Executive producer Marcel Ferrer outlines a key scene in Spanish-language political drama Preso No 1 (Prisoner No 1), which is produced by Telemundo Global Studios for US network Telemundo. It was co-developed with Keshet International, which distributes with Telemundo.
Preso No 1 (Prisoner No 1) follows a narrative style that is very different from what viewers are used to seeing in a series. It jumps back and forth in time, supplying different pieces of the puzzle of the characters’ stories over the course of three decades.
The story begins in the present, when Carmelo Alvarado (Erik Hayser), the president of Mexico, is arrested on charges of fraud. In a parallel scene, we see Carmelo taking office two years before. This scene sets the tone for the narrative, which unfolds in three different times: the past, the present and the future.
Because of this chronology, the audience doesn’t always understand everything that happens right away. Over time, the story reveals the past that led to the chaos we are witnessing in the present, or even the future. The plot, the conflicts and the political thriller are skilfully laid out in the script. The main conflict that frames the story is the corruption, extortion and abuse of power that characterise the world of politics and spill over into real life.
It’s difficult to choose a single scene that is fundamental to the story. Because of the subject matter, plot structure, and quality of the acting and direction, the series is full of great scenes. As in any production, of course, aspects of the script were adapted to suit the screen. Many scenes posed technical or directorial challenges.
But if I had to name one key scene, it would have to be one that marks a point of no return, when a character has to make a decision that, however small, has the power to change the course of the action.
Coming in episode 29, the scene features a secondary character called Dalia who has the power to free our protagonist, Carmelo. Dalia is an assistant to Judge Linares, who is in charge of Carmelo’s case. Both the judge and the interim president, Rivas Macin, have studied the evidence and it points irrefutably toward Carmelo’s innocence.
This is Carmelo’s only hope, and his freedom seems assured. But the judge makes a sudden about-face and sentences Carmelo to prison, surprising everyone, including Macin.
The key moment comes when Linares visits Dalia at her apartment after announcing the verdict and admits to her that he was blackmailed into finding Carmelo guilty. The judge’s life has been destroyed – his family has abandoned him and he is about to lose his job. Unable to see him in this predicament, Dalia agrees to take the blame for everything.
In a flashback, we see Dalia meeting Linares’ blackmailer and handing over a folder containing compromising information about the judge that will be used to pressure him into the guilty verdict.
This scene, which comes at the middle of story, marks the point of no return. If Dalia had decided not to turn over those papers, Carmelo would have been freed and the story would have gone in another direction, or even reached its conclusion.
The point of no return in a story is crucial because it defines the characters’ destiny and paves the way for the story’s outcome. Usually it is the protagonists who make these key decisions but, in this case, the responsibility falls to a secondary character. Undone by the pressure of the situation and remorse for her actions, Dalia commits suicide.
In the end, she loses, as does Carmelo, who remains in jail. But the story wins, because if Carmelo had been released from prison, the plot would have ended there.
This is the importance of the point of no return and the power to make free decisions in paving the way for the story the writers want to tell.
From romance and comedy to politics and crime, the Latin drama line-up at Natpe 2017 looks as entertaining as ever. DQ examines some of the new titles being showcased at the Miami event.
In recent years, Miami programme market Natpe has firmly established itself as a global distribution hub. However, its location means it is also an exceptionally strong platform for telenovelas and other forms of Latino drama. As in previous years, the 2017 edition will see a broad array of launches from leading players like Globo, Televisa, Telemundo and Telefe.
Brazilian giant Globo is in Miami with a large slate of titles including Lady Revolution, a telenovela about a woman striving to achieve her dream of freedom in the 18th century, and Parts of Me, a telenovela about a lonely man who finds out he’s the father of seven kids.
The broadcaster also has a telenovela that fits neatly into the recent trend towards time travel stories. Entitled Time After Time, the show is a love story centring on a young couple called Livia and Felipe. Prevented from living a love story in the 19th century, they are given a second chance 150 years later when their souls return in a different context but with a love just as intense and true as before. In Brazil, the show reached 173 million viewers (according to Ibope) and generated around 654,000 comments on social networks.
Globo, more than most Latin American companies, has made an effort to internationalise its offering. While telenovelas are still the cornerstone of its output, the company is also at Natpe with a number of shorter shows. One is the 16-episode series Above Justice, headed by Avenida Brasil co-director Jose Luiz Villamarim. With its high-profile cast, the show follows four different people arrested over a single night in Brazil’s Atlantic coast city of Recife. Slowly, their storylines intertwine in a narrative turning on crime, justice and revenge. At home, the show was a big hit, securing 41 million viewers a day.
Also on Globo’s slate are 10-episode limited series Nothing Remains the Same, a love story set in the 1950s; and Supermax, a psychological thriller, also 10-episodes. The latter show will be especially interesting to international buyers because it has been produced in Spanish – as opposed to Globo’s native Portuguese. The goal is for the show to be sold to Hispanic US and Spanish-speaking South American markets, though the length means it should attract attention outside the Americas.
Vying for attention with Globo will be Mexican heavyweight Televisa, arguably the leading force in telenovela exports. Titles at Natpe include A Beloved Man, My Sweet Curse, In Love With Ramon, No Trace Of You, Love Divina and The Candidate. Between them, these titles cover the romance, comedy, melodrama and teen genres. Probably the most high profile is The Candidate, which follows a woman’s decision to challenge her corrupt politician husband for the role of president. There is, of course, also a love triangle involving an old flame.
Most of Televisa’s Natpe titles come in batches of 60 or 120 episodes. The exception is No Trace of You, a 10-part drama. In this one, Julia, a young paediatrician with a promising future, vanishes the night before her wedding. Five years later, a college student discovers a woman in a wedding gown, beaten, and covered in blood. It’s Julia – sans memory.
One big theme in telenovelas has always been empowered women (The Candidate, La Patrona, La Duena etc). Mexico’s other major telenovela player TV Azteca Internacional (TVAI) has an example on its slate in the shape of Iron Lady, about a strong-willed prosecutor on the trail of the drug lord who killed her father. Also on the TVAI slate are titles such as Nothing Personal, Missing Bride, What Women Keep in Silence and Living To Race. The latter is a high-octane action drama that uses the legend of Mexican racing drivers Ricardo and Pedro Rodriguez as the backdrop to a contemporary racing series.
Telemundo Internacional is the distribution arm of Hispanic US network Telemundo. Its Natpe slate includes hot new title El Chema, which started airing in December. A spin-off of the extremely popular and long-running drug baron series El Señor de los Cielos (The Lord of the Skies), the show follows Chema Venegas’ first years working in Mexico’s world of organised crime and his ascent to become the renowned cartel leader seen in the parent show. The decision to spin off a show is no real surprise given that El Señor de los Cielos has now racked up in the region of 340 episodes on Telemundo.
Other titles on Telemundo’s slate include La Doña, Ambar and La Fan, which tells the story of a passionate fan of a famous telenovela actor. One day, fate brings the two together. At first, he hardly notices her, but before long he can’t imagine his life without her. La Doña, meanwhile, is based on Doña Barbara, a novel by Romulo Gallegos. Typically telenovela, it is the story of a strong-willed, ruthless woman who brings bad men to justice (another example of the fascination with strong women).
One big news story on the eve of Natpe was that Mexico-based distributor Comarex has taken control of the rights to Cisneros Media Distribution (CMD)’s catalogue outside the US and Spain. The deal is reckoned to involve around 30,000 hours of programming. Comarex will be at Natpe with CMD’s content as well as shows from Canal 13 in Chile and Canal 11 in Mexico.
Key titles from Venezuela-based CMD include Entre Tu Amor Y Mi Amor (Separated by Love), which follows the story of a young woman, Sol, who leaves her country home for the city in search of a better life. Here she falls in love with Alejandro, not knowing he is the son of the evil woman who swindled her parents and had them killed when she was a baby. The show has already been licensed to US streaming platform Glosi.
From Canal 13 Chile, Comarex will have Preciosas (Runaways), the story of four women who meet while serving time in jail. They include Lorena, a 30-year-old who has been wrongly convicted of the murder of Juan Pablo, a co-worker. Lorena seeks to clear her name with the help of Alex, her defence lawyer and with whom she will (surprise!) have a romance.
The regional variety of shows at Natpe is enhanced by the presence of Telefe Internacional (Argentina), RCN (Colombia) and Caracol Internacional (Colombia). The former is in Miami with titles such as Dear Daddies, Love After Love, Educating Nina, The Return of Lucas and ratings hit Story of a Clan (35% share on Telefe in a weekday 23.00 slot). The latter continues the fascination with Latino crime families, telling the story of the real-life Puccio crime family. Strong Latino women is again the subject in telenovela Lioness, about a female textile factory worker who rallies her fellow worker to gain rights (while falling in love with the new factory owner along the way).
Caracol’s contribution to the fun is A Carnival Affair, Pursuit of a Dream and Surviving Pablo Escobar Alias JJ, the latter based on the book by John Jairo Velasquez, who was a lieutenant in the drugs lord’s gang. RCN, meanwhile, is promoting Ruled By Love, Azucar and A Thread of Blue Blood. The latter revolves around the death of a financial expert and the attempt by a journalist to discover the cause. All RCN titles are 70 episodes or more.
All of the above players are local producer-broadcasters, which tends to be the norm in the Latin American telenovela business. But there are a few notable exceptions. Sony Pictures Television, for example, has some celebrity-themed telenovelas nestling in amongst its slate of international dramas. These include Paquita La Del Barrio, about the life and career of Mexican singer Francicsa Viveros; and Blue Demon, the fictionalised life story of the famed Mexican wrestler.
Israel’s Dori Media is another company that long ago identified the global appeal of Latino-produced telenovelas. At Natpe, its key titles include Por Amarte Asi (Loving You), which follows the twists and turns in the life of a father and daughter who get a chance to fall in love with partners despite the difficult circumstances that brought them together. Echoing the trend identified above, Dori has also been exploring non-telenovela options. For example, at Natpe it will present the Séries Mania 2016 Grand Prix winning crime drama El Marginal, a coproduction from Underground Producciones and TV Publica. Created by Sebastian Ortega. El Marginal premiered on TV Publica in Argentina in June last year, where it has gone on to more than triple its timeslot ratings on the channel.
Another company that sits outside the norm is Argentine producer POL-KA, which will be at Natpe under its own banner. Titles on its slate include Quiero Vivir A Tu Lado, Los Ricos No Piden Permiso and Guapas. The latter, Cunning Girls in English, is a 174-episode drama about five women who lose all their savings after their bank closes down. They pull together to get back on track both financially and emotionally. POL-KA, it’s worth noting, is also a partner in Televisa’s Love Divina.
Finally, a word on Brazil’s number two channel Record TV, which is at Natpe with a slate of epic religious dramas including The Promised Land, Moses and the Ten Commandments, The Miracles of Jesus and Joseph from Egypt. An explanation for this emphasis is that Record TV is owned by colourful Brazilian billionaire businessman Edir Macedo, who is also founder and leader of the Universal Church of the Kingdom of God.
Mexican star Danna Paola’s decision to return to the small screen after a five-year absence is another coup for the flourishing international television business, says Michael Pickard.
She was the young star who turned her back on television to focus on a career in music and theatre.
But after a five-year absence from the small screen, Mexican actor Danna Paola is set to return in a new telenovela produced by US Spanish-language broadcaster Telemundo.
Telemundo Studios confirmed this week that Paola(pictured above with Telemundo’s Joshua Mintz) will star in the forthcoming Quién es Quién (aka Who’s Who). She will play Paloma, a strong and feisty young mother who, together with her son, has found success in life in the face of adversity.
“I am honoured to be part of the Telemundo family, and to have the chance to play the lead in a project of this magnitude,” Paola said. “I know viewers will love Quién es Quién. They’ll get to see me play a unique character with lots of nuances – someone very different from the roles I’ve played before.”
The actor made her name by starring in around a dozen telenovelas as a young girl, including Maria Belen, which gave Paola her first leading role at the age of six. She played a girl whose adoptive parents are killed in a car crash and she becomes the heir to her family’s property, much to the anger of her evil uncle.
Roles in Amy, la Niña de la Motel Azul (Amy, the Girl with the Blue Schoolbag) and Atrévete a Soñar (Dare to Dream) cemented her early stardom, while she was also tapped as one of the voice stars of the Disney movie Tangled in Hispanic America.
By 2011, Paola began to focus on her music career after releasing several solo albums and also recording the soundtracks to many of the children’s telenovelas in which she starred.
Then in 2013 she won the coveted role of Elphaba in the first Spanish-language version of smash-hit musical Wicked. She is currently on stage appearing in Hoy No Me Puedo Levantar, which is touring around Mexico.
Speaking to Huffpost Voces, Paola said she was “happy and excited” to be returning to the small screen.
“I’m sure you will love it,” she said. “I think Quién es Quién came at the right time in my life.
“(Telemundo) is a network with prestige and credibility, and I liked the project,” Paola said of her decision to join the novela. “When I spoke to Telemundo about the soap and my character, and after discussing it with my family and my management team, we decided it was the right project and I’m very happy. It’s a way of transcending borders and to reach new audiences both in acting and music.”
The actor said Paloma is “a character with many shades,” adding: “(Viewers) are going to see something different from what I’ve done before. She’s a character that will allow me to explore various facets, and I will be surrounded by a great team.”
The signing is a fantastic coup for Telemundo, which is suitably excited about the new addition to their cast list. Paola brings with her a legion of loyal fans – she has 2.53 million followers on Twitter and another 1.1 million followers on Instagram – who will no doubt tune in to the series, while keeping up to date with the show across social media.
Filming for Quién es Quién, which is an adaptation of Chilean telenovela Amores de Mercado, will take place in LA and Miami.
“We are thrilled to welcome Danna Paola to the network,” said Joshua Mintz, executive VP of scripted programming and general manager at Telemundo Studios.
“Her participation is another example of our continued commitment to offer the audience the best productions featuring top-calibre artists.”
Her childhood stardom notwithstanding, Paola’s return to television represents another feather in the cap of international drama as it continues to attract star names from the world of film, theatre and music. And with Paola headlining the series, Telemundo can expect to find international broadcast partners for Quién es Quién around the world.
The finale of Humans’ first season airs in the UK this weekend and the show continues to do exceptionally well for Channel 4. BARB ratings for the first six episodes show there was an inevitable dip after stellar ratings for the first two parts, but that the show has stayed remarkably consistent since then. From episodes three to six, it recorded between 3.63 million and 3.93 million viewers (seven-day figures) – way ahead of anything else on C4.
With the show now approaching its climax, it would be a major surprise if it didn’t equal or surpass those figures for episodes seven and eight. And then a commission for a second season would look highly likely.
The only cloud on the horizon for Humans is that AMC in the US is not getting such good ratings with the series (which may place a question mark over its involvement in a second season), but the strength of the C4 showing ought to be enough to see it through.
Still in the UK, there was a strong showing for BBC1’s Agatha Christie adaptation Partners In Crime, which attracted 6.5 million viewers for its first episode (Sunday at 21.00). Starring David Walliams and Jessica Raine as amateur detectives Tommy and Tuppence, the six-part show is the channel’s biggest new drama launch since Poldark, demonstrating that Sunday evening is still a time when audiences like to spend time with familiar faces and brands.
Earlier in July, Sky Atlantic and Showtime announced plans for a third season of gothic horror drama Penny Dreadful. Looking at the final ratings for season two of the show on Sky Atlantic, it’s easy to see why. According to BARB’s seven-day data, the final episode attracted an audience of 544,000 – up from 450,000-500,000 for the previous few episodes.
With Game of Thrones finished for another year, Penny Dreadful became channel’s top-performing drama, some way ahead of The Affair (433,000) and True Detective season two (352,000). In the week following Penny Dreadful’s departure, nothing on Sky Atlantic managed to attract more than 315,000 viewers. The show has also been attracting attention internationally, securing a deal with Australian subscription VoD platform Presto last week.
In the US, MTV is halfway through the first 10-part season of Scream, a horror series that has been spun out of the iconic feature-film franchise. A strong debut saw the show attract six million viewers (live plus three), making it “the most watched new series premiere of the summer on cable with millennials,” according to MTV. In an added bonus, the first episode was also streamed more than 500,000 times on MTV.com and the MTV app.
Since then the ratings have dropped a little but stayed strong enough for MTV to announce a second season. At the midway point, 21 million viewers have tuned in to Scream on air while the series has generated 7.9 million streams across other platforms.
Speaking at the Television Critics Association’s summer event this week, MTV head of scripted programming Mina Lefevre said: “It has been a wonderful experience working with (Scream exec producer) Bob Weinstein and his team, who are such connoisseurs of this genre, and we are thrilled by how viewers have responded to the reinvention of Scream.”
Meanwhile, the US TV industry’s love affair with Scandinavia took a double hit this week. Following the news that Netflix has cancelled Lilyhammer, NBC announced that it has canned eOne’s low-rated comedy Welcome to Sweden. The show, created by Greg Poehler, did moderately well in season one but has fallen away badly in season two, with NBC pulling it from the air after just four editions of its 10-episode run.
Commenting on Instagram, Poehler said: “Due to some craptastically low ratings in the US, WTS is officially done. I am eternally grateful to all of our fans. When you make a show – and write, produce, obsess and act in it – all you want is for someone, somewhere, to tell you they appreciate it. There have been so many of you in both Sweden and the US that have done so, and every compliment has made me immeasurably happy. So, thank you. Thank you, thank you…”
In the Hispanic US market, Telemundo continues to make inroads into the audience share of its major competitor Univision. DQ reported on the success of El Senor de los Cielos last week, and now Telemundo says the finale of Tierra de Reyes (Land of Honor) attracted 2.39 million total viewers.
This helped make Telemundo the number-one Spanish-language network in primetime, beating Univision. It has also just launched Bajo el Mismo Cielo (Under the Same Sky), the story of a hard-working Mexican immigrant who crosses the border illegally and settles with his family in LA. Episode one attracted 1.72 million viewers and also hit 3.3 million global Facebook users with a 30-minute preview.
On the corporate front, the TV market is waiting to see the implications of the US$1bn merger between Banijay Group and Zodiak Media (announced this week). Between them, the two companies own approximately 45 prodcos.
While there are some complementary areas between the two businesses, there is also a lot of overlap in markets like the US, France and Scandinavia. In drama terms, the deal brings together companies including Touchpaper (UK), Yellow Bird (Scandinavia), Magnolia (Italy), Marathon Media (France), DLO Producciones (Spain) and Screentime (Australia and New Zealand).
Finally, this week’s big corporate ‘miss’ is Ryan Kavanaugh’s film and TV studio Relativity Media, which has filed for bankruptcy after racking up $320m in unpaid loans. Kavanaugh’s next-generation studio model, with its strong emphasis on data analysis, enthralled the industry for a few years but in the end couldn’t survive a number of high-profile box-office failures.
Speaking at Mipcom in 2013, Kavanaugh expressed his intention to get more into the TV business, expounding his theory that films “are perhaps the greatest TV pilots ever.” His goal at that stage was to sell five or six TV series properties a year. However, this never came to pass. The main TV titles to come out of Relativity have been National Geographic’s Act of Valor and Limitless, a spin-off of the Bradley Cooper-starring movie in the form of a series will soon air on CBS.
The success or failure of a show can often hinge on finding the right slot or the right channel for it to air on. For example, it would have been fascinating to see how critically acclaimed shows like Mad Men, Breaking Bad or The Walking Dead performed if they had been placed in free-to-air primetime as opposed to cable TV.
It’s possible they would have been axed after a few episodes instead of developing into the pop culture phenomena we know today.
With this in mind, it’s interesting to note that UK broadcaster ITV has just acquired seasons three and four of US spy drama The Americans from Twentieth Century Fox Television Distribution for its digital channel ITV Encore.
This deal comes despite the fact that the pubcaster’s main free-to-air channel ITV, which originally aired the show in the UK, dropped it after two seasons. These first two runs will now play out on ITV Encore ahead of the newly acquired seasons.
The message, then, is that The Americans is better suited to a pay environment. Perhaps this is no surprise when you consider that the show, which tells the story of two KGB spies posing as an American husband and wife in Washington during the Cold War, airs on cable channel FX in the US.
But it reinforces the broader notion that we are currently operating in an era when there is a clear distinction between the kind of scripted shows that work on free as opposed to pay/SVoD television.
The decision to air the show on ITV Encore also suggests there has been a reappraisal of what the channel is going to be. Launched in 2014, a lot of its content to date has been re-runs of classic British dramas such as Poirot, Vera, Downton Abbey, Upstairs Downstairs and DCI Banks – giving the channel a crime/period profile.
However, these shows are all currently being outperformed by another acquisition, the Swedish series Jordskott. With the Nordic crime drama drawing an audience of between 100,000 and 200,000 viewers per episode (seven-day ratings figures), it suggests the ITV Encore audience would rather see original foreign series than homegrown re-runs (even if the latter are very good). Aside from Jordskott and The Americans, the channel has also aired the US version of Broadchurch (Gracepoint) and is gearing up for the launch of its first original commission, Midwinter of the Spirit.
In the US, Telemundo is celebrating the fact that on July 21 it ranked as the number-one Spanish-language network among adults 18-49 in primetime, beating Univision by 3%. According to the channel, “this marks the first time in history that Telemundo topped Univision in weekday prime with its regular line-up.”
A key part of the channel’s success has been season three of scripted series El Señor de los Cielos (aka Lord of the Skies). The show was ranked number one among all broadcast and cable networks, regardless of language, at 22.00 in adults 18-49.
A US-produced series from Argos Comunicacion and Telemundo, El Señor de los Cielos tells the story of drug dealer Aurelio Casillas and his ruthless rise to power. It is based loosely on the life of real Mexican druglord Amado Carillo Fuentes.
The show first aired in 2013 with a debut season of 74 episodes. This was followed by 84 episodes in season two and an as-yet-unquantified number in season three. So successful is the show that Telemundo confirmed plans for a fourth season at its Upfronts presentation in May this year.
Although the series is produced in the US, its high episode count makes it more like a telenovela than a US drama – an advantage when taking shows out to international distribution. By the end of season four, Telemundo will already be able to offer buyers 300 episodes (equivalent to around 12 years’ worth of a US returning series).
Still in the US, Variety conducted an interesting survey this week, asking three leading media-buying agencies which shows they think will attract the most viewers in the upcoming autumn season (and thus be most appealing to advertisers).
Among dramas, the top pick is season two of Empire (on Fox), which is no real surprise given the success of the first run. And there are high expectations for the return of the Shonda Rhimes hits Scandal and How to Get Away With Murder (both ABC).
More interesting, perhaps, are the new shows that are expected to do well. Here, the top three picks are Fox’s reboot of The X-Files, followed by NBC’s Blindspot and ABC’s The Catch. The Catch is another show for ABC from the Shonda Rhimes hit factory and is expected to be given a lead-in by one of her other shows.
Cable channel Spike is investing heavily in scripted shows at the moment. Its first project, Tut, debuted on July 19 and got off to a good start. With 1.7 million viewers tuning in for the first episode, Spike achieved its biggest Sunday night primetime audience since May 25, 2008.
More saliently, the figure was 123% ahead of last week’s primetime average. “We are thrilled that Tut resonated with viewers and delivered a big audience for Spike’s first scripted event series in almost a decade,” said Sharon Levy, Spike’s exec VP of original series.
Elsewhere, another piece of reimagined history is coming to a close, with Starz announcing this week that the third season of David Goyer’s Da Vinci’s Demons will be its last.
Starz MD Carmi Zlotnik said: “David Goyer brought us a plan to portray the unknown early years of a genius and we think the fans will enjoy this final chapter, which segues into the da Vinci history knows.”
A few weeks ago, we talked up the performance of a grisly French thriller called Witnesses, which was rating well in its home market. This week, the show debuted on Channel 4 in the UK, which was clearly hoping to repeat the success of its previous French drama acquisition Les Revenants (The Returned). Things didn’t quite work out as planned, however, with Witnesses only managing to attract around 550,000 viewers in its 22.00 slot. This is about a third of The Returned’s audience when it launched back in 2013.
In defence of Witnesses, The Returned aired an hour earlier at 2100, which would have given it access to a bigger audience. However, Witnesses was also well down on the 22.00 slot average, which will be a source of disappointment for C4. It was also bested by Channel 5’s Aussie prison drama import Wentworth.
Despite this, UK newspaper critics were mostly positive about the show. The Guardian called it “rather promising,” adding that it “bodes well for Channel 4’s imminent on-demand service, 4World Drama.”
The Independent, meanwhile, said referring to the show as ‘The French Broadchurch’ doesn’t do it justice: “This classy, creepy thriller should be judged on its own merits, rather than compared to our Dorset-filmed whodunit and its Scandi-noir forebears”.
So it’s just possible that Witnesses could be a bit of a sleeper hit. What it needs now is the 550,000 people who tuned in to the first episode to get onto social media and tell their friends to watch it.
On the subject of social media, a round of applause please for Syfy’s global pop culture phenomenon, Sharknado 3: Oh Hell No!, which has generated a staggering two billion Twitter impressions – doubling the impressions for 2014’s Sharknado 2: The Second One.
Video clips from Sharknado 3 have generated nearly six million views to date, including 4.1 million on Syfy’s YouTube channel. The film itself debuted on Wednesday, July 22, so we’re just waiting for the TV ratings at time of writing.
Unsurprisingly given the noise created by the third edition, Syfy has greenlit Sharknado 4. Chris Regina, senior VP of programme strategy at Syfy, said: “Sharknado 3 may have devoured half of America’s celebrities, but there are still hungry fans and sharks to feed, so the adventure continues – not in a galaxy far, far away, but on your television sets next July.”