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Drama gets scary as horror hits keep coming

Small-screen producers are going further than ever in their efforts to send shivers down viewers’ spines, with more horror now heading to TV than ever before. DQ finds out more from those at the forefront of this terrifying trend.

If you thought it was safe to climb out from behind your sofa, you might want to think again.

From The Outer Limits and Tales from the Crypt to Buffy the Vampire Slayer, True Blood and Being Human, horror has never been far from television screens.

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AMC drama Fear The Walking Dead achieved the number-one series premiere in cable television history in terms of total viewers

Now a new breed of dramas are landing on the small screen with ambitions to leave viewers on the edge of their seats – or hiding behind them. But what’s behind this new wave of small-screen terror, and why do audiences keep coming back for more?

In the UK, horror can be found as far back as 1953 in the guise of The Quatermass Experiment, a BBC drama set in the near future against the backdrop of the British space programme. Told in six parts, the story followed the first manned flight into space – but when the rocket returns to Earth, two astronauts are missing and the third is behaving strangely. It then transpires an alien life form contaminated the mission, and scientists led by Professor Bernard Quatermass must stop the alien from destroying the planet.

A decade later in the US, shows such as The Twilight Zone and Boris Karloff’s Thriller brought terrifying stories to life during the early 1960s.

Dr Stacey Abbott, a reader in film and television studies at the University of Roehampton in London and author of TV Horror: Investigating the Dark Side of the Small Screen, says many early horror series were dressed up as science fiction: “While working in tropes of alien invasions, they were also about the horrors of things from outer space invading Earth and the fear the movement towards space exploration was creating. People thought it was very exciting but it was also a potential threat.

“In TV, horror often gets couched as science fiction because sci-fi seems more acceptable and the horror bits are buried. TV is hybrid – there’s no TV series that falls into just one genre category. It’s always drawing upon different genres, but horror often gets hidden beneath other genres to make it more acceptable.”

One modern example is The X-Files, which is returning for a 10th season on Fox in January 2016 after a 14-year absence. Creator Chris Carter’s interest lay in TV horror but he sold the show as science fiction and got it on the air, says Abbott. “Watch an episode like Home, which is about cannibalism and incest, and it’s really indebted to horror. It’s still considered one the scariest episodes,” she adds.

In the 1970s, the rise of cinematic horror led networks to look to the movies to fill late-night slots, while anthology series became commonplace in the 1980s, with examples such as Friday the 13th: The Series (which ran for three seasons from 1987) and Freddie’s Nightmare (two seasons from 1988). Both shows were spin-offs of big-screen movie franchises, and US network The CW is currently developing a reboot of the former.

The revived X-Files will premiere in January
The revived X-Files will premiere in January

Horror re-emerged again in the 1990s in the wake of Twin Peaks, David Lynch’s mystery drama that dipped its toes into the genre through its unsettling tone and supernatural elements.

“I would definitely count Twin Peaks as TV horror in many respects, and that impacts on shows like The X-Files, which impacts on Buffy. Something like Buffy is a good example of a show that presents itself as a teen drama but draws upon horror tropes and regularly parodies the genre,” says Abbott.

“Buffy was part of the first wave of modern horror series,” says Marti Noxon (UnREAL, Girlfriends’ Guide to Divorce), who began her career on The WB network series and its spin-off, Angel. “There were other sci-fi and fantasy shows that were starting to get traction around that time and, of course, there’s a long history with things like The Twilight Zone.”

Created by Joss Whedon (The Avengers) and based on the 1992 movie of the same name, Buffy starred Sarah Michelle Gellar as the titular heroine, the latest in a long line of ‘slayers,’ who battled demons while navigating the pitfalls of high school. Noxon says Buffy’s cult status meant Whedon and his team were given a lot of room to write the show they wanted, without network interference: “It was pretty heady in terms of the experience I had working with Joss – he was a mentor and inspiration to me – but I didn’t know until the show was over that we were in this very privileged position, as we’d pretty much been making TV for ourselves.”

Buffy’s adventures always began as character stories first and foremost, Noxon explains, with horror built into the narrative. The show was also where she learned about ‘Trojan horses’ – the art of writing an exciting and entertaining scene that doubled as a metaphor for a life lesson or moral.

“All the Buffy writers would say the same thing – you start with character first, and the conversations in the room always started with the story we wanted to tell, and we built the horror story around that,” she explains. “We weren’t being very opaque about it – you could see most of the monsters were metaphors in vampire costumes. Joss taught me all about the Trojan horse – making something very entertaining and fun while speaking about something else. People don’t always know they’re eating their vegetables but they are.”

Like Buffy, many horror series on television take inspiration from the cinema. A&E’s Bates Motel (Psycho) and Damien (The Omen) and MTV’s Teen Wolf all have big-screen predecessors.

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Buffy the Vampire Slayer – ‘part of the first wave of modern horror series’

Another is Scream, MTV’s adaptation of the franchise from the late Wes Craven that spawned four films and threw new light on horror, in part because it played up to and parodied the stereotypes associated with the genre.

The series, which has been renewed for a second season to air next year, follows a group of teenagers whose world turns upside down when a viral video serves as the catalyst for a murder that opens up a window to their town’s troubled past.

Creator/executive producer Jill Blotevogel says that in the past networks would have shied away from a horror series like Scream, fearing it wouldn’t have drawn a big enough audience. But the success of shows including AMC’s The Walking Dead have proven that any show with “great drama and great characters” can bring people in.

“You have to forget that it’s Scream and that it’s a horror movie and instead think of it as a drama where you fall in love with these characters,” Blotevogel says. “That’s the joy of extending a horror property into a series, and a lot of the networks have found the horror series that defines them. You’ve got Bates Motel, iZombie (The CW), Hannibal (recently cancelled by NBC). These are series that aren’t just horror but signature horror. They all have their unique style, and MTV was really interested in doing something like that to make a big splash.”

Botevogel’s other credits include CBS drama Harper’s Island. She says that show – about a murder spree on an island where everyone is a suspect – gave her the experience she needed to write a series where many characters would meet a gruesome fate. “We had long conversations with our studio and network about how many people we could kill and when we could kill them, because they were pretty adamant they didn’t want it to be just random kills of a crossing guard or hotel maid or someone who doesn’t matter. They wanted it to be people we cared about,” she says. “It’s been a real push-pull, a real learning experience for everyone because it’s definitely a different kind of show.

But how did Scream approach how graphic it should be? “We didn’t want to take the gore level to something that’s just gross for the sake of being gross,” admits Blotevogel, who says the team wanted to create TV that would be talked about on social networks and around the water cooler.

“As always in the US, you have standards and practices. We have guidelines that say, ‘yes you can do this,’ or ‘make sure you cut away so it’s not too graphic.’ But as we saw in the pilot, we had a pretty graphic throat-slicing and it definitely made a lot of people scream.”

If Scream faced a balancing act over its graphic content, one new drama heading to US premium cable network Starz is facing no such uncertainty. When horror flick The Evil Dead was first released in 1983, it was banned in several countries, including the UK, over its violent content, helping it to become one of the first ‘video nasties.’

And its small-screen adaptation, Ash vs Evil Dead (pictured top), which launches this Halloween, will stay true to the gory spirit of the film franchise (the original spawned two sequels and a 2013 remake). Starz MD Carmi Zlotnik says: “The premium space enables us to do everything broadcast and cable networks cannot in terms of content and allows us to do horror in its truest form – uncut and unadulterated. ‘Barrels of blood’ would not do it justice, we had no problem with blood or gore.”

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Hannibal, starring Mads Mikkelsen, came to an end this summer after three seasons

The story of a group of friends who awaken demonic forces while staying in an isolated cabin is executive produced by Sam Raimi, Rob Tapert, Bruce Campbell, the original filmmakers, and showrunner Craig DiGregorio. Campbell also reprises his role as main character Ash.

The project landed at Starz through its existing relationship with Tapert, who worked on Spartacus, and the script proved to have everything the network wanted – “horror, comedy, vast amounts of blood. We call it ‘splatstick,’” says Marta Fernandez, Starz senior VP of original programming.

“If it were on network television, it would be a completely different animal. It would be watered down. We go so far with blood and gore, which is the trademark of The Evil Dead, that we would have to step that back so far for a network drama.”

While you might be able to get away with bigger scares in pay TV, that hasn’t stopped US networks jumping into horror. The X-Files is coming back to Fox; iZombie airs on The CW alongside The Vampire Diaries and its spin-off The Originals; and Dracula aired on NBC in partnership with the UK’s Sky Living in 2013.

A further example is Hannibal, another NBC entry that concluded its three-season run this summer. The series focuses on the relationship between forensic scientist Hannibal Lecter and FBI investigator Will Graham, played by Mads Mikkelsen and Hugh Dancy respectively.

Hannibal and fellow horror series Hemlock Grove (the third and final season launched on Netflix this month) were both produced by Gaumont International Television (GIT) – but former CEO Katie O’Connell Marsh, who stepped down from the company during its recent rebranding to Gaumont TV, says the company never set out intending for its first two commissions to sit so heavily in horror.

“I’m not personally into horror, but I am into really good character drama,” she says. “That’s how I look at them. Everyone comes to entertainment from their own viewpoint, and for me it’s really just great character and great exploration. There are things in Hannibal that were rough for even me to watch, but it’s beautifully rendered.”

Hannibal was picked up by NBC through writer Bryan Fuller’s links to the network, and O’Connell Marsh says there were no second thoughts about developing the series for a broadcast network, despite Lecter’s cannibalistic tendencies.

Netflix horror series Hemlock Grove
Netflix horror series Hemlock Grove

“I actually think NBC is such a great place for that. Because of the limitations, it makes the show in some ways more interesting and scarier,” she explains. “Sometimes what you imagine is behind the door is scarier than what’s actually there. In so many ways, the restraint of US broadcast television made the show that much more interesting. If we could have done whatever we wanted, maybe Hannibal wouldn’t have been as scary or provocative.

“Bryan has often said NBC’s standards and practices department were very supportive. It wasn’t like there was a battle every episode. They understood the show and what Bryan was trying to do. We skirted the line a lot of the time but they were really encouraging.”

O’Connell Marsh says Netflix has been equally supportive with Hemlock Grove, a show executive produced by horror aficionado Eli Roth, the man behind the ultra-gory Hostel movie franchise. Based on the book by Brian McGreevy, Hemlock Grove follows a murder mystery that revolves around the residents of a former Pennsylvania steel town that is home to a number of peculiar inhabitants – and killer creatures. “Horror isn’t the question, it’s the concept of a show,” she adds. “Underneath Hannibal is a bromance with murder and mystery. In Hemlock Grove, it’s the ultimate family drama. And the sustainability of a show is equal parts the vision and the story.”

One horror less concerned with blood and gore and more focused on the supernatural and psychological was British drama The Enfield Haunting. The three-part series, based on Guy Lyon Playfair’s non-fiction book This House is Haunted, tells the story of the phenomenon known as the Enfield Poltergeist, which supposedly terrorised a house in the north London borough in 1977. It starred Timothy Spall, Juliet Stevenson and Matthew MacFadyen and aired this year on Sky Living and A&E in the US.

“Sky was after something that would be properly scary and would move the genre on in some way,” says executive producer and Eleven Film co-founder Jamie Campbell. “Part of what appealed to Sky, and part of what the audience found appealing, was that it was based on a true story. Sky was very keen that we retained the integrity of the book and was keen for us to make it scary.”

However, Campbell believes there’s a limited appeal for horror on television: “Commissioners are apprehensive about horror because you eliminate a serious amount of the audience. But that’s quite exciting because the audience that does come to it, as Enfield showed, is committed and will invest in it.

“The sweet spot is finding something that will appeal to fans of horror but has enough going for it that people who aren’t necessarily fans of the genre will take a chance on it. And if it’s well made, they stick with it.”

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The Enfield Haunting, based on a true story, scared Sky viewers earlier this year

Campbell also cites French supernatural drama Les Revenants (The Returned), which returned to Canal+ for a second season in September, as an original horror series that moved the genre forward. “(Producer) Haut et Court has great taste and you can see that in all aspects of the series,” he says. “What was really driving it was story, keeping you interested, and I suspect the genre came second to the story.”

Ultimately, Campbell says, there are two different ways of tackling horror. One is in keeping with the all-out path trodden by The Evil Dead, while the other is to take a more stylish approach – with Campbell again using Les Revenants as an example of the latter.

“There’s an audience that will come to horror if you do it in a slightly different way, pay more attention to story and make it a more rarefied experience but still revel in the genre. If you can do that, then it can be really interesting.”

But if any further proof were needed of horror’s current influence on TV schedules, US cable network AMC this summer launched its highly anticipated companion to zombie drama The Walking Dead, one of the biggest shows currently on air. Fear The Walking Dead complements the original by taking its fans back to the start – focusing on how LA fell to the ‘walkers.’

The show boasts many of the key creatives from The Walking Dead, including Robert Kirkman, Gale Anne Hurd, David Alpert and Greg Nicotero. Its premiere on AMC drew 10.1 million viewers, becoming the number-one series premiere in cable television history in terms of total viewers.

Showrunner Dave Erickson says that, at its roots, the series is a family drama, wrapped in the familiar trappings of the horror genre. “In Fear, we start as a family drama and we bring in the tropes from the genre,” he explains. “There’s something about horror shows that are vessels. You can impress upon them any fear, anxiety, phobia – anything that haunts you, you can make part of that world. People typically like to be scared. The adrenaline rush – that’s what causes people to watch horror films.

“They also work psychologically. They reflect societal ills, anxieties that we carry with us every day and, ultimately, they’re somewhat cathartic. Specifically with the zombie genre, there’s something very primal in killing zombies. They’re basically people who have been dehumanised, and that makes it OK to take them down.”

As with other genres, horror is used as the dressing for stories about heroes and heroines, troubled families and bloodthirsty crimes. But whatever aspect these shows take, they are all united by their ambition to scare their audience. So why do people watch them?

“People just love to be scared,” says Scream’s Blotevogel, a self-confessed horror fan. “I think people are reassured about their own lives when they see awful things happening to other people because they can put it out there and say it’s just a TV show. Everybody loves to be scared. It’s just built into our DNA. I’m so glad the genre is having a renaissance on TV and I hope it continues.”

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Playing it safe

Jason Statham's lead role in Viva la Madness marks his first in a TV series
Jason Statham’s lead role in Viva la Madness marks his first in a TV series

The clear message in the international drama business right now is that producers like to back projects with strong provenance. So intense is the competition that no one wants to go to market without some kind of built-in brand equity, whether that’s a star actor, established screenwriter or pre-existing storyworld. In fact, the safest bet is to develop a project with all of the above.

A good case in point is Gaumont International Television (GIT)’s new action thriller Viva la Madness, announced this week. A one-hour drama series, Viva la Madness is based on the book of the same name by J.J. Connolly. It is the next instalment to Connolly’s novel Layer Cake, which was turned into a movie starring Daniel Craig in 2004. And if that isn’t enough to be getting on with, the show will star feature film actor Jason Statham (The Expendables, Transporter, Snatch) in his first lead TV role.

In Viva la Madness, the hero of the story is stranded in the Caribbean itching for a criminal life he left behind – but he’s still a wanted man back home. Soon he joins forces with two gangsters: the menacing Sonny King and his paranoid partner Roy ‘Twitchy’ Burns. Explaining why Viva will be a TV series, Statham said: “The way J.J. writes is so on the ball and authentic it’s hard to let any of it go. Trying to lose characters or shave down scenes every other page didn’t work – we wanted it all. The best place was a 10-hour-plus show that lets you fully disappear into Connolly’s world.”

Statham and Steven Chasman, who own the rights to the project, will serve as executive producers, along with Connolly who is also set to write the series (as part of a growing trend of authors trying their hand at TV). Commenting on the project, GIT CEO Katie O’Connell Marsh said: “With its riveting characters and twisting storyline, Viva la Madness is a volatile cocktail of action and comedy that only J.J. Connolly can create. Jason Statham brings such strength and credibility to his characters but also has an effortless shade of vulnerability that gives him so much dimension on screen.”

Viva la Madness follows on from Layer Cake, which was made into a film starring Daniel Craig
Viva la Madness follows on from Layer Cake, which was made into a film starring Daniel Craig

The TV industry’s endless fascination with gangsters has thrown up another interesting project this week, with Showtime reportedly in development on a mobster series with Leonardo DiCaprio’s Appian Way production company. Set in 1980s Brooklyn, the series will focus on the relationship between an unstable mafia captain and a rogue FBI agent (against the corrosive backdrop of Wall Street high finance). The series will be written and exec produced by Brett Johnson, whose recent credits include Ray Donovan. The series is the latest in a run of TV projects that DiCaprio and Appian Way are working on. DiCaprio recently signed a first-look deal with Netflix to develop documentaries and docuseries and he has also optioned the rights to Simon Toyne’s novel Solomon Creed (The Searcher in the US).

Another idea going into development this week is Moreau, a drama series inspired by HG Wells’ classic novel The Island Of Dr Moreau. Phillip Iscove, who previously reimagined Sleepy Hollow for TV, is writing the script for CBS TV Studios and Kennedy Marshall. In this variation of the story, Moreau is a woman who expands the boundaries of medicine through revolutionary scientific experimentation in a privately funded island hospital.

On the international sales front, A+E Studios International has just announced a slew of deals for scripted series UnREAL, which debuted on Lifetime in the US earlier this year. Set against the backdrop of fictional hit dating competition show Everlasting, UnREAL is a workplace drama led by flawed heroine Rachel Goldberg (Shiri Appleby). Rachel is a young producer whose job is to manipulate relationships between contestants to get the dramatic and outrageous footage her dispassionate exec producer demands.

UnREAL has been picked up by broadcasters around the world
UnREAL has been picked up by broadcasters around the world

With a second series already greenlit, the first run has been picked up by broadcasters including TF1 (France), Antenna 3 (Spain), TV2 (Norway), Cellcom TV (Israel), YES (Israel), 360TV (Latvia), SBSTwo (Australia), Stan (Australia) and Lightbox (New Zealand). The series will also air on international versions of Lifetime in Canada, Latin America, the UK, Southeast Asia, Poland, and Africa. “Over the last 10 years, we’ve seen an ongoing trend for original, character-based shows,” said Joel Denton, MD of international content sales and partnerships at A+E Networks. “UnREAL rises above the rest with its sharp storytelling and bold characters. We expect further deals at Mipcom.”

Another distribution story this week shows the interesting interplay between traditional TV studios and the ever-rising power that is Netflix. On Friday, it was announced that Netflix had secured the worldwide rights to the first season of ABC’s hit drama How To Get Away With Murder (HTGAWM). Episodes are now available in the US, Canada and Latin America, with other Netflix territories streaming the show in the coming months.

Clearly, the financial terms must have been attractive for Disney-ABC Home Entertainment and Television Distribution to do the deal. But there is also some strategic logic to the link-up. With season two of HTGAWM due to premiere on ABC on September 24, letting audiences binge season one of the show for a week beforehand is a way of building up the anticipation, with the hope that Netflix will drive viewers back in the direction of ABC.

Viola Davis in How To Get Away With Murder
Best Actress Emmy winner Viola Davis in How To Get Away With Murder

In related new, Viola Davis, the star of HTGAWM, has just won the Emmy for Best Actress in a Drama Series. The first black actress to win the award, she gave this excellent acceptance speech. DQ previously looked at the show here.

On the subject of Emmys, this year’s big winner was – and about time too – Game of Thrones, which picked up 12 gongs. The next best showing came from Olive Kitteridge, with eight. Both shows are from HBO, which dominated proceedings this year. All told it took 43 Emmys, while NBC was next with 12. Other shows that did well were Amazon’s Transparent – which won five, including Best Actor for Jeffrey Tambor – American Horror Story and Veep.

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