By now, the TV industry is used to SVoD giant Netflix breaking the rules. But even by Netflix’s standards, the decision to order three additional seasons of Lionsgate’s Orange is the New Black (OITNB) in one go is a surprise. It must take some special kind of data algorithm to be able to judge a show that far into the future.
Season four of the Jenji Kohan-created comedy drama about an eclectic group of female prison inmates hasn’t even been released yet (it launches in June), but this week’s announcement means OITNB will now have a minimum of seven seasons.
Commenting on the decision, Cindy Holland, VP of original content at Netflix, said: “Jenji and her team have produced a phenomenal and impactful series that is funny and dramatic, outrageous and heartfelt. Audiences around the world have come to love the ladies and men of OITNB, and we are eager to see where three more seasons will take them.”
Kohan, who has signed up to be OITNB’s showrunner for the new seasons, added: “Three more years! Not quite a political term, but still plenty of time to do some interesting things. In some cultures, ‘May you lead an interesting life,’ is a curse, but I don’t live in those cultures. Here’s to keeping it interesting. Thanks Netflix! Both thanks and you’re welcome Lionsgate! And kudos to the stellar cast and crew and writers and producers and editors and musicians and mixers and shleppers with whom I have the honour of crafting this show. Three more years! Three more years!”
And there was more eulogising from Lionsgate Television Group chairman Kevin Beggs – who was so excited he upgraded the current age of drama from gold to platinum. “We’re proud to continue our long-standing relationships with Netflix and the incredibly talented Jenji Kohan and delighted that one of the most acclaimed shows on television will continue on Netflix for three more seasons. Jenji’s brilliant creative vision and a truly amazing cast have catapulted OITNB to the forefront of the platinum age of television, and we’re pleased that fans around the world will be rewarded with another three seasons.”
It’s not unheard of for broadcasters to commission two seasons of a scripted show at once, but three is a remarkable show of support – and not without risks. For a start, Kohan could simply run out of steam over the course of the next four years. Or the security of so many episodes could reduce the urgency and hunger that comes with needing a renewal. Or the audience could start to lose interest – either because they’ve seen enough or because something even better comes along.
So the question is – why do it? Why not just stick with the more usual pattern of commission, transmission, ratings, renewal? Well, it can’t be to do with subscribers, because people don’t make decisions based around such long-term programme planning. So it must be the fear of losing either Kohan or the show to a rival.
If it’s the former, then perhaps it’s a reflection of the fact that showrunners trusted by networks/platforms are in short supply. At conference after conference, producers tell stories of how they have to wait for years for A-list showrunners to become free. The obvious solution would be to improve access for new writers, but this reckons without the fear factor that still underpins so much network decision-making. It’s ironic that, at the very same time we talk about industry innovation and creativity, there is so much money being spent on film-to-TV adaptations and reboots.
If it’s the latter, then maybe Netflix is reacting to the news that Lionsgate may be about to merge with Starz. If that deal goes ahead as planned, it’s not inconceivable that Lionsgate would choose to sell future series of OITNB on Starz. So maybe this is a way of Netflix pre-empting that eventuality. Whatever the thinking, it will be interesting to see if other companies start to make similar commitments. If they do, then this will truly go down as the golden age for scripted TV writers – the gold bullion age.
There is another possible factor involved in Netflix’s decision – which is that networks increasingly want to signal to the audience that they should stick with a show, because it is going to be around for a long time. The beauty of Game of Thrones or Outlander, for example, is that you know it is worthwhile investing emotional capital in the stories. There’s nothing worse than watching a show that gets axed just as you are getting into it.
We’re seeing this more and more with networks that commission season two of a show when season one has only just begun. This week, for example, USA Network greenlit a second run its alien invasion drama Colony after just four episodes of its debut season. It made a similar move with Mr Robot (and, for the record, commissioned season six of hit series Suits very early).
On the face of it, this early commissioning trend runs counter to the risk-aversion referred to above. But the reality is that scripted TV will never be entirely without risk. So it’s better to back a project in a meaningful way than spend tens of millions of dollars on something that the audience doesn’t bother to turn up for.
Another interesting story doing the rounds is that YouTube is about to launch its first exclusive series, Scare PewDiePie, starring the phenomenonally popular YouTube gaming star. Produced in partnership with Disney’s Maker Studios, the series will be part of the video-sharing site’s new subscription-based service YouTube Red.
Scare PewDiePie is a reality show – which begs the question why we’re highlighting it in a column about scripted TV. Well, the significant point is that YouTube is getting into origination backed by subscriptions. So it won’t be long before we see YouTube stars appearing in scripted series and movies on the new YouTube Red service. In fact, YouTube already has a deal in place to stream films from Dreamworks Animations’ AwesomenessTV on its platform.
From here, it’s not a great imaginative leap to suppose that YouTube Red will start to enter the more mainstream scripted business alongside Netflix, Amazon and the big pay TV brands.
Other greenlights this week include a 13-part order from Syfy for Incorporated, created by David and Alex Pastor and executive produced by Matt Damon and Ben Affleck.
There’s also been a second-season order for NBC’s Shades of Blue, which stars Jennifer Lopez as a corrupt NYPD detective turned FBI informant. NBC Entertainment president Jennifer Salke said: “We want to thank Jennifer, who is the hardest-working woman we know, for her incredible efforts as both the star and producer of this show, as well as our other amazing producers and cast for all their tireless work in creating one of the most compelling dramas on television today. We’re so excited to find out where this story will lead and have them raise the stakes even higher in (season two).”
Last week, we talked about how ABC in the US had backed two legal show pilots. Well, rival CBS has decided to focus more on medical shows. Two new pilots announced include Bunker Hill and Sensory, about a neurologist who has ‘mirror-touch synesthesia,’ a condition that causes someone to experience other people’s sensations. Already airing on CBS is medical drama Code Black, a moderately successful series set in an LA emergency room.
Elsewhere, Endemol Shine-owned production outfit Bandit Television is making a show about the notorious Rillington Place murders for BBC1. Based around the actions of 1940s serial killer John Christie, the story was previously the subject of an acclaimed 1971 film starring Richard Attenborough and John Hurt.
tagged in: BBC1, Bunker Hill, CBS, Colony, Incorporated, Jenji Kohan, Jennifer Lopez, Lionsgate, NBC, Netflix, Orange is the New Black, Scare PewDiePie, Sensory, Shades of Blue, Starz, SyFy, USA Network, YouTube, YouTube Red