When US network ABC broadcast its adaptation of Alex Haley’s Roots in 1977, it attracted a staggering audience of 28.8 million. This achievement was made all the more impressive by the fact that the network had no real confidence that a show about slavery would rate well.
A+E Networks never stood a chance of matching that figure with its updated version of the miniseries, but it will be delighted with the audience it achieved on Monday night. All told, 5.3 million tuned in to premiere of the eight-part drama, which aired across four sister channels – A&E, History, Lifetime and LMN. That figure is the best same-day debut for a miniseries since 2013’s Bonnie & Clyde.
Whether Roots can sustain that level of performance remains to be seen. An IMDb score of 7.1 suggests that the audience is either lukewarm about the show or polarised. The possibility of a polarised audience raised its head when rapper Snoop Dogg took to social media to complain about the number of black-focused films and TV shows that tackle slavery. “When are you going to make a series about the success black folks is having?” he wrote.
The show’s producer, Will Packer, rejected the criticism. In an interview, he said: “I don’t think we should get too comfortable as a country, as a society or as a race of people. I think this is a story that’s important enough that it should be told in repeated ways.”
The good news for Packer and A&E is that critics are on their side. Giving the show four stars, The Daily Telegraph applauded the “towering performance” of Malachi Kirby in the role of Kunta Kinte, while The Wrap called it “an enormously gripping experience” that is “spectacularly shot” and “exceptionally well acted.”
A&E can also take comfort from the fact that international broadcasters have bought into Roots in a big way. A&E Studios International has sold the show to broadcasters in more than 50 territories, including SBS in Australia, TVNZ in New Zealand, Thai PBS in Thailand, D’Live in South Korea, Atresmedia in Spain, HBO Europe, RTL in the Netherlands and Crave in Canada.
Another positive story for the A+E family has been Lifetime’s satirical drama UnREAL, co-created by Marti Noxon and Sarah Gertrude Shapiro. The show didn’t have an especially strong debut but a shrewd piece of online streaming during the first half of season one helped it find its audience. You can see this in the numbers. Having drifted from 815,000 at launch to 550,000 for episode four, it then bounced backed to around 810,000 for episode five, also boosting its appeal to 18- to 49-year-olds. Subsequently it managed to bring in around 700,000 per episode.
Season two is about to air, but such is Lifetime’s confidence in UnREAL that it has just announced a third series of 10 episodes in 2017. A big part of the show’s appeal to Lifetime is that it is helping to bring down the average viewer age of the network – with a median age of 43.
Commenting on the commission, Liz Gateley, executive VP and head of programming for Lifetime, said, “UnREAL is that rare series that redefines a network. It not only reflects culture, but pushes culture forward by creating television’s first female antihero. The overwhelming fan and critical reaction set the bar incredibly high, but the writers and executive producing team, coupled with the outstanding performances by Shiri Appleby and Constance Zimmer, have taken the second season to even greater creative heights. We are thrilled about the new ground we will break with season three.” An added bonus is that the show is produced by A+E Studios.
Another leading female-skewing network, Hallmark, has also just announced plans to renew one of its key series. The show is Good Witch, which comes to the end of season two on June 19. Having established itself as Hallmark’s top drama with an audience of around 2-2.5 million per episode, Good Witch has now been given a third season by the channel. Set in the small community of Middleton, Good Witch tells the story of a good-hearted enchantress and her teenage daughter who shares her powers.
Elsewhere, Fear The Walking Dead seems to have fallen into a nice stable pattern for AMC. Now in the middle of its second season, it attracts between 4.4 million and 4.5 million an episode on its first showing. This then rises by a couple of million when Live + 3-day viewing is tallied up. Clearly these figures aren’t in the same league as The Walking Dead, but there isn’t a cable channel in the US that wouldn’t want to attract this magnitude of audience.
Finally, Canal+’s lavish period drama Versailles launched on BBC2 in the UK this week on the back of plenty of hype in the media. Having been described as a “bonkbuster” by The Sun Newspaper and the “most explicit” drama ever by The Daily Express, it’s no real surprise that the show attracted a healthy 1.8 million viewers. The acid test, of course, will be how the show settles once the audience has satisfied its curiosity about the sex quotient…