Lorenzo the Magnificent takes centre stage in the second chapter of Renaissance drama Medici: Masters of Florence. As filming continues apace in Tuscany, DQ speaks to the star and producers of the Rai series, which has built a worldwide audience on Netflix.
The life of Lorenzo de Medici is widely associated with the golden age of the Renaissance. Politician, diplomat, magnate, he was also a patron of scholars, artists and poets. Who better, then, than Lorenzo the Magnificent, as he was known, to be at the centre of the next season of Medici: Masters of Florence.
The series – Medici: Masters of Florence – The Magnificent to give it its full title – begins in Florence in 1469, when an attempt on Piero de Medici’s life forces his son, Lorenzo, to assume leadership of the family-run bank.
Once in power, young Lorenzo resolves to do things differently. With his brother Giuliano and young artist Sandro Botticelli at his side he abandons the cynical politics of the past to usher in a new era of creative and political revolution. This sparks conflict with the head of Florence’s other powerful banking family, Jacopo Pazzi, leading to one of the most notorious political intrigues in history: the infamous Pazzi conspiracy.
The Magnificent follows the first chapter of the anthology series, which focused on Lorenzo’s grandfather Cosimo (played by Richard Madden) and great grandfather Giovanni (Dustin Hoffman).
“Lorenzo the Magnificent is considered the greatest Medici of all,” says executive producer Frank Spotnitz of the Italian banking family and political dynasty. “He’s a remarkable guy who changed the course of history. It just so happens he was also the victim of one of the greatest conspiracies of all time. The drama is just irresistible. Assassins set upon Lorenzo and his brother in church during mass – you don’t have to make it up, you just have to try to do it justice. It’s an incredibly obvious, juicy target for a series. Why hasn’t anybody done this before?”
Spotnitz’s Big Light Productions coproduces the English-language series for Italian broadcaster Rai with Lux Vide, whose CEO, Luca Bernabei, also an executive producer, is quick to point out the differences between the first Medici series and this forthcoming show.
“This is a completely different; it’s not even season one and season two,” he asserts. “Every actor changes because we’re now in the middle of the Renaissance, so there’s more colour, more light, the costumes have more colour. And because we were surprised by the presence of a young audience who watched the first season, we are looking to this audience even more on this season because this story is really about a young group of people getting the power from the old nobles.”
To build on the young following of the show, the Medici producers also sought a young actor to play the role of Lorenzo, who was just 16 when he entered political life and assumed power four years later on his father’s death, in 1469. He went on to rule Florence until he died in 1492.
They found Lorenzo in the shape of London-born actor Daniel Sharman, who has played roles in Teen Wolf, The Originals and, most notably, Fear the Walking Dead. His co-stars include Bradley James, Sean Bean and Sarah Parish.
“It’s quite nice to have a basis for a show like a period of time that was obviously fascinating,” Sharman says. “The obvious way would be to do this story first, but it’s quite nice that there’s this precursor season because there’s a foundation there for what happens this season. This world is just incredibly dramatic and we’re dealing with the beginning of the Renaissance.
“You have geniuses being born within 30 or 40 years of each other, where all these influences were within this tiny geographical point. This series is dealing with that moment, that incredible alchemy. I didn’t have to be pitched it, I just had to research that time and my job was just to do it justice. You get out of the way of making it more dramatic than it already is.”
Sharman researched the period before the scripts — a move that he says paid off, because otherwise, “I never would have believed it was true,” he says. “Then I went down the rabbit hole of wanting to know everything about this family and about everything that influenced it and what it influenced.
“You get Machiavelli, Michelangelo, Botticelli, Leonardo Di Vinci – these are heavyweights of the world, and it’s all in the script because it’s a truly glorious time. I was working in Mexico at the time [he got the role] and was listening to a lot of audiobooks and reading and then I was in Africa reading this biography of Lorenzo. I’ll never forget being in the back of a truck in Uganda just becoming overwhelmed by this amazing period.”
Fans of Walking Dead spin-off Fear the Walking Dead, however, should be aware there won’t be too many similarities between Lorenzo and Troy Otto, the character Sharman plays in the AMC zombie drama.
“I don’t think I could imagine a more different part if I’d tried,” he adds. “An American prepper on the border with Mexico to Lorenzo the Magnificent was definitely a big jump, but that’s the joy in what you do. It’s a different rhythm, a different posture. That’s the lovely part about inhabiting someone else.”
From the outset, Spotnitz and Bernabei agreed that if they were going to do The Magnificent, it had to be better than the first Medici season, which drew record ratings in Italy as 7.5 million viewers watched the first episode in October last year.
“We wrote and wrote and wrote – it was quite a process,” says the former X-Files showrunner. “It took longer than we thought it would take because we’ve already done a Medici series, but this is completely different. The characters are different, the ideas were different and we under-estimated how hard it was going to be to get to the bottom of that. But to our credit, we didn’t give up until we thought we actually had it.”
Bernabei also teases a more action-packed series, with directors Jon Cassar (24, The Kennedys: After Camelot) and Jan Michelini (Don Matteo) behind the camera.
“The way he shoots, whether with a steadicam or a handicam, it’s fast,” he says of Cassar. “But he always pays attention to the heart of the scene. The actors are always moving on the sets and he’s always moving the camera, so actor and camera are always moving together.
“The first season was a bit more stagey. It is completely different visually. It appears the same but the way we are lighting it is very different. It’s going to be interesting. It’s still Medici but completely different. In the first season, there was less light, so you couldn’t see the backgrounds. But we have been studying a lot to achieve it. Even the costumes are much more modern.”
Sharman agrees that there’s a modernity and freshness to this period drama that will make it stand out from its stuffier peers.
“It’s all very well being historical accurate but if that’s all you are, then you’re missing something when these were times when people were pushing the boundaries of art and fashion,” the actor explains. “So in order to do that, you have to make costumes that suggest a period but have a modern influence, because then it feels energetic and new.
“Sometimes when you do a period piece you are almost a museum piece – you’re recreating a perfect sense of what it was back then. That misses the point, and if you’re doing something in the Renaissance, it has to have an energy and artistic flair people haven’t seen before.”
Filming is currently continuing across Tuscany, with the crew returning to locations such as Pienza and Montepulciano and adding new backdrops such as Mantua. Bernabei has been particularly instrumental in securing access to the real locations to ensure this second chapter, distributed by Beta Film, is as authentic as possible.
“It’s something we’re really taking care of,” he notes, adding that he didn’t want the scenes to be recreated on a studio backlot. “We have a special deal with the Italian ministry of culture because they consider these locations national property. Because our series is conveying images of Italy, they’ve given us the opportunity to film in places they wouldn’t normally allow. We have to be really careful not to use certain lights, but it was more difficult using film because you need more light. Now, with digital, you can almost use natural light. It’s less complicated.”
Medici: Masters of Florence – The Magnificent is due to air on Rai next year, with Netflix also carrying the series around the world. A third season is already in the works, adds Spotnitz, who teases: “The saga continues.”
Italian drama Maltese follows Commissario Maltese as he seeks the truth in a world full of corruption – only to put his life at risk when a murder investigation leads him to uncover a network of criminals and assassins working alongside powerful and untouchable citizens, including government officials.
German actor Rike Schmid co-stars as a newspaper photographer who also endangers herself with her attempts to make the Mafia visible through her work.
In this DQ interview, she reveals more about her character and discusses the challenges of learning Italian for the role and how that affected her approach to acting.
Maltese is produced by Palomar for Italian broadcaster Rai and distributed by ZDF Enterprises.
There were 11,000 delegates at MipTV this week, 3,900 of whom were content buyers. And top of their shopping list was drama, with a wide array of titles being picked up by free-to-air, pay TV and SVoD channels and platforms.
MipTV doesn’t see much activity from the major US studios, which prefer to focus on the LA Screenings next month. So this meant the attention was more on European and Asian drama, with a few US cable titles also attracting attention.
A big winner at the market, for example, was ITV Studios Global Entertainment, which sold its period drama Victoria into the Nordic region, the Netherlands and Canada. There was also interest in BBC Worldwide’s Anglo-French fashion drama The Collection, which sold to SVT Sweden and DR Denmark.
As the above titles indicate, British dramas tend to secure an initial wave of sales in Scandinavia and other English-speaking markets before picking up deals in other territories. This point was underlined by deals done on Capital. Distributed by FremantleMedia International, the adaptation of John Lanchester’s novel has been sold into the US, Canada, Australia and New Zealand.
If there was a clear trend in terms of sales, it was the continued importance of SVoD platforms, which seem to be doing almost as many drama deals as traditional networks.
Hulu picked up eOne’s The Book of Negroes, while All3Media International sold Irish drama Red Rock to Amazon Prime Video in the US. Channel 4’s international drama strand Walter Presents, meanwhile, acquired two series from Keshet International – Baker & The Beauty and Milk & Honey – plus Spanish drama Locked Up.
Perhaps the most high-profile SVoD deal of them all saw Netflix acquire Marcella from Cineflix Rights. Created by The Bridge writer Hans Rosenfeldt and produced by Buccaneer Media for ITV in the UK, Marcella delves into the psychology of a troubled female detective investigating a serial killer. Larry Tanz, VP of global television at Netflix, said: “We got involved with the series early on in the process to gain the opportunity to bring Hans’s great storytelling to our members around the world.”
Other dramas that secured good deals at the market include the Content Television-distributed Line of Duty, which sold to DirecTV Latin America, BBC Worldwide Benelux and Hulu in the US, which picked up VoD rights.
There was also an interesting deal that saw Zodiak Rights’ Versailles picked up by US pay TV channel Ovation. Ovation isn’t really known as a drama buyer, so it’s another good indication of the demand for event dramas.
One company that has got more interesting to the international market in recent years is Italian public broadcaster Rai, which until recently was only really interested in commissioning mainstream scripted shows for primetime slots on flagship channel Rai 1. But there has a been a definite shift as a result of the wider changes taking place in the international drama market.
On the one hand, the company is now producing edgier, younger-targeted drama for Rai 3, with the result that it is attracting more attention from international buyers. An example at the market was Close Murders, which was on the verge of being picked up by Franco-German network Arte at Mip.
On the other, Rai has started getting interested in supporting English-language event dramas. At the market, for example, it was one of the backers of Wild Bunch TV’s epic new period drama Medici: Masters of Florence, which has now been greenlit for a second season.
One new development at the market was the launch of the Mip Drama Screenings, a showcase for 12 new drama titles that was held on April 3 in the JW Marriott Hotel. The event, heavily skewed towards European content (but with a Chilean and an Israeli-originated show involved) was well received by buyers and put the spotlight on some interesting series.
Writer/producer Frank Spotnitz, whose Medici was among the shows screened, called the screenings “an excellent platform. We had the undivided attention of 400 buyers who were able to watch extended excerpts and trailers in a nice theatre, with proper sound and picture quality. When you are running around at a hectic TV market like MipTV, a focused and quiet environment is valuable for both the filmmakers and the broadcasters. I hope the screenings expand in the future.”
At the end of the screenings, one show is given an award called the Coup De Coeur for being the best of the bunch according to the buyers. This year it was Belgium’s Public Enemy, which is distributed by Zodiak Rights.
It’s too early to know how Public Enemy’s success at the screenings will impact on its sales – but it certainly should help. Sarah Wright, director of acquisitions at Sky and one of the executives on the advisory board that selected the show, said: “We chose Public Enemy because we felt it was brave, it was strong, it was fresh, it had twists and turns. It feels like something that will travel.”
Last week, we name-checked a few scripted format deals. By the end of MipTV a couple more had bubbled to the surface. Onza Entertainment sold the format for Spanish drama The Department of Time to China’s Guan Yue International, while Russia’s NTV commissioned a local version of Nordic Noir hit The Bridge.
In a related development, Lionsgate licensed its new show Feed the Beast (starring David Schwimmer and Jim Sturgess) to AMC’s UK pay TV channel. This show, about two friends who launch a restaurant, is based on a Danish scripted format.
This market was very much billed as being about Germany – this year’s Country of Honour. But it was noticeable that France was actually among the most high profile in terms of deal-making. StudioCanal, for example, used the market to announce that it was acquiring stakes in a number of international production companies, including Spanish powerhouse Bambu, producer of hit shows like Velvet, Gran Hotel and the first Spanish-language series ordered by Netflix. The firm’s sister company Canal+, meanwhile, launched Studio+, which is billed as the first global premium series offer for mobile devices.
The new company will produce exclusive premium drama series for smartphones, tablets and a dedicated app. Each series will consist of 10 10-minute episodes, with an average budget of €1m (US$1.14m). Studio+ president Manuel Alduy said the service will launch in September in France with 25 complete original series, before opening in Europe, Russia and Latin America in partnership with major local telecoms. Early series include drama Amnesia starring Caroline Proust, action series Brutal and Urban Jungle and thrillers Kill Skills and Madame Hollywood. Sixty more shows are currently in development.
Explaining the thinking behind the series, Dominique Delport, president of Vivendi Content (Canal+’s parent company), said 60% of smartphone users watch shortform video. He said the directing talent for the new series comes from advertising and music, sectors that have experience of reaching Studio+’s target audience of 15- to 35-year-olds.
A large proportion of the international TV industry is attending the MipTV market in Cannes this week, buying and selling shows or doing scripted format deals. So it seems appropriate that the week’s top story should concern Fox US drama House, which has proved popular with broadcasters around the world over the years.
Usually sold in its completed form, this week has seen Fox license the Sherlock-esque medical drama to Non-Stop Production, which is remaking it for in Russia.
Anton Zlatopolskiy, first deputy director of the channel’s parent, Russia TV and Radio, said: “We considered the pros and cons before obtaining the format of such a famous series. It is quite a challenge to create our own version. Neither well-known producers or actors nor a big budget can guarantee success when it comes to a local version. But there are a couple of secret ingredients that make a series outstanding and we know how to make them work.”
Sticking with scripted formats, the drama department of Italian public broadcaster Rai, Rai Fiction, has ordered a second season of its remake of NBCUniversal International’s Parenthood. The 26×60’ second run, produced by Cattleya, will air on Rai Uno later in 2016. The US original ran for six seasons on NBC between 2010 to 2015, so there is scope for Rai’s version to run and run.
Another high-profile scripted format deal this week involves Dutch public broadcaster KRO-NCRV, which has greenlit an adaptation of acclaimed Turkish drama The End. The Dutch version of the show is being produced by Netherlands-based Column Film. Column producer Chantal van der Horst said: “The End has a solid base for adaptation. The cleverness of the scripts and the universal appeal of the storyline makes the series suitable for audiences across the world, including in Western Europe.”
The show was sold into the Netherlands by Scandinavia-based distributor Eccho Rights, which has previously licensed the format to several markets including the US, Russia and France. Commenting on the deal, Nicola Söderlund, managing partner at Eccho Rights, said: “Turkish drama continues to break boundaries and it’s great that a West European version will be hitting screens later on this year. (The show’s producer) Ay Yapim has created a gripping plot that translates well across cultures, which is reflected in the number and range of licences on The End.”
Other interesting greenlights this week include news that Amazon has ordered a third season of Red Arrow’s crime series Bosch. Based on the novels by Michael Connelly, Bosch stars Titus Welliver as streetwise LAPD detective Harry Bosch. Commenting on the renewal, Morgan Wandell, head of drama series at Amazon Studios, said: “Our customers can’t get enough of Harry Bosch. The entire cast and crew have done a fantastic job with season two and we can’t wait to see what they have in store for next season.”
Another big story out of the US is HBO’s decision to order a TV adaptation of Gillian Flynn’s best-selling debut novel Sharp Objects. The eight-episode series will star Amy Adams as a newspaper journalist trying to sort out her life following years of self-harm that landed her in a psychiatric hospital. However, her plan for a new life is derailed when she returns to her hometown and gets caught up in investigating the mysterious murder of two young girls.
The pilot for the TV adaptation is being written by Marti Noxon, who will also be showrunner. Noxon, the co-creator of Lifetime’s critically acclaimed drama UnREAL, will then share writing responsibilities on the series with Flynn, who previously adapted her own novel Gone Girl as a feature film. Jean-Marc Vallée (Wild) will direct.
Meanwhile, the SVoD giants are continuing their aggressive expansion around the world, part of which involves commissioning original local-language series. This week, it’s Netflix’s turn to grab the headlines – with its first original series from Spain.
Set in the 1920s, the show will look at the lives of four women who work as switchboard operators for the state-owned phone company’s central headquarters in Madrid. The series comes from the same stable that created international Spanish-language hits Velvet and Gran Hotel. This includes Roman Campos and Teresa Fernandez-Valdes from Bambú Producciones, director Carlos Sedes and writer Gema Neira, who often works with Campos.
Commenting on the commission, Erik Barmack, VP of international original series at Netflix, said: “We’re delighted to be working with Bambú Producciones, director Carlos Sedes and co-creator Gema Neira on our first original series filmed in Spain. We’re huge fans of their work on Gran Hotel and Velvet – epic romances that have been embraced by our members around the world. We’re certain our members will love this unique and engaging drama from some of the best storytellers in Spain.”
We’ve talked a lot in previous columns about the trend towards movie adaptations, book adaptations and reboots in US drama – all of which are about providing in-built awareness in new projects. But there’s another trend that is creeping into the business – namely the spin-off. We’ve seen examples in cable with Better Call Saul (from Breaking Bad) and Fear The Walking Dead (from The Walking Dead). And Disney-ABC has created numerous movies and TV series rooted in its Marvel universe. NBC is the latest to get in on the act. First came Chicago Justice, a spin-off from Chicago PD, and now NBC has announced plans for a spin-off from The Blacklist. There aren’t many details as yet but it’s an interesting new development that promises to further narrow the number of slots available to original ideas.
Finally, Turkey was country of honour at Mipcom 2015, an event that focused heavily the country’s prolific drama output, and the country doesn’t seem to have lost any momentum coming into MipTV 2016.
Aside from The End deal referred to above, The Fox Turkey drama That Is My Life has also been selling well – with ANTV (Hong Kong), Kanal 5 (Bulgaria), Telemundo (Hispanic US), Moby Group (Middle East), Puls TV (Poland), Kanal D (Romania) and MTG (Russia) all acquiring the Pastel Film-produced show.
Another Fox show, The Intersection, also has a high profile at the market as part of the Endemol Shine International catalogue. Coinciding with ESI’s marketing activity in Cannes, Fox also announced a second season for the series.
Led by gritty series like the Mafia-focused hit Gomorrah, Italian drama is enjoying new levels of global interest. DQ finds out why.
The world has been watching great Italian movies for more than half a century. Following The Bicycle Thieves in 1948, films like La Strada, La Dolce Vita, 8½, The Good, The Bad and The Ugly, Cinema Paradiso, Il Postino, Life Is Beautiful, Gomorrah, The Great Beauty and Human Capital are past and present proof that superlative screen craft is a cherished component of Italian culture.
But until recently Italy’s TV business hadn’t achieved anything like the same profile beyond its borders. “The main free-to-air broadcasters, Rai and Mediaset, have a history of participating in continental European coproductions,” says Beta Film senior VP for international sales and acquisitions Oliver Bachert, “and there was the stand-out success of La Piovra (The Octopus), which sold around the world, but historically Italy has mostly focused on local productions that don’t attract much attention internationally.”
The roots of this insularity probably lie in a backlash against imported content that occurred in the 1980s. It took Italian TV producers until the 1990s to perfect their response, but when they did, they began to achieve real success with domestically produced soaps (such as A Place in the Sun and A Doctor in the Family) and police thrillers. Locally know as ‘giallo,’ the police titles included popular shows such as Marshal Rocca, Inspector de Luca and Inspector Montelbano. While they achieved some sales internationally, they didn’t spark the interest associated with, for example, the recent wave of Nordic Noir exports.
The catalyst for change has been the arrival in the market of pay TV platform Sky Italia, says Bachert, “which started commissioning dramas that are more in line with international trends. First came Romanzo Criminale from 2008 to 2010, and then Gomorrah, which we distribute.”
According to Bachert, Gomorrah, which was produced by Italian indie Cattleya, “took Italian drama to a new level.” The story of organised crime in Naples, told across 12 episodes, “won numerous awards and sold to 113 countries. It now has a second season coming up and has encouraged the international market to look more closely at Italian drama.”
Proof that Gomorrah was not a one-hit wonder came with the launch of 1992 in March of this year. Another Sky-backed project, the 10-episode series revolves around six people whose lives become intertwined with the political and social earthquake that swept away Italy’s post-war establishment.
Echoing its approach with English-language drama Fortitude, Sky was sufficiently excited by 1992 that it aired it across the UK, Ireland, Germany and Austria, in addition to Italy – a total market of 20 million homes. That, says Bachert, came in addition to sales in France (Orange), Spain (Canal+), Scandinavia (HBO Nordic) and Benelux (HBO Europe). Now there is talk of a follow-up series entitled 1993.
1992 was produced by one of Italy’s leading indie producers, Wildside. Explaining how the company came about, co-founder Lorenzo Mieli says: “It was founded in Rome in 2009 as a merger between Mario Gianani and Saverio Costanzo’s Offside and Wilder, plus Fausto Brizzi and Marco Martani who joined the team at the moment of the company’s creation. Wilder was a company founded by me and some partners in 2001. Basically that was the place where everything started – we used to produce scripted and unscripted for Italian pay broadcasters.”
From Wilder’s perspective, the big step-change actually predated Sky Italia’s investments, though it was the same corporate family that was behind its expansion: “Wilder experienced dramatic growth with Boris, which was the first scripted show ever made by Fox International Channels in Italy. It was a huge success that was crucial to boosting the business.”
Boris was a comedy series that ran for three seasons in 2007, 2008 and 2010 (totalling 42 episodes). Towards the end of the show’s run, FIC commissioned Wilder to make another series, a six-hour serial killer thriller called The Monster of Florence. Both series were broadcast by FIC on the Sky Italia platform, effectively priming Wilder for the next phase of its development following the merger with Offside.
Today, says Mieli, “Wildside’s pipeline is a combination of Offside’s traditional expertise in feature films and Wilder’s TV background. At the moment, our catalogue spans from art-house movies and commercial/blockbuster comedies to scripted shows for both pay and free TV channels. Our main job is to deliver high-quality products, with a focus on talent-driven projects that have a strong international appeal. To do this, we work to build solid relationships with top Italian directors and writers, which is also a way to attract international talent.”
Like Bachart, Mieli gives a nod in the direction of Gomorrah, which he says “did a priceless job for the Italian production community. It demonstrated that an Italian way to make quality shows exists. Maybe a component of exoticism is helping Italian shows travel so much. But we do believe now that the global audience is ready for something different from US storytelling.”
According to Mieli, coproduction is currently Wildside’s key modus operandi: “Considering the work we’ve been doing in the last two years and what we’re currently developing now, it’s pretty clear that our product is closer to the anthological and talent-driven model.”
The best current example of this is The Young Pope, an ambitious English-language production that Wildside is making for Sky, HBO and Canal+. “The Young Pope is the most representative example of our strategy… a high-profile coproduction with a pure Italian creative core. And we are developing three scripted projects for the international market with a similar model. But we haven’t forgotten the Italian scenario – two shows for Rai and one for Sky are in production and couple of features are in pre-production.”
Starring Jude Law and Diane Keaton in her most high-profile TV production to date, The Young Pope was one of the year’s surprise scripted announcements. Mieli explains its appeal: “The story sounded amazing from the very first moment. The idea of a controversial pope born in the US and surrounded by daily life in Vatican City had evident ground-breaking potential. Plus Paolo Sorrentino’s writing was a stunning piece of literature from the very early stages of development.”
Mieli is convinced The Young Pope can have the kind of impact already made by shows like Gomorrah and 1992, and not just because it has HBO, Sky and Canal+ behind it. “The Young Pope’s distribution will be managed by FremantleMedia International and we’ve no doubt it will travel a lot. We have a great story, an award-winning creator, an all-star cast and a very fascinating, highly recognisable arena in the Vatican.”
As it happens, the Wildside story became even more interesting during production – when FremantleMedia decided to acquire a 62.5% stake in the firm. Commenting on the deal at the time, FremantleMedia CEO Cecile Frot-Coutaz said: “This is a key strategic acquisition as we continue to strengthen our primetime scripted presence. Wildside is fast becoming one of Europe’s most sought-after drama producers and will complement our existing businesses in the US, Germany, Scandinavia, the Netherlands, Australia and the UK. The team has an impressive track record of attracting world-class creative talent and delivering award-winning drama, so I’m really excited that they are joining our family of production companies.”
Being in the Fremantle family may also give Wildside an opportunity to take scripted formats into Italy. There have been signs in recent times that this side of the business, traditionally underdeveloped, is starting to pick up.
Wildside, for example, made Israeli format In Treatment for the Italian market, while Spanish period drama Velvet and French supernatural thriller Les Revenants (The Returned) have also been adapted. Utilising FM’s international expertise should allow Wildside to push this door open further.
Wildside, of course, is not the only Italian indie providing a bridge to and from the international market. Cattleya, which counts DeAgostini and United Pictures International among its shareholders, recently announced plans for season two of Gomorrah. It also has a deal with Canal+ to create an English-language series called ZeroZeroZero.
ZeroZeroZero is based on a book by Roberto Saviano, who also wrote the book on which both the film and TV versions of Gomorrah are based. The director is Stefano Sollima, whose credits include Romanzo Criminale and Gomorrah – all of which guarantees a solid international showing for ZeroZeroZero.
Fabrice de La Patellière, director of French drama and coproductions for Canal+, says: “We are delighted to be involved in initiating this international project driven by Roberto Saviano’s talent and commitment. This story, with the work of the scriptwriters Stefano Bises and Leonardo Fasoli and director Stefano Sollima, offers an uncompromising, in-depth look into the world of cocaine trafficking and the complexities of the system. This invaluable partnership with Cattleya offers the opportunity of a unique series for our subscribers.”
Cattelya is also exploring the scripted format business. It is remaking NBC’s Parenthood for Rai Uno, the first ever US scripted format to be picked up by the channel. At the same time, it has signed a deal with Atlantique Productions to turn two Italian properties into English-language TV series. The first will be a re-imagining of the cult western Django, which has its roots in the spaghetti Western tradition. The second is Dario Argento’s classic Italian horror film Suspiria, which will be reinvented as period horror series set in London and Rome between the end of the 19th century and the beginning of the 20th.
Cattleya president Riccardo Tozzi says: “Cattleya’s role on these series marks a further step in our plan to produce high-end English-language series. And, of course, we are extremely proud to be working with Dario Argento, a leading figure for an entire generation of filmmakers.”
It’s no real surprise that Sky’s international axis has provided the platform for Italian producers to reposition themselves on the global stage. But it’s notable that Mediaset and Rai are also exploring what might be possible beyond their borders.
Mediaset started to show some interest in the English-language drama market when it came in as a coproducer on , a Left Bank Pictures adaptation of Michael Dibdin’s detective novels that also had BBC, WGBH Boston and ZDF as coproducers.
That was very much an ad-hoc experiment. But last year Mediaset started to talk up the possibility of making international drama in a more systematic and strategic way. The first fruit of this came earlier this year when it joined forces with France-based Federation Entertainment to coproduce Lucky Luciano, a 12-hour miniseries about mobster Charles “Lucky” Luciano.
With Alessandro Camon on board as writer, Lucky Luciano will follow the life of the man considered to be the father of modern organised crime in the United States. “This is an extraordinary project based on the life of one of the most compelling figures in crime,” says Federation Entertainment’s Pascal Breton, who is producing the series alongside Stephane Sperry. “Lucky Luciano remains a mystery in many key facets of his life, especially in his relationship with the FBI. We intend to explore these mysteries and offer the most definitive work on his life that’s ever been produced.”
Mediaset’s perspective on the project comes from content MD Alessandro Salem, who says: “We’ve been looking for a long time for the right coproducer that shares our fascination towards the human complexity of such a criminal icon as Lucky Luciano. We’re thrilled to have found an outstanding partner for this miniseries event in Federation.”
Mediaset doesn’t intend Lucky Luciano to be a one-off. While it has yet to formally flesh out its strategy, the company says it is “devoted to pursuing international production as a new vector of development for high-profile, ambitious original scripted content together with world-renowned partners.”
For public broadcaster Rai, the challenge is how to engage with the international market while staying focused on the needs of the domestic market. Mattia Oddone, head of cinema and TV international sales at commercial arm Rai Com, says his parent company’s domestic channels are currently doing very well: “Drama works wonderfully on Rai, making Rai 1 and Rai 2 the leading channels in Italy. The key slots are on Sunday and Monday nights, primetime for miniseries and longer series.”
Rai produces around 400 hours of original drama per year with a budget of around €200m (US$223m). In terms of Rai dramas that cross over into the international markets, Oddone says: “Genre series account for most of our sales. One of our most marketable products this year has been new seasons of Il Giovane Montalbano (The Young Montalbano – a spin-off of the original Montalbano series), based on the popular protagonist of Andrea Camilleri’s acclaimed Sicilian crime novels.”
The Young Montalbano is one series that has ridden the wave of interest in non-English language drama, says Oddone, “selling to the US, the UK, France and Benelux.” More generally, “Latin America and Spanish-language rights for the US market are very important to us, as is Central and Eastern Europe. Crime series like the second season of Sfida Al Cielo – La Narcotici 2 (Anti Drug Squad 2) and La Catturandi (Palermo Police Squad, pictured top) have been in high demand there. Biopics on internationally recognisable figures such as Oriana, a dramatisation of the life of storied Italian journalist and campaigner Oriana Fallaci, have also performed very well.”
Oddone acknowledges there has been a change in the way TV drama is produced in Italy. But he also stresses that Italian success has so far been rooted in subject matter that is closely associated with the market. “Rather than making Italian content more international, we have seen Italian themes become more accessible for international audiences. Topics like the family and the Mafia are very much connected with Italy and the possibility to develop such stories has allowed Italian producers to tell them with more intelligence and subtlety.”
Given Rai’s role at the heart of the Italian cultural landscape, Oddone says there is no reason why Rai Com cannot also play its part in the growing international market for Italian drama. And there have been separate reports that the broadcaster is looking at a project about the Medicis and one based on Umberto Eco’s Name of the Rose. But Oddone also reiterates the point about not losing sight of the needs of the domestic audience. Rai is less likely, for example, to follow some of its Italian peers into English-language drama. “We are about to enter drama coproduction and we are seeking new projects. But it is a delicate matter and it also has to engage the interest of our channels, with which we are now working very closely.”
It’s worth noting that Italian scripted content has also started making ground in markets like China and Turkey, primarily as formats. But if there is one other big story worth following, it’s the arrival of Netflix in Italy this October. The subscription VoD platform’s chief content officer Ted Sarandos was in the country recently trying to win over the Italian industry with promises of investment in Italian-originated content that can travel.
Speaking at the Ischia Global Film and Music Festival, he said: “We think we can bring a large global audience to a local Italian show and that we will be able to invest at a higher level than an Italian producer would invest in a series or a film from Italy.”
Echoing the company’s approach in France, where it greenlit a major local series called Marseilles, Sarandos said Netflix is planning a major commission that will “represent probably 15% to 20% of our spending on Italian programming.”
With Netflix spending an estimated US$5bn a year globally on content, the company’s entry into the Italian market should provide a welcome boost to the country’s producers at this pivotal moment.
Mediaset feeling lucky
Mediaset’s Alessandro Salem and Federation Entertainment founder Pascal Breton discuss their new coproduction Lucky Luciano and outline how Italian drama is taking on the international market.
Alessandro Salem: “What is happening right now is the spotlight is again on the power of Italian stories and the success they are achieving worldwide. In Italy and abroad the national frame isn’t always appropriate to nourish the creative process and to grant the financing of ambitious projects, so international development is more and more crucial.
“Rather than cinema or television, today we should speak of talents who explore storytelling and, depending on the specific nature of the project, later take on a TV or cinema direction.
Pascal Breton: “We’ve witnessed a ‘Scandinavian wave’ these past few years, and I think we’re now seeing a French wave with series like The Returned and The Bureau, as well as Versailles and Marseille within the next year, along with a wave of highly talented directors, writers and producers. The meeting of TV producers with top talent from French and Italian cinema is bringing a new creative force into a field that’s been dominated by Anglo-Saxon series.”
Salem: “Lucky Luciano is a TV series with international DNA: Italian roots, American trunk and international branches. It is about one of the most famous, and yet less known, criminal icons of the 20th Century, Charles Salvatore Lucania, also known as ‘Lucky.’ The series discloses what’s behind the story of the kid from Sicilian sulfur mines who will organise the American mob as an actual corporation, and will leave a lasting mark on the story of our countries through the controversial collaboration with the American and Italian authorities.
“The locations, the renowned character, the popularity of the Italian organised crime stories in the TV and movie iconography, have made it natural for us to launch the project on an international scale, and have led us to look for partners who share our ambitious and transnational vision.”
Breton: “Lucky Luciano is a perfect example of a story originating in Europe that has had a deep impact on the history of the US, and the story’s potential is endless. We were looking for an opportunity to coproduce with Mediaset, and we couldn’t have found a better subject.
Salem: “Mediaset has ambitions to become a major player in the international drama market. Within the next three years the goal is to have a constant pipeline of international dramas. To this aim, on one side, Taodue – our in-house production company – is focusing its talent towards international production with several projects greenlit. On the other side, we are confident we can count on our distribution strength through our presence in Italy and Spain.
“We are aware that English is nowadays a sort of precondition for international drama – indeed, Lucky Luciano will be shot in English. An exception can be Spanish, when the story justifies it, because of the extent of Spanish-speaking markets. That’s the case of Taodue’s upcoming movie Call Me Francesco.”
After a strong showing at the Emmys, Amazon is in buoyant mood. It’s now hoping to keep up the momentum with six new drama and comedy pilots that will launch on Amazon Video later this year in the US, UK, Germany and Austria. As with previous pilots, Amazon will use audience feedback to decide whether to take any of the new scripted shows to series.
The pilots include Good Girls Revolt, a story set in 1969 that follows a group of young women seeking to be treated fairly and ultimately sparking changes that upend marriages, careers, love and friendships. Created and written by Dana Calvo, the show is based on landmark sexual discrimination cases chronicled in a book by Lynn Povich. Amazon is coproducing with Tristar TV.
Another female-protagonist drama is Z, a bio-series about Zelda Fitzgerald, wife of author F. Scott Fitzgerald. Written by Dawn Prestwich (The Killing), Z will star Christina Ricci as the beautiful and talented southern belle who became the original flapper and icon of the flamboyant Jazz Age in the 1920s. The story will follow Zelda’s social successes and her descent into mental illness.
Amazon will also reinforce the recent revival of the western genre with Edge, based on George G. Gilman’s best-selling book series of the same name. Set in 1868, the story centres on Josiah ‘Edge’ Hedges – a Union officer turned cowboy who prowls the post-Civil War American West doling out his own savage brand of justice. Edge was developed by Shane Black (Lethal Weapon, Iron Man 3) and Fred Dekker (Tales from the Crypt, Star Trek: Enterprise). The pair also wrote the screenplay.
The other three Amazon pilots are Highston, One Mississippi and Patriot, a political thriller about an intelligence officer assigned with preventing Iran from going nuclear. Patriot is written and directed by Steven Conrad (The Secret Life of Walter Mitty, The Weather Man), who executive produces alongside Gil Bellows, Glen Ficarra, Charlie Gogolak and John Requa.
Amazon Studios VP Roy Price said: “Our latest pilot season brings together diverse shows that we think customers will really enjoy. We have something for everyone in this season and I am excited to see which shows spark conversation among our customers and what they want to be made into series.”
Amazon’s continued drive into scripted TV was further reinforced this week with the acquisition of exclusive rights to USA Network’s critically acclaimed drama Mr Robot. The first series (10 episodes) of the show will be available to Amazon subscribers in the US, UK, Germany, Austria and Japan from spring 2016.
Meanwhile, reports have been bubbling under for a couple of weeks that Netflix might be about to commission Charlie Brooker to make some new episodes of his dystopian anthology series Black Mirror. This story has now been confirmed, with Netflix greenlighting 12 episodes. Brooker described the SVoD giant as “the most fitting platform imaginable” for the series, which until now has been produced for Channel 4 in the UK. Explaining the appeal, he said: “Netflix connects us with a global audience so that we can create bigger, stranger, more international and diverse stories than before, while maintaining that Black Mirror feel.”
Netflix will premiere the show exclusively worldwide, except in the UK and Ireland where plans are still being determined. This hesitation over the UK is unlike Netflix, but is probably due to Channel 4’s involvement in the franchise to date. Possibly, Netflix and Brooker are looking for a way to include C4 in the deal so that it can benefit from the expansion of a show it helped to build.
Netflix VP of original content Cindy Holland said: “Charlie has created a one-of-a-kind series with an uncanny voice and prescient, darkly comedic vision. We’re tremendously proud to bring Black Mirror to our members as a Netflix original series.”
In terms of other renewals, there is good news for Mistresses, which has been awarded a fourth season by ABC. Another female ensemble series, Lifetime’s Devious Maids, is also returning for a fourth season next year. Announcing the recommission, Liz Gateley, EVP of programming for Lifetime, said: “Devious Maids is a steady hit that continues to deliver for us. It has found a loyal audience that is socially engaged with the show. The entire writing and production team worked hard to up the storytelling this year and the cast delivered great performances, so the show just gets better and better.”
Inspired by the hit telenovela, Ellas son… la alegría del hogar, Devious Maids is produced by ABC Studios. Last season it drove Lifetime to rank as the number-two cable network with scripted programming in the Monday 21.00-22.00 slot among women aged 25-54 and 18-49, while its August 24 season finale reached season highs among total viewers, adults aged 25-54 and women aged 25-54.
This week also saw an announcement by Italian public broadcaster Rai that it has commissioned an eight-part drama. Medici: Masters of Florence will chronicle the rise of the Medici family, with Richard Madden (Game of Thrones) playing Cosimo de’ Medici and Hoffman portraying family patriarch Giovanni de’ Medici.
The series, which will be produced by Lux Vide and Frank Spotnitz’s Big Light Productions, has been created by Spotnitz and Nicholas Meyer (The Seven-Per-Cent Solution), with Sergio Mimica-Gezzan (The Pillars of the Earth) directing. Germany’s Wild Bunch TV is a co-financier and will oversee international sales, starting at Mipcom next month.
Spotnitz, a US writer who has carved out a strong niche for himself writing European coproductions in English, called the tale of the Medicis a “powerful story that resonates even now.”
Medici: Masters of Florence is a major step forward for Rai at a time when Italian producers and broadcasters are starting to have a much bigger impact on the international drama market. RAI Fiction director Tinny Andreatta said the show “has great international appeal and we hope it will open up a new era of creative coproductions.”
Finally, Televisa USA, a subsidiary of Mexican media giant Televisa responsible for English-language programming, and Lantica Media have announced they are developing a new version of Gran Hotel, based on hit Spanish series from Bambu Producciones. The show will be shot at Lantica’s Pinewood Dominican Republic Studios and is based on an original script by Stephen Kronish (24, Kennedys).
The new version of the format, which is distributed internationally by Beta Film, will be set in 1950s Cuba. “It was a time when mobsters, politicians and celebrities flocked to Havana, the world’s most exotic and permissive playground,” said Chris Philip, head of production and distribution for Televisa USA. “Setting Gran Hotel in a sexy, sinful atmosphere offers up a rich fusion of glamour and intrigue deeply rooted in an exceptional murder-mystery format with a proven global footprint.
Antonio Gennari, CEO of Lantica Media, added: “Since the introduction of (a new) film law and incentives, the Dominican Republic has seen substantial growth in film and TV production. The country offers mesmerising scenery and world-class production capabilities that will serve as the ideal backdrop for Havana’s Gran Hotel.” As part of the announcement, Gennari said Lantica and Televisa USA were also planning other projects.
The original Gran Hotel aired for three seasons on Antena 3 in Spain. During its first season, it reached an 18.5% share of viewers in Spain and was also sold to broadcasters in France, the UK and Russia, as well as being reversioned in Italy.
Beta Film SVP Christian Gockel said: “Gran Hotel is one of Beta’s biggest sales hits and franchises of recent years, as proven currently on Rai’s primetime. As coproducers of the Italian adaptation, we are thrilled to see Gran Hotel opening its doors in Cuba’s 1950s.”