to the remake process: “We’re very flexible in how we look at deals because it has got to make sense financially for everyone. And we love working with local professionals like Patrick Spence at Fifty Fathoms. But it also matters to us that we are creatively involved because we care deeply about our shows.”
Creating a formatted version of a show can have a positive impact on the commercial appeal of the original. In the case of Keshet’s Prisoners of War, the success of the US adaptation Homeland boosted sales of the original show and helped it realise further format deals in Russia, Turkey and Mexico. And sometimes formatting is the only viable option for getting a show away in a market. In Turkey, for example, channels are only interested in acquiring remake rights to shows (which then can have a renewed life selling on in the Balkans and Middle East).
But it’s not always advisable for rights holders to rush into the format market, says DRG’s Hedges. “It depends on the investment you’ve made. If you need to recoup quickly, then a format isn’t necessarily the right idea because it can be a long time before you see a financial return.”
Torrance agrees: “There are always strategic decisions about whether to sell or hold back format rights. It’s almost like another window. Generally, though, format deals come when there are lots of episodes.”
The other middle ground between origination and acquisition is to pursue a shared-risk scenario such as coproduction. As with formats, this model has become prevalent in recent years as the scale and ambition of drama has increased.
Unquestionably, copros have enabled some superb shows to get made. But with most high-profile projects involving a minimum of two broadcasters, two producers and a distributor, they come with a number of creative and commercial challenges. For a start, copros need to have ideas that will travel internationally and casts that are acceptable to everybody involved. A decision also needs to be made about editorial tone and series structure, because this will determine whether it is more suitable for free TV or pay TV (or, ideally, both).
The issue of writers/showrunners is also a sensitive one, because not all writers are trusted to deliver the goods – even if they are talented enough to do so, says Donna Wiffen, the former FremantleMedia head of worldwide drama who is now MD at indie Duchess Street Productions. “There is a practical problem with authored pieces,” she says, “which is that there are only so many writers that broadcasters will commission. It’s difficult to get a show over the line with new talent, which means you can end up with a bottleneck.”
Wiffen joined her current company four months ago. It is backed by investment firm Bob & Co, which is well established in film but wants to extend into TV (echoing a broader shift in the business). “We have a diverse slate at the early stages of development,” she says. “One of our major projects at the moment is an epic saga about two families based on a popular book series by Jeffrey Archer called The Clifton Chronicles.”
Broadcasters familiar with the copro process say the best scenarios are where the partners engage in a strong, balanced dialogue. Explaining how his company became involved in the world of scripted coproduction, Nacho Manubens, senior VP of drama at Atresmedia in Spain, says: “A3 Media has two of the main channels in Spain, Antena3 and La Sexta. Most of our drama is produced for A3, and in the last few years some of our bigger productions have started to travel well internationally. Recently, we started thinking about building a solid brand for La Sexta but we had tighter budget limitations. So we decided to go to the international market in search of coproduction partners.”
This resulted in a partnership with BBC Worldwide (BBCWW) on The Refugees, a drama series produced by Spanish production company Bambu about a group of people who travel back to the present time from the future. “We identified the show we wanted to do and then tried to create a fair partnership,” says Manubens. “BBCWW brought 50% of the budget and is selling the show internationally while La Sexta has premier rights.”
Key to the success of the project, says Manubens, was starting the copro dialogue early and maintaining a good working relationship throughout. “Everyone always had a say and BBCWW was very involved with the writing. We made a lot more versions than on a regular Spanish show.”
Manubens says it was important to be clear from the outset about La Sexta’s requirements. “There is a trend towards miniseries but that is hard for us because of the economics of production and marketing. So we are more focused on creating returning series.”
Budgets also played their part in the way the story was written, adds Manubens. Although The Refugees is “a big premise,” costs were controlled by telling the story told through the eyes of one particular family.
Ulrich Krüger, senior editor in international coproduction and documentaries at Germany’s ProSiebenSat.1, agrees with Manubens about the importance of having an equal partnership in copros. But he says his company has had bad experiences with US firms: “Our experience of US companies is that the moment they have a part of a project, they think it is their show. Their response to European partners wanting creative input is ‘we know what we are doing,’ which is not a conversation we want. My advice in dealing with US studios and broadcasters is to go as late as possible because they are not used to discussing ideas.”
Pro7Sat1’s general policy is to go for acquisitions rather than copros because “acquiring is simple,” says Krüger. Having said that, the broadcaster has a good relationship with Tandem Communications, coming in as a copro partner on projects like The Pillars of the Earth, World Without End and Labyrinth.
Most recently, it acquired season one of Tandem’s cross-border crime thriller Crossing Lines, and then stepped up as a copro partner for seasons two and three. “We didn’t coproduce the first series because it felt too expensive, but we acquired it. It went well for us so we decided to get more involved. We only go for coproduction when we see an opportunity for editorial input that will help a show in our territory. By paying more, we have greater say about scripts and casting.”
Like Manubens, Krüger says the key to coproduction is to “start early and choose your partner wisely.”
A final word of wisdom comes from Keshet’s Johnson: “Make sure to leave your ego at the door.”
Creative Europe funding
Raising money to make a drama coproduction isn’t easy. But there is some welcome support from the European Union’s funding programme Creative Europe, which offers grants worth up to €1m (US$1.08m).
Agnieszka Moody, director of Creative Europe’s UK desk, says the EU’s TV Programming scheme aims to help European independent producers create shows that have the potential to circulate within the EU and beyond. The total programme budget for 2015 (across all genres) is around €11.8m. Drama producers have two options: either they can apply for up to 12.5% of their production budget (capped at €500,000); or, if the project in question is a drama series coproduction (minimum duration 6×45’) with a production budget of at least €10m, they can apply for a grantof up to €1m.
To qualify as a coproduction, Moody says the project needs to involve at least three partners from different states. The latest point at which producers can apply is the first day of principal photography. At the time of submission, 50% of the estimated total financing of the production budget must be guaranteed from third-party sources of finance. In addition, 50% of the total financing must come from European sources.
A number of projects have been successful in securing funding down the years. These include Wallander, Millennium, Jamaica Inn, Occupied and Hinterland. The €1m upper limit has only recently been introduced, but projects to have secured this figure include Warp Films’ The Last Panthers, The Returned and The Bridge. The latter two productions received awards for their second series, says Moody. Drama series is the only genre for which sequels or second and third seasons are eligible.
According to Moody, last year saw 135 applications, of which 53 were selected. Of these, 11 were TV dramas, with four receiving €1m. For 2015 there are two deadlines in January and May. Worth noting, says Moody, is that an unsuccessful project can be resubmitted (once).