Hardly a week goes by without some new development on the scripted format front. So here we explore 12 of the shows that have been adapted – successfully and unsuccessfully – for the US, and the writing teams behind them.
Where images have been included, the original series is on the left and its adaptation on the right.
Broadchurch was a big hit for ITV in the UK when season one aired in 2013. It then sold around the world and was adapted by Fox in the US as Gracepoint, with the same lead actor (David Tennant). The UK version, which then had a moderately successful second season, was created and written by Chris Chibnall – who is now working on a third and final run before taking over on the BBC’s Doctor Who.
The 10-part US version was set up by Chibnall before being handed over to Anya Epstein and Dan Futterman, who wrote all of the remaining episodes except for number six (Jason Kim). Gracepoint was pretty well reviewed by critics and sold to other English-speaking markets. But it was not renewed after failing to secure a sizeable audience (average ratings were around 3.5 to four million).
Collision, created by UK writer Anthony Horowitz (Foyle’s War), attracted an audience of seven million when it aired on ITV in the UK during 2009. In November last year it was picked up by NBC as a 10-part series. Interestingly, Horowitz will be the showrunner for the US version, with CSI exec producer Carol Mendelsohn on board as partner. Mendelsohn is also exec producer of Game of Silence (see below), suggesting she is now regarded as a safe pair of hands for format adaptations after her many years working on CSI.
The original version of Collision comprised five episodes but Horowitz says he has no concerns about the project being extended because he believes the storyline will benefit from the extra episodes. Sometimes formats suffer from being stretched in this way.
Forbrydelsen (The Killing) is a Danish series (DR/ZDF Enterprises) created by Soren Sveistrup. Active across three seasons, it became an international hit and made its star Sofie Gråbøl a household name. It was adapted by AMC in 2011 and has so far run to four seasons – despite being cancelled a couple of times along the way. It was saved by Netflix, which came on board as a partner for season three and then took over the show in its entirety for season four.
The US version was developed by Veena Sud, whose previous big credit was CBS procedural Cold Case. Sud shared writing duties with a large team, including the likes of Nic Pizzolatto (True Detective) and Jeremy Doner (Damages). She stayed with the show through season four, by which time writing duties were shared with Dan Nowak, Sean Whitesell, Nicole Yorkin and Dawn Prestwich (the latter two a writing team whose credits include Chicago Hope, FlashForward and The Education of Max Bickford).
Hatufim, aka Prisoners of War, is perhaps the most celebrated example of a successful scripted format. Created in Israel by Gideon Raff, it was adapted as Homeland for Showtime in the US by Howard Gordon and Alex Gansa. Five seasons of the US show have aired so far, with a sixth ordered in December 2015.
As is common with US series, there is a big team involved in writing a show like Homeland. The latest season of 12 episodes involved 11 writers altogether. Key names include Chip Johannessen, who has been involved with the show since the start. A new name on the season six team sheet was David Fury, who has worked on an array of titles ranging from Buffy the Vampire Slayer to Hannibal.
Janus is proof that US networks are looking further afield in search of great ideas. A crime story originated in Austria, it was picked up by ABC last autumn. Kevin O’Hare, who has written pilots for ABC and Syfy, is adapting the thriller and writing the pilot. The original version was written by Jacob Groll and Sarah Wassermair.
Prior to this seven-part serial, Groll was best known for documentary The Sound of Hollywood, while Wassermair’s credits include musicals for children’s theatre. However, the pair have also been working together on ORF’s popular crime series Soko Donau.
Juana La Virgen is a Venezuelan telenovela that was adapted for The CW network in the US as Jane the Virgin. The original was created by Perla Farias and the US version by Jennie Snyder Urman, whose writing efforts are supported by a large team (the show has 22 episodes per season).
As evident from the titles above, a lot of adaptations don’t get further than the end of their first season. So the fact that this one has just been greenlit for a third run is a notable achievement. Although season two ratings are down compared with season one, the show has settled into a stable 0.9 to one million range.
Les Revenants was hailed as evidence that French TV drama had become a force to be reckoned with. A hit for Canal+ in 2012, the format was snapped up by A&E in the US – where it was remade as The Returned. The French version (based on a film) was created by Fabrice Gobert, who then wrote the screenplay for season one with Emmanuel Carrere and Fabien Adda (with writing credits also going to Camille Fontaine and Nathalie Saugeon).
A second season was aired at the end of 2015, with Audrey Fouche joining Gobert and Adda as a key writer (also credited on one episode was Coline Abert). Despite being led by showrunner Carlton Cuse alongside Raelle Tucker (True Blood), the US version failed to secure a second-season renewal following lacklustre ratings.
Øyevitne is a Norwegian crime thriller that is being adapted as Eyewitness for USA Network. In the US it has received a 10-episode, straight-to-series order. The US version comes from Shades of Blue creator Adi Hasak, who wrote it and will serve as showrunner. The original series creator is Jarl Emsell Larsen, who will executive produce the US version.
The series explores a grisly crime from the point of view of the eyewitnesses, two boys involved in a clandestine gay affair. While the Nordics have been getting a lot of attention in recent times, this is actually the first Norwegian scripted show to be adapted for the US.
Penoza is a popular Dutch drama created by Pieter Bart Korthuis and Diederik van Rooijen for KRO-NCRV. The show has run for four seasons (2010-2015), with a fifth, commissioned in February, set to air in September 2017. The format was acquired by ABC in the US in 2012 and ran for one season during 2013 with the name Red Widow.
The US version performed poorly and wasn’t renewed, dropping from 7.1 million at the start of its run to 3.47 million at the end. That was a rare blip for writer Melissa Rosenberg, whose credits include the entire Twilight saga of movies, Showtime’s Dexter and Netflix hit series Jessica Jones.
Rake is an Australian television series that centres on a brilliant but self-destructive lawyer. It was created by Peter Duncan, who then shared writing duties with Andrew Knight across the first three series. A fourth season will be broadcast this year on ABC Australia.
The show was adapted for Fox in the US in 2013, with Peter Duncan at the helm of a writing team of five. However, the show didn’t rate well and was moved around the schedule before being cancelled.
Shameless: Company Pictures produced Shameless for Channel 4 in the UK before it was picked up as a format by premium pay TV channel Showtime. The UK version was the brainchild of Paul Abbott, who also wrote a number of episodes. Other high-profile names involved included Danny Brocklehurst, who is now enjoying some success with Sky1’s The Five. Another prominent writer among many was Ed McCardie (Spotless).
Abbott was involved in setting up the US version, which may explain why the show has been a success, with six seasons already being aired. Key names in terms of transitioning the show included John Wells (ER, The West Wing) and Nancy Pimental – both of whom are still heavily involved, alongside a team of five writers for the latest season. Interestingly, the last season of the UK version also used a team approach, with eight writers penning 14 episodes.
Suskunlar is a Turkish drama that first aired on Show TV in 2012 and was then sold in its completed form to 30 countries. It was written by Pinar Bulut, who has also written a number of projects with her husband Kerem Deren, including fellow international hit Ezel.
The show was picked up by NBC in the US and has just started airing under the title Game of Silence. The pilot for the US version was written by David Hudgins, whose credits include Everwood and Parenthood. The second episode was penned by Wendy West (The Blacklist and Dexter). Hudgins has expressed a desire to take the show on into a second season, but early ratings suggest that it will need to do better for that to happen. After attracting 6.4 million viewers for episode one, it dropped 39% to 3.9 million for episode two.
AMC’s cult zombie drama The Walking Dead (TWD) continues to generate massive ratings. Three episodes into season six, its audience is holding up well compared with season five figures.
The first episode attracted more than 20 million viewers once the time-shifted audience was included in the total. Episode three, which may or may not have seen the death of a popular central character, is likely to hit a similar mark once all the data is in.
The fate of the character in question (Glenn) also had a big impact on The Talking Dead, a recap show that is aired immediately after each episode. Around six million viewers tuned in to that, underlining the nature of the TWD phenomenon.
Of course, the success of TWD also encouraged AMC to launch a companion series entitled Fear The Walking Dead. While it’s fair to say that FTWD hasn’t yet hit the same creative heights as TWD, its initial run of six episodes (which ended on October 4) still managed to attract a massive 11.2 million viewers (Live+3 day ratings, averaged across the run).
This makes it the highest-rated first season in cable TV history. An added bonus for fans suffering zombie withdrawal is the 16-part web series FTWD: Flight 462, currently available on AMC.com.
The remarkable thing about the success of AMC’s franchise is the way it has spawned so many series about the undead. While they don’t all approach the subject matter in the same way, there’s no question that they have been legitimised by the success of TWD.
In the US, for example, we have seen ABC’s Resurrection, which lasted for two seasons, and The CW’s iZombie, which is currently partway through its second season and rating reasonably well (around 1.3-1.5 million viewers).
Less well known around the world is Syfy’s Z Nation, which is also in its second season. The show’s ratings of around 850,000-900,000 are nowhere near as impressive as those of TWD but it does have its fans. Graeme Virtue of The Guardian newspaper called Z Nation a “brazen Walking Dead rip-off” but still included it on a list of five great US TV shows unavailable in Britain. Since Virtue’s article, the show has now become available in the UK on Pick TV.
Not to be overlooked, of course, is Starz’ upcoming launch of Ash vs Evil Dead (based on the classic Evil Dead franchise). With series one premiering on Halloween, the network has shown its faith in the saga by ordering a second season.
Unveiling the news this week, Starz MD Carmi Zlotnik said: “One season isn’t enough to satisfy the fans’ two decade-long appetite for more (lead character) Ash. The early fan and press support, along with international broadcaster demand, has made it clear that the adventures of Ash Williams can’t end with season one.”
Starz has signed global licensing deals for Ash Vs Evil Dead with broadcasters and digital platforms in more than 100 countries and will allow the show to premiere simultaneously with the US. Partners include Amedia (Russia/CIS), C More (Scandinavia), Fox Latin America, Sky TV (New Zealand), Stan (Australia), Starz Play Arabia (MENA) and Super Channel (Canada).
Also in the news this week is Australian series Glitch, which has been given a second series by ABC. This isn’t a TWD-style zombie series but it fits in with the general undead theme very well. Produced by Matchbox, it tells the story of six people who inexplicably return from the dead, alive and in good health. The initial run of six episodes aired in July and attracted 350,000-500,000 viewers.
Undead aficionados will, of course, see comparisons between Glitch and the French series Les Revenants (aka The Returned), which also focused on ordinary folk returning from the dead. Les Revenants was adapted for the US market where it had an unsuccessful one-season run. But in France (and around the world) the first season of the original series has been a big hit. Airing on Canal+ in France, the show attracted around 1.5 million viewers across eight episodes.
After a three year hiatus, season two of Les Revenants finally went to air this autumn. While it has been picked up internationally by many of the networks that aired season one, season two hasn’t done as well as season one for Canal+, with some critics blaming the three-year gap for the audience’s lukewarm reaction.
Although final series numbers aren’t in, the debut episode of season two only attracted 610,000 viewers. Even when you’ve factored in time-shifted viewing, that’s a long way short of what Canal+ would have been expecting.
The Brits also had a critically acclaimed zombie drama on BBC3 called In the Flesh, which ran for two seasons before it was axed. Stretching the definition a little, you could also include upcoming ITV drama The Frankenstein Chronicles (a reworking of Mary Shelley’s horror masterpiece) in this zombie/undead genre.
Zombie dramas don’t work for every market – Turkey, for example, isn’t big on supernatural scripted shows. But even Korea has dipped its toe in the water with MBC’s two-parter I’m Alive, which aired in 2011.
Interestingly, the word ‘zombie’ probably comes from West Africa and first emerged in its current form in Haitian folklore, where zombies are dead bodies reanimated by magic. That said, there is no strong culture of zombies in Latin American television, though they do pop up in movies.
With TWD still going strong and Ash vs Evil Dead launching this weekend, there’s no sign that the undead are returning to their graves just yet. In fact, there are reports that NBC also wants in on the act. In 2013, the network resurrected an old idea called Babylon Fields and pushed it forward as a pilot. There hasn’t been much news on the show since 2014, but keep your eyes peeled.
French drama is evolving at an increasing pace, but while broadcasters and producers are widening their international horizons, the most dramatic changes are taking place at home.
Change is afoot in France, but while landmark international coproductions might be grabbing the headlines, traditional ciné movies and crime procedurals are being replaced by serialised dramas and a gamut of new genres on screen.
Tetra Media Fiction producer Emmanuel Daucé says French drama is in the middle of a revolution that dates back 10 years to when broadcasters shifted their focus from TV movies to series, inspired by the work of US premium cable network HBO.
Gritty crime dramas such as Braquo and Spiral subsequently broke through to the international market, and more producers are now trying to follow their lead as France seeks to capitalise on the increasing demand for global drama series.
One example is The Young Pope, which sees pay TV network Canal+ join forces with HBO and Sky to tell the controversial story of the beginning of Pope Pius XIII’s pontificate. The cast is headed by Jude Law and Diane Keaton, while all eight episodes will be directed by Oscar winner Paolo Sorrentino.
“It was HBO series, which not many people watched in France, that changed everything,” Daucé explains. “Telling stories through images is so important in France that we needed a cultural validation that TV could be interesting, and HBO helped a lot.”
Stéphane Drouet, producer and co-founder of MakingProd, says he is developing series for “almost every broadcaster,” as well as producing season three of cop show Cherif for France 2.
“Networks are still looking for self-contained episodes, but more and more they’re looking for serialised drama,” he adds. “Broadchurch did really well on France 2 and it may have accelerated the need for this kind of programme. They realised it would really work in primetime in France.
“Of course, there are still cop dramas. It’s a format that still works so well. But for a lot of years it was mainly procedural – now it’s more serialised, which is a good thing, and it also opens the door to more serialised dramas that aren’t about cops.”
Paris-based Ego Productions is behind TF1 series Alice Nevers, which will begin production on its 13th season this autumn, while new drama Zone Blanche, commissioned by France Télévisions, will begin shooting in April 2016. Ego is also responsible for the French adaptation of UK drama Doc Martin, which ran for four seasons on TF1.
Executive producer Pascal Wyn says French drama is playing catch-up to other territories by trying to broaden the international appeal of its stories, in the face of traditional series that still prove popular among domestic viewers.
“At the moment, the TV drama business is trying to create a revolution,” he explains. “French TV producers all want to make French television better and more international, as in Sweden, Germany and, of course, the USA. French producers want to make programmes with international appeal.
“Broadcasters say they are looking for new stories, but in fact they are very suspicious of new programmes because traditional French drama always works.”
Another factor behind the changing face of the country’s TV drama, according to Endemol France MD Nicholas Coppermann, is the decreasing reliance on US series. As long-term output deals for series such as CSI: Crime Scene Investigation, Grey’s Anatomy, House and NCIS come to an end or the shows are cancelled, primetime slots are opening up for domestic series.
“The channels used US dramas as primetime shows and it was very difficult to compete using French scripted drama,” Coppermann says. “Although there are some very good US series now, they aren’t as mainstream or coherent with French tastes.
“The channels that previously thought it was expensive and risky to pay for local drama compared with US series now feel they need some strong local pieces. They are also ready to buy more series. All this combines to create a much more favourable environment for French writers, producers, actors and directors.”
Endemol label Leonis Productions was responsible for telemovie L’Emprise, which told the true story of a woman who was acquitted of killing her abusive husband. Coppermann says the project represented a leap of faith for TF1, which he says was rewarded with the highest-rating French drama since 2007, attracting 8.6 million viewers (and 9.8 million after seven days).
The film, which debuted in January, has since been sold to Antenna 3 in Spain.
“Our drama business is up and running and we recently signed a deal for a procedural with TF1, as well as a thriller miniseries called Le Domaine for M6,” Coppermann adds. “It is penned by writer/director Hervé Hadmar, who was behind the huge French hit Les Témoins (aka Witnesses), a drama that made quite some noise because it was sold to Channel 4 in the UK before its debut in France, which is quite rare.
“TF1 used to be sceptical about miniseries, but it’s more open to them now. There’s a movement towards more serialised miniseries in France because it’s easier to grip the audience’s attention with those. However, the main free-to-air channels still need some self-contained shows. So both those genres are required at the moment.
“Canal+ wants more miniseries because it wants to create an event with every show. I think it has come to realise that its returning series, no matter how good, are not making so much noise, so it needs to bring back miniseries. TF1 has a slot for procedurals on Thursday and it wants that to be strong, but it’s also open to miniseries. The time of ‘no serialised shows,’ which was making things complicated for the French creative community, is now behind us, so there’s room for all kinds of dramas.”
Canal+ is currently preparing for the fall launch of Versailles, a 10-part historical drama created by Simon Mirren and David Wolstencroft and produced by Capa Drama, Incendo and Zodiak Fiction.
But what is the cause of France’s late arrival to serialised series? Daucé says television in France has struggled to escape the shadow of cinema but, as in other territories, the tide is slowly turning in favour of the small screen. In particular, he credits another Canal+ series – breakout supernatural drama Les Revenants (aka The Returned) – for helping to improve the reputation of television series in France.
“Viewers weren’t very familiar with the format,” he says. “This is because of the importance of cinema in France. The biggest recent hit in France was Les Revenants. This is a brilliant TV series but its strength lies in its cinematic qualities. The filmmaking is brilliant. It was produced by Haut et Court, a production company that makes feature films, and was created by filmmaker Fabrice Gobert, not by someone from TV.
“Now, slowly, TV series in France are receiving hype. It’s only very recently that viewers and people in the industry have started to take more of an interest in television. There are two worlds in France — cinema and TV, and there’s still some friction between the two.”
Tetra Media Fiction’s slate includes period drama Un Village Français (pictured top), which will air its sixth season this autumn on France 3, with a seventh and final season due to begin production by the end of the year. It is also producing Les Hommes de l’Ombre, a political drama now in its third season on France 2.
Daucé adds that broadcasters are also now more open-minded about the type of series they broadcast. “Canal+ helped a lot, again with Les Revenants,” he explains. “This is a genre we never have usually. When I started Un Village Français, I was told period dramas were too difficult to produce and cost too much. But there have been a lot of period dramas since.
“Now we are, in a way, in a revolution of the way we think about TV series. Our problem is that for a long time we didn’t make TV series. We now have producers and writers who specialise in making them but this is still pretty new for us.”
With this shift in focus to television drama, the industry will only become more experienced, and this expertise will be boosted further by the surge of international coproductions being built in France.
In June, Canal+ and Swedish public broadcaster SVT unveiled Jour Polaire (aka Midnight Sun), the first ever French-Swedish drama copro. It follows a French detective who is sent to the far north of Sweden to investigate the murder of a French citizen.
Created by Måns Mårlind and Björn Stein, and based on an idea by Henrik Jansson-Schweizer and Patrick Nebout, it is produced by Atlantique Productions, Nice Drama and Filmpool Nord. The cast includes Leïla Bekhti and Gustaf Hammarsten.
Atlantique has also partnered with Keshet UK, the London-based production arm of Israeli distributor Keshet International, to develop English-language drama Crater Lake. The eight-part series, created by Ron Leshem, is described as a “life-affirming, character-driven show about death.”
Oliver Bibas, MD at Atlantique, says: “People are more and more aware of international coproduction opportunities. Canal+ has a strategy to do more coproductions. It is also focused on French drama, but there is a place for coproduction. It’s the same for Arte, and now we’re seeing what will be the next move for France Télévisions, which should also step up in this area.”
Bibas says Atlantique is now developing series it wouldn’t have considered as recently as two or three years ago. In particular, the company is remaking Django, a spaghetti western from the 1960s, and is also on board the reboot of science-fiction series Metal Hurlant with producer Jamie Mathieson. “They’re not something we would have done previously but because of online platforms such as Amazon, Netflix and Canal Play, there are so many new outlets that you can go deeper into a niche genre, which wasn’t the case three or four years ago,” he says.
“We’re trying to get some more niche shows into development. Western and sci-fi are not traditional genres for scripted drama in France. But we feel that when we’re pitching shows to the networks, there is an appetite for this. The market is changing – there’s new demand from networks, and you have to find shows that are in line with our times.”
In fact, Netflix is already in production on its first French-langauge drama, Marseille, with Gerard Depardieu playing the lead role of the city’s mayor in a political story of power, corruption and redemption.
Created and written by Dan Franck, the eight-part series is produced by Federation Entertainment and will launch on Netflix in 2016.
Franco-German network Arte epitomises the change in attitude towards drama among French broadcasters. Switching from
TV movies to serialised programmes, it was among the first to import European shows, most notably Denmark’s Forbrydelsen (aka The Killing) and Borgen, plus Swedish sci-fi series Äkta människor (Real Humans).
The channel is now forging ahead with its coproduction strategy. Launching this autumn is Occupied, a 10-part political thriller based on an idea by novelist Jo Nesbø and developed with Norway’s TV2.
It has also partnered with Denmark’s DR and Borgen creator Adam Price on a new faith-based series called Herrens veje (aka Rides Upon the Storm).
Alexandre Piel, Arte’s deputy head of drama in charge of international acquisitions and coproductions, says he’s not sure if what is happening in French drama is a revolution but admits the landscape is changing fast.
“Our behaviours have completely changed in the last five years,” he says. “We jumped from 90- to 52-minute slots; from mainly standalone collections to serial dramas. That’s a major change.
“Canal+ was one of the first to establish the strategy. Arte followed and we were very much open to European content as a pioneer channel. Now everyone has an eye on European content.
“From international acquisitions to French content, the standards have changed and everyone has to cope with it. Then we have to see in the coming months – in terms of international distribution and coproduction – if it’s a major change or just a short-term change.”
Arte’s coproduction strategy began with it working as a minor partner on Occupied, before co-developing Herrens veje. It is also onboard sci-fi drama Trepalium. Piel hopes Arte’s next copro will be a French project on which the network can take the lead.
He adds that Arte is open to new ideas, as it doesn’t want to run the same sort of shows that air on other channels.
“It means more risk-taking but the idea is to jump on originality, creativity and innovation, and to be able to offer something more audacious,” he says. “That’s really the keyword in terms of ambition.
“There are a lot of projects on the market. There are plenty of series but some are quite similar. I feel there’s less difference, creativity and innovation than a few years ago, but that’s normal. The industry is restructuring so we need new and different projects and a different way to work altogether.
“That’s why we’re doing a lot of pre-buys on series including Wolf Hall, Indian Summers and Danish series Norskov. We’re trying to understand the way some channels and producers are working so we can work with them in the future.”
Meanwhile, MakingProd is developing Destination Mars, about an expedition to the red planet, with Russia’s Star Media, Laurence Fishburne’s Cinema Gypsy Productions and Poland’s Synergy Films. It is also producing Salazar, a period coproduction with Spain’s Plano a Plano and distributor Eccho Rights.
But while Drouet acknowledges that international coproductions are gaining traction, he says networks are still predominantly focused on homegrown drama.
“French drama is becoming more and more attractive for partners and producers, so we have a lot of people coming to us saying they would like to make international coproductions,” he says. “A few years ago it wouldn’t have been possible but now it is, and it shows the success of TV drama in France.
“There will always be a strong demand for domestic drama but even now the pure French TV series are getting better and better. And even if it’s a purely French series, we have interest now from foreign countries to get shows like The Returned or Witnesses. It shows there’s a new era of TV series in France.
“Even though the shows are taking place in France and are spoken in French, now they interest foreign markets more and more because the stories we tell are more international and more universal.”
Bibas agrees that domestic drama is still the model in France. “We have a very traditional setup,” he explains. “It’s nobody’s fault – this is the way the French system has been for the past 20 years – but now more and more producers and networks are opening up a bit to something that is more modern in terms of French drama, and it’s a very good thing. We’re on the right track but it takes time to change the market.”
Whether it’s acquiring a finished show, going it alone, adapting a format or coproducing with international partners, there’s a multitude of options when it comes to buying and selling quality drama. DQ asks the experts what works best for their business.
Scripted content is in strong demand around the world. Premium pay TV broadcasters, SVoD platforms and mainstream free-to-air channels are all on the hunt for signature shows that can define and uplift their services. And so are international programme distributors, which are battling it out to secure the rights to piping-hot global drama properties.
One broadcaster in the midst of this frenetic activity is Canal+. Explaining the way the French pay TV broadcaster works, Aline Marrache-Tesseraud, head of acquisitions, foreign fiction, says: “Canal+ is a premium channel. Our subscribers come to us to find something they can’t find anywhere else in the landscape, so we give them a mix of original programming and shows acquired from the US and Europe.”
On the originals front, Canal+ has backed an eclectic mix of titles including Braquo, Les Revenants, The Tunnel, Barbarella and Versailles. If there’s a point worth making about this group of shows, it’s that they are all capable of playing well on Canal+ or in the international markets. Braquo and Les Revenants, although French-language, have the kind of style and pacing that appeals to international audiences. The Tunnel is an Anglo-French copro with Sky Atlantic that neatly bridges the two cultures. The remaining two productions, both epic in scale, are being produced in English to appeal to the global drama market.
As for Canal+’s acquisition slate, Marrache-Tesseraud has picked up a wide range of top titles including Wayward Pines, House of Cards, The Honourable Woman, Game of Thrones and True Detective. “We are looking for modern, unique shows, preferably serialised,” she says. “We generally get involved at an early stage by pre-buying the rights.”
Pre-buying, as opposed to waiting for shows to be completed, generally costs more. But it has two advantages. First, it allows a broadcaster to get to a hot property ahead of rivals. Second, it means they can air the production as quickly as possible, thus minimising the risk of people pirating the content.
Earlier this year, for example, Marrache-Tesseraud acquired Wayward Pines from Fox International Channels, a move that gives it exclusive first-window rights in France and enables it to air episodes on the same day as they go out in the US. Explaining the show’s appeal, she says: “It brings together highly talented signature cast and crew, and is headed by Oscar-nominated director and producer M Night Shyamalan.”
Drama is also a critical consideration for Stephen Mowbray, head of SVT International, the commercial arm of Swedish public broadcaster SVT. Echoing Marrache-Tesseraud, Mowbray says: “There is a big appetite for drama on TV. But there is a limit to how much we can make ourselves. We generally have two nights a week for originals and support that with acquisitions, hand-picking the best drama from around the world.”
Although SVT is a free-to-air pubcaster, Mowbray says he is buying similar dramas to pay TV broadcaster Canal+. But he is not enthusiastic about everything on offer: “When people say this is the golden age of drama, they are talking about short-run serials and miniseries, which are very flavoured in tone. We’re seeing a nichification of drama that can create a mismatch with what channels want. For example, the growth of niche products can be at odds with the need for procedural dramas.”
But Mowbray stresses that free channels must also take risks if they are to keep their audiences happy. “In our region, HBO Nordic acquired Penny Dreadful and Viaplay acquired Transparent, neither of which would fit on free TV. But we also need to make sure we challenge our audience. We can’t give them Downton Abbey every night.”
A key issue for Mowbray is that the amount of good content on the international market is perhaps not as voluminous as observers might imagine: “We have six primetime slots a week, which makes our channel a very hungry monster. But not all of the content coming out of the US is good enough. The top 10% can blow your mind, but the rest is dross.”
The kind of factors facing Canal+ and SVT are mirrored within the acquisition and development divisions of leading drama distributors. While they are not the end-users of scripted content, they have to make similar judgement calls when investing in projects that they hope to sell on to broadcasters and digital platforms at a profit. Is it possible, for example, to make shows that work for both the nichified world of pay TV and the mainstream tastes found on free TV? Or does it make more sense to run a broader development slate that caters to both camps?
Caroline Torrance, head of scripted at Zodiak Rights, was brought in last spring to do two things. “Firstly, to head internal drama development at our three main drama producers (Touchpaper, Yellowbird and Marathon), and secondly to look for drama to acquire,” she says.
Torrance’s assessment is that there are “huge opportunities for all kinds of drama. On the origination side, Marathon is involved in the Versailles project, while Yellowbird has been working on Occupied, a 10-part series about a Russian “silk glove” invasion of Norway, based on an idea by novelist Jo Nesbo. On the acquisitions side, we have had a lot of success selling French shows Braquo and Les Revenants right around the world.”
Zodiak’s slate, all of which is originated in Europe, is interesting because it goes some way towards answering Mowbray’s concerns about the volume of quality US content available. It also suggests that the market is more open to challenging content. A few years ago, there would have been limited interest in a show like Occupied, which seeks to tell a political story in three languages (Russian and Norwegian characters speak in their own language and in English when talking to each other). But after the success of Lilyhammer and The Bridge/The Tunnel, it looks like a real prospect.
Similarly, a French-language show like Les Revenants would not have fared as well a few years back. However, Torrance says: “I’ve heard it described as niche, but it has sold around the world. Selling Les Revenants to Channel 4 in the UK was significant in terms of the kind of prices it is possible to charge for non-English-language content.”
Notwithstanding the new appetite for risk in the drama sector, Torrance says “distributors have to offer all types of product.” Addressing Mowbray’s point, she adds: “There is still a role for procedurals, which is why we acquired Canadian series The Pinkertons (a 22-parter about the activities of the famous detective agency in 1860s America). That has procedural-style stories-of-the-week coupled with serial elements.”
Drama acquisitions are also a key objective for Noel Hedges, SVP and head of acquisitions at Modern Times Group-owned distributor DRG. “Eighteen months to two years into the new MTG ownership, there is a real desire to grow a diverse slate of drama. We think our strategy really started bearing fruit with what we launched at Mipcom.”
One of DRG’s biggest investments to date is in Babylon, a comedic look at the people and politics associated with the frontline of modern policing. Directed by Oscar winner Danny Boyle and written by Bafta winners Sam Bain and Jesse Armstrong (Peep Show), the six-part commission for Channel 4 aired between November and December last year.
Echoing points raised earlier, there is an edgy tone to the drama that won’t make it suitable for all broadcasters. But that is something Hedges is comfortable with: “We’ve worked with Sam and Jesse before so we knew the show would have a challenging tone that wouldn’t appeal to everyone. But you have to balance the prescriptive commercial elements you’re looking for with surprise, originality, and uniqueness. As with all shows, we went through a checklist of what we were looking for and ticked enough boxes. What you can’t afford to invest in is boring TV – you wouldn’t get anywhere with that.”
Hedges doesn’t mind if a drama’s “wrapping” is unusual as long as it has strong stories and characters. Other titles DRG has picked up this year include Strange Empire, a 13×60’ series from Canada that focuses on three women living on the Canadian border in the 1860s who are brought together by a spate of brutal murders. DRG also has a first-look deal with NRK in Norway, which has brought it such titles as Mammon and Eyewitness. The latter is a six-part thriller series about two teenage boys, secretly in love, who are key witnesses to an underworld murder. Terrified for their lives and fearful about bringing their relationship into the open, they agree never to reveal what they saw.
Of course, distributing drama isn’t always about battling to place shows with reluctant buyers. Some of the time it’s about trying to make careful commercial judgements about who to licence content to. A big trend in the market right now is for channels or platforms to offer big sums of money up front to try to secure exclusivity on a show. But while this may seem attractive, Hedges advises caution: “It’s not always about upfront cash. The decision you make on the first window can affect the life cycle of the show. You may be better off accepting a lower offer at the beginning because of the valuable windows to come later, as opposed to cashing in straight away.”
SVT’s Mowbray makes a similar point, arguing that free-to-air channels can play a role in building a brand: “I think it’s difficult to build a brand from Netflix. They had The Fall and no one knew it existed. It’s hard for them to launch a lot of first-run content. With us, we create value.”
While all of the above agree there is a healthy market for acquired drama, they also acknowledge that most audiences prefer homegrown stories. Hedges sums this point up neatly: “Local production can define a channel much better than acquisitions. Audiences like to see domestic faces in domestic situations.”
The reason why there isn’t more original production is, understandably, cost, but there are a couple of ways broadcasters can narrow the price differential between origination and acquisition. One, says Hedges, is acquiring drama formats, since this allows a broadcaster to create an original show without having to invest as much in development or production. “We represent Doc Martin, which sells well in some markets as a finished British show. But, where it doesn’t, we can still make money by licensing the remake rights,” he explains. “It’s another opportunity.”
Zodiak’s Torrance agrees: “We’ve seen a huge increase in demand for scripted formats. Broadcasters want local shows but local production is a risk. So in formats they are looking for a measure of success. They want to learn from what has been done – things that worked and things that didn’t.”
The formatting business is now a big part of the international drama scene and has opened the door to a wider pool of content suppliers. Israel’s Keshet Media Group, for example, had a huge breakthrough when its drama series Prisoners of War was adapted by Showtime in the US as the acclaimed Homeland. In November 2014, Keshet UK executive producer and head of scripted coproductions Sara Johnson revealed that another of its titles, The A Word, was to be remade by the BBC.
A very different proposition from political thriller Homeland, The A Word is a comedy drama that focuses on a young couple who learn that their son is autistic. The UK version will be written by Peter Bowker (Viva Blackpool) and coproduced by Fifty Fathoms Productions, Tiger Aspect Productions and Keshet UK, with plans for the six-part show to appear on BBC1 in early 2016.
The decision to make a UK version first, as opposed to going to the US, is about giving the property plenty of time to establish itself in the international market. “Keshet looks at the slate as a whole and makes decisions about where we should go and what should we do with each property. With The A Word, we had real interest from the UK and a fantastic writer, so we decided to give it time to develop in this market.”
In terms of the long-term sustainability of The A Word, Johnson says it is important to stay closely connected to the remake process: “We’re very flexible in how we look at deals because it has got to make sense financially for everyone. And we love working with local professionals like Patrick Spence at Fifty Fathoms. But it also matters to us that we are creatively involved because we care deeply about our shows.”
Creating a formatted version of a show can have a positive impact on the commercial appeal of the original. In the case of Keshet’s Prisoners of War, the success of the US adaptation Homeland boosted sales of the original show and helped it realise further format deals in Russia, Turkey and Mexico. And sometimes formatting is the only viable option for getting a show away in a market. In Turkey, for example, channels are only interested in acquiring remake rights to shows (which then can have a renewed life selling on in the Balkans and Middle East).
But it’s not always advisable for rights holders to rush into the format market, says DRG’s Hedges. “It depends on the investment you’ve made. If you need to recoup quickly, then a format isn’t necessarily the right idea because it can be a long time before you see a financial return.”
Torrance agrees: “There are always strategic decisions about whether to sell or hold back format rights. It’s almost like another window. Generally, though, format deals come when there are lots of episodes.”
The other middle ground between origination and acquisition is to pursue a shared-risk scenario such as coproduction. As with formats, this model has become prevalent in recent years as the scale and ambition of drama has increased.
Unquestionably, copros have enabled some superb shows to get made. But with most high-profile projects involving a minimum of two broadcasters, two producers and a distributor, they come with a number of creative and commercial challenges. For a start, copros need to have ideas that will travel internationally and casts that are acceptable to everybody involved. A decision also needs to be made about editorial tone and series structure, because this will determine whether it is more suitable for free TV or pay TV (or, ideally, both).
The issue of writers/showrunners is also a sensitive one, because not all writers are trusted to deliver the goods – even if they are talented enough to do so, says Donna Wiffen, the former FremantleMedia head of worldwide drama who is now MD at indie Duchess Street Productions. “There is a practical problem with authored pieces,” she says, “which is that there are only so many writers that broadcasters will commission. It’s difficult to get a show over the line with new talent, which means you can end up with a bottleneck.”
Wiffen joined her current company four months ago. It is backed by investment firm Bob & Co, which is well established in film but wants to extend into TV (echoing a broader shift in the business). “We have a diverse slate at the early stages of development,” she says. “One of our major projects at the moment is an epic saga about two families based on a popular book series by Jeffrey Archer called The Clifton Chronicles.”
Broadcasters familiar with the copro process say the best scenarios are where the partners engage in a strong, balanced dialogue. Explaining how his company became involved in the world of scripted coproduction, Nacho Manubens, senior VP of drama at Atresmedia in Spain, says: “A3 Media has two of the main channels in Spain, Antena3 and La Sexta. Most of our drama is produced for A3, and in the last few years some of our bigger productions have started to travel well internationally. Recently, we started thinking about building a solid brand for La Sexta but we had tighter budget limitations. So we decided to go to the international market in search of coproduction partners.”
This resulted in a partnership with BBC Worldwide (BBCWW) on The Refugees, a drama series produced by Spanish production company Bambu about a group of people who travel back to the present time from the future. “We identified the show we wanted to do and then tried to create a fair partnership,” says Manubens. “BBCWW brought 50% of the budget and is selling the show internationally while La Sexta has premier rights.”
Key to the success of the project, says Manubens, was starting the copro dialogue early and maintaining a good working relationship throughout. “Everyone always had a say and BBCWW was very involved with the writing. We made a lot more versions than on a regular Spanish show.”
Manubens says it was important to be clear from the outset about La Sexta’s requirements. “There is a trend towards miniseries but that is hard for us because of the economics of production and marketing. So we are more focused on creating returning series.”
Budgets also played their part in the way the story was written, adds Manubens. Although The Refugees is “a big premise,” costs were controlled by telling the story told through the eyes of one particular family.
Ulrich Krüger, senior editor in international coproduction and documentaries at Germany’s ProSiebenSat.1, agrees with Manubens about the importance of having an equal partnership in copros. But he says his company has had bad experiences with US firms: “Our experience of US companies is that the moment they have a part of a project, they think it is their show. Their response to European partners wanting creative input is ‘we know what we are doing,’ which is not a conversation we want. My advice in dealing with US studios and broadcasters is to go as late as possible because they are not used to discussing ideas.”
Pro7Sat1’s general policy is to go for acquisitions rather than copros because “acquiring is simple,” says Krüger. Having said that, the broadcaster has a good relationship with Tandem Communications, coming in as a copro partner on projects like The Pillars of the Earth, World Without End and Labyrinth.
Most recently, it acquired season one of Tandem’s cross-border crime thriller Crossing Lines, and then stepped up as a copro partner for seasons two and three. “We didn’t coproduce the first series because it felt too expensive, but we acquired it. It went well for us so we decided to get more involved. We only go for coproduction when we see an opportunity for editorial input that will help a show in our territory. By paying more, we have greater say about scripts and casting.”
Like Manubens, Krüger says the key to coproduction is to “start early and choose your partner wisely.”
A final word of wisdom comes from Keshet’s Johnson: “Make sure to leave your ego at the door.”
Creative Europe funding
Raising money to make a drama coproduction isn’t easy. But there is some welcome support from the European Union’s funding programme Creative Europe, which offers grants worth up to €1m (US$1.08m).
Agnieszka Moody, director of Creative Europe’s UK desk, says the EU’s TV Programming scheme aims to help European independent producers create shows that have the potential to circulate within the EU and beyond. The total programme budget for 2015 (across all genres) is around €11.8m. Drama producers have two options: either they can apply for up to 12.5% of their production budget (capped at €500,000); or, if the project in question is a drama series coproduction (minimum duration 6×45’) with a production budget of at least €10m, they can apply for a grantof up to €1m.
To qualify as a coproduction, Moody says the project needs to involve at least three partners from different states. The latest point at which producers can apply is the first day of principal photography. At the time of submission, 50% of the estimated total financing of the production budget must be guaranteed from third-party sources of finance. In addition, 50% of the total financing must come from European sources.
A number of projects have been successful in securing funding down the years. These include Wallander, Millennium, Jamaica Inn, Occupied and Hinterland. The €1m upper limit has only recently been introduced, but projects to have secured this figure include Warp Films’ The Last Panthers, The Returned and The Bridge. The latter two productions received awards for their second series, says Moody. Drama series is the only genre for which sequels or second and third seasons are eligible.
According to Moody, last year saw 135 applications, of which 53 were selected. Of these, 11 were TV dramas, with four receiving €1m. For 2015 there are two deadlines in January and May. Worth noting, says Moody, is that an unsuccessful project can be resubmitted (once).
SundanceTV has been steadily building its homegrown drama credentials over the past few years. Christian Vesper, senior VP of scripted development and current, tells DQ why he believes the network has turned a corner.
There is perhaps no other name more closely identified with independent movies than the Sundance Film Festival. And there is no other television network more closely associated with the festival than the Sundance Channel, which is why, when the station decided on a rebrand last year, it stayed well within the halo of the Robert Redford brand.
SundanceTV arrived in time for the February 2014 premiere of the channel’s second wholly owned homegrown drama series, The Red Road – signifying another step towards its ambition of becoming better known for scripted television.
The journey began in 2010 with Carlos, a miniseries about the Venezuelan terrorist nicknamed The Jackal, originally commissioned by France’s Canal+ and directed by Olivier Assayas – marking the auteur’s first foray into TV. Sundance got involved in the French/German production at the rough-cut stage and took a coproduction credit, though these days such collaborations see it much more heavily engaged in the creative process.
SundanceTV’s senior VP of scripted development and current, Christian Vesper, has been with the network for the past 12 years, playing a central role in its evolution – and Carlos, he says, was a pivotal moment.
“It made a lot of noise. We won best miniseries at the Golden Globes with a US$15m project against the US$150m project that was The Pacific. It led to a realisation in the higher levels of our organisation that the network could distinguish itself in the scripted space.”
At the time, that organisation was in the midst of major change. Sundance Channel parent Rainbow Media was being spun out of Cablevision as a separate entity to be named AMC Networks, housing fellow cable outlets AMC, IFC and WE tv.
Carlos stood out as a genuine differentiator for Sundance, which until then had predominantly been seen as an elite, art-house movie destination. For Vesper, the show was a clear statement of intent – aiming to establish the channel as a home to directors, producers, writers and talent with a theatrical vision that could be transposed to the small screen. “We want our shows to look and feel cinematic. We are still part of the Sundance family, and that’s important,” he says.
Restless (2012) came next – another mini – this time an adaptation of William Boyd’s novel of the same name about a young woman who discovers that her mother was recruited as a spy during World War Two. Hilary Bevan Jones’s Endor Productions made the two-parter, which garnered accolades including a Best Actress Emmy nomination for Charlotte Rampling.
“We’re big fans of William Boyd and the idea again is to work with artists and writers who are exceptional,” says Vesper. This was Sundance’s “first proper copro,” he adds, and its first alliance with the BBC – a relationship that was to deepen with Top of the Lake (2013), director Jane Campion’s first TV project in more than 20 years. The seven-part series, shot in New Zealand, starred big names including Elisabeth Moss (Mad Men), and centred on the disappearance of a pregnant 12-year-old.
It premiered at the 2013 Sundance Festival and aired at around the same time as Rectify, the channel’s first wholly owned homegrown series. Vesper describes the dual release as “an inflection point for the network – when we really meant to make a statement that we were in the scripted space for real.” He calls Rectify, heading into its third season next month, “a beautifully rendered piece of art television.” Top of the Lake, meanwhile, which has also been renewed, was “a fantastic opportunity” that BBC Worldwide and producer See-Saw brought to the network.
“We got involved very early in the script stage. It turned out to be a terrific brand signifier and audience generator, and we received a ton of award nominations – which we need to make some noise in such a crowded marketplace,” Vesper says, again emphasising the desire for projects with genuine artistic merit but also critical and commercial resonance.
After all, the competition is only getting stronger. SundanceTV is a sibling of AMC, which has been responsible for some of the greatest drama successes of the past decade – notably Mad Men and Breaking Bad. And in October 2014 it gained a new sister, after the AMC Networks mother ship paid US$200m for a 49.9% stake in BBC America – home to originals including Copper and, more recently, Intruders.
Outside of the family the world has been moving fast, with Starz (another regular BBC partner) stepping up efforts to displace HBO and Showtime, while History Channel, A&E and others have been moving into scripted against the backdrop of Netflix and Amazon redrawing the landscape completely.
SundanceTV last year aired the original version of French supernatural drama The Returned (Les Revenants), and together with Canal+ has become a coproduction partner on the upcoming second season – but in the meantime an English-language version penned by Lost scribe Carlton Cuse is in the works at A&E.
Vesper acknowledges the difference in reach between the two channels (A&E is in close to 100 million households, whereas SundanceTV is available in around 60 million) but believes his own network has several advantages over newer entrants. “It’s not as if we’ve shifted from comedy to drama or anything like that. Drama has always been our focus and it is our brand,” he says.
“We have a pre-existing relationship with Sundance, and the niche we seek to fill is somewhere between our big brothers at AMC and the kind of content associated with the Sundance Film Festival and Sundance Institute.
“We’re looking to work with and highlight the auteurs. We want heavily character-based storytelling that is distinct, perhaps because of the unique tales we tell or progressive kind of storytelling we’re willing to engage in.”
The Honourable Woman (main image), Hugo Blick’s political spy thriller, fell squarely into this category. It follows an Anglo-Israeli businesswoman who inherits her father’s arms business and with it all the trappings of his Middle Eastern dealings.
Maggie Gyllenhaal took the lead role, again underscoring the importance to SundanceTV of having big-name draws. “She’s a movie star, which guaranteed the series would be written about. And once people knew to pay attention, they realised the show had enormous quality. It’s an essential element to making things work,” says Vesper. The eight-part series was made by UK indie Drama Republic and Blick’s own business, Eight Rooks, again via the BBC’s commercial arm. It premiered on BBC2 in the UK on July 3, 2014 and on SundanceTV stateside on July 31, winning Gyllenhaal Best Actress in a Miniseries or Television Film at the 2015 Golden Globes.
In an age of simulcasts and collapsing release windows, a four-week transatlantic gap seems like a long time for a series around which so much anticipation was built. But Vesper argues this only helped build interest in the US, as UK buzz about the show began to travel.
The tables were turned with One Child, Guy Hibbert’s miniseries about an adopted woman who is suddenly called back to China by her birth mother to save the brother she never knew she had from execution for a murder he didn’t commit. It was coproduced with the BBC’s in-house production team, and although BBC2 was the lead broadcaster, SundanceTV aired the show on December 5 and 6 ahead of the BBC. “It’s a discussion on a per-show basis,” Vesper says.
Straight acquisitions are still on the agenda, with SundanceTV recently becoming the first major US network to pick up a German-language drama in the form of Deutschland 83, a Cold War thriller made by FremantleMedia’s UFA Fiction for RTL.
In wholly owned originals, The Red Road came from Aaron Guzikowski, who wrote the hit 2013 movie Prisoners. Martin Henderson and Game of Thrones’ Jason Momoa led the cast in another character-driven study, this time focusing on conflict between Native Americans in a deprived neighbourhood on the outskirts of white middle-class Manhattan. However, the show was cancelled after the end of its second season last month.
Meanwhile, in the pipeline is Hap and Leonard – SundanceTV’s third wholly owned original show and its first solo book adaptation, based on a series of novels by Joe Lansdale. The script is being penned by Sundance Film Festival alumni Jim Mickle and Nick Damici – again underscoring the ongoing importance of that association – with the show due to air next year.
Sundance Channel may have become SundanceTV and gone a significant way down the road to being recognised as a serious scripted TV player, but it will always owe a 10-gallon hat tip to Butch Cassidy’s notorious sidekick.