Tag: Social media
WE NEED TO TALK ABOUT
Measuring success
As technology continues its assault on traditional television models, success is no longer just about overnight viewing figures. So in today’s crowded drama marketplace, what defines a hit – and how are our views of success changing?
WE NEED TO TALK ABOUT
Chain reaction
Social media is having an increasing impact on the success or failure of television drama, as Stephen Arnell discovers.
Hit & Miss
Ladies first
In the US, Outlander and Pretty Little Liars show how female-skewing dramas benefit from the fact women are more likely than men to discuss their favourite shows online, while over in the UK No Offence and Jonathan Strange & Mr Norrell are struggling.