As of this week, US premium cable network Starz has started airing original series on Sunday nights instead of Saturdays. The move appears to have been a good one, with the debut episode of Power’s third season setting a new viewing record.
The show, which tells the story of a charismatic club owner who leads a double life as the head of a powerful drug-dealing business, attracted 2.26 million viewers, significantly up on the 1.54 million who viewed the finale of the second run.
The previous record for a premiere episode on Starz was 1.46 million, for the second season opener of period adventure Outlander.
As soon as the rating news was in, Starz announced it had commissioned two more seasons of Power, which stars Omari Hardwick and was created by Courtney Kemp Agboh – with Curtis ’50 Cent’ Jackson also on board as an executive producer.
Commenting on the news, Starz CEO Chris Albrecht said: “In today’s content landscape, it is challenging for a series to stand out, but Courtney is a singular voice working in television today. In Curtis, we not only have an immense talent but an executive producer who brings a unique perspective, an authentic voice and passionate fan base that has helped propel the success of the series. The fans have let it be known loud and clear that they cannot get enough of [main characters] Ghost, Tommy, Tasha, Angela and Kanan.”
There was mixed news for Starz pirate drama Black Sails, however. The show, which is a prequel to Treasure Island, has been given the green light for a fourth season of 10 episodes – but that season will also be its last.
Black Sails co-creator and executive producer Jonathan E Steinberg said: “It’s a rare privilege in television to be given the kind of creative freedom we’ve enjoyed on this show over the last four years. While it was a difficult decision to make this season our last, we couldn’t imagine anything beyond it that would make for a better ending to the story nor a more natural handoff to Treasure Island.”
Overall, Black Sails will be remembered as a success for Starz, building on the work done by The Pillars of the Earth, Spartacus and Camelot. The show is the first Starz original series to have got as far as four seasons, averaging 3.6 million viewers per episode along the way. It has won two Emmys, achieved an 8.2 rating on IMDb and has been licensed to 130 countries, including a deal with A+E Networks in the UK.
So the question now is whether the network will go in search of another period adventure to fill the gap – or whether the recent Lionsgate deal will point it in a new direction.
San Diego Comic-Con got underway on Thursday and runs through until Sunday. A hugely important date in the entertainment industry calendar, it is an opportunity for film and TV producers to build buzz around their projects by connecting directly with hardcore fans.
Historically regarded as a gathering for geeks, it is now an unmissable event for anyone interested or working in the sci-fi, fantasy, superhero, horror and adventure genres.
At time of writing, the headlines definitely belonged to Star Trek Beyond, the latest movie in the iconic sci-fi franchise. Not only did it put on a spectacular show in San Diego, but Paramount Studios has approved plans for another film.
In parallel, there’s also a huge amount of interest in the new Star Trek TV series, which launches on CBS’s subscription streaming service CBS All Access in the US in January. This week CBS revealed that it has now licensed the show (and the extensive Star Trek back catalogue) to SVoD giant Netflix for the international market.
Netflix will be able to stream the show just one day after it has debuted on CBS All Access.
Coming off the back of this summer’s movie launch, there’s no question the TV series will be one of the highlights of 2017. “Star Trek is already a worldwide phenomenon and this international partnership will provide fans around the world, who have been craving a new series for more than a decade, the opportunity to see every episode virtually at the same time as viewers in the US,” said Armando Nunez, president and CEO of CBS Global Distribution Group. “The new Star Trek will definitely be hailing on all frequencies throughout the planet.”
Netflix is also at Comic-Con to promote its partnership with Marvel and gave fans a brief introduction to Luke Cage, the central character of a new superhero series coming on September 30. Luke Cage joins existing Netflix Marvel series Daredevil and Jessica Jones.
Earlier this week, in our Greenlight column, we looked at the success of Australian prison drama Wentworth on the international market. Now there is more good news for the show following reports that Australia’s Foxtel has ordered a fifth season for its SoHo channel. FremantleMedia Australia will start production on 12 episodes in Melbourne next month.
Foxtel head of drama Penny Win said: “Wentworth has gone from strength to strength over the past four seasons. It is a ratings blockbuster and fan favourite for Foxtel audiences. It was a very easy decision to commission a further season of this brilliantly constructed and crafted programme. There is a lot in store both for the women behind bars and those on the outside.”
There was also good news for Scandinavian drama Jordskott this week, with DQ sister title C21 reporting that it is to be adapted into English by Amazon for its Prime Video service. That news came just after Sony Pictures Television took a stake in Palladium Fiction, the Swedish production company behind the original show.
A 10-part thriller with supernatural overtones, Jordskott debuted on SVT in February 2015 and was then picked up for distribution by ITV Studios Global Entertainment (ITVSGE). ITVSGE sold the show around the world, including to ITV Encore in the UK, and Palladium is now in development on a second season with SVT.
Another show creating a buzz on the international market this week is ITV’s new six-part murder mystery Loch Ness, also distributed by ITVSGE. Despite the fact it has only just started filming in Scotland, it has been picked up by NBCUniversal International Networks for broadcast on its 13th Street pay TV channel in France, Spain, Germany and Poland in 2017.
One possible explanation for the early pick-up is that Loch Ness stars Scottish actor Laura Fraser – a familiar face to many viewers thanks to her excellent turn as the neurotic Lydia in Breaking Bad. The show is written by Stephen Brady (Fortitude) and executive produced by ITV Studios creative director and executive producer Tim Haines (Beowulf).
Loch Ness was commissioned by ITV controller of drama Victoria Fea and head of drama series Jane Hudson, with support from Creative Scotland’s Production Growth Fund. Fea commented: “Loch Ness is a gripping, tightly plotted drama that focuses on how a serial killer terrifies a local community. Stephen Brady’s compelling scripts utilise the wilderness of Loch Ness perfectly.”
Haines added: “Serial killers are monsters that lie beneath the surface of normal happy communities. Where better to hunt for one than in a place that has thrived off its own monster myth for centuries – Loch Ness.”
The US still dominates drama exports, but in the last Hit & Miss column of the year we take a look at some of the new shows from other countries that have punched above their weight in 2015.
The Sydney Morning Herald has just named Gallipoli as the best Aussie drama of the year – and they’ve probably got it just about right. Although the lavish WW1 epic rated badly on Nine Network, it was a strongly scripted and well-acted show that has had some profile internationally thanks to Endemol Shine International. Gallipoli’s Aussie rivals this year included biopic Peter Allen: Not the Boy Next Door, multicultural drama The Principal and undead series Glitch. But probably the best of the bunch outside Gallipoli was The Secret River, Ruby Entertainment’s adaptation of Kate Grenville’s novel.
2015 was a decent year for Canadian-backed drama. The high point was epic miniseries The Book of Negroes, which was back by public broadcaster CBC and BET in the US. The story of escaped slaves returning to Africa via Nova Scotia pulled in 1.7 million viewers for the first episode, making it the highest-rated original drama for CBC since 1990. Another strong debutante in 2015 was sitcom Schitt’s Creek, which also aired on CBC. This show was sold internationally by ITV Studios Global Entertainment to countries including New Zealand.
Top of the pile in China this year has been The Journey of Flower, a love story based on the fantasy novel by Fresh Guo Guo. Broadcast from June to August, it told the story of Hu Qian Gu, a girl born with magical powers. At age 16, she becomes the disciple of Bai Zihua, an immortal in charge of a magical realm – and promptly falls in love with him. The series has aired internationally in markets such as Vietnam.
At the forefront of the Nordic drama explosion, Denmark public broadcaster DR gave us series like The Killing and Borgen. In 2014/2015, it added the period drama 1864, which has sold to broadcasters including RTÉ Ireland, TV4 Sweden and Arte (France/Germany). Next up is Follow the Money, a thriller set in the world of economic crime. The show has been heavily trailed in 2015 but finally airs in early 2016. It has been picked up by BBC4 in the UK – a big fan of Scandinavian TV drama.
After the success of Spiral and The Returned, it was the turn of Witnesses to catch the international market’s attention. A noir thriller set in Northern France, the France 2 show was picked up by Channel 4 in the UK, NRK in Norway, RTBF in Belgium and RTL Crime in Germany. The series was produced by Paris-based Cinétévé and written and directed by Hervé Hadmar and Marc Hernoux, who were behind Les Oubliées (Forgotten Girls) for France 3 and Pigalle La Nuit for Canal+.
In terms of German drama, it’s impossible to look beyond UFA’s Cold War coming-of-age story Deutschland 83. The show aired on RTL in its domestic market and has been sold internationally to more than 20 territories by Fremantle Media International. Buyers have included Sundance in the US, Channel One Russia, TV4 in Scandinavia and Stan in Australia. UK VoD platform Walter Presents has also picked up the title.
Israeli spy series False Flag is continuing the good work done by previous drama titles such as Prisoners of War and In Treatment. In June 2015, the show was picked up by Fox International Channels for use in 127 countries worldwide. Fox is also adapting the series into English.
After Gomorrah forced the world to reappraise Italian drama, Wildside’s 1992 proved it was no fluke. The 10×60’ story of Italian corruption in the 1990s aired on Sky Italia before being picked up by the likes of Orange France, Canal Spain and Superchannel in Canada. In September, the show was also sold to Netflix by distributor Beta Film.
We looked at Korean drama a few months ago here. With the year over, the top show still looks like KBS’s The Producers, which aired in May and June. The story focuses on a group of young producers working in the variety department at KBS. It has sold to China, Japan, Thailand, Indonesia, Vietnam, Taiwan, Hong Kong and Kazakhstan, while digital streaming rights have been licensed to parts of Europe, the Middle East and North America. China’s online network Sohu paid US$2.4m for the show’s rights.
Latin America/Hispanic US
One of the hottest telenovelas of the year was Dueños Del Paraiso, starring Kate del Castillo, Adriana Barraza and Jorge Zabaleta. Created by Telemundo and TVN Chile, it tells the story of a woman who lives in poverty and whose ambition leads her to use drug trafficking as a means to become one of the most powerful women of her time.
The Netherlands is better known for its entertainment format exports than its drama. But it has given birth to series like Penoza, which was remade in the US as Red Widow. One of this year’s more interesting dramas was public broadcaster VPRO’s De Fractie, a politics-based series that combined fiction and current events. It did this by working as a fast turnaround production so that it could include new developments from the real world. A success at home, it’s the kind of project that could lend itself to international formatting.
Norway is starting to rival Sweden and Denmark when it comes to Nordic Noir series. This year’s big hit was Miso Films’ Acquitted, which tells the story of a man returning to his home town after a long absence – having been acquitted of murdering his girlfriend. A big hit for TV2, the show is distributed internationally by FremantleMedia International.
Spanish drama is going through its own golden age at the moment, with titles such as Grand Hotel, Velvet and The Time In Between. All of the above are period dramas, but this year the Spanish have shown that they are also pretty adept at making contemporary thrillers. A good example is Mediaset Espana’s miniseries Los Nuestros (Our Guys), which follows a mission to save two Spanish children kidnapped by a terrorist group while on holiday in Mali. Attracting 3.7 million viewers, it was one of the year’s strong performers and there is talk of a follow-up series. Another strong performer was Atresmedia’s Under Suspicion, in which a seven-year-old girl disappears from a small community, while Hierro won the copro series pitching competition at Berlinale. The latter will air in early 2016.
If we were talking about returning series, then pick of the bunch would undoubtedly be the third season of The Bridge. But among new titles, ITV Studios Global Entertainment-distributed Jordskott is the year’s standout. A supernatural thriller from Sweden’s state broadcaster SVT, the show has been sold to ITV Encore in the UK and to broadcasters across Scandinavia. TV4’s Modus, distributed by FMI, is another new title that looks set to do well abroad.
Turkey is such a prolific producer of drama that it’s hard to single out a particular title. But one show that merits a mention is Dirilis Ertugrul, better known as Resurrection. A period drama set in the 13th century, this was public broadcaster TRT’s response to fellow huge period hit Magnificent Century (aired on Show TV and Star TV). Resurrection (which debuted on December 10, 2014 and ran through 2015) did extremely well for TRT1, delivering ratings well ahead of the channel’s average. It has also been sold internationally to more than 20 territories. Also of note in 2015 was the launch of Magnificent Century sequel Kosem Sultan, which rated particularly well with the AB demographic.
The Brits produced a lot of good drama this year but it’s hard to look beyond Golden Globe nominee Wolf Hall for the country’s outstanding scripted show of the year. Based on Hilary Mantel’s acclaimed novel, the show was a success for BBC2 in the UK and also aired on PBS in the US and Arte France, among others. Wolf Hall also sold in Scandinavia and features on BBC Worldwide channels in markets such as Australia.
As more original dramas are produced than ever before, DQ finds there’s still a place for classic series to find new audiences.
In the ever-changing world of TV, there are few things that can be termed a constant – but one enduring trend is the appeal of ‘classic’ drama, especially the detective genre.
Back in 2004, the executives of ITV’s digital channels were charged with creating a new channel to help stem the network’s ratings decline, particularly among upmarket ABC1 viewers.
Looking at the wealth of ITV-owned library drama available, the answer came quickly enough, although there were some doubts over the appeal of repeating hits from the network’s past.
Confounding these qualms, ITV3 launched to instant success – and 11 years later regularly ranks as the sixth most watched channel in the UK, behind only the five former terrestrial channels. That’s all with a schedule that differs very little from its opening year and, one suspects, a similarly meagre budget. So why does it work?
ITV3 succeeded through the choice of quality detective shows such as Inspector Morse, Foyle’s War, Agatha Christie’s Poirot (pictured top) and Midsomer Murders that benefited from self-contained storylines within each episode and a certain timeless aspect. The series were also aided by being shot on film, avoiding the tired look of many re-runs.
Despite viewers knowing the denouement of most episodes, they stayed for repeat viewings because of the characters, scenery and the programmes’ ability to function as ‘comfort TV’ – easy for viewers to unwind in front of at the end of a long day’s work.
From the beginning, these series and others of their ilk have dominated the ITV3 top 10, often scoring audiences of more than one million. In terms of its on-screen look, ITV3 went for a cleaner, more contemporary style, which helped differentiate it from other repeats channels in the UK such as Gold, Granada Plus and UKTV’s Drama. ITV3 also tried to provide bonus material with behind-the-scenes documentaries and special seasons.
Last year, ITV attempted to build on the success of ITV3 with the Sky pay TV channel ITV Encore. But even accounting for the smaller available pay audience, ITV Encore has proved a severe disappointment to the network – “a learning curve,” in the words of CEO Adam Crozier. Audience levels have rarely surpassed the 100,000 mark. But why?
At its launch, those behind ITV Encore believed there was an appetite for recent ITV drama in peak – often short-run events and miniseries. Unfortunately for the channel, series such as Broadchurch are not particularly well suited to repeat viewing – and, being episodic, demand the commitment of viewing over a number of evenings and weeks.
Unlike the relatively gentle sleuthing of Morse, Broadchurch was an emotional experience for viewers and lost impact on repetition. Gracepoint (Fox), the lacklustre US remake of Broadchurch, sunk without trace on Encore, furthering the belief that these kinds of event dramas can’t command the same kind of viewership as the more self-contained series.
One bright spot for the channel has been the relative success of the Nordic Noir series Jordskott, which confirms the popularity of the genre in the UK – and a possible way for the ailing Encore to successfully evolve. Jordskott has headed the ITV Encore weekly top 10 since its launch on June 10, with consolidated audiences tracking an average of approximately 145,000.
It can’t be too long before the ITV acquisitions team scouts similar Nordic Noir titles for the Encore schedule as the channel gradually morphs into a very different animal. Further evidence of this is that Encore has acquired Twentieth Century Fox’s The Americans seasons one to four (flagship channel ITV canned the show due to low ratings after season two).
And belying the channel’s name, Encore is also moving into original commissions, the foremost being Sean Bean-starring The Frankenstein Chronicles, which launched this month. The supernatural element of this series is continued with another original drama announced, Houdini & Doyle.
Both in the UK and internationally, the relatively low audiences commanded by repeats of event/high-concept dramas such as Lost, Rome (playing on TCM in the UK to audiences of less than 15,000), The Pacific, Battlestar Galactica, Life on Mars and Band of Brothers reflect the problems faced by Encore, where viewers appear to be tempted more by the umpteenth showings of self-contained episodes of Columbo, House, Law & Order, Magnum PI and Marple, which power channels such as Top Crime in Italy and Universal’s 13th Street in various territories.
With procedural investigation series NCIS being the most watched drama in the world, the genre continues to play extremely well internationally and is a staple of many broadcasters’ schedules. Channel-surfing around the globe, it’s extremely rare not to find a US or UK detective series playing at any time of the day.
But with UK drama spend dropping by 44% since 2008, distributors are now having to sweat their drama back catalogues more than ever, demonstrated by the widely predicted push from FremantleMedia International, ITV Studios Global Entertainment, BBC Worldwide, Endemol Shine International and others.
As evidenced by Cozi TV and TV Land in the US, there is a nostalgic appeal to older titles such as Fremantle’s Baywatch (which launched on Cozi TV in August). But this can sometimes wear thin after initial viewings and broadcasters then become stuck with dozens of episodes of series that are eventually shuffled off into late-night slots. However, the news that Dwayne ‘The Rock’ Johnson and Zac Efron are planning a 21 Jump Street-style comedy take on Baywatch should help revive interest in the original show.
FremantleMedia International launched its Classic Catalogue at Mipcom this year, highlighting a vast library of comedy and drama and for the first time curating in one place the output of its constituent companies (including Euston Films, Grundy and Alomo). The firm is focusing on spotlighting key titles over the coming months, including both reversioned classics and formats/remake opportunities for shows such as Love Hurts, Pie in the Sky and Rumple of the Bailey.
Fremantle’s ambitious Kate Harwood-led revival of Euston Films will see not only original productions but also the possibility of new versions of such hits as The Sweeney and Widows, as well as lesser-known titles including family drama Fox (1980, starring Peter Vaughan and Ray Winstone) and intense thriller Out (1978, Tom Bell and Brian Cox).
After the success of Channel 4’s Indian Summers and the general appeal of period drama, there may be interest in another take on the 1910s Kenyan coffee plantation saga The Flame Trees of Thika (1981).
The success of ITV’s resurrection of comedy Birds of a Feather has seen a higher profile for the writing team of Laurence Marks and Maurice Gran, who are now heading the Fremantle-backed LocomoTV and, like Euston, are looking at producing both new shows and possible re-boots of golden oldies such as Goodnight Sweetheart, this time for the US market.
Fremantle’s Sarah Doole, director of global drama, says: “We’re extremely excited about our heritage catalogue of classic comedy and drama. Having looked at the titles from our back catalogue, we realised we have some real crown jewels in there.
“It’s a distinguished collection bursting with iconic hits penned by legendary writers, not to mention the raft of classic characters who have gone on to become household names. We can’t wait to showcase the titles to buyers from across the globe.”
Returning to the appeal of older drama, the audience for repeated soaps tends to be very niche, as they tend to travel badly from the originating countries with production values that can vary from mediocre to poor.
US soaps have never really worked in the UK (and vice versa) – the most recent attempt being ITV2’s transmission of the campy Sunset Beach in the early 2000s.
UK state broadcaster BBC2 has used long-running US series such as Cagney & Lacey and The Rockford Files to plug the gaps left by budget cuts in the daytime schedule. Murder, She Wrote and Columbo perform much the same function for ITV at the weekend.
Distributors such as Stephanie Hartog (formerly of Fremantle and All3Media) agree that “the success of Downton Abbey has opened the doors to some who previously might have doubted the appeal of classic drama in their markets.”
Hartog also notes that “the growth of specific genres from areas such as the Nordics, Turkey, Israel and France have contributed to a growing trade in drama and has prompted a look at older fare.”
As Hartog says, Downton’s massive worldwide success has created an appetite for similar shows and boosted the sales of lesser-known titles, such as BBC1’s Upstairs Downstairs reboot, Downton scribe Julian Fellowes’ Titanic miniseries and Spanish drama Grand Hotel. Similarly, upcoming French English-language period romp Versailles may promote interest in older series set in roughly the same era, including Charles II: The Power & the Passion (2003), City of Vice (2008), Clarissa (1991) and The Scarlet Pimpernel (1999-2000).
In the UK, as per the rest of the world, older cult series tend to be the preserve of smaller channels; currently, 1960s series The Avengers (on Cozi in the US) and The Wild, Wild West reside on True Entertainment and The Horror Channel respectively.
Sony’s True Entertainment channel in the UK is the home for many middle-of-the-road series of the past, including Little House on the Prairie, The Waltons, The Practice, Touched by an Angel, Due South and Providence.
And, of course, the Star Trek and Stargate franchises continue to form part of many channels’ daytime schedules in territories across the world. Star Trek will also get a fresh outing in the form of a new series to launch in 2017 on US network CBS’s All Access on-demand platform.
Keshet International sales director Cynthia Kennedy says: “The launch of new services (both linear and OTT) across the globe means old shows can find a new lease of life, with both fans of nostalgia and new audiences. BBC dramas tend to have a long shelf-life, while older titles can usually find a home on new VoD platforms in places like Central and Eastern Europe, Asia and Latin America, not to mention the majors being able to bundle their new shows with back catalogue content that gets airtime on smaller channels.”
Online, RLJ’s Acorn TV has carved out a niche for itself with a variety of past and present UK titles, ranging from such classics as I Claudius and Brideshead Revisited to contemporary fare including New Worlds and Secret State. Karin Marelle, a former acquisitions and commercial director at Acorn, says: “The increasing presence and popularity of British acting talent in the US has led to interest in checking out their shows before they crossed the pond.”
Netflix and Amazon, of course, are a destination point for distributors, although older drama titles are among their less promoted shows, with many already available through YouTube.
One genre that consistently delivers viewers – in an older male demographic – is Westerns. Despite the introduction of new titles and series, TCM Europe’s highest numbers tend to be attracted by Westerns – including vintage series such as Gunsmoke as well as current or recent series like Longmire and Hell on Wheels.
AMC in the US has also enjoyed strong ratings with Westerns, with ‘Cowboy Saturday’ schedules boasting a line-up of classic movies and golden oldies such as Rawhide and The Rifleman.
The success of Marvel and DC superhero movies and series has prompted some online free-to-air VoD platforms to investigate the availability of older series and one-offs to tie in with future cinema releases such as Batman vs Superman: Dawn of Justice (DC) and Dr Strange (Marvel).
This August’s release of Guy Ritchie’s movie version of 1960s spy caper series The Man from U.N.C.L.E. may also see interest in the show renew across various international territories. Edited TV movie versions of the series recently aired on TCM in the run-up to the film opening in the UK.
Mission Impossible V: Rogue Nation could also prompt re-running of the classic 1960s television series in countries where it has been off air over recent years.
These and other developments should help distributors with older drama libraries get a foot in the door with broadcasters.
With new channels regularly launching across the globe (sych as AMC in European territories including the UK, Serbia and Hungary), the demand for quality library series to populate the schedules will be as strong, if not stronger, than ever.
As the popularity of Nordic noir shows no sign of waning, DQ asks Scandinavian drama’s key players where they plan to take the genre next.
Ever since the massive global hit that was The Killing, Scandinavian drama has been punching above its weight, winning over critics and viewers internationally as well as influencing its European neighbours.
The latest Nordic noir success story is Sweden’s The Fat and the Angry (Ettor och nollor), which scooped another international award for the region when it picked up best non-English-language drama at the inaugural C21 Drama Awards last November. It came a close second earlier in the year at the Seoul Drama Awards with a Silver Bird gong in the TV movies category.
Based on true events in Gothenburg’s criminal underworld, the two-part show, which premiered locally in Sweden in February 2014, joins a long list of award-winning Nordic dramas with international careers, including Lilyhammer, The Killing, Wallander, Borgen and The Bridge – as well as Mammon, which has been the subject of speculation about a BBC remake.
The Fat and the Angry highlights an important feature of Scandinavian dramas: coproduction. Made by Göta Film and Swedish pubcaster SVT, its partners included Finnish pubcaster YLE and Swedish film prodco Film i Väst.
With a few exceptions, Scandinavian drama’s international partnerships came out of necessity, says SVT head of drama Christian Wikander. “The hourly cost for drama has gone up, which means we’re all searching for new money, and this drove the producers and the broadcasters to reach out and broaden the network.”
If anyone can find success with this approach, it’s the Scandinavians, as Liselott Forsman, executive producer of international drama projects at YLE, explains: “We’ve been coproducing since 1959. It’s really good for Nordic drama that we have subsidy methods and two important funds within the Nordic countries.” One of these is the Nordisk Film and TV Fond, where Forsman sits on the board.
“There’s much to be gained by having a lot of smaller funding and regional funding contributions, even though they don’t pay very much,” agrees Stefan Baron, executive drama producer at Nice Drama. Baron left SVT in 2014 after 21 years to join MTG-owned Nice Entertainment Group, where he’s now an exec producer heading up international coproductions. “The trick is to not have too many partners at the script stage,” he says. “When you have a couple of scripts, then you bring in distributors and coproducers from around the world.”
Beyond the region, Nordic drama’s international appeal has grown thanks to increasingly sophisticated, social media-savvy audiences and their expanding tastes, says Wikander – adding that this has also helped prise open the door to the UK, a notoriously closed market for subtitled, non-Anglo Saxon fare.
“I think audiences are very well educated and used to all kinds of storylines, plots, dramaturgy and also language,” says the SVT man. “Because social media is so borderless, we share so much in our personal networks – and one proof of that is the success of Nordic drama on BBC4. Ten years ago, if someone had told me two million Brits would sit down to watch a subtitled drama, I wouldn’t have believed them.
“The fantastic upside for all of us working in Scandinavia today is that we’re approached by broadcasters and international producers in a way we’ve never seen before, and that’s a great opportunity for us.”
SVT is Scandinavia’s largest drama commissioner and producer, with an annual output of four longform drama series (10×60’/10×45’) and four miniseries (3×60’) across crime, family drama and comedy, on a budget of around SEK320m (US$46.6m).
Around half its output is coproduced, largely with its longstanding Nordic partners such as DR, NRK and YLE. But it has also attracted a growing band of Europeans and North Americans interested in remake rights to shows like The Bridge, and ‘hubot’ drama Real Humans, with Shine-owned Kudos’s remake of the latter, simply called Humans, now airing on the UK’s Channel 4 and AMC in the US.
Piodor Gustaffson, co-founder and producer of independent production company Another Park Film, and former drama commissioning editor at SVT, says that despite smaller budgets and limited development funds in the region, he’s noticed an overall increase in the quality of drama series over the last few years. “That’s about competing with not only the rest of the world but also your neighbours, as well as occasionally using the same talent,” he says.
At SVT, Gustaffson pushed for a broader range of drama output, leading to projects such as The Bridge and Real Humans. Meanwhile, Baron greenlit Nice’s family drama Thicker Than Water. The show aired in spring 2014 to a million-plus viewers, selling internationally via Germany’s ZDFE. A second season is now in the pipeline.
There’s widespread agreement that Nordic noir has opened doors for Scandinavian producers, themselves refusing to have their output pigeonholed as simply Nordic noir. With crime at its core, the programming stretches far beyond into an exploration of society and human motivations, offering a strong identification with and empathy for characters along the way. It also embraces other genres such as suspense and mystery, and fish-out-of-water crime comedy. And now producers are moving into new areas, exemplified by DR’s family inheritance drama The Legacy.
“Of course it’s about crime – it’s Nordic noir – but it’s always been character-focused,” says Jonas Allen, producer and co-founder of Danish prodco Miso Film. “We care about the characters. It’s not only about fascination with them, but also identifying with the characters, and I think that’s the basic core to all the shows.”
Now majority-owned by FremantleMedia, Miso Film counts local hits such as Those Who Kill and Dicte for TV2 Denmark, as well as the historical drama 1864 for DR, among its productions. Crime reporter series Dicte (10×45’) returned for a successful second run last autumn, with a third season now in development. It includes TV4 Sweden and TV2 Norway as coproducers, and received support from regional Danish regional funds, the EU’s MEDIA programme and DFI’s Public Service Fund.
For Scandinavia’s public broadcasters, at least, another quintessential ingredient of Nordic drama is how it reflects society. “It’s our duty to tell all our audiences something about what’s happening in society today. It’s imperative that we entertain, but we should always enrich at a deeper level, too,” says Forsman.
Even though Nordic drama appears gloomy and dark, Forsman says one of the reasons Danish drama travels so well is that the characters care about each other. “You can feel it within 10 seconds of watching. You have to have a lot of empathy, no matter how harsh the subject.”
YLE Drama’s latest show is the thriller Tellus, scripted and directed by JP Siili. The 6×50’ drama deals with a group of eco-terrorists, exploring an “important ethical question” of how far individuals will go to fight for their ideals, according to Forsman.
NRK and SVT are coproducers and ZDFE is distributing it internationally outside of Scandinavia, making it “a typical Nordic coproduction,” Forsman adds. The drama opened to 27% shares on YLE1 in the autumn, continuing on 25%, with a second season greenlit before the final episode aired in December.
Pubcaster NRK’s latest traditional Nordic noir, Eyewitness (Øyenvitne, pictured top), which debuted on NRK1 last autumn, is also imbued with socio-cultural commentary. “It’s been a real success among critics and audiences,” says NRK head of drama Ivar Køhn, who’s also the current chair of the Nordisk Film and TV Fund.
It was scripted and directed by Jarl Emsell Larsen who, as the original father of Nordic noir in Norway, has 30 years of TV drama under his belt. “For the last 15 years he’s been really into social drama, when he discovered he could make crime and talk about society and also make it popular,” Køhn says of the director.
Eyewitness follows two adolescent boys who meet secretly in a forest, where they witness a violent murder. The story follows the events that build after they fail to report the crime to the police. It has already sold internationally in both finished (including to Germany) and scripted format forms.
But NRK is also keen to evolve its drama. Its ‘Nordic humour noir’ show Struggle for Life (Kampen for tilværelsen) “is not so much a ‘fish out of water’ story as a ‘tigers in silent waters’ one – the complete opposite,” says Køhn.
Following in the mould of series like Welcome to Sweden and Lilyhammer, Struggle for Life centres on a Pole who travels to Norway in search of his father. Although a linguist, he can only find work as a carpenter, which exposes him to a Norwegian middle-class life of self-made problems.
“It’s a really original story and a brave one for us,” says Køhn. The project was completely controlled by scriptwriters, and co-written by Erlend Loe, Per Schreiner and Bjørn Olaf Johannessen – “some of the most exciting writers we have in Norway,” says Køhn. NRK has greenlit two seasons of the eight-part comedy drama.
Miso Film is also evolving the Nordic noir genre. “It’s one of the things going on right now,” says co-founder Allen. “A lot of creatives who we’re dealing with are looking for and trying to tell new stories.”
One of its latest offerings is NOK65m (US$8.8m)-budget mystery drama Acquitted (Frikjent) (10×45’), made for TV2 Norway and launched in March this year. The project, which received NOK10m funding from the Nordisk Film and TV Fund, became TV2’s biggest drama premiere, pulling in a 46.6% share of its 20-49s target group and a 38.8% overall share (12 years-plus).
Scripted by two female writers, Siv Rajendram Eliassen (Varg Veum) and Anna Bache-Wiig, the drama is inspired by a real rape and murder case in Norway. “They were very interested in the character, and it was always about finding out about the man who was acquitted, why he came back to his hometown, what he was looking for, and the forces that drove him back. That’s the core of the development of the show,” says Allen.
SVT’s Wikander, too, is keen for producers not to come to him with the next The Bridge. “I think we need to be brave. Take Real Humans, for instance – that’s an example of being brave, and for a public broadcaster today that’s extremely important,” he says.
“We need to try out new stuff but, of course, without abandoning the established crime formats. We’re going to see a third and probably fourth season of The Bridge, but we need to balance that with bravery, and we’ve started a lot from scratch, finding stories relevant to a Swedish audience because that’s our mission. When you have that mission, you can then go into the international market, but not as a first step.”
One of SVT’s newest dramas, Jordskott (10×60’), takes the pubcaster in yet another new direction. It’s made by established Swedish commercials prodco Palladium, which formed new division Palladium Fiction, headed by producer Filip Hammarström, for its first TV drama. The show, which launched on Monday February 16, opened to 1.6 million viewers and has since averaged 1.4 million so far across its debut run.
The story follows a detective who returns to her small home town to work on the case of a missing boy, 10 years after her own daughter disappeared, and tries to find links between the two mysterious incidents. Wikander calls it a “Nordic crime meets mystery” drama.
After four years developing the idea, Palladium brought a 10-minute tape to SVT. “If they hadn’t had that 10 minutes, we would have said no, because the company had never produced a drama series before,” says Wikander.
The UK’s ITV Studios came in on the project very early, he adds, making it possible to take it to the next level of production, and is distributing the series worldwide. Finland’s Kinoproduktion is also a coproducer and the series has been pre-bought by YLE, TV2 Norway and Iceland’s RUV.
“The biggest difference of the last two to three years has been an increase in the amount spent on development, alongside international companies investing in or acquiring Nordic companies and increased budgets at the TV channels. More projects are now very well developed even before they reach the commissioning editors,” notes Another Park’s Gustaffson.
SVT has upped its development budget to help develop more new projects, a challenge many countries without the US-style showrunner/writers room approach face. “The best writers are occupied so we also need to focus also on the writers beneath them and on finding ways to get them together with producers to lift them,” Wikander explains.
Another Park is currently busy developing a number of (as yet undisclosed) film and TV projects across a range of genres, working with top writing talent. “We will go out to the market when we’re ready,” Gustaffson says. “We wanted to have that freedom when we created the company. But, obviously, we would also be open to start earlier with some partners if we shared the same vision at the development stage.”
However, Gustaffson says a key challenge for Nordic drama is the “limit to how much Swedish-language drama the local market can finance and consume.”
He adds: “There’s a bigger appetite for Nordic and Swedish drama than what TV stations commission, and that’s caused a bottleneck. A lot of interesting projects will come out of the increase in development money but this won’t result in more Swedish-language drama series – and it could mean some of the top talent start to write for companies in other countries because what they develop here won’t be financed.”
Yet Scandinavian producers remain unfazed by growing international competition in foreign-language drama from countries such as France, Spain, Israel and Turkey. Rather, they see greater potential synergies developing.
NRK is no stranger to global partnerships. It was the first Scandinavian broadcaster to strike out when it joined forces with new entrant Netflix to coproduce the crime comedy series Lilyhammer by Rubicon TV, which premiered in early 2012. Season three of the drama returned on flagship NRK1 last October, with the broadcaster this time taking a leaf out of Netflix’s book by also making the entire series available straight away on its online streaming service. Meanwhile, HBO Europe picked up remake rights to NRK’s six-part thriller Mammon.
“We were all taken and shaken by Netflix and House of Cards, when the whole series was made available on day one, while Netflix rose extremely quickly to around 650,000 subscribers in Sweden,” says Wikander. “But that has now levelled out, and one of the reasons for that – not unique to Netflix – is that 98% of its catalogue is old titles. The audience has now gone through it, and an output of four new titles a year, whether you’re a broadcaster like us or a Netflix, is too little to keep a subscriber audience with you.”
There’s another reason why distribution platforms like Netflix and HBO make interesting bedfellows: they can do niche drama, because ultimately they can aggregate lots of smaller audiences, says YLE’s Forsman. “In other countries where we have really strong public service companies with good audience shares and very well-educated audiences, we can do that too,” she notes.
“It’s really great to see channels like France’s Canal+ doing the same,” adds Forsman. “They want their drama to have deep characters and to speak about society in a new way, to be brave, risky and so on – all imperatives for public service broadcasters. We could have written the same words, yet they’re a commercial broadcaster.”