Tag Archives: Game of Thrones

New-age models: How the dramatic landscape is shifting

With digital powerhouses such as Netflix fundamentally changing the TV distribution landscape, how are the world’s development executives reacting to the new environment, and what does the future hold for drama production, commissioning and funding?

It’s no secret that television’s traditional distribution model has been thoroughly shaken up by Netflix and Amazon during the past three years.

As a result, broadcasters, from ABC in the US to ZDF in Germany, are in the process of trying to reinvent themselves digitally, primarily by launching their own on-demand platforms in an attempt to future-proof their brands.

Simon Winstone: Bidding for a 'big sci-fi show'
Simon Winstone: Bidding for a ‘big sci-fi show’

It would follow that the development slates of traditional production outfits require a similar level of transformation – but the question of whether content itself needs to change in line with consumption habits is a contentious one.

As the well-worn mantra of the television exec goes, despite all the noise around digital, great drama is still all about storytelling. And loud, addictive and exclusive must-see shows, alongside a large library of classics, are the key to building and retaining audiences.

Therefore, it’s the MO of every development exec to have a slate that boasts the kind of show that’s going to have people watching episode after episode, gorging well into the small hours and then telling their friends about it the next day.

“Everyone is chasing big, noisy event programming. There are variations, but everyone is kind of after that same thing,” says Adam Fratto, exec VP of development at the US arm of New Zealand’s Pukeko Pictures.

Fratto, whose drama credits include Haven and The Dead Zone, was hired by Pukeko in 2012 to develop and pitch scripted projects to US cable channels, which are seemingly falling over each other to commission drama projects.

Most drama is expensive, however, and Fratto says Pukeko’s approach is to target partnerships that are both creatively and financially logical in order to make as ambitious projects as possible. New Zealand has several international copro treaties, making Pukeko a potentially lucrative partner when it comes to budgets. Recent productions filmed and set there include Top of the Lake, a copro between BBC2 in the UK, BBC’s UKTV in Australia and New Zealand and SundanceTV in the US.

AMC’s acclaimed drama Mad Men
AMC’s acclaimed drama Mad Men

“We know exactly what we want to do. We look at Game of Thrones and say ‘Well, shit, you shot that in six countries and you could have shot it in one.’ That sweet spot of epic, world-building fantasy and sci-fi is exactly what we should be doing, and that’s what we’re focusing on,” Fratto says. “We’ve just been greenlit on a copro treaty with Australia and we’d really like to find one with the UK, as we think there are a lot of complementary opportunities. As an international company, we don’t feel we have to be particularly US-focused – we’re taking a very broad view.”

Sci-fi also happens to be on the to-do list of UK-based Death in Paradise producer Red Planet Pictures, which was founded in 2005 by Life on Mars scribe Tony Jordan and prides itself on being completely writer-led. The firm recently produced The Passing Bells (2×90’) for the BBC’s flagship channel, which aired the epic drama in November last year to mark the centenary of the First World War.

“We’re a truly writer-led company, so we want to nurture new talent under Tony’s wing and mentor them through that process,” says Simon Winstone, executive producer at Red Planet. “There are always things we wish we had. Tony and I share a desire to do a big sci-fi show, and it’s probably the time for it. Tony is quite militant in not taking briefs from people. We take the view that when you know what people are looking for, they’re rarely ever going to commission that. They always tend to commission something different.”

Others, meanwhile, are choosing to take inspiration from the international drama community, pitching successful local formats to US broadcasters looking to manage the level of risk around their next commission.

Take UK-based New Media Vision (NMV), which was set up by former US studio exec Todd Lituchy six years ago as a consultancy firm and has steadily branched into production and distribution. In 2013 it sold the popular Spanish format The Mysteries of Laura to NBC, which placed Will & Grace star Debra Messing in the lead role as a detective who solves murder cases while dealing with her two sons and an ex-husband.

“For us, it’s about finding great underlying material, where somebody has already built the world. We’re the opposite of a writer-driven company; we’re an execution company,” says Lituchy. “Our scripted development side has two halves. On one side, we work with production companies around the globe to identify IP that has a chance of successfully capturing a global audience. On the other, we’re working with new writers in both the US and the UK on ideas that we feel are really strong. We work with them to develop scripts and shoot pilot presentations, and then we take it to an audience. We’re not working to a specific channel brief, but on content that we think will resonate with viewers.”

The exec says he sees digital as a huge opportunity because, as a producer and a distributor, it means there are more buyers for his company’s content. “Even though it’s more competition for traditional linear channels, I don’t see them going away in the near future,” Lituchy adds, being careful not to rock the boat too much.

 Adam Fratto: Focusing on 'epic, world-beating fantasy'
Adam Fratto: Focusing on ‘epic, world-beating fantasy’

Pukeko’s Fratto concurs that digital distribution is presenting more “opportunities” to producers. However, he takes a more apocalyptic view when it comes to the future of linear broadcasters. The frenzy of drama commissions around the world is potentially unsustainable and could result in the demise of some channels, as the current drama marketplace faces the danger of becoming “saturated,” he believes.

“People in my neighbourhood are talking about a bubble. When I first started in scripted dramatic television, there were six legitimate buyers in the US – I think there are 42 now. But the number of eyeballs has not increased sevenfold.”

Fratto points to the recent closure of Microsoft’s short-lived Xbox Entertainment Studios (XES) as evidence that the “bubble” could be set to burst: “We had a very big miniseries project set up with XES. We closed the deal and the next week it was gone. I’m not saying that’s going to continue to happen, but it may. The fact is, we all have to think about whether the marketplace can sustain all these entities programming huge, expensive drama.”

Indeed, it’s hard to imagine every broadcaster and digital player being able to go toe to toe with Netflix in the future, given that one of the SVoD platform’s latest pieces of original programming, the 10-episode historical epic Marco Polo (pictured top), cost a reported US$90m to make.

“Everyone’s still going to want to consume content that they’re excited about. And it’s probably going to become more challenging to reach them and make money. But there will be money to be made, you just have to surf that tide,” Fratto adds. “A lot of broadcasters around the world, particularly in the US, are probably going to go out of business once things become unbundled from cable and decoupled from your TV set.”

Lituchy, meanwhile, can see the UK market going the same way as the US, with more and more channels using original content as a way to differentiate themselves from their competitors. “Ten years ago in the UK, you had four buyers. Now you’ve got UKTV, Comedy Central and Netflix commissioning UK content. I would expect more channels to move into original programming as well,” he says.

Sean Bean in HBO mega-hit Game of Thrones
Sean Bean in HBO mega-hit Game of Thrones

“Everything is in quite a healthy state,” believes Red Planet’s Winstone, who is quite happy to concentrate on continuing to produce primetime for the BBC and other UK channels, rather than chase the affections of the new kids on the block.

“ITV is commissioning more, Sky is commissioning more. Drama is doing well on Channel 4. At the moment it feels like drama is rewarding those channels. We’re in a good place. We have a brilliant relationship with the BBC.

“Ultimately, we love the idea of millions of people watching and talking about the show the next day. Digital is not our focus. We’re big fans of traditional viewing – we haven’t created anything yet that needs to work on digital. We want to make shows that go out at 21.00.”

For the moment, the programming strategies of Netflix, Amazon and Hulu all appear to be more a case of throwing premium content at a wall and seeing what sticks, rather than focusing on one style or genre in particular.

It’s hard to know whether they’re looking for cable-style, niche programming like Mad Men, or broadcast shows with wider appeal such as How to Get Away With Murder. Ask them and they’d probably say both.

In the case of the US remake of The Mysteries of Laura, which Lituchy now exec produces for NBC, NMV originally thought it would go on to become a cable show, but eventually decided to take it only to broadcast networks.

“We actually pitched it to ABC, CBS and NBC. Those were the three networks we decided it would fit well, and all of them made offers,” Lituchy says. “It’s not the kind of show a Netflix would be interested in buying. We’re going for a very large audience, not a smaller audience that would want to shell out money to watch the next episode. But we do have other formats on which we would be more than happy to partner with Netflix.”

New Media Vision's Todd Lituchy: 'We’re an execution company'
New Media Vision’s Todd Lituchy: ‘We’re an execution company’

Grand-scale international coproductions are only going to become more common in the future as broadcasters look to commission their own tent-pole shows to compete with big spenders such as Netflix. And, for small companies like NMV – which at the time of writing comprises a team of five people – they’re a way to get involved in more ambitious projects.

“For us, international coproductions are great,” Lituchy says. “We’re a small company, so the BBC might not give us £500,000 (US$782,000) per episode to produce a show. But if we partner up with other companies either in the UK or internationally, we’re more likely to get that funding.”

And, for Pukeko Pictures, which isn’t able to rely on its local broadcasters to get projects fully funded, international coproductions are a vital part of the business model. “We’re exploring coproductions with studios and producers from other countries, with a particular eye on where we can take advantage of the recently heightened incentive schemes. What we do have to offer, under a treaty coproduction, is 40% incentive out of New Zealand,” Fratto says.

Death in Paradise, which returned for a fourth season on BBC1 earlier this year and will come back for a fifth, has flourished precisely because of its international partners, according to Winstone – who adds that people initially thought Red Planet was “insane” to attempt a coproduction with France Télévisions.

“The English-French thing has made it a much, much better show. But, like anything, it’s something you have to manage. One of the things (exec producer) Tony Jordan has been brilliant at is steering a course and making sure there’s a vision. At times you have to be robust, know what the show is and hold on to the heart of it,” Winstone adds.

Debra Messing in The Mysteries of Laura
Debra Messing in The Mysteries of Laura

“TV is a collaborative process. You have to let people have their voice, particularly if they are putting money in. Make sure you listen to them when they’re making a good point – and when they’re not, try and explain why they’re wrong, in a very nice way.”

A good sense of diplomacy, it seems, looks set to be the one thing that any producer wanting to make next-generation drama will require in spades. But how the new digital distribution paradigm will change the game further is yet to be seen.

tagged in: , , , , , , , , , , , , , , , ,

Keeping its throne

Season five of fantasy phenomenon Game of Thrones has picked up where its previous runs left off, delivering massive ratings for US cable network HBO. Overnights for the first three episodes came in at eight million, 6.81 million and 6.71 million respectively.

Gameofthrones
Kit Harington as Game of Thrones’ Jon Snow

That slight week-on-week decline shouldn’t give too much cause for concern, because so much viewing of the show is now time-shifted, on-demand or via other platforms. To underline the point, HBO has just released data that shows a staggering 18.1 million viewers watched episode one in the first week after its launch (a period of time referred to as live+7). This figure, which includes linear showings, HBO Go, HBO Now and on-demand views, confirms the serious pulling power of the show – while also cautioning against hasty judgements about first day viewing.

Game of Thrones is also popular internationally, with the UK launch garnering similarly enormous ratings. Sky Atlantic, which airs the show one day after the US transmission on HBO, reported record overnight ratings of 1.57 million – up 29% on season four’s debut. As in the US, those figures are certain to increase once time-shifted and multi-platform viewing is factored in. There were also record ratings for Foxtel in Australia, where 242,000 tuned in to watch episode one at 11.00 local time. An additional 311,000 tuned in at 19.30, creating a record day-one audience of 553,000.

Game of Thrones’ ratings success is made all the more remarkable by the fact it is such a heavily pirated show. In the US, it holds the dubious honour of having been the most-pirated show for the past three years in succession. Problems with piracy have been exacerbated this year, with the first four episodes of season five having been leaked online ahead of the show’s official launch.

AD - The Bible
AD: The Bible Continues

The ratings story is less rosy for Mark Burnett and Roma Downey’s 12-part series AD: The Bible Continues, which has seen its audience on US network NBC slide in consecutive weeks. After a robust opening of 9.7 million on Easter Sunday, the next three episodes have come in at 7.75 million, 6.36 million and 5.77 million respectively.

AD is a sequel to The Bible, a Burnett/Downey miniseries that aired on cable channel History US last year. Its underperformance is a surprise, given that The Bible averaged 11.4 million viewers per episode over its 10-episode run – making it the biggest US cable show of 2014.

AD’s performance has led some analysts to suggest that NBC will probably cancel the show (though a final decision on that will need to take into account time-shifted ratings and a couple more episodes of data). This would be a blow to Burnett and Downey, who told journalists at MipTV in Cannes that they would like AD to be the launch pad for a multi-series franchise that tells more stories about the early years of the Christian church. Possibly, in hindsight, they would have been better placing AD in the less ratings-obsessed world of cable.

The standout performer in the UK so far this year is BBC1’s Poldark. Based on books by Winston Graham (and also a remake of a classic 1970s series), the show is set in 1790s Cornwall, where former soldier Ross Poldark battles against vested interests to make a success of his family’s copper mine. Not an obvious ratings winner, it has been boosted by the brooding good looks and heroic demeanour of Aidan Turner, who plays Poldark. While Captain Poldark’s handsome face, enviable abs and moral rigour have led to some mockery, The Independent newspaper gets it about right when it calls the show “an addictive Sunday night treat.” Poldark may not be Wolf Hall, but it is a hugely entertaining show.

With consolidated ratings averaging around 7.5 million across an eight-episode run, Poldark has been recommissioned for another series, to be filmed in September. And there are reports that the BBC wants to tie Turner down to a long-term contract and build Poldark up as its answer to Downton Abbey. The programme also looks set to have a decent life internationally, with ITV Studios Global Entertainment licensing it to Australia, New Zealand, South Africa, Canada and Sweden. Confirmation of a second series will help ITVSGE with its further sales efforts.

Elsewhere, the international drama community has been keeping a close eye on the Nordic territories after a run of recent successes. The latest show to watch out for is Acquitted, a 10-part series from Miso Films for TV2 Norway. Acquitted follows the story of Aksel Borgen, who left his native town after being cleared of the murder of his high-school sweetheart. Twenty years later, he returns to save the place that once turned its back on him – but the past has not been forgotten.

Acquitted has rated well for TV2, with its first six episodes averaging 649,000 (55% up on the slot average). This week it also premiered on SVT in Sweden, where it achieved similarly strong ratings. With more than one million viewers (30.5% share), Acquitted ranks as of the most successful foreign dramas to have launched on SVT over the last five years. Miso Films co-founder Peter Bose says: “In an industry where we’re constantly hearing about viewers migrating to non-linear platforms, Acquitted has been quite an achievement on SVT.”

Ratings, of course, play a huge part in deciding whether to renew a show. So it’s no real surprise to see ABC US cancel Revenge after a couple of seasons of modest ratings. It seems, however, that the US can’t get enough of zombies. AMC’s The Walking Dead is as strong as ever, which explains the network’s decision to launch a spin-off called Fear the Walking Dead. The CW is also having some success with iZombie, which debuted in March this year. Now halfway through its first run of 13 episodes, the show is achieving healthy ratings in the 1.7-1.9 million mark. Aimed at a younger audience that The Walking Dead, it has received a positive critical response and is expected to return.

TheReturnedA bigger question, perhaps, is the future of A+E’s The Returned, which was eight episodes into a 10-episode run at time of writing. The Returned is a supernatural drama that explores what happens when the dead return to a small town and try to live normal lives, much to the shock and confusion of the living residents. Its significance is that it is based on a successful French series called Les Revenants (produced by Haut et Court for TF1). For those in the format sales business, it’s important that shows like The Returned do well, to avoid spreading fear among US commissioners that shows don’t transfer well into their market.

So far, ratings have not been especially encouraging, starting at 1.54 million but sliding to 0.82 million by episode eight. There are two possible explanations for this – one is that ABC has been airing a similar-concept series called Resurrection; the other is the view among some critics that the A+E show has not taken the French version forward. The Wrap calls it “a serviceable but mostly by-the-numbers remake of a brilliantly nuanced French series that didn’t need to be brought back to life in America a second time.”

A+E is not the kind of network that gives up on shows easily, however, so a cancellation at the end of season one would be surprising. Netflix will be watching developments with interest, having recently picked up the global rights to the A+E series.

tagged in: , , , , , , , , , , ,