In September 2016, the BBC announced that it had commissioned three event dramas based on JK Rowling’s crime novels, which she publishes under the pseudonym Robert Galbraith. This week, HBO announced it had also come on board for the US and Canada.
The three dramas are being produced by Rowling’s UK-based company Brontë Film & TV, which previously adapted her novel The Casual Vacancy for the BBC and HBO. They will star Tom Burke as Cormoran Strike, a battle-scarred war veteran who is now a private detective. All told, nine hours of television will be extracted from the three books: The Cuckoo’s Calling (3×60’), The Silkworm (2×60’) and Career of Evil (2×60’).
Commenting on his casting, Burke said: “I’m overjoyed to be immersing myself in the role of Cormoran Strike, who is as complex as he is larger than life. I know I’m joining an extraordinary team of people on a series that, for me, is peppered with moments of real emotional depth and meticulously grounded in the page-turning momentum of these novels. Cormoran Strike’s world is rich and raw.”
JK Rowling added: “I’m thrilled about the casting of Tom Burke, a massively talented actor who’ll bring the character to perfect life. Strike is pure joy to write and I can’t wait to see Tom play him.”
Also this week, US cable channel Spike TV acquired a six-part drama about the Waco siege that left 76 people dead in 1993. Waco is a Weinstein television production and is based on the events surrounding the two-month siege of a cult headquarters in Texas, which ended in tragedy when the FBI stormed the complex. The show will start production early next year and is being written by brothers John Erick Dowdle and Drew Dowdle.
This is not the only project Spike and The Weinstein Company are working on. Also coming up are Time: The Kalief Bowder Story and The Mist, slated for 2017. The latter is based on a Stephen King story.
Cults are becoming something of a theme in the US scripted business. Recently, we reported that Vince Gilligan and HBO had joined forces on a scripted series about the Jonestown massacre, while Aaron Paul (Breaking Bad) has been attracting critical acclaim for his role in Hulu’s cult-based drama The Path.
There are also reports this week that Amazon has handed a straight-to-series order to Mad Men creator Matthew Weiner and The Weinstein Company. The show will be Weiner’s first project since Mad Men finished its seven-season run on AMC last year, and is reported by Deadline to have a budget of around US$70m.
Details on the new eight-part show are sparse, but it is believed to be a contemporary anthology series set in multiple locations around the world. Weiner is reported as saying: “In a time when there are so many options for entertainment, it’s been tremendous to see how [Amazon Studios boss] Roy Price and Amazon have taken centre stage by distinguishing themselves through bold choices.”
Elsewhere, indie producer Eleventh Hour Films has signed a coproduction deal with Luti Media to develop a slate of distinctive, exciting and original television dramas. Jill Green, MD of EHF and producer of hit dramas including Safe House, Foyle’s War, New Blood and Vexed, has teamed up with Luti Fagbenle, the founder of Luti Media, an award-winning production company known for music videos for artists such as Zayn Malik, Rita Ora, One Direction and Kanye West.
The intention is to pool their expertise to develop a slate of projects – both fiction and non-fiction – and work with some of the most exciting up-and-coming talent in the entertainment industry.
The partnership has already secured its first script commission with Channel 4, in the form of Laylah and the Universe, a comedy drama penned by actor/writer/director O-T Fagbenle (who recently played one of the leads in Sky1 drama The Five). They are also working with Director X on a music-driven project.
Green said: “Luti and I are very excited to produce content that will push boundaries, resonate with different broadcasters and attract a large, diverse audience. Our skill sets are very different and I know we’ll make a formidable team.”
Luti Fagbenle added: “We are blown away by the prospect of working with Jill Green and EHF. I know that this partnership – with our background in producing high-end visuals and understanding of youth and music culture combined with their enormous wealth of experience in television – will produce some distinctive work.”
While there haven’t been many new commissions this week, there have been a few interesting stories on the finance and development front. One doing the rounds is that BBC Worldwide (BBCWW) is close to doing a £50m (US$60.9m) deal with Danny Cohen’s Access Entertainment to create a portfolio of high-end dramas.
If the deal comes off, it won’t be the first time BBCWW and Access have come together. In August, they backed the launch of Tessa Ross and Juliette Howell’s new production company House Productions, which plans to build a slate of television and feature films. BBCWW took a 25% stake in House and will act as the company’s global distributor. Should the Access deal go through, the plan would be for BBCWW to act as distributor for any shows Greenlit by Access.
Also notable this week is the news that the Paris-based Series Mania Coproduction Forum has created a €50,000 prize for the best TV series project in development – available from 2017. The Coproduction Forum, which will take place from April 18 to 21 next year, chooses around 15 projects seeking additional financing, which are then presented to more than 400 decision-makers from some of the world’s leading production companies and broadcasters.
“Since its beginnings, the Series Mania Coproduction Forum has set out to identify ambitious projects with international distribution potential. Through this prize, we want to make this aid more concrete by putting a spotlight on and giving a significant financial boost to the writing of the winning project,” said Laurence Herszberg, MD of Series Mania.
On the acquisition front this week, Canadian broadcaster Quebecor has acquired the thriller series Shooter from Paramount Worldwide Television Licensing. The show, which is based on a 2007 movie of the same name, stars Ryan Phillippe as a US Army-trained sniper who is coaxed back into action after learning of a plot to kill the president.
“This gripping series has everything our audiences look for: great acting, superb production values and a compelling, binge-worthy story,” commented Yann Paquet, VP of acquisitions and partnerships at Quebecor Content.
The show is due to launch on USA Network in the US on November 15.
US cable is now home to more drama than ever, with viewers spoilt for choice like never before. But what’s behind the glut – and could the market be reaching saturation point? The major players reveal all.
When it comes to original drama, US premium cable channel Starz is building a varied slate designed to appeal to a broad spectrum of viewers.
In particular, Carmi Zlotnik, the network’s MD, points to three series on its schedule that he describes as “mass-appeal shows” – pirate drama Black Sails, historical romantic fantasy Outlander, and gritty contemporary Power. Together with previous series including Spartacus, Boss, Magic City, and the recently cancelled Da Vinci’s Demons, they back up Zlotnik’s claims that Starz seeks to offer series to meet a wide range of taste.
He adds that in drama, it’s important to stand out from the crowd with genre fare that appeals directly to certain audience groups. “We want to offer them something different,” he explains. “We’re focused on super-serving the under-served.”
Zlotnik is, of course, referring to those viewers who find their dramatic tastes aren’t satisfied by AMC’s The Walking Dead or HBO’s epic fantasy series Game of Thrones.
But in a wider context, you would be hard pushed to argue viewers are under-served by the sheer volume of original cable drama series being produced. As cable channels that have traditionally shied away from original scripted programming begin to flex their muscles, there is more choice than ever.
Among them, WGN America is building its slate with its latest original drama, Underground, which follows the slaves who set foot on the fabled Underground Railroad and the secret network of men and women who risked their lives aiding them. It is written by creators Misha Green and Joe Pokaski, while Oscar- and Grammy-winning musician John Legend has signed on as an executive producer and his Get Lifted label will oversee the score, soundtrack and all musical aspects of the series.
WGN has also placed a straight-to-series order for Titan, a drama from Peter Mattei about a family of outsiders living in the remote hills of Appalachia who are willing to defend their way of life by any means necessary.
Reelz Channel, E! and factual networks such as Discovery Channel and History are also in the mix, while regular players including Syfy and USA Network try to keep the competition at bay with their own output.
Arguably one of the strongest drama brands in US cable, FX boasts a slate of series that includes The Shield, Sons of Anarchy and The Strain. “Our goal is to create the best programming on TV and I think we’re up there with the best,” says Eric Schrier, president of original programming at FX Networks and FX Production. “That means HBO, AMC, Showtime and us.
“Now there are some over-the-top players and other cable nets coming into original drama. The proliferation of scripted drama has been tremendous. There’s more product than ever; there are 350 scripted series on TV in the US. The environment is more competitive than ever. We’re holding our own and what that competition means is we have to continue to work harder to achieve greatness.”
Schrier says FX’s brand can be summarised as “fearless,” meaning the network looks for bold, original concepts and also veers away from established forms of storytelling.
“We don’t try to do traditional, we don’t try to imitate,” he says. “We try to be distinctive. It comes back to the key elements that our shows need to be great – great drama, great storytelling; things that have a point of view and have something to say.
“The flip side is we don’t try to do pieces to win awards or impress critics. We want them to be wonderfully entertaining. Our shows are not only great works of drama but are also entertaining, and it’s a combination of those elements that distinguishes us from others in the space.”
Schrier says that as FX has expanded its line-up, it has allowed the network to bring in different genres that still complement its brand.
“American Horror Story is a genre show – it’s fun, there are great performances – and then we have The Americans. You wouldn’t say they fit on the same network but they fit with our core brand — they’re wildly entertaining and have great storytelling,” he says.
Schrier also points to Fargo (main image), the crime drama based on the 1996 feature film from Ethan and Joel Cohen, which will return for a second season this fall.
“We took the idea, the sensibilities, the aesthetics and the locale and created a totally unique story,” he says. “To replicate the feeling of the movie as a 10-episode series was very challenging but those are the risks you need to take to be successful.”
While many are getting into drama for the first time, Spike TV has restarted developing and commissioning original series after an eight-year hiatus. Its first series back in the scripted space, historical epic Tut, is produced by Canada’s Muse Entertainment and written by Michael Vickerman, Brad Bredeweg and Peter Paige.
With miniseries out of favour in the US, Muse had first taken the project to Europe to find financing partners. At the same time, Spike announced its intention to re-enter the scripted arena and asked for proposals for high-end miniseries. They got on board Tut and the three-part series aired across consecutive nights in July. It has also been sold to broadcasters including Channel 5 in the UK, Discovery in Italy, SIC in Portugal, and Sky in New Zealand.
Michael Prupas, Muse CEO, says Tut is the company’s most expensive ever drama at a cost of US$6m an hour — topping The Pillars of the Earth, which cost US$5m per hour.
“Spike is primarily a male-orientated network. It’s trying to become a male and female network and is using Tut as an example of its new direction,” Prupas explains. “So the ambition was there to make it into an HBO-style show as much as possible, knowing the bar of production quality is very high and is something they need if they are going to get any attention in the very crowded marketplace in the world of dramatic television.
“The expectations were to have a production of the highest quality. We built sets that were phenomenal in scope – similar to those built for the Cleopatra movie in 1961, with fine attention to detail and an extreme attempt to make sure the look of the show would be first class.”
Muse is currently developing After Camelot, a sequel to The Kennedys for movie-focused Reelz Channel. Katie Holmes will return as Jackie Kennedy. Prupas adds: “Reelz is a small player yet they realise if they’re to attract attention in the crowded cable and internet universe, they need to have high-quality productions.”
It’s also noticeable that many cable channels ordering their first original dramas go straight-to-series, bypassing the pilot process that can often lead to cast changes or script rewrites. Schrier says the pilot process remains “really valuable” for FX, which is looking for “great storytellers with unique concepts.” He adds: “A lot of new entrants and networks trying to step up in the game are going straight-to-series, and we really believe in the learning that goes on through the pilot process. On Sons of Anarchy, our largest hit to date through seven seasons, we learned a lot through the pilot process. That show would not have been the success it’s been if we had not gone through it.”
Craig Cegielski, co-CEO of FremantleMedia North America, says every development process should be deliberate, whether long or short. “All the networks getting into the scripted business are trying to offer value to the producer, studio and showrunner because it’s their entry into the marketplace,” he says. “We look at every network and size up its capacity to support a show, not just air it.
“It’s really important for us to partner with networks that understand how to connect to an audience – not just its existing audience but the audience for which we’re making series. In the current landscape, there are so many TV shows that it’s really a partnership and a spoken agreement between the network and the studio that the studio is going to deliver the show as promised and the network’s going to try to reach the audience as promised. And the two working in concert can achieve that.”
That viewpoint might explain why Fremantle spent several years developing its adaptation of Neil Gaiman’s celebrated 2001 novel American Gods before it found a home at Starz in June. The story sets up a war between old and new gods: the traditional gods of biblical and mythological roots from around the world are steadily losing believers to an upstart pantheon of gods reflecting society’s modern love of money, technology, media, celebrity and drugs.
The protagonist, Shadow Moon, is an ex-con who becomes bodyguard and travelling partner to Mr Wednesday, a conman who is actually one of the older gods, on a cross-country mission to gather his forces in preparation to battle the new deities.
“I don’t think there’s a show out there that has more buzz than American Gods,” Cegielski says. “You have a show that even in its development phase has 2,000 websites devoted to fan-casting and 30,000 websites devoted to fan art. It’s about taking these core fans and offering an opportunity for new people to come on board and invest.
“Fans of shows like American Gods, Game of Thrones and The Walking Dead are so loyal that they will be the evangelicals to usher in new fans. Starz understands that. Almost every network wants that, they want to tap into a fervent existing audience and offer an opportunity to bring non-fans into their tent.”
Cegielski says that part of American Gods’ development period was spent finding writers who could bring to life Gaiman’s “dynamic” storytelling. They materialised in the form of Bryan Fuller (Hannibal) and Michael Green (The River).
“We really identified with them from their work and the way they approached the material and understood that Neil’s words had to be translated for television, so it wasn’t a straight adaptation,” Cegielski says of the pair. “As Bryan so eloquently put it, the book is just a toy box that allows them to work and manufacture a larger series because the universe is so large. We spent a lot of time developing it ourselves, and then we took it to Starz.
“I like to think Fremantle has done a really good job at incubating creatives, and not trying to rush them to the market for bare business purposes but rather for the service of the creative. So there are a lot of properties at Fremantle now going to market that have taken their time in the development process to ensure we’re doing right by the material.”
Of course, the number of new players in cable now developing and commissioning their own original dramas has fuelled the demand for content, and competition between platforms. Then there’s Netflix, Amazon Prime Instant Video and Hulu also shaking up the market.
This means that for Fremantle and Muse, it’s a good time to be a seller. But Cegielski warns that producers must be careful not to let business decisions hamper the creative process: “You have to be very deliberate and very specific about what shows are produced and for whom. We look at what is distinctive about the people at Fremantle and their tastes. What creative material inspires us and what writers do we have relationships with who can come in and elevate that material even further?
“Based on that, we develop the show, and then we take it to the selective networks we think it’s best for. Fifteen years ago everything was broad – the attitude was, ‘Let’s make it as broad as possible and take it to all 23 outlets looking for television.’ Now there are 63 buyers in the market and it’s better to be niche to service that audience because then you’ll have a sustainable asset.”
The number of outlets also means producers now have free rein to develop the genre shows they’re interested in making, knowing there will likely be a home for them in cable.
“The spectrum of television offers an opportunity in all genres, whether it’s the cop procedural or the niche zombie series,” adds Cegielski. “You look at free-to-air broadcast networks that are doing niche shows and, because their audience levels are at niche levels, the shows are getting cancelled. But if those shows were on a basic cable channel, those audiences would be the staple of that network’s programming schedule. Where the seller sells is just as important as the IP and creative attachment. It’s a real ballet from start to finish.”
At Muse, Prupas speculates that with more channels looking for drama, producers are putting more series into development than they used to, though the chances of seeing a project greenlit are subsequently reduced.
“It’s always been the case that in television, the percentage of shows that get produced versus the percentage that get developed has been very small, maybe one in 10, or one in 20,” he says. “Maybe the odds are getting worse these days. I know from our slate, we must have 50 different productions at some level of development in our company, but how many of them are actually going to go-ahead?”
One factor that has attributed to the growth of TV drama is the polarisation of the movie business, Prupas suggests. “There are lots of high-end, heavily action-orientated and effects-driven stories that appeal to a certain demographic, whereas older/family demographics are not finding their thrills at their local movie theatre,” he says. “So TV or viewing online has become a very attractive option – but who’s going to pay for it?
“The Weinstein Company, which had been well known for feature films, has entered the TV business in a big way in the last year and has done Marco Polo for Netflix. Talent also used to be exclusively available to feature films. For example Ben Kingsley, who’s our star in Tut, has worked almost exclusively in feature films over the past 30 years. We’re seeing the same kind of thing with other actors like Kevin Spacey (House of Cards).
“Ten years ago people in the feature film business looked down on the television business; I don’t think that’s the case anymore. There’s a realisation of the great storytelling on television, and I would argue TV offers a better opportunity for quality of audiovisual storytelling than feature films ever did because of extra the time you get to tell a story. You couldn’t have done Game of Thrones as a film, for example – there’s too much to tell.”
Cegielski adds: “The theatrical business has evolved over the last 15 years into a tentpole business. The drama business in theatrical has migrated to TV because you can tell the story a little bit more. Iron Man belongs as a feature film, for example, but if you were to make The Town or Gangs of New York today, they would be awesome television shows.”
Looking to the future, Prupas says the “big issue” won’t be at a creative level but in the boardroom, where those providing financial backing for lesser-watched dramas “are going to get tired of taking loss-leader positions.” He adds: “And if there’s fall in revenue streams because of the migration of advertisers to the internet, there’s going to be a rethink about the amount of money put into these types of productions.
“I suspect we’re going to see some networks drop off the screen. There’s going to be a migration towards a smaller number of quality networks and quality programming. And some people will be taking a big loss.”
From a network viewpoint, Schrier agrees that a lot of expensive programming is passing by unwatched, but says the increasing competition only pushes FX to improve. “There’s so much content being made that only the strongest brands will survive. It cannot sustain itself from an economic point of view. Right now, there’s a lot of content being financed that isn’t being watched, and that’s not sustainable. Programming will level out in terms of how much gets produced and the strongest will survive as new outlets come into the marketplace.
“You have got to bring your A-game and that’s really healthy. I feel good about the programmes we have coming up and the people we’re in business with. We’re going to have a great future.”
Following the PBS path
US cable networks trying to stand out from the crowd by investing in original drama might do well to follow in PBS’s footsteps.
For more than 30 years, the over-the-air broadcaster has carved itself a niche as the home of British drama, particularly period series, which have aired in the 21.00 slot every Sunday under the Masterpiece banner.
The success of the Masterpiece slot – 4.7 million viewers watch on average per show – means PBS is now expanding its drama output, offering viewers an extra hour of content either side of the slot, at 20.00 and 22.00.
Rebecca Eaton, executive producer of Masterpiece on PBS, explains: “PBS is traditionally the home of the best of British drama. My job is to choose which ones we coproduce and, in a few instances, acquire. So we put in a portion of the funding for many period dramas and mysteries.
“We have seen it all, having come on air in 1971 when there weren’t any British dramas on US TV at all. We came on air with the best of the BBC to start with, and then added ITV content. We have always done British drama — sometimes contemporary, sometimes classic. We have also done things from Australia and Canada.”
Some of the channel’s biggest hits include Call the Midwife, the 1950s-set hospital drama, romantic Last Tango in Halifax and Mr Selfridge, the story of the real-life owner behind London’s iconic Selfridge’s department store.
More recently it has aired period pieces Poldark and Wolf Hall. But many in the US will know it as the home of upstairs-downstairs drama Downton Abbey, which has picked up 11 Emmy wins and 59 nominations. It will compete for eight prizes at this year’s ceremony, including Outstanding Drama Series.
Joanne Froggatt, who plays maid Anna Bates, and Jim Carter (butler Mr Carson) have both been nominated for the Outstanding Supporting Actress/Actor categories.
Beth Hoppe, chief programming officer and general manager of PBS, describes Downton, which is coming to an end after its forthcoming sixth season, as “captivating.”
Eaton says: “We are known for period but we have certainly done contemporary material, such as Sherlock and The Last Enemy. We do branch out and do other contemporary things and we’re looking at that for our 22.00 slot.
“One of the earliest chances we took was on murder mysteries like Agatha Christie’s Poirot. We were also offered a piece about a female police officer, which turned out to be Prime Suspect. We didn’t know how the audience would respond to that but they jumped on it.”
PBS’s coproduction strategy is borne entirely out of economics, as both Eaton and Hoppe say the public broadcaster couldn’t pay the budgets demanded by original productions, particularly those with a historical or period setting.
It is, however, producing Mercy Street, a rare foray into original US series that focuses on two volunteer nurses serving on opposite sides during the American Civil War. The cast includes Mary Elizabeth Winstead (Death Proof) and Josh Radnor (How I Met Your Mother), and it is produced by Sawbone Films and Scott Free Productions.
“It comes down to money and this is a public broadcasting channel,” says Eaton. “In return for US rights, we put in a small portion of the total budget. To make these shows ourselves would cost much more money. We have produced a series of mysteries before, based on books by Tony Hillerman. We’ve also coproduced with Robert Redford. They cost a bomb. The economics are very hard.
“PBS is producing its own US drama, but it’s very hard to do and we have to reinvent the wheel every time to do it.”
PBS will air Indian Summers, from Channel 4 in the UK, this fall, with the second season of ITV’s Home Fires coming in January. It will also air the final season of Downton Abbey, before Mercy Street airs in 2016. There will also be more Poldark and Mr Selfridge, plus Churchill’s Secret – a TV movie that tells the story of how a life-threatening stroke suffered by the then-British prime minister is kept secret from the world in 1953.
Looking at the wider television landscape, Eaton and Hoppe agree original drama series could soon reach the peak of production.
Hoppe says drama in the US has reached “saturation point – some shows are doing really well but there’s so much. There are now more outlets, more competition and more to choose from. The economics are such that it will be hard to continue at this pace. There will always be competition for quality drama, and that marketplace has opened up because there are more outlets. But everything is moving towards a saturation point.”
Eaton believes the drama industry, particularly in US cable, will “sort itself out” in a few years. “There’s so much TV and everyone wants to do original material because then they own it and have it forever,” she says. “But there’s too much TV to watch, and only a few entities will rise to the top. Only a few shows will gather an audience. It’s very expensive to do drama. It’s also risky. It’s wonderful to see what everyone is trying to do but my eyeballs are spinning trying to watch it all.”
That’s why PBS is happy to continue investing in the British dramas it has built its brand upon. Eaton adds: “It will begin to settle down and various cable channels will begin to find their niche and deliver themselves. We have found our niche, and now have a reputation for doing high-end drama. We can now stand on the shoulders of that and do even more.”
DQ editor Michael Pickard casts his eye over two very different Tutankhamun-focused shows heading for the small screen, with Spike TV spinning the story of the young ruler’s life and ITV tracking the discovery of his tomb.
As a subject for an epic television drama, the story of the Egyptian pharaoh Tutankhamun ticks all the right boxes.
Period costumes, exotic locations and the dramatisation of the trials and tribulations that met the boy pharaoh – he was around eight or nine when he ascended to the throne and 17 when he died – surely provide all the ingredients for an enthralling, absorbing saga.
That’s why it should come as no surprise that two series surrounding Tutankhamun are heading towards television screens.
The first, called Tut (main image), was unveiled as the marker for US cable channel Spike TV’s return to scripted programming. The six-hour miniseries, which will air across three nights from July 19, follows King Tut, played by Avan Jogia, and his closest adviser, Vizer Ay (Ben Kingsley).
The story revolves around Tut’s rise to power as the youngest ruler of Egypt and his struggle to lead Egypt to glory, while his closest advisers, friends and lovers scheme for their own nefarious interests.
Sibylla Deen, Alexander Siddig, Kylie Bunbury, Peter Gadiot, Iddo Goldberg and Nonso Anozie are also among the cast. The series is produced by Canada’s Muse Entertainment, with Channel 5 in the UK among the international broadcasters to have picked it up.
Others tying up deals for the show with Muse Distribution International include Discovery in Italy, SIC in Portugal and Sky in New Zealand.
The project had been in development at Muse since 2013, but was seen by Spike as a series that could relaunch it into the original drama arena.
At the time of the series pickup, in March 2014, Spike exec VP of original series Sharon Levy said: “We are thrilled to join forces with Muse Entertainment and this incredible writing team to bring the amazing story of one of history’s legendary leaders to life. Tut is the perfect addition to our slate of distinctive originals that appeal to a broad audience.”
Following in the footsteps of similar-subject movies released close together – think Deep Impact and Armageddon, or White House Down and Olympus Has Fallen – another series centred on Tutankhamun is heading to the small screen, this time in the UK.
ITV this week unveiled plans for an “epic and compelling” drama based on Howard Carter’s discovery of the boy king’s tomb. Four-part miniseries Tutankhamun, which will be written by Guy Burt (The Borgias), focuses on Carter himself – a solitary man on the edge of society who became an unlikely hero with his unprecedented and historic discovery.
The show will initially take viewers to 1905 as they meet Carter, an eminent British archaeologist who is leading an expedition through Egypt’s Valley of the Kings. But when tempers fray and the dig is put in jeopardy, his licence is revoked by Cairo’s Antiquities Service and he is forced to spend years on the outside, living rough and selling previously discovered archaeological relics to buy food.
However, a chance meeting with British aristocrat Lord Carnarvon leads to a change in Carter’s fortunes. The pair begin an unlikely friendship that in 1921 leads Carter to embark on a search for Tutankhamun’s final resting place.
From ITV Studios, the series is executive produced by Francis Hopkinson and Catherine Oldfield, with Simon Lewis producing. ITV Studios Global Entertainment holds distribution rights. Filming will take place this winter ahead of an early 2016 transmission date.
Hopkinson, ITV Studios’ creative director of drama, says: “Howard Carter’s discovery of the lost tomb of Tutankhamun is legendary. His all-consuming, obsessive search for the tomb pushed his friendship with Lord Carnarvon to the brink, while the adventurous and extroverted aristocrat poured his inheritance into the excavation.”
Oldfield adds: “This is a fascinating and compelling story with real historical significance. It’s based on true events and reveals how Carter desperately tries to persuade his patron (Carnarvon) to continue to bankroll the excavation. Ultimately it’s the story of what happens when you stake everything on one last roll of the dice.”
“Tutankhamun is a story of epic proportions,” adds Steve November, ITV director of drama. “Against the backdrop of World War One, conflict, murder, corruption, romance and the unlikeliest of friendships, Tutankhamun sees Howard Carter’s determination pay off in spectacular style when he discovers one of the greatest archaeological treasures of the modern world.”
Scripted entertainment, whether on television or film, seems to throw up similar series or films with regularity, particularly around anniversaries, such as when two Titanic series – Titanic and Titanic: Blood and Steel – were produced to coincide with the centenary of the ship’s 1912 sinking.
In this case, however, it seems both ITV and Spike TV have landed shows that appear to offer viewers drama overflowing with plot and absorbing locations, telling complimentary stories that have rarely, if ever, been dramatised.
Fans of Egyptian history and the mythology around Tutankhamun can look forward to a televisual feast fit for a king.
Sci-fi drama Humans is now halfway through its eight-episode run on Channel 4 (C4) in the UK and two episodes into its airing on US cable channel AMC. In both cases its ratings are on the slide, but it is doing well enough in the UK that C4 will want a second series.
In the UK, the show generated a huge number of headlines when its opening episode attracted an impressive audience of 5.47 million (live plus seven days). Episode two dropped to 4.45 million, the third outing secured 3.6 million and the numbers are yet to be released for the most recent fourth edition. In the minus column is the scale of the slide, but on the plus side Humans is still massively outperforming C4’s usual drama ratings. Even if figures dip further over the next two to three episodes, the hardcore audience looks strong enough to merit renewal.
The AMC audience, however, has not been so enthused with the show. After a debut audience of 1.73 million for episode one, the show attracted 1.09 million for episode two. That’s a 37% drop, compared with the 19% drop on C4. Of course, we need to give the show a few more episodes on AMC before we reach any firm conclusions. But producer Kudos will be hoping that the US audience stays strong enough to merit an AMC renewal. It won’t want to be in a position where C4 says yes and AMC says no. For comparison, AMC’s version of Low Winter Sun was cancelled after one season, having averaged 1.21 million and a 0.43 rating among 18-49s. Humans is performing at a similar level on AMC.
While AMC will need to think carefully about Humans, its sister channel SundanceTV has announced a fourth season of Rectify. Revealing the renewal on the eve of the season three premiere (July 9), Charlie Collier, president of AMC and SundanceTV said: “Even in an increasingly crowded field of dramas on TV, Rectify has established itself as something special. What (creator) Ray McKinnon, this incredible cast and everyone associated with the show have achieved is remarkable, and we are so pleased to usher in this third season with an order for a fourth.”
Rectify follows the life of Daniel Holden, who returns to his small hometown in Georgia after serving 19 years on death row. It has received good reviews from the likes of Entertainment Weekly (“TV’s wisest, deepest drama”) and TIME (“Terrific slow-burn drama”). News that it is going to a fourth series will be welcomed by ITV Studios Global Entertainment, which has sold the show internationally to such firms as Sky Germany, Netflix and Arte.
USA Network’s much-hyped hacker series Mr Robot launched this week to a solid start. Live-plus-three ratings came in at 3.7 million, which is at the upper end of recent USAN launches. Elements in the show’s favour include the fact that the audience was pretty strong in terms of the all-important 18-49 demo. It’s also important to take account of the fact that the show had been previewed online a month earlier, attracting 2.7 million viewers. Presumably, some of those early adopters wouldn’t have bothered to watch this week’s linear TV transmission.
Success with the 18-49 demo is also one reason why Lifetime has decided to renew UnREAL, its reality TV-based drama. The opening episode of the first season didn’t rate at all well, but Lifetime’s subsequent decision to put the first four episodes online appears to have revived the show’s fortunes – resulting in a strong showing for the TV airing of episode five. The dynamic at work here seems to be that Lifetime wants shows like UnREAL to attract younger audiences. But the problem is persuading those younger audiences to come looking for content on Lifetime. The online experiment seems to have addressed this conundrum, by allowing non-traditional Lifetime audiences to sample the show. The result is that UnREAL is now being described as Lifetime’s youngest scripted series ever, with a median viewer age of 43.
Commenting on the renewal, network executive VP and head of programming Liz Gateley said: “We couldn’t be more proud to bring back UnREAL. With authentically flawed characters, sharp storytelling and impeccable performances, this show is propelling our brand in a truly exciting direction – an unexpected and bolder Lifetime. We are thrilled to continue our work with (co-creators Marti Noxon and Sarah Gertrude Shapiro) and the A+E Studios team, as we together bring a new generation of viewers to Lifetime.”
Adweek has a good analysis of this story, exploring the way US channel chiefs are increasingly leaning on digital numbers when making their renewal decisions.
Adweek also makes an interesting observation about the tendency for cable channels to recommission shows early (Rectify, Mr Robot and UnREAL all being examples). It says early pickups are a way for networks to “assure viewers who may be on the fence about diving into a new show that might get cancelled that, yes, it’s safe to start watching.” This is a growing problem for channel chiefs – and not just in the US. Audiences don’t want to invest time and emotional energy in shows that may be axed in the near future, so viewers adopt a wait-and-see attitude by banking episodes. The problem with this, of course, is that their reluctance to jump on board may increase the likelihood of cancellation, because it dampens ratings performance. This is another factor channel chiefs need to ponder.
In terms of projects to watch out for, July 19 sees the launch of Spike US’s six-part miniseries Tut. Produced by Muse Entertainment, the drama will tell the story of Pharaoh Tutankhamun’s rise to power and the political machinations in his court. There is very little indication yet as to what the show will be like, but it has been acquired this week by Channel 5 in the UK, which – like Spike – is part of the Viacom family of channels.