Built on a new willingness to tackle historical subject matter and increasing viewer acceptance of English-language shows, German drama is making international headway. DQ finds out how it’s all coming together for this growing industry.
In recent years the global dominance of Anglo-American TV drama has been challenged by a wave of innovative scripted shows from Scandinavia, France, Spain, Israel, Turkey and Korea.
But one country that should now be added to this list of emerging drama hubs is Europe’s powerhouse economy Germany. So long regarded as a creatively conservative market, Germany triumphed at 2014’s International Emmys with acclaimed miniseries Generation War (Unsere Mütter, Unsere Väter, pictured top). Other German-language dramas that suggest this will not be a one-off include Babylon Berlin, Shades Of Guilt and Deutschland 83.
All of this activity around German-language scripted content comes in parallel with the rise of German-backed English-language drama. Companies like Tandem Communications, Red Arrow Entertainment and Tele Munchen Group (TMG) have all become major players on the international drama scene with scripted series such as Pillars Of The Earth, Crossing Lines, Bosch, 100 Code, Moby Dick and Rosamunde Pilcher-penned miniseries. In addition to this, federal and regional incentives for film and TV have made Germany a popular production site (see panel).
To understand the German drama market in its entirety, however, it’s important to start by looking at the free-to-air public broadcasting market – which is where most of the drama audience and investment still resides. And the message here is that TV movies continue to dominate schedules. “Our audience loves TV movies,” says Susanne Mueller, head of feature films at one of Germany’s two public broadcasters, ZDF. “ZDF has been the overall leader in the German market for the past two years, and a lot of that is due to the success of our TV movies, which play in the traditional primetime slot of 20.15. We have two or three primetime slots for TV movies every week and typically get an audience of five million or more, which is very good in Germany.”
According to Mueller, there are three main categories of TV movie on ZDF: “Crime, romance and dramas dealing with contemporary social issues (such as drugs, stalking, adoption and sexuality). Sometimes we will also air comedy in the middle of the week, though that is less regular. We also sometimes acquire miniseries like The Borgias and reformat them to fit our TV movie slots.”
ZDF’s reliance on TV movies in primetime is mirrored over on ARD, Germany’s other public broadcaster. Despite a self-inflicted financial crisis that severely dented budgets at the broadcaster’s drama division, ARD Degeto, in 2012 and 2013, ARD continues to air a large number of TV movie-length dramas in primetime. Some are standalone titles and some are set up as branded franchises. An example of the latter is Tatort (Crime Scene), which has been airing at 20.15 on Sundays since 1970 and invariably rates well. Another long-running police franchise that continues to perform for ARD is Polizeiruf 110 (Emergency Call 110), on air since 1990.
ARD Degeto came out of its financial crisis with a dynamic new chief, Christine Strobl, who has a budget of around €400m (US$455m) a year to spend on drama. While ARD’s basic reliance on TV movies hasn’t changed, Strobl has made it clear that she wants to up the creative stakes at ARD, telling local media that the formula “‘beautiful landscape plus complicated family history equals success’ is no longer enough.” One title that underlines the new agenda at ARD is The Barschel Case. Produced by Cologne-based Time Warp, the show looks at the suspicious circumstances surrounding the death of German politician Uwe Barschel in 1987, who may have been killed by Israeli secret service the Mossad.
Other ARD greenlights include biopics about Hans Rosenthal and Bernhard Grzimek, high-profile German figures whose career paths were dogged by personal difficulties. Rosenthal was a Jewish radio and TV host who overcame anti-Semitism in his youth to become one of Germany’s best-loved celebrities, while Grzimek was a zoo director and conservationist who was accused of being a Nazi but later acquitted of any wrongdoing. Like the Barschel film, both subjects show a growing appetite from German television to explore the country’s recent tumultuous history through the prism of character-based storytelling.
Germany’s fascination with domestically oriented TV movies has presented challenges from a content distribution perspective for a couple of reasons. First, international buyers tend to favour long-running series, because it is easier and more cost-effective to build a marketing program around them. Second, TV movies don’t lend themselves well to scripted format adaptations.
Nevertheless, leading distributors such as ZDF Enterprises, Global Screen and Beta Film have all had success selling German TV movies to markets like Italy, Spain, France, Austria, Scandinavia and Eastern Europe. Beta Film MD Eric Welbers cites recent examples such as Anatomy of Evil (a five-movie franchise) to back the point. “The Anatomy Of Evil series has sold to RAI2, Antena3 and broadcasters in Scandinavia,” he says.
Welbers is also optimistic about the prospects of Murder by the Lake: The Celtic Mystery, the first part of a TV movie trilogy produced by Rowboat Film in partnership with Graf, ZDF and Austrian pubcaster ORF. Set on the shores of Lake Constance, the trilogy depicts German and Austrian police forced to work together on a murder case. The film attracted 6.6 million viewers on ZDF (20% share) last winter, and Welbers is confident it will do well with international buyers.
Global Screen, meanwhile, has had success with A Faithful Husband (Männertreu), an ARD primetime movie that was sold to Italy (RAI), Slovakia (STV) and Hungary (MTVA). It has also done well with Naked Among Wolves, which was pitched at Mipcom 2014 and the German Screenings last December. Directed by Philip Kadelbach (Generation War) and set in the Buchenwald concentration camp, the show aired in April and has since been sold into France, Poland, Benelux and Lithuania.
With TV movies occupying so much of their primetime schedules, ZDF and ARD tend to place series in afternoon, access primetime or late evening slots. “When we acquire British or Scandinavian drama series they usually go into the Sunday 22.00 slot,” says ZDF’s Mueller. “That’s also where we put our German crime series called The Team (which began airing in February).” An eight-part series, distributed internationally by ZDFE, The Team follows an international police unit on the trail of a cross-border crime network.
As with TV movies, German-language series have historically tended to appeal most to neighbouring markets. Betafilm’s Welbers cites Homicide Hills, a Tuesday night series on ARD that is also a strong performer on RAI in Italy, as an example. Also popular in Italy and Eastern Europe is another classic series, For Heaven’s Sake. One show that has travelled widely, says Welbers, is Kommissar Rex, a long-running police procedural centred on a police dog called Rex. Originally produced in German for Austrian pubcaster ORF, Rex has sold around the world and been remade in Italy and Poland. According to Welbers, there are also plans for a Canadian version.
ZDF Enterprises drama VP Tasja Abel says crime has historically been the strongest seller in her company’s catalogue. In particular, she points to classic series Derrick, a ZDF production that sold to markets including Australia, India, South Africa, France and Scandinavia. Global Screen has also done well with cop show Alarm For Cobra 11, which has been airing on RTL since 1996. A perennial seller, Cobra was most recently farmed out to Thailand.
Away from crime, another German-language show that has been exported widely is Storm of Love, an afternoon soap based in a five-star hotel at the foot of the Alps. Launched in 2005, the show is produced by Bavaria Film for ARD. To date, it has racked up more than 2000 50-minute episodes and been sold by Global Screen to 24 territories, including Belgium, Canada, Italy, Czech Republic, Poland, Bulgaria and Italy. With format rights also sold to Turkey, the show was named by Madigan Cluff and Digital TV Research as “one of the 10 most valuable drama series in Europe” in 2012.
Undoubtedly the most interesting export of all, however, has been 2013’s Generation War, a high-end production that tells the story of five young German friends (one of them Jewish) living through the trauma of the Second World War. Described as Germany’s answer to Band of Brothers, the miniseries has sold to around 150 countries and, unusually, managed to secure slots on mainstream English-language networks like BBC2 in the UK.
At home, Generation War was adapted into a TV movie format and played in ZDF primetime, an unusual move for such an edgy production. For Nico Hofmann, producer of the show and head of FremantleMedia-owned UFA Films, Generation War is indicative of a new style and energy in German drama: “We have a very strong business in traditional TV movies and crime dramas, thanks to titles like Soko (ZDF) and Donna Leon (ARD), but there is a growing appetite in the market for high-end drama storytelling.”
In part, this is because broadcasters need special events to showcase their schedules, says Hofmann. But it is also a response to the fact that young German audiences are increasingly attracted to the slick narrative style of US cable drama. “The good news is that we have a wave of young talent coming over from cinema that can make great drama,” he explains. “But the unknown question is whether this kind of drama can get the kind of ratings to appeal to a mainstream primetime audience.”
This isn’t just a question for the public broadcasters, says Hofmann. Commercial broadcaster RTL (which owns RTL, RTL2 SuperRTL and Vox) has tended to rely more on factual and entertainment in primetime, “but it is expanding its interest in drama. We are making Deutschland 83 for them, a series about a young East German spy who is sent to West Berlin during the Cold War. If that can get around four to five million viewers in primetime then it might encourage broadcasters to commission more primetime series.”
Like ZDF and ARD, RTL’s upcoming drama plans focus heavily on historical subject matter. Aside from Deutschland 83, the broadcaster is also working with UFA on an epic eight-part series that looks at Adolf Hitler’s life as a soldier during World War I (a project that is likely to stir up as much debate as Generation War).
More typical for RTL is the TV movie Iron Fist, which was introduced to the international market by Global Screen at Mipcom 2014. Set in medieval Germany, it tells the story of Götz von Berlichinge, a charismatic knight who fought for the Holy Roman Empire. According to Global Screen, the film has attracted interested from markets such as France, Benelux, Eastern Europe and Asia.
While RTL doesn’t commission as much drama as ZDF or ARD in primetime, it has done extremely well in daytime with reality dramas from Filmpool, a subsidiary of All3Media. Filmpool’s Felix Wesseler says the company first hit on the idea of reality drama a decade ago and now produces around 1500 hours a year, primarily for non-primetime slots on RTL and its main rival in the free-to-air commercial TV market, Sat1. “The idea is to take real-life situations and amateur actors and then place them in a scripted drama scenario. The result is a very compelling drama at an efficient production cost, with format potential,” he explains.
Wesseler cites examples like Cases of Doubt, a family-based whodunnit in which an unsuspecting husband or wife is confronted with the possibility that a family member might have committed a crime. Now up to 600 episodes, Cases of Doubt doubled RTL’s share in its daytime slot and has been sold on to Ukraine, Russia and Poland. Other examples of this approach include Families at the Crossroads and Berlin Day & Night, a youth-based series that airs in post-primetime on RTL2.
A big hit on TV, Day & Night also has a strong online following and has spawned a spin-off series, Cologne 50667. Both series are hitting audience shares of 16-17% of 14-49s against a channel average that is generally sub-10%. “I think this is one of German drama’s mega-trends,” says Wesseler. “We’ve just been commissioned to make a new series for primetime (details regarding subject matter and broadcaster still under wraps) which will allow us to see if this format can extend to those commercially important slots.”
Like RTL, Germany’s other major commercial broadcaster Pro7Sat1 (owner of Sat1, Pro7 and Kabel 1) doesn’t air as much primetime drama as the pubcasters. However, Jochen Ketschau, its senior VP of German fiction and coproduction, stresses that “German drama has always been and still is a crucial element in the portfolio for Sat1. Key slots on Sat1 are Monday night (20.15 and 21.15) for serial drama. And Tuesday is Movie Night. For more than 20 years, Sat1 has been showing German fictional movies in this same timeslot.”
Sat1 is well known for historical movies as well as romantic comedy, comedy and drama, says Ketschau. Successes include Die Hebamme, the story of a young woman in 1799 whose ambition to train as a midwife sees her embroiled in a murder-mystery in university town Marburg.
Among other titles that have worked well for Sat1, Ketschau picks out Der Letzte Bulle and Danni Lowinski, “both of which are very successful and unique shows that have won several prizes over the past five years and have also been licensed for international markets.” In ratings terms, Ketschau says: “A good share is more or less 10% in our main target group of women aged 30-49.”
Recent times have seen Sat1 inject a new kind of energy into its primetime schedule with politics-based dramas, says Ketschau. One is Der Rucktritt, a docu-drama that follows the events leading to the resignation of former German president Christian Wulff (2010-2012). Another is Der Minister, a satire on the rise and fall of a young political star. The TV movie, produced by UFA-owned teamWorx, is loosely based on the plagiarism scandal that engulfed former German minister Karl-Theodor zu Guttenberg.
As with RTL (owner of FremantleMedia), it’s important to keep in mind that Pro7Sat1 has positioned itself as an international TV business. In terms of drama, this manifests itself in two ways. First, the company sometimes joins projects as a coproduction partner. For example, it has teamed up with Munich-based Tandem Communications on a number of projects, including Pillars of the Earth, World Without End, Labyrinth and Crossing Lines.
Second, it is directly plugged into the English-language drama market through its international production/distribution division Red Arrow, whose projects include Bosch, 100 Code and Esio Trot.
Strategically, this approach allows Red Arrow to build up a slate of titles that are more attractive to buyers than the majority of German drama. It also means there is a significant level of German input on any English-language drama that is sold back into the German market.
This latter point reflects the pragmatism of the German TV market. While German drama is still the most popular form of scripted content, years of exposure to Hollywood movies and series have created a familiarity with and acceptance of dubbed English-language content. A good example of this is TMG’s run of TV movies/miniseries based on the novels of Rosamunde Pilcher (recent examples being The Other Wife, Unknown Heart and Valentine’s Kiss). These are aired on ZDF but shot in English so that TMG can sell them internationally. It’s a strategy that works. ZDF gets good ratings, while TMG sells the shows to more than 20 countries, including the likes of Spain, Scandinavia and Australia.
With more and more successful international coproductions, there’s increased willingness among German broadcasters to see this as a primary route to sourcing content. “A growing number of German producers want to see their drama succeed internationally but are restricted by the language,” says ZDF’s Mueller. “So we are seeing more projects that feature German actors and locations but are shot in English.”
Like its commercially owned counterparts, ZDF Enterprises is also investing more time and money in the international drama arena. In June 2014, it joined forces with executive producer Uwe Kersken to form G5 fiction, a joint venture designed to create original drama (miniseries, long-running series and event productions – predominantly history) with German and international market potential. Among G5’s first projects for the international market are the series Alexander the Great, with Michael Hirst (The Tudors, Vikings) as showrunner, and a miniseries called Ellis Island.
One interesting feature of the German market over the past two decades has been the strength of its free-to-air market compared with those of the US, UK and France. From a drama perspective, this has meant German pay TV has not really been a major contributor to drama investment when compared with US cable, Sky UK and Canal+.
Beta Film’s Welbers believes this might be about to change, and points to Babylon Berlin as evidence: “Babylon Berlin is a coproduction between X-Filme, ARD, Sky Germany and Beta Film that is an example of the creative risk-taking we are starting to see.”
Based on novels by Volker Kutscher, the show is set in 1920s Berlin and centres on police inspector Gereon Rath. The TV version will be headed by showrunner Tom Tykwer, whose directing credits include Perfume: The Story of a Murderer.
All the partners involved see Babylon Berlin as a groundbreaking project. It is, for example, the first time ARD has gone down this kind of coproduction route with Sky Deutschland. “In order to realise this costly and intricate project, we wanted to try out a new form of co-operation with Sky,” explains ARD Chairman Lutz Marmor. “It could also be a viable model for the future.”
As for Sky Deutschland, Gary Davey, executive VP of programming at Sky, says of the show: “The story is perfectly suited to our mission statement to offer our customers high-quality productions. It describes a very special place at a very special point in history. Babylon Berlin will be the perfect addition to our successful US series.”
According to Welbers, a further illustration of the growing ambition of German pay TV channels is Weinberg, a six-hour psycho thriller series that will air on TNT Germany, Austria and Switzerland this year. Produced by Bantry Bay and Twenty Four 9 Films with Gerda Müller, Jan Kromschörder and Philipp Steffens, international distribution is again being managed by Beta Film.
The strength of Germany’s indigenous drama market, combined with its attraction to US and Scandinavian content, means it has never been a big buyer of scripted formats. But there are a couple of important examples produced by UFA for RTL. One is the long-running soap Gute Zeiten, Schlechte Zeiten, adapted from the Australian series Good Times, Bad Times. Another, more recent example is a local adaptation of female prison drama Wentworth. Produced originally by FremantleMedia Australia, UFA went into production with a German version in March last year.
As evident throughout the above story, a large part of the current drama drive is built around historical subjects. If there are two notable trends here, they are the following: a willingness to tackle subjects previously thought of as taboo (like Hitler and the Nazis); and a greater exploration of periods outside WW2.
One of the richest sources of ideas is the period before the East-West reunification. Aside from Deutschland 83, for example, there has been Annette Hess’s critically acclaimed Weissensee, a family drama set in communist East Germany during the 1980s. The show first aired in 2010 and, having achieved a strong audience of around six million, will return for a third series this year. The show has also proved popular internationally, selling to Benelux, Scandinavia and most of Eastern Europe.
Also of note is Bornholm Street, an ARD TV movie that took a light-hearted look at the final few hours of the Berlin Wall from the perspective of an East German border guard. The film attracted 7.5 million viewers and was named TV event of the year at the prestigious BAMBI Awards. Like Deutschland 83, it shows a new side to German drama, by tackling tough historical subjects through an ironic storytelling style more typical of the US and UK.
UFA’s Hofmann cites additional examples to underline the point about the historical flavour of German drama. One is Die Ärzte (The Doctors), which is set at the end of the 19th century in the world-famous Charité hospital in Berlin-Mitte. Another is Berlin Kurfürstendamm, the story of three young women in 1950s Berlin. “A lot of people talk about the fact that modern Germany was created by a generation of strong women, because so many men died in the war,” he says. “So this is a look at the era of sexual and social liberation they lived through.”
One other interesting dynamic worth mentioning in Germany is the existence of a strong bond between theatrical and TV, a situation that makes sense when you take account of ZDF and ARD’s dependence on TV movies. At last count, more than half of all feature films made in Germany had TV money in the budget (though there was a dip during ARD Degeto’s crisis).
A good recent example of this relationship at its best is Der Medicus (The Physician), a €10m UFA Cinema production which was a box-office success before going on to air as a two-part miniseries in ARD primetime. Hofmann says this kind of collaboration is acting as a blueprint with a raft of new projects being lined up for theatrical then television release. Worth noting here is that Der Medicus was shot in English and featured high-profile international stars Stellan Skarsgård and Ben Kingsley.
Echoing developments in other territories, increased quality in the TV market is encouraging some movie producers to place greater emphasis on TV production. A good case in point is Constantin Film, which has announced plans for TV series spin-offs of its Mortal Instruments and Resident Evil movies.
In addition, Constantin subsidiary Moovie, run by producer Oliver Berben, has been making its mark with some strong drama series. Following the success of period piece Hotel Adlon, Constantin/Moovie made Shades of Guilt, a 6×60’ legal/crime series based on true cases and featuring Moritz Bleibtreu. Distributed by Beta Film, the well-received show “is not a crime-solving series but a series that explores the motives of the people who commit crimes,” explains Beta Films’ Welbers.
The growing significance of TV is also having an impact on the European Film Market, which took place this year from February 5-13 in Berlin. This year, an expanded emphasis on TV saw the launch of a Drama Series Day and enhanced opportunities for screening, buying, selling and coproduction dialogue.
Explaining the move, Matthijs Wouter Knol, director of the EFM, said: “Unusual, often complex and sophisticated, stories combined with high production values and a first-class acting ensemble are now the trademarks of successful drama series, and they have moved the format closer to film. It was therefore natural for us to offer series producers and creators a platform at the EFM for the first time.”
Finally, it’s impossible to write a drama story these days without some reference to SVoD platform Netflix. Netflix Germany opened for business in September last year with its standard offering of series such as House of Cards, Orange is the New Black and The Killing. There is no news yet on German-language originals, but the strength of the local SVoD competition (Watchever, Maxdome, Amazon) combined with the use of local-language originals during the recent launch in France suggests that may be the next step.
tagged in: ARD, Babylon Berlin, Beta Film, Deutschland 83, Eric Welbers, Generation War, Germany, Global Screen, Naked Among Wolves, Nico Hofmann, Pro7Sat1, RTL, Shades of Guilt, Susanne Mueller, UFA Films, Weissensee, ZDF