A walk in the desert marked a turning point for Vertigo Films as it turned its attention to television. DQ hears how the company plans to follow its initial success with historical drama Britannia and buddy cop thriller Bulletproof.
At first glance, there’s little to compare British dramas Britannia (pictured above) and Bulletproof. The first is an anarchic historical drama pitting a Roman army against unruly bands of warriors and druids, while the other is a high-octane, action-filled buddy cop thriller.
Yet both series share the same basic DNA, comprising a bold idea, passionate creators and, in Vertigo Films, a production company that wants to make series that challenge the status quo and break the mould of contemporary storytelling.
“I don’t think we would do traditional British shows,” says Vertigo co-founder James Richardson. “I look at The Crown and I think it’s a masterpiece – absolute dramatic perfection. But I don’t think we’d ever make it. I look at Broadchurch and Line of Duty; they’re brilliant, genius pieces of TV, but I don’t think we’d ever make them.
“What Bulletproof and Britannia share is a slightly rebellious quality. Bulletproof is a cop show with lots of humour and two black leads, which had never been done in Britain, bizarrely, while Britannia is a totally crazy, non-historical historical show, which again has a rebellious spirit built into it.”
Both have also been renewed for second seasons – and it’s easy to see why. Britannia debuted to 1.88 million viewers this January, making it the biggest Sky original production launch on Sky Atlantic since Fortitude in 2015, while Bulletproof became the biggest Sky1 series of the year when its first episode pulled in 1.59 million viewers in May. Both series are distributed by Sky Vision.
It’s been a long road to this point. Vertigo was established in 2002 and the film producer/distributor has backed more than 30 features, including The Football Factory, It’s All Gone Pete Tong and Streetdance 3D. But four years ago, Richardson and fellow co-founder Allan Niblo abruptly cancelled their meetings at an LA film market and drove into the Californian desert, where they picked over the bones of the declining movie business.
Having identified the value of DVD sales to the film business, they similarly recognised the evolution happening in the television industry through the emergence of platforms like Netflix and Amazon, and started discussing how to target the small screen.
“Because our success in the beginning was primarily in the DVD market, not the box office, we witnessed the snobbery of something that would have a seismic change years later,” Niblo says. “So when Netflix and Amazon came along and did pick up our films and paid a lot of money, every single filmmaker was snobby about them. But we saw that there was a massive audience there. If people are watching your material, it doesn’t matter if it’s in the cinema or on DVD. We predicted a few years ago this would all change and everybody would be clamouring to get on Netflix.”
Richardson compares the current television landscape to the Wild West. “Our greatest disadvantage is we have no idea how the TV world works, but that’s also our greatest advantage,” he says. “We’re not really interested. What we’re interested in is can we make some exciting, international, cinematic shows? We’re starting to work with some really exciting people, quality filmmakers and writers, and we don’t have any paymasters or anyone telling us what to do, which is an amazing luxury.”
Britannia came from an idea by Richardson, who then took the series to Jez Butterworth (Edge of Tomorrow) and Tom Butterworth, with the brothers writing it together. Bulletproof, meanwhile, came to Vertigo from co-stars Noel Clarke and Ashley Walters. They subsequently partnered with Vertigo’s Nick Love (The Football Factory) to develop the series.
“When you’re working with someone like Jez Butterworth, you let them do what they want to do,” Richardson notes. “It’s the same with Noel and Ashley. What show do you want to make? We’ll back that and support it. I like to think we’re quite empowering. We might have ideas from the beginning but Jez, Noel and Ashley then made them their own, which we totally celebrate.”
Vertigo’s 2010 film Monsters is also getting the television treatment, with Ronan Bennett (Top Boy) leading the adaptation, which is in development at Channel 4.
“What’s crucial for us is to make it its own thing,” Richardson says, noting that the series will steer away from Gareth Edwards’ feature film about a photojournalist who must escort his employer’s daughter back to the US through an ‘infected zone’ full of creatures in Mexico. “Ronan wants to make something that’s unique in its own world, but we’re also being respectful of its origins and making sure the stuff we loved about it in terms of atmosphere and tone comes to the TV show. It’s an opportunity to explore a world we felt we only just touched on and to do something unique.”
The TV space allows Vertigo to experiment with more “tweener” ideas – their word to describe projects that sit in-between genres – which are always the most difficult to get away but often have the most interesting results. So for a show like Monsters, “we’re going to have some [monsters] and the fanboys and girls will see the show they’re excited to see,” Richardson explains. “In the same breath, we want to undercut it and do something a bit different. It’s the same with history like Britannia, and Bulletproof also played with genre. We get excited about that because it’s an area where perhaps some viewers feel they aren’t being catered to. There’s not enough things like that coming out of the UK.”
Vertigo will certainly be looking to scale further up the TV industry, with Richardson and Niblo admitting their focus going forward will remain firmly on the small screen. “Because we’ve done 35 movies, we feel we’ve done a lot of the 90-minute format, and this is a whole new world,” Richardson concludes. “None of us are feeling excited about doing a film, because we’ve got an opportunity to explore this brave new world.”
A host of female characters are rewriting the rules for women on television. DQ explores how they are being brought to the small screen to front series ranging from contemporary crime dramas and thrillers to period and historical series.
There have been some great female characters in scripted TV down the years – the likes of Cagney & Lacey, DI Jane Tennison and Buffy ‘the Vampire Slayer’ Summers all spring to mind. But there’s no question that the last few years have seen the range and quality of roles for women expand dramatically. Orange is the New Black, Big Little Lies, The Handmaid’s Tale, Marvel’s Jessica Jones, Borgen, Orphan Black, GLOW and UnReal are just a few shows that have rewritten the rules when it comes to gender on TV.
For FremantleMedia director of global drama Sarah Doole, this is a sign the TV industry is finally catching up with audience tastes. “Research shows women are in charge of the remote control until 21.30, but most of the iconic dramas you can think of focus on middle-aged white men,” she says. “So what we are seeing is a new world order that reflects audience demands.”
Doole says FremantleMedia’s production slate is addressing this in various ways: “You can see it in Hard Sun, where Agyness Deyn [playing DI Elaine Renko] is not your normal heroine. She is capable of motherly tenderness but also incredible violence. She’s an androgynous, modern character that reaches a new, younger audience. And in Picnic at Hanging Rock and My Brilliant Friend, we focus on the intricacies of female friendship – issues that women don’t usually see on television.”
Red Production Company founder Nicola Shindler says the improved gender balance is also linked to greater representation of women behind the camera. While there have always been a few female role models like Lynda La Plante, “a lot of women of my generation who started out as script editors have now reached positions where they are running companies or making commissioning decisions,” Shindler says. “The result has been more shows with complex and interesting women.”
Red shows with memorable female leads include Happy Valley (starring Sarah Lancashire), Trust Me (starring new Doctor Who lead Jodie Whittaker, pictured above) and Scott & Bailey (Suranne Jones and Lesley Sharp). The idea for the latter came from Jones and Sally Lindsay, with Jones keen for more female roles “that weren’t wife-of, sidekick-to, mother-of, mistress-to et cetera.” The series was then scripted by Sally Wainwright, with a directorial team skewed towards women. “It was a ground-breaking show,” says Shindler, “because so much of it was based around the camera pointing at women characters and them talking to each other.”
Inevitably, a lot of recent female-centric shows revolve around cops (Happy Valley, The Fall, Vera). But there are a growing number of shows that explore women in atypical social roles and contexts. After The Night Manager, for example, The Ink Factory is working on another John le Carré adaptation, The Little Drummer Girl. In this thriller, says The Ink Factory’s Simon Cornwell, Florence Pugh portrays female spy Charlie, “an engaging, nuanced and rewarding character, with strong agency and purpose.” Cornwell, who is le Carré’s son, adds: “For me, creating roles for women that do not conform to male-defined stereotypes is more interesting.”
The mythology of the spy genre has historically been male-dominated, but Cornwell believes The Little Drummer Girl highlights the fact that women have always played a key role in espionage: “Charlie is, I hope, completely authentic as a character. She’s also not ‘atypical’ because there have been and continue to be real women involved in espionage. I think the show highlights the presence of women who were involved but possibly overlooked or not acknowledged.”
Of course, there are some shows where women play roles not at all intended to be grounded in realism. But the prevailing view is this is fine as long as the characters behave authentically within their version of reality world. A compelling example of this is Wynnona Earp, Syfy’s popular series about the granddaughter of legendary gunslinger Wyatt Earp, whose mission in life is to dispatch demonic cowboys who have returned from the dead.
Wynonna started life as a comic book character in 1993, at which point she was a textbook example of comic-geek male erotic fantasy. But for the TV series, says IDW Entertainment CEO David Ozer, “we’ve pivoted completely, as we have also done in the modern versions of the comic books. This is a show led by empowered female characters that also has a strong LGBT component, centred around Wynonna’s sister Waverley.”
The success of this pivot is largely down to the show’s female showrunner Emily Andras and star Melanie Scrofano, says Ozer. “Between them, they’ve created a really relatable character who is more than just a female gunslinger. You can see the female voice of the show running through all the storylines – including the relationship between Wynonna and her sister. In fact, when Melanie got pregnant just before the start of shooting season two, Emily managed to take that and weave it into the existing storylines without missing a beat.”
This isn’t to suggest men can’t write empowered female characters. Neil Cross has done it in Hard Sun and Sam Vincent and Jonathan Brackley likewise in Channel 4 sci-fi series Humans, whose female characters include a working mother (a lawyer), a rebellious teenager, an AI expert and a bunch of highly advanced androids, known as synths. Mia and Niska, synths played by Gemma Chan and Emily Berrington respectively, go on journeys that deal starkly with issues around female sexual exploitation, empowerment and awakening.
Interestingly, season three of the show also has a strong female contingent behind the camera, in terms of writers, directors, producer (Vicki Delow) and exec producer (Emma Kingsman-Lloyd). Delow calls it “good female representation, which maybe you wouldn’t have seen five years ago. And that certainly leads to some interesting debates about the female characters and the way they might be expected to behave.”
Kingsman-Lloyd says “there is probably a bit more of a female voice in this season.” Particularly influential, she adds, has been the input of director Jill Robertson, whose recent credits include Harlots. “There’s still a real shortage of female directors in action-based series,” she says, “but Jill is an extraordinary talent who directed the first two episodes of the new season.”
The idea of authenticity within a heightened reality scenario also underpins the Nordic success story Black Widows, made in Finland but sold around the world. In this show, three women in abusive relationships decide to take change of their lives by murdering their husbands. A big challenge with the show, says producer Roope Lehtinen, was “making it so that people rooted for the women even after they’d killed their husbands. I think we achieved that by not dwelling too long on the murder scene, making the guys really disgusting and also giving the show a tone that didn’t take itself too seriously.”
The ensemble nature of the show (something that is still more typical of female-led than male-led drama) meant it was possible to explore the shifting dynamics of the relationships between the women, but also how they reacted individually to what they had done. “They each have their own distinct voice,” says Lehtinen, “including one of them who is not quite as moral as her two friends. It’s important that female characters can have the same anti-hero flavour as we are used to with men.”
Most producers and showrunners agree that female characters need to be messy and complicated, not sanitised or sanctified. “Complicated, messed-up women are the only kind of women I know,” says Stacy Rukeyser, showrunner of Lifetime’s hit series UnReal, which tells the story of two manipulative ratings-seeking female producers running a salacious dating show. “Real, relatable women have a strong appeal to TV audiences.”
Rukeyser says the show also stands out “because it’s still rare to see women at work outside of detective series. And I think it’s taken on a new significance during the last year. There may have been a sense that some of the issues around gender equality weren’t that relevant anymore, but now the whole debate about equal pay for men and women has exploded.”
Ellie Beaumont, co-creator (with Drew Proffitt) of Australian crime drama Dead Lucky, also favours shows that depict flawed women: “Our central character in Dead Lucky [a detective played by Rachel Griffiths] has a strong sense of social justice but she also has a temper and speaks before thinking. The best characters – of either gender – are always flawed.”
One interesting way of addressing the gender imbalance in TV drama has been to portray early-to-mid-20th century female characters challenging social stereotypes, such as in Bomb Girls, Ku’damm 56 and Call the Midwife. Susann Billberg, a producer at Sweden’s Jarowskij, identifies similar themes in Vår tid är nu (The Restaurant), a period family saga that her company produces in collaboration with SVT, Viaplay and Film i Väst.
“The series explores the Swedish class system from the late 1940s and how these barriers began to break down,” she says. “It shines a light on the different female perspectives and their involvement in helping society progress. Nina is headstrong and determined to break class norms by building a nightclub. Then there is waitress and single mother Maggan who champions women’s rights in the workplace.” Another female powerhouse, adds Billberg, is Helga, the family matriarch played by Suzanne Reuter.
From Canada, Frankie Drake Mysteries is another period show, set in the 1920s, that depicts a woman defying stereotypes, this time as a private eye. Christina Jennings, chairman and CEO of Shaftesbury and executive producer of the show, says: “At its heart, Frankie Drake Mysteries is about female empowerment. Frankie is a woman living life on her own terms, building a career of her own design and empowering other women along the way. We wanted to explore this era and its challenges through the lives of a group of women working together to solve crimes.”
Canada “is in a good place right now in terms of producing series with women in lead roles,” says Jennings, whose company also produced vampire web series Carmilla. “There is a focused effort to ensure women are taking their place behind the camera, and this helps inform the stories.”
But how do producers approach gender in earlier period drama, where the assumption might be that women were treated as second-class citizens? Take a show like Versailles, for example. “It is true that Versailles was an arena created by Louis XIV to impose his absolute power,” says Aude Albano, an executive producer from Versailles prodco CAPA Drama, “and 17th century France was generally ruled by men. But women also used to play an essential role in that environment and it was important to us to depict and highlight it in the show. It was not our intention to make a feminist show, but it was our intention to use what we found fascinating in history and bring a modern look.”
One way into this subject was the fact that Louis was raised by a very strong woman, Anne of Austria. “The relationship Louis had with his mother had a clear impact on his attraction to strong and smart women, such as Madame de Montespan or Madame de Maintenon,” says Albano. “This gave us the scope to create strong, complex and singular female characters, each one of them coming with their drives, their flaws, their ambitions.”
Another option with period drama is to go so far back in history that there is little guidance on the gender roles. In Sky series Britannia, the creative team constructed a vision of a gender-balanced Britain fighting against a tyrannical Rome. “The little we know of those times was mostly written by the Romans,” says James Richardson, co-founder of producer Vertigo Films, “and they were a patriarchal, quasi-fascistic state. But there is evidence that ancient Britain was a more egalitarian society with female queens and warriors. That gave us something to play with.”
This opened up powerful roles for the likes of Zoe Wanamaker, who plays the ferocious Queen of the Regnis tribe Antedia, and Kelly Reilly, the rebellious daughter of the King of the Cantii tribe. There’s also a key role for Eleanor Worthington-Cox, who plays Cait, a teenage girl whose family are murdered by the Romans just as she is coming of age. “I don’t like the notion of ‘strong’ female characters, but what [writers] Jez and Tom Butterworth gave Britannia was interesting women – funny, fierce, complicated, messed up – front and centre of the story,” Richardson adds.
Worthington Cox’s role is a reminder that teenagers and young women are rarely portrayed in a meaningful way in mainstream TV drama. Shows that tackle this gap include Clique, The Girlfriend Experience and upcoming series Hanna, written by David Farr and based on the movie of the same name.
Hanna is an NBCUniversal International Studios (NBCUIS) and Working Title Television production for Amazon. A high-concept thriller that differs in tone from the Joe Wright-directed movie of the same name, it follows the journey of an extraordinary young girl, accompanied by her battle-hardened father, as she evades the relentless pursuit of a female CIA agent. “What makes it especially interesting,” says NBCUIS executive VP of scripted programming JoAnn Alfano, “is that it is a coming-of-age story about a teenage girl who, for the past 15 years, has been raised in isolation in the remote forests of northern Poland. She’s extraordinary, but what she wants most of all is to be normal. Pitching the character at this age is important to the show because she’s finding out what it is to be a woman. And, at the same time, she’s learning how to have a mind of her own.”
Of course, the debate about gender has intensified in the last year as a result of the numerous sexual abuse and harassment scandals that have gripped the media sector. The Ink Factory’s Cornwell says: “Initiatives like #MeToo, and the questions raised by our sudden recognition of behaviours in our industry that have been endemic and profoundly inappropriate, are forcing us to examine not just our actions but the social norms that have led to those behaviours or created an environment in which they could flourish. We need to address the way we have been perpetuating or internalising problematic gender constructs and behaviours through the worlds we create.”
Shindler raises a salient point, which is that the new gender balance on TV isn’t just about what women do on screen, but what they don’t do: “In Red shows, rape is never a story – and we don’t depict dead female bodies. We made a decision in our TV dramas not to portray women in our dramas as victims.”
Set in 43AD, anarchic drama Britannia follows the Roman army as they return to crush the Celtic heart of Britannia, a mysterious land led by warrior women and powerful Druids who claim to channel the forces of the underworld.
David Morrissey stars as Roman general Aulus, alongside Kelly Reilly, Zoe Wanamaker, Ian McDiarmid and Mackenzie Crook.
In this DQTV interview, Morrissey reveals what drew him to the unusual role and how he was captivated by the show’s stunning set design.
The actor and executive producer James Richardson also discuss working with co-creator Jez Butterworth, the acclaimed playwright behind Jerusalem and The Ferryman, and explain why this isn’t just another historical drama.
Britannia is produced by Vertigo Films and Neal Street Productions for Sky Atlantic and Amazon Prime Video in the US. Sky Vision is the distributor.
As the battle for the best projects becomes ever more fierce, leading drama commissioners and producers open up about their own development processes and reveal how they work to bring new series to air.
For television drama commissioners, the development process must feel a lot like spending their working hours at the races, looking for the right horse on which to bet and willing it to cross the line in first place.
The financial power of SVoD platforms has changed the game for those picking up series for their networks, with the battle for projects now increasingly fierce as partners come together earlier in the process than ever.
Meanwhile, producers are reaping the benefits of an increasing number of buyers looking for original, brand-defining shows. But how is the development process changing at both broadcaster and producer level, and what challenges do they face in the new television landscape?
Anna Croneman, SVT’s newly installed head of drama, admits very few of the Swedish broadcaster’s scripted series are developed in-house. Instead, writers or writer-producer teams will pitch her ideas and SVT will then board a project from the start. But Croneman says her development slate has been slimmed down to ensure viable projects are singled out early on.
“Last year we cut the development slate significantly, which means we can spend more time on things we really believe are right for us,” she explains. “We lose some projects to the international players, but there is really no other broadcaster doing what we do in Sweden, in the Swedish language. But once again, getting the right talent is an even greater challenge now.”
That challenge is amplified by the competition from Netflix and HBO Nordic, which is starting to commission local original series. “I see companies trying to tie down writers by employing them, or doing first-look deals on ideas,” Croneman adds.
HBO Europe pursues projects from both single authors (such as Štěpán Hulík’s Pustina) and those that use writers rooms (Aranyelet). “In some cases we go through quite a lot of storylining processes; other developments go to first script very quickly,” explains Steve Matthews, VP and executive producer of drama development at the firm. “Sometimes we will polish a pilot through a number of drafts, sometimes we will commission a number of first drafts. It all depends. There is no set system; every project grows organically – we are proudly writer-led in our developments and do our best in each case to find the best support we can bring to the process.”
The company seeks to join projects as soon as possible, and Matthews says there are no rules about what materials it needs to consider a pitch. “We like to be involved early so that we can offer support in that crucial inception,” he says. “That’s when we can help the team understand our needs as a broadcaster and, crucially, for us to understand what the writer is trying to do or say and so support them in that process. A shared vision early in the development fosters a sense of joint ownership and collective focus on the core idea.”
When its original-programming operation was in its infancy, HBO Europe’s attention centred on adaptable formats. But Matthews says the network group wanted the same thing then as it does now – shows that feel fresh and relevant in the territories for which they are made, whatever their origins.
“The results include shows that are based on formats, like Aranyelet [Finland’s Helppo Elämä] and Umbre [Australia’s Small Time Gangster], but that push ahead into new stories that are entirely authored by our local teams,” he explains. “Furthermore, adapting formats has proven an excellent training ground. Our brilliant teams in the territories have nurtured stables of writers who have learned their craft on series like our various versions of In Treatment and are now showrunners passing on their knowledge to the next groups of talent we bring in. So we feel we have the experience and confidence to no longer rely on formats. For our new slate in Adria, for instance, we decided at the start we would only develop original ideas from local talent.”
UK broadcaster Channel 4 is known for its eclectic drama output, from topical miniseries The State and National Treasure to shows that take an alternative approach to familiar genres, like Humans (sci-fi) and No Offence (crime).
“We have regular conversations with producers and writers and have a realistic development slate,” explains head of drama Beth Willis. “We don’t want to flirt unnecessarily with projects we don’t love – it’s a waste of time for the producer and the writer. So we will be clear from the off about whether we think it’s for us. And if we do say we think it’s for us, we really mean it.”
As a commissioner, Willis says she will offer her thoughts on early drafts and throughout production, and that the increased competition for scripted projects means her team is now more conscious of the defining characteristics of a C4 drama. However, like Croneman, she notes that “the biggest competition is in securing talent for projects rather than specific projects themselves.”
“We receive hundreds of pitches a year from independent production companies,” says Rachel Nelson, director of original content at Canada’s Corus Entertainment. Her team read and review each piece and have bi-weekly meetings where they determine what might be suitable for Corus’s suite of networks, which includes Global and Showcase.
“We work mostly with producers, rather than with a writer only. We are open to ideas and will accept any creative, from scratches on a napkin to full scripts,” she says, adding that Corus’s focus now falls on projects within targeted genres. “We’ve also learned how important it can be to take risks and not be afraid of doing that when we feel strongly about specific projects. We experienced this first-hand with Mary Kills People. We received the script, read it right away and were so impressed that we moved to an immediate greenlight on this show by an unknown writer, pairing her with an extremely experienced team.”
Fellow Canadian broadcaster Bell Media – home of CTV and Space – is also open to developing projects that arrive in any form, though a producer should be attached fairly early in the process, says director of drama Tom Hastings. That said, its development process hasn’t radically changed in recent years, even as the company moves with programming shifts such as the trend for shorter serialised dramas.
“We take a ‘steady ship during stormy weather’ approach,” Hastings says. “As our channels have strong brands and identifiable audiences, we remain committed to developing drama programmes that best fit those brands and work for those specific viewers. We remain very selective about what we develop and we take our time, demanding the best of everyone, including, most especially, ourselves.”
Arguably the biggest battleground in the world of development is the race to secure IP, with producers scrambling to pick up rights to films, stage shows and, in particular, books – often before they have even been published.
Transatlantic producer Playground Entertainment is behind new adaptations of Howards End and Little Women, and has previously brought Wolf Hall, The White Queen and The White Princess to the small screen. But adaptations, like every development project, are not a “one-size-fits-all process,” says Playground UK creative director Sophie Gardiner. “Sometimes we will commission a script before going to a broadcaster – maybe because nailing the tone is crucial to the pitch and you can’t do that in a treatment – but more often we prefer to work with a partner in the initial development.
“Not only does this mean you are on their radar and they are invested in it from the get-go, but they can often be genuinely helpful. However, there’s no doubt the SVoD firms are looking for material to be pretty well developed, and more packaged [compared with what traditional broadcasters want].”
The Ink Factory burst onto the television scene with award-winning John Le Carré adaptation The Night Manager in 2016 and is following up that miniseries by adapting two more Le Carré novels – The Spy Who Came In From the Cold and The Little Drummer Girl. Both are again with Night Manager partners AMC and the BBC.
“Relationships with broadcasters are vital, and it is via those connections that we get to know each other and forge a sense of where our taste synthesises – and, from there, opportunities evolve,” explains Ink Factory head of development Emma Broughton. “Sometimes we will work on the seed of an idea and build it ground-up with a broadcaster. Some of our projects have broadcaster attachments before they have a writer or director. On other occasions, we will develop an idea ourselves to one or two shaped scripts and take those – with a series bible and, potentially, a director and cast attachments – to a broadcaster.”
Broughton says the development process has become “more innovative and collaborative,” thanks to opportunities to build stories not confined to the UK. But increasing competition means The Ink Factory must be more distinctive, original and bold in its ambitions, she adds.
“It’s a terrific challenge,” the exec continues, “from bringing passion and vision when pitching in a highly competitive situation to secure a book, or developing projects that attract the most exciting and creative on- and off-screen talent. It’s all about the excellence of the work, being collaborative and honouring authorship.”
A “fairly traditional” approach to development is employed at Komixx Entertainment, which follows the tried-and-tested method of sourcing existing IP with a built-in audience and using recognised writers and producers. Keeping the original author of the IP closely involved is also seen as an important step to stay true to the material, in an effort to remove as much risk to broadcasters as possible.
What is different about Komixx, says Andrew Cole-Bulgin, group creative officer and head of film and TV, is where the company sources its IP, using both recognised authors such as Robert Muchamore (the Cherub series of novels) and new content from non-traditional publishers, such as self-publishing community Wattpad.
“As a young-adult producer, it’s crucial to consider that Generation Z is an audience made up of digital natives, so the best content comes from within their digital roots,” Cole-Bulgin argues. “Transitioning and retaining this audience from one digital platform, like Wattpad, to another, such as Netflix, is easier and more successful than pursuing a linear broadcasting approach.”
Komixx now has a raft of projects in development simultaneously, instead of focusing on a select few. Cole-Bulgin also believes the increasing power of SVoD platforms has transformed the production landscape, providing huge opportunities for producers. “As they look to quickly expand their libraries of content, we have to adapt our development method to fit their needs,” he notes.
Feature producer Vertigo Films has built its reputation on the back of Football Factory, Monsters and Bronson but is now breaking into TV with Sky Atlantic series Britannia. The epic Roman-era drama is set to debut in the UK early in 2018. Co-founder James Richardson says the firm is regularly “idea led,” often by the talent involved. “But every show needs to be somehow off-kilter – commercial but never straight,” he adds. “And we like projects that we feel we haven’t seen before, or that are tackling a subject we have seen before in a completely different way. Britannia, for example, subverts the historical genre.”
Vertigo has also had Sky pick up Bulletproof, a crime drama starring Ashley Walters and Noel Clarke and showrun by Nick Love. “Going from film to TV has been such an exciting transition creatively and I am in awe of execs in the TV world for creating shows over such a long space of time, since we have just had to make 90-minute films for most of Vertigo’s lifetime,” Richardson adds. “The process – and why we want to make a project – is the same, but there’s just more story, much more story.”
Looking forward, Richardson believes the development process for television drama, which can already take several years, will take even longer. “Getting projects to a place where they are ready before shooting – the film model – will become the norm for many shows. It makes a big, big difference.”
Komixx’s Cole-Bulgin concludes: “With companies like Facebook launching into the broadcast market, it will be fascinating to see how producers deal with the increasing demand for shortform scripted content for the audiences who are consuming their content via mobile platforms.”