From writing and directing feature films, Kari Skogland has become one of the most sought-after television directors in the US, with credits including Boardwalk Empire, The Walking Dead, The Americans, House of Cards, Vikings and The Handmaid’s Tale.
Speaking to DQ, Skogland reveals a passion for history that led to working on shows such as The Borgias and History miniseries Sons of Liberty.
With a penchant for action, stunts and explosions, she describes her desire for scale and scope when choosing her next project and her directing process when she joins or sets up a new show.
Skogland also shares her thoughts on the trend for feature directors moving to television.
Games of Thrones and The People vs OJ Simpson picked up a lot of Emmy nominations this week – but can they convert them into awards?
The 2016 Emmy Award nominees were announced this week. All told, nearly 50 scripted series (excluding comedies) picked up at least one nomination, although only a handful are likely to convert those nominations into awards when the winners are announced on September 16 at the Microsoft Theater in LA.
A few years ago, winning an Emmy would have been seen as a nice endorsement of a show but little more. These days, however, it has taken on added significance for a couple of reasons.
The first is that the quality of TV drama has risen so rapidly. Winning an Emmy now really is an impressive achievement, and in some categories is not really that different to winning an Oscar. The second is that it is increasingly difficult to gauge the success of a show purely on the basis of its ratings (in the case of SVoD shows, there are no ratings).
So racking up Emmys is a way of alerting the industry to the quality of a show, something that probably converts into business at Mipcom, the first major programming market to follow the Emmy ceremony.
So which shows caught the eye in this year’s nominations? Well, it’s no real surprise to see HBO’s Game of Thrones is out in front with 23 nominations. Such is the quality and ambition of the show that the only thing likely to stop it winning awards this year is that it secured a record-breaking 12 Emmys last year, from 24 nominations.
Awards judges, sometimes deliberately, sometimes subconsciously, have a tendency to steer away from previous winners to make sure that everyone gets a fair share of acclaim.
At this stage, the biggest threat to HBO’s hit series comes from the FX camp, with The People vs OJ Simpson: American Crime Story securing 22 nominations and Fargo securing 18.
Netflix’s House of Cards secured 13 nominations but the biggest snub of the year went to the subscription VoD platform’s other flagship show Orange Is The New Black, with just one nomination.
The Night Manager was a huge hit on BBC1 in the UK but a modest performer on AMC in the US. However, the Emmys have rectified that situation slightly by granting the show 12 nominations.
After these shows, there is a huddle of titles securing multiple nominations, including Downton Abbey (10); All The Way and American Horror Story: Hotel (both eight); Better Call Saul and Roots (both seven); Mr Robot, Penny Dreadful and Sherlock: The Abominable Bride (all six); The Americans and Ray Donovan (both five); American Crime, Crazy Ex-Girlfriend, The Good Wife, Homeland, The Knick and The Man in the High Castle (all four); and Empire, Gotham, Luther, Masters of Sex, Narcos and Vikings (all three).
Of course, some categories are more prestigious than others. So it’s interesting to note that USA Network’s Mr Robot made its way on to both the Outstanding Drama series category and the Outstanding Writing for a Drama Series category (Sam Esmail).
The same is true for The Americans, which has been nominated for Emmys before but not usually in the most prestigious categories. Perhaps this is a sign that 2016 is the show’s year to come out on top. Worth noting also is that it is another FX series – evidence of a cable channel firing on all cylinders creatively.
The Outstanding Writing for a Drama Series category throws up another couple of interesting points. One is that it has included Marti Noxon and Sarah Gertrude Shapiro’s UnREAL, which airs on Lifetime.
This is quite an achievement given that the show didn’t really feature anywhere else in the Emmys list. The other is that two of the nominations are for writers of shows that are ending: Julian Fellowes’ Downton Abbey and Robert and Michelle King’s The Good Wife. That might be enough to swing votes their way.
The Outstanding Limited Series category is a face-off between American Crime, Fargo, The Night Manager, The People vs OJ Simpson and Roots. Once again we can see a decent level of diversity here both in front of and behind the camera. American Crime’s inclusion is a welcome nod for an ABC series that has been welcomed by critics but not done too well in the ratings.
As is evident from the above listings, the only serious non-US competition for Emmys comes from the Brits. The Night Manager and Downton Abbey are the UK’s frontrunners to win Emmys, but there were also decent showings from Penny Dreadful, Luther and Sherlock: The Abominable Bride.
With War & Peace picking up a music nomination, the BBC secured a total of 22, which is more than most. It’s also worth noting that Showtime’s US adaptation of Shameless picked up two comedy nominations.
Looking more broadly at the scripted comedy categories, there were three top performers: HBO’s Veep with 17 noms, HBO’s Silicon Valley with 11 and Amazon’s Transparent with 10. Overall, the Emmys were pretty good for the major SVoD platforms, with established shows like House of Cards and Transparent the strongest performers.
Despite Man In The High Castle attracting four, it looks like Amazon came out just behind Netflix, which secured a smattering of nominations for its Marvel-based shows, Narcos, Bloodline and Sense8.
Cable channel AMC picked up a total of five nominations related to its Walking Dead universe and will take pleasure in the success of The Night Manager (which it aired) – but overall the network can expect a quiet year at the Emmys.
Other shows to score at least one flavour of Emmy nomination included 11.22.63, Bates Motel, Black Sails, Horace & Pete, Minority Report, Outlander and Vinyl.
The Oscars would do well to take note of the fact that the Lead Actor in a Limited Series category includes three black actors out of six, though on this occasion Idris Elba, Cuba Gooding Jr and the superb Courtney B Vance may find that Bryan Cranston’s impressive performance in HBO’s Lyndon B Johnson biopic All The Way proves hard for the Emmy judges to overlook. Black actress Kerry Washington also impressed in Confirmation and Viola Davis (How To Get Away With Murder) and Taraji P Henson (Empire) achieved nominations for Lead Actress in a Drama.
The BBC has ordered two more series of Steven Knight’s gangster series Peaky Blinders, which is set in 1920s Birmingham in the UK. The show is currently four episodes into season three, which means it will now run for at least five seasons – though Knight has expressed a desire to keep going long after that.
Like the first three seasons, the new commissions will both consist of six hour-long episodes, which means a total of 30 hours of TV.
Caryn Mandabach, executive producer of the show for Caryn Mandabach Productions, said: “It’s a fantastic vote of confidence in the show and Steven Knight’s writing that the BBC has ordered two more series following the first episode’s overnight figures. We’re proud of, and grateful for, the BBC’s support of the show.”
Will Gould, who also works on the show as an exec producer for Tiger Aspect, added: “Peaky has become a global hit. Steve’s vision resonates with audiences the world over, and what a privilege it is that we get to make more.”
Knight, who will continue to write all episodes, said: “I am thrilled at the response to the third season. The prospect of writing season four and five is truly exciting. This is a real passion project for me, and I look forward to telling more stories of the Shelby family.”
To be completely frank, the audience for season three of Peaky Blinders hasn’t been massive. It opened with 2.95 million (BARB) for episode one and then dropped to 2.43 million for episode two. So it’s not in the same league as BBC2’s Line of Duty (circa five million) or Channel 4’s Humans, which hit six million last June.
A possible reason for the modest audience is the show’s graphic violence, which won’t be to everyone’s taste. Another is the esoteric nature of the season three plot, which revolves around the fallout from the Russian Revolution (angry White Russian exiles and so on).
But judging Peaky Blinders solely on the basis of its ratings would be a bit like castigating a Man Booker Prize winner for not muscling JK Rowling off the fiction best-seller list. The fact is that Peaky Blinders is superb – comparable to the best scripted series coming out of the UK, US, Nordics, Spain, Israel and elsewhere.
IMDb ratings back this up. The first episode of season three, which was slightly meandering, only managed 8.8. But the show really kicked into gear after that, with its IMDb rating jumping to a very impressive 9.5 by episode four. Critics are also pretty unanimous in their approval, with the Daily Express going so far as to call Knight’s show “this generation’s Godfather.”
The beauty of Knight’s formula is the way he plays different interest groups off against each other, blurring the line between criminality and legality, gangsters and establishment. The result of his complex plotting is that central character Tom Shelby is constantly saved from what looks like certain death by individuals or organisations that suddenly find they have a use for him.
Alongside the sophistication of Knight’s writing, the show is beautifully directed (by Tim Mielants in season three) and, of course, superbly acted. Cillian Murphy, as Tommy Shelby, is delivering a performance that, by this week’s episode four, is similar to the standards set by Bryan Cranston as Walter White in Breaking Bad. And Paul Anderson, as his brother Arthur, grows in stature with every season.
Murphy’s comment on the new commission is that: “Tommy Shelby is one of the most intense, challenging characters I’ve had the opportunity to play. I’m particularly grateful that Steven’s original, dynamic writing and the longform series allow me to explore Tommy in depth. I look forward to Tommy’s evolution over the next two chapters.”
Peaky Blinders’ graphic violence (Tarantino-like in its intensity at times) inevitably limits the kind of channels/slots where it can air. But as Gould says, the show has established a solid fanbase around the world. Netflix in the US, for example, will offer season three from May 31. And Arte in France has also aired the show. Peaky is distributed by Endemol Shine International, which will be pleased that it can now go to the global market with 30 episodes.
Another quality show in the news this week is FX’s Cold War spy drama The Americans, which has also been given a new two-season order. The difference with this one, however, is that these two seasons will be the last, with The Americans ending in 2018 after six seasons. Season five will have 13 episodes and season six will have 10, bringing the total volume to a very respectable 75.
“Through its first four seasons, critics have lauded The Americans as one of the best shows on television and, remarkably, a series that keeps getting better every year,” said FX original programming president Eric Schrier.
“All credit for that achievement goes to everyone who has worked on the show, and especially co-showrunners Joe Weisberg and Joel Fields, (executive producer) Graham Yost, our brilliant stars Keri Russell, Matthew Rhys, Noah Emmerich, Allison Wright, Holly Taylor and Annet Mahendru, and the ensemble cast for their incomparable performances. We have no doubt that this two-season order will allow Joe and Joel to tell this story to its perfect conclusion.”
Again, the show isn’t what you’d call a ratings hit. Season four is currently averaging around 930,000, which is down a little on season three. And it rates lower than a number of other FX shows, including The Bastard Executioner, which was cancelled after one season despite having a higher audience and better 18-49 demo.
Nevertheless, The Americans is a good show for FX because it attracts critical acclaim and gets a fair share of award wins and nominations – all useful for a cable subscription service. It has also had a decent life internationally, airing on Network Ten Australia, FX Canada, RTE Ireland and ITV/ITV Encore in the UK.
For Weisberg and Fields, there is no particular downside to the show ending, because they have also signed a new overall deal with FX Productions to develop their next scripted series.
Meanwhile, AMC’s latest new show, Preacher, has got off to a good start, with episode one securing an audience of 2.38 million. This puts it at number four on the channel behind The Walking Dead, Fear The Walking Dead and Into the Badlands.
Preacher was helped by being scheduled after FTWD – so episode two will be an important benchmark for the show. But it could shed a significant amount of viewers and still be regarded as a hit by AMC.
By contrast, six-part espionage drama The Night Manager has just ended its run on AMC with a modest 790,000 average audience. It picked up slightly for the last episode but made nowhere near the impact it had on British television. This is a bit of a surprise considering that lead actor Hugh Laurie has a good profile in the US with his long-running lead role in House. However, it may indicate that the show wasn’t right for AMC.
One programme that has had an abject first season is CBS’s movie adaptation Rush Hour. Just eight episodes in, the show is delivering around four million viewers and has already been cancelled.
As more original dramas are produced than ever before, DQ finds there’s still a place for classic series to find new audiences.
In the ever-changing world of TV, there are few things that can be termed a constant – but one enduring trend is the appeal of ‘classic’ drama, especially the detective genre.
Back in 2004, the executives of ITV’s digital channels were charged with creating a new channel to help stem the network’s ratings decline, particularly among upmarket ABC1 viewers.
Looking at the wealth of ITV-owned library drama available, the answer came quickly enough, although there were some doubts over the appeal of repeating hits from the network’s past.
Confounding these qualms, ITV3 launched to instant success – and 11 years later regularly ranks as the sixth most watched channel in the UK, behind only the five former terrestrial channels. That’s all with a schedule that differs very little from its opening year and, one suspects, a similarly meagre budget. So why does it work?
ITV3 succeeded through the choice of quality detective shows such as Inspector Morse, Foyle’s War, Agatha Christie’s Poirot (pictured top) and Midsomer Murders that benefited from self-contained storylines within each episode and a certain timeless aspect. The series were also aided by being shot on film, avoiding the tired look of many re-runs.
Despite viewers knowing the denouement of most episodes, they stayed for repeat viewings because of the characters, scenery and the programmes’ ability to function as ‘comfort TV’ – easy for viewers to unwind in front of at the end of a long day’s work.
From the beginning, these series and others of their ilk have dominated the ITV3 top 10, often scoring audiences of more than one million. In terms of its on-screen look, ITV3 went for a cleaner, more contemporary style, which helped differentiate it from other repeats channels in the UK such as Gold, Granada Plus and UKTV’s Drama. ITV3 also tried to provide bonus material with behind-the-scenes documentaries and special seasons.
Last year, ITV attempted to build on the success of ITV3 with the Sky pay TV channel ITV Encore. But even accounting for the smaller available pay audience, ITV Encore has proved a severe disappointment to the network – “a learning curve,” in the words of CEO Adam Crozier. Audience levels have rarely surpassed the 100,000 mark. But why?
At its launch, those behind ITV Encore believed there was an appetite for recent ITV drama in peak – often short-run events and miniseries. Unfortunately for the channel, series such as Broadchurch are not particularly well suited to repeat viewing – and, being episodic, demand the commitment of viewing over a number of evenings and weeks.
Unlike the relatively gentle sleuthing of Morse, Broadchurch was an emotional experience for viewers and lost impact on repetition. Gracepoint (Fox), the lacklustre US remake of Broadchurch, sunk without trace on Encore, furthering the belief that these kinds of event dramas can’t command the same kind of viewership as the more self-contained series.
One bright spot for the channel has been the relative success of the Nordic Noir series Jordskott, which confirms the popularity of the genre in the UK – and a possible way for the ailing Encore to successfully evolve. Jordskott has headed the ITV Encore weekly top 10 since its launch on June 10, with consolidated audiences tracking an average of approximately 145,000.
It can’t be too long before the ITV acquisitions team scouts similar Nordic Noir titles for the Encore schedule as the channel gradually morphs into a very different animal. Further evidence of this is that Encore has acquired Twentieth Century Fox’s The Americans seasons one to four (flagship channel ITV canned the show due to low ratings after season two).
And belying the channel’s name, Encore is also moving into original commissions, the foremost being Sean Bean-starring The Frankenstein Chronicles, which launched this month. The supernatural element of this series is continued with another original drama announced, Houdini & Doyle.
Both in the UK and internationally, the relatively low audiences commanded by repeats of event/high-concept dramas such as Lost, Rome (playing on TCM in the UK to audiences of less than 15,000), The Pacific, Battlestar Galactica, Life on Mars and Band of Brothers reflect the problems faced by Encore, where viewers appear to be tempted more by the umpteenth showings of self-contained episodes of Columbo, House, Law & Order, Magnum PI and Marple, which power channels such as Top Crime in Italy and Universal’s 13th Street in various territories.
With procedural investigation series NCIS being the most watched drama in the world, the genre continues to play extremely well internationally and is a staple of many broadcasters’ schedules. Channel-surfing around the globe, it’s extremely rare not to find a US or UK detective series playing at any time of the day.
But with UK drama spend dropping by 44% since 2008, distributors are now having to sweat their drama back catalogues more than ever, demonstrated by the widely predicted push from FremantleMedia International, ITV Studios Global Entertainment, BBC Worldwide, Endemol Shine International and others.
As evidenced by Cozi TV and TV Land in the US, there is a nostalgic appeal to older titles such as Fremantle’s Baywatch (which launched on Cozi TV in August). But this can sometimes wear thin after initial viewings and broadcasters then become stuck with dozens of episodes of series that are eventually shuffled off into late-night slots. However, the news that Dwayne ‘The Rock’ Johnson and Zac Efron are planning a 21 Jump Street-style comedy take on Baywatch should help revive interest in the original show.
FremantleMedia International launched its Classic Catalogue at Mipcom this year, highlighting a vast library of comedy and drama and for the first time curating in one place the output of its constituent companies (including Euston Films, Grundy and Alomo). The firm is focusing on spotlighting key titles over the coming months, including both reversioned classics and formats/remake opportunities for shows such as Love Hurts, Pie in the Sky and Rumple of the Bailey.
Fremantle’s ambitious Kate Harwood-led revival of Euston Films will see not only original productions but also the possibility of new versions of such hits as The Sweeney and Widows, as well as lesser-known titles including family drama Fox (1980, starring Peter Vaughan and Ray Winstone) and intense thriller Out (1978, Tom Bell and Brian Cox).
After the success of Channel 4’s Indian Summers and the general appeal of period drama, there may be interest in another take on the 1910s Kenyan coffee plantation saga The Flame Trees of Thika (1981).
The success of ITV’s resurrection of comedy Birds of a Feather has seen a higher profile for the writing team of Laurence Marks and Maurice Gran, who are now heading the Fremantle-backed LocomoTV and, like Euston, are looking at producing both new shows and possible re-boots of golden oldies such as Goodnight Sweetheart, this time for the US market.
Fremantle’s Sarah Doole, director of global drama, says: “We’re extremely excited about our heritage catalogue of classic comedy and drama. Having looked at the titles from our back catalogue, we realised we have some real crown jewels in there.
“It’s a distinguished collection bursting with iconic hits penned by legendary writers, not to mention the raft of classic characters who have gone on to become household names. We can’t wait to showcase the titles to buyers from across the globe.”
Returning to the appeal of older drama, the audience for repeated soaps tends to be very niche, as they tend to travel badly from the originating countries with production values that can vary from mediocre to poor.
US soaps have never really worked in the UK (and vice versa) – the most recent attempt being ITV2’s transmission of the campy Sunset Beach in the early 2000s.
UK state broadcaster BBC2 has used long-running US series such as Cagney & Lacey and The Rockford Files to plug the gaps left by budget cuts in the daytime schedule. Murder, She Wrote and Columbo perform much the same function for ITV at the weekend.
Distributors such as Stephanie Hartog (formerly of Fremantle and All3Media) agree that “the success of Downton Abbey has opened the doors to some who previously might have doubted the appeal of classic drama in their markets.”
Hartog also notes that “the growth of specific genres from areas such as the Nordics, Turkey, Israel and France have contributed to a growing trade in drama and has prompted a look at older fare.”
As Hartog says, Downton’s massive worldwide success has created an appetite for similar shows and boosted the sales of lesser-known titles, such as BBC1’s Upstairs Downstairs reboot, Downton scribe Julian Fellowes’ Titanic miniseries and Spanish drama Grand Hotel. Similarly, upcoming French English-language period romp Versailles may promote interest in older series set in roughly the same era, including Charles II: The Power & the Passion (2003), City of Vice (2008), Clarissa (1991) and The Scarlet Pimpernel (1999-2000).
In the UK, as per the rest of the world, older cult series tend to be the preserve of smaller channels; currently, 1960s series The Avengers (on Cozi in the US) and The Wild, Wild West reside on True Entertainment and The Horror Channel respectively.
Sony’s True Entertainment channel in the UK is the home for many middle-of-the-road series of the past, including Little House on the Prairie, The Waltons, The Practice, Touched by an Angel, Due South and Providence.
And, of course, the Star Trek and Stargate franchises continue to form part of many channels’ daytime schedules in territories across the world. Star Trek will also get a fresh outing in the form of a new series to launch in 2017 on US network CBS’s All Access on-demand platform.
Keshet International sales director Cynthia Kennedy says: “The launch of new services (both linear and OTT) across the globe means old shows can find a new lease of life, with both fans of nostalgia and new audiences. BBC dramas tend to have a long shelf-life, while older titles can usually find a home on new VoD platforms in places like Central and Eastern Europe, Asia and Latin America, not to mention the majors being able to bundle their new shows with back catalogue content that gets airtime on smaller channels.”
Online, RLJ’s Acorn TV has carved out a niche for itself with a variety of past and present UK titles, ranging from such classics as I Claudius and Brideshead Revisited to contemporary fare including New Worlds and Secret State. Karin Marelle, a former acquisitions and commercial director at Acorn, says: “The increasing presence and popularity of British acting talent in the US has led to interest in checking out their shows before they crossed the pond.”
Netflix and Amazon, of course, are a destination point for distributors, although older drama titles are among their less promoted shows, with many already available through YouTube.
One genre that consistently delivers viewers – in an older male demographic – is Westerns. Despite the introduction of new titles and series, TCM Europe’s highest numbers tend to be attracted by Westerns – including vintage series such as Gunsmoke as well as current or recent series like Longmire and Hell on Wheels.
AMC in the US has also enjoyed strong ratings with Westerns, with ‘Cowboy Saturday’ schedules boasting a line-up of classic movies and golden oldies such as Rawhide and The Rifleman.
The success of Marvel and DC superhero movies and series has prompted some online free-to-air VoD platforms to investigate the availability of older series and one-offs to tie in with future cinema releases such as Batman vs Superman: Dawn of Justice (DC) and Dr Strange (Marvel).
This August’s release of Guy Ritchie’s movie version of 1960s spy caper series The Man from U.N.C.L.E. may also see interest in the show renew across various international territories. Edited TV movie versions of the series recently aired on TCM in the run-up to the film opening in the UK.
Mission Impossible V: Rogue Nation could also prompt re-running of the classic 1960s television series in countries where it has been off air over recent years.
These and other developments should help distributors with older drama libraries get a foot in the door with broadcasters.
With new channels regularly launching across the globe (sych as AMC in European territories including the UK, Serbia and Hungary), the demand for quality library series to populate the schedules will be as strong, if not stronger, than ever.
The success or failure of a show can often hinge on finding the right slot or the right channel for it to air on. For example, it would have been fascinating to see how critically acclaimed shows like Mad Men, Breaking Bad or The Walking Dead performed if they had been placed in free-to-air primetime as opposed to cable TV.
It’s possible they would have been axed after a few episodes instead of developing into the pop culture phenomena we know today.
With this in mind, it’s interesting to note that UK broadcaster ITV has just acquired seasons three and four of US spy drama The Americans from Twentieth Century Fox Television Distribution for its digital channel ITV Encore.
This deal comes despite the fact that the pubcaster’s main free-to-air channel ITV, which originally aired the show in the UK, dropped it after two seasons. These first two runs will now play out on ITV Encore ahead of the newly acquired seasons.
The message, then, is that The Americans is better suited to a pay environment. Perhaps this is no surprise when you consider that the show, which tells the story of two KGB spies posing as an American husband and wife in Washington during the Cold War, airs on cable channel FX in the US.
But it reinforces the broader notion that we are currently operating in an era when there is a clear distinction between the kind of scripted shows that work on free as opposed to pay/SVoD television.
The decision to air the show on ITV Encore also suggests there has been a reappraisal of what the channel is going to be. Launched in 2014, a lot of its content to date has been re-runs of classic British dramas such as Poirot, Vera, Downton Abbey, Upstairs Downstairs and DCI Banks – giving the channel a crime/period profile.
However, these shows are all currently being outperformed by another acquisition, the Swedish series Jordskott. With the Nordic crime drama drawing an audience of between 100,000 and 200,000 viewers per episode (seven-day ratings figures), it suggests the ITV Encore audience would rather see original foreign series than homegrown re-runs (even if the latter are very good). Aside from Jordskott and The Americans, the channel has also aired the US version of Broadchurch (Gracepoint) and is gearing up for the launch of its first original commission, Midwinter of the Spirit.
In the US, Telemundo is celebrating the fact that on July 21 it ranked as the number-one Spanish-language network among adults 18-49 in primetime, beating Univision by 3%. According to the channel, “this marks the first time in history that Telemundo topped Univision in weekday prime with its regular line-up.”
A key part of the channel’s success has been season three of scripted series El Señor de los Cielos (aka Lord of the Skies). The show was ranked number one among all broadcast and cable networks, regardless of language, at 22.00 in adults 18-49.
A US-produced series from Argos Comunicacion and Telemundo, El Señor de los Cielos tells the story of drug dealer Aurelio Casillas and his ruthless rise to power. It is based loosely on the life of real Mexican druglord Amado Carillo Fuentes.
The show first aired in 2013 with a debut season of 74 episodes. This was followed by 84 episodes in season two and an as-yet-unquantified number in season three. So successful is the show that Telemundo confirmed plans for a fourth season at its Upfronts presentation in May this year.
Although the series is produced in the US, its high episode count makes it more like a telenovela than a US drama – an advantage when taking shows out to international distribution. By the end of season four, Telemundo will already be able to offer buyers 300 episodes (equivalent to around 12 years’ worth of a US returning series).
Still in the US, Variety conducted an interesting survey this week, asking three leading media-buying agencies which shows they think will attract the most viewers in the upcoming autumn season (and thus be most appealing to advertisers).
Among dramas, the top pick is season two of Empire (on Fox), which is no real surprise given the success of the first run. And there are high expectations for the return of the Shonda Rhimes hits Scandal and How to Get Away With Murder (both ABC).
More interesting, perhaps, are the new shows that are expected to do well. Here, the top three picks are Fox’s reboot of The X-Files, followed by NBC’s Blindspot and ABC’s The Catch. The Catch is another show for ABC from the Shonda Rhimes hit factory and is expected to be given a lead-in by one of her other shows.
Cable channel Spike is investing heavily in scripted shows at the moment. Its first project, Tut, debuted on July 19 and got off to a good start. With 1.7 million viewers tuning in for the first episode, Spike achieved its biggest Sunday night primetime audience since May 25, 2008.
More saliently, the figure was 123% ahead of last week’s primetime average. “We are thrilled that Tut resonated with viewers and delivered a big audience for Spike’s first scripted event series in almost a decade,” said Sharon Levy, Spike’s exec VP of original series.
Elsewhere, another piece of reimagined history is coming to a close, with Starz announcing this week that the third season of David Goyer’s Da Vinci’s Demons will be its last.
Starz MD Carmi Zlotnik said: “David Goyer brought us a plan to portray the unknown early years of a genius and we think the fans will enjoy this final chapter, which segues into the da Vinci history knows.”
A few weeks ago, we talked up the performance of a grisly French thriller called Witnesses, which was rating well in its home market. This week, the show debuted on Channel 4 in the UK, which was clearly hoping to repeat the success of its previous French drama acquisition Les Revenants (The Returned). Things didn’t quite work out as planned, however, with Witnesses only managing to attract around 550,000 viewers in its 22.00 slot. This is about a third of The Returned’s audience when it launched back in 2013.
In defence of Witnesses, The Returned aired an hour earlier at 2100, which would have given it access to a bigger audience. However, Witnesses was also well down on the 22.00 slot average, which will be a source of disappointment for C4. It was also bested by Channel 5’s Aussie prison drama import Wentworth.
Despite this, UK newspaper critics were mostly positive about the show. The Guardian called it “rather promising,” adding that it “bodes well for Channel 4’s imminent on-demand service, 4World Drama.”
The Independent, meanwhile, said referring to the show as ‘The French Broadchurch’ doesn’t do it justice: “This classy, creepy thriller should be judged on its own merits, rather than compared to our Dorset-filmed whodunit and its Scandi-noir forebears”.
So it’s just possible that Witnesses could be a bit of a sleeper hit. What it needs now is the 550,000 people who tuned in to the first episode to get onto social media and tell their friends to watch it.
On the subject of social media, a round of applause please for Syfy’s global pop culture phenomenon, Sharknado 3: Oh Hell No!, which has generated a staggering two billion Twitter impressions – doubling the impressions for 2014’s Sharknado 2: The Second One.
Video clips from Sharknado 3 have generated nearly six million views to date, including 4.1 million on Syfy’s YouTube channel. The film itself debuted on Wednesday, July 22, so we’re just waiting for the TV ratings at time of writing.
Unsurprisingly given the noise created by the third edition, Syfy has greenlit Sharknado 4. Chris Regina, senior VP of programme strategy at Syfy, said: “Sharknado 3 may have devoured half of America’s celebrities, but there are still hungry fans and sharks to feed, so the adventure continues – not in a galaxy far, far away, but on your television sets next July.”
After a year of amazing ratings success in the US and internationally, HBO’s fantasy drama Game of Thrones has now emerged as the frontrunner at the 2015 Primetime Emmy Awards.
Nominations were revealed yesterday (July 16) and the show racked up 24, including one for outstanding drama series. The next strongest showing came from FX’s American Horror Story: Freak Show, with 19 nominations. HBO’s Olive Kitteridge also did well.
Ranked by network, HBO secured the most nominations, a total of 124. Next highest was ABC with 42, just ahead of NBC and CBS (41 apiece). One of the most interesting stats was Netflix’s 34 nominations, which put it ahead of PBS and AMC. This, combined with numerous nods for Amazon’s Transparent, underlines the growing importance of SVoD platforms in the scripted space.
Games of Thrones’ huge nominations haul is, of course, no guarantee it will win any of the key categories. In the drama series section, it faces tough competition from Netflix’s Orange is the New Black and House of Cards, AMC’s Mad Men and Better Call Saul, Showtime’s Homeland and PBS’s Downton Abbey. Meanwhile, in the outstanding limited series category, the competitors are American Crime, American Horror Story: Freak Show, The Honourable Woman, Olive Kitteridge and Wolf Hall.
Among the many categories up for grabs, a particularly interesting one is best lead actress in a drama series, which includes two African-Americans, Taraji Henson for Empire and Viola Davis for How To Get Away With Murder. No black actress has ever won the category, so this is a moment when history could be made. Queen Latifah was also nominated for best lead actress in a limited series of movie (Bessie). However, she’ll have to see off tough competition such as Maggie Gyllenhaal (The Honourable Woman) and Frances McDormand (Olive Kitteridge).
There were, of course, scripted series that didn’t feature as much as might have been expected. Initial reaction suggests that shows to have been snubbed include Empire (notwithstanding Henson’s nomination for best actress), Outlander (one nomination in a music category), The Americans, Justified and Jane The Virgin. Interestingly, The Affair received no nominations despite winning Best Television Series Drama at the 2014 Golden Globes.
Still in the US, it’s getting to that point when Fox will have to decide whether to cancel or renew M Night Shyamalan’s thriller series Wayward Pines. With eight episodes down, there are only two left in the first season. It’s hard to second guess what Fox will do, because the ratings picture is complicated by high levels of time-shifted viewing. Currently, for example, the show is getting a live-plus-same-day rating of 3.3-3.4 million. But time-shifted viewing is virtually doubling that number every week. Latest reports suggest that Fox is considering a second season, set in the same world but with a new cast and characters.
Another US network summer series that looks less likely to survive is Extant, a sci-fi show that stars Halle Berry as an astronaut who returns from a 13-month solo space mission to find she is inexplicably pregnant. The first season of the show in 2014 rated worse than expected but was saved by the fact that CBS had secured a good streaming rights deal with Amazon. Now in its second season, the show’s ratings have slid still further – despite significant efforts to revitalise it. Even after time-shifted viewing is factored in it still looks like a prime candidate for cancellation. As Deadline says: “It was the lowest premiere live-plus-same-day rating for any scripted series – new or returning – so far this summer. It was also tied with a couple of ABC comedy repeats for the lowest rating for a show on the Big Four networks – original or repeat.”
The main reason for dwelling on Extant is that it is a good indication of how factors beyond ratings performance increasingly play into commissioning decisions. In this case, the involvement of Halle Berry and a secondary rights deal with Amazon were enough to save a show that would otherwise have been axed after its first run. The downside for CBS now is that it is stuck with an underperforming show for another 10 episodes. It is attempting to address Extant’s issues by moving it to a new timeslot, bringing it forward from 22.00 to 21.00 on Wednesdays.
UK broadcaster Channel 5, owned by Viacom, has just picked up seasons one and two of Rookie Blue from distributor Entertainment One for use on its digital channel 5USA. Due to launch on July 28, this could prove to be a neat piece of business, given the fact that Rookie Blue is still going strong in North America after six seasons. The show is produced in Canada and airs on Global there and on ABC in the US. For ABC, the show works well because it delivers solid ratings at acquisition rather than production prices. Season six started this month, bringing the total episode count to 72. So if 5USA does well with the earlier episodes it can look forward to a long and fruitful relationship with the show.
The show will also fit the profile of 5USA very well. Currently, the channel’s top-rated shows are Chicago PD, Longmire, Law & Order, NCIS and Body of Proof, all US crime procedurals, delivering audiences of 260,000-420,000 in 21.00 and 22.00 slots.
In terms of industry-wide trends affecting scripted, this week’s big story is that Netflix has increased its global subscriber count to 65 million, up 3.3 million on the last quarter. The US subscriber base, now 42 million, was up by 900,000 while international grew by 2.4 million to 23 million. CEO Reed Hastings called the growth “higher-than-expected” and said it was “fuelled by the strength of our original programming slate.” Dramas to have featured on the platform during the past quarter include Marvel’s Daredevil, Sense8 and the third season of Orange is the New Black.
For all its success, Netflix is moving into a challenging phase, characterised by high costs and increased competition. The company expects to spend US$5bn on content in 2016 while expenses for marketing will be nearly US$1bn. With rising costs, Hastings also said the price of subscription may increase soon.
Finally, AMC has reason to be optimistic about the prospects for its upcoming shows. According to the channel, three trailers unveiled at Comic-Con had managed to attract 24 million views on digital platforms within four days. The season six trailer for The Walking Dead drew 13.8 million, while the trailer for Fear the Walking Dead took 8.2 million.
There was also pretty strong interest in AMC’s upcoming martial arts drama Into the Badlands, which will premiere in November. This attracted 1.95 million views within three days of its release. The Walking Dead was by far the biggest winner at Comic-Con in terms of social media, securing 53% of the Share of Voice on Facebook last weekend, more than double the next highest show.