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The global nature of the television business was on show at Mipcom in Cannes this week as stars from around the world presented their latest projects. DQ editor Michael Pickard offers his thoughts on a busy week in the South of France.

When you first walk into the Palais des Festivals, it can be quite overwhelming to see the sheer number of posters, billboards and signs promoting hundreds of new drama series from around the world. The experience, of course, begins long before you have navigated through the security checkpoints, seeing as La Croisette is transformed into a mile-long red carpet of promotions for dozens more shows.

To be a drama buyer in the current market must be both a daunting and thrilling experience, with the opportunity to spend hundreds of hours searching for the next big hit and watching the contenders, whether they are produced in your broadcaster’s local tongue or a language from further afield.

What, then, can producers and distributors do to make their projects stand out from the crowd? Well, the quickest shortcut to making some noise is to add a sprinkling of star power.

Catherine Zeta-Jones came to Mipcom to promote Lifetime’s Cocaine Godmother (picture via @Mip)

TV movies are much maligned, but could Catherine Zeta-Jones bring the format back into fashion? She was here in Cannes to promote forthcoming Lifetime movie Cocaine Godmother, a project she helped develop and bring to the screen. The Oscar-winning actor also plays the lead role of real-life Miami drug lord Griselda Blanco, who was involved in the Cocaine Cowboy Wars that plagued the city in the late 1970s.

“Years ago there used to be such a stigma between television actors, film actors and theatre actors,” Zeta-Jones said this week. “I was stuck in the theatre actor box. It wasn’t just that, it was a showgirl theatre, it wasn’t even Royal Shakespeare. So I was part of that world trying to get out of that box, that pigeonhole. I eventually made it into television, made it into film – and then if you got to film, you don’t go [back] to TV.

“That’s changed. Actors are able to do human stories [in television], they don’t have to be robots in a $200m movie. As an actor, that’s why we do it – to have those international human stories that any culture can understand because they’re human. It’s human nature. It’s qualities that you have or, like Griselda, you don’t have but the fundamental bottom line is they’re human stories – and on TV we’re able to have the time to be able to take those stories out.”

Adding an A-lister to a TV movie is a well-worn path for Lifetime parent A+E Networks, which has also previously cast James Franco (High School Lover), Whoopi Goldberg (A Day Late & a Dollar Short), Lindsay Lohan (Liz & Dick), Heather Graham (Flowers in the Attic), Harvey Keitel (Fatal Honeymoon), Susan Sarandon (The Secret Life of Marilyn Monroe) and Emily Watson (The Memory Keeper’s Daughter) in such projects.

David Morrissey was in town to talk Britannia (picture via @Mip)

It’s a tactic others are clearly employing too. Zeta-Jones wasn’t the only star to light up the red carpet this week as a plethora of other famous faces travelled to the South of France. David Morrissey joined fellow cast members Nikolaj Lie Caas and Eleanor Worthington-Cox for the world premiere of Roman-era drama Britannia, the first series coproduced by Sky Atlantic and Amazon US.

James Norton and Juliet Rylance were talking McMafia, Kristin Kreuk chatted about making Canadian legal drama Burden of Truth, Mark Strong marked his return to television in Fox espionage thriller Deep State and Philip Glenister was Living the Dream with his new Florida-set comedy drama.

Elsewhere, Jeremy Sisto (Ice season two), JK Simmons (Counterpart), Daniel Sharman (Medici), Jessica Brown Findlay (Harlots season two) and Jon Beavers, Michael Kelly and Darius Homayoun (The Long Road Home) were also enjoying the sunshine in Cannes.

What was particularly notable about this year’s Mipcom, however, was the truly global nature of the market. Japan’s Aoi Miyazaki (Kurara), Belgian actor Veerle Baetens (Tabula Rasa), Australian stars Claire van der Boom and Pallavi Sharda (Pulse), Turkey’s Erkan Petekkaya, Songül Öden and Dolunay Soysert (City of Secrets), Swedish actors Charlie Gustafson and Hedda Rehnberg (The Restaurant), and Zion Baruch, creator, writer and star of Israeli vampire thriller Juda, were also in town.

The Road to Calvary stars Yulia Snigir and Anna Chipovskaya (picture via @Mip)

Mipcom’s Russian Content Revolution was also celebrated with appearances by The Road to Calvary’s Anna Chipovskaya and Yulia Snigir plus Gogol’s Yulia Franz and Taisiia Vilkova.

For several years now, the globalisation of television has also been represented by the types of coproductions being brought to screen. Jour Polaire (Midnight Sun) is probably the best example of two countries coming together in the last few years, in that case France and Sweden joining forces. But more ambitious pairings are now in evidence.

In particular, producers and broadcasters from China, France, Germany and Australia have teamed up for Farewell Shanghai, a period drama set at the start of the Second World War that recounts the shared destinies of a group of European Jewish refugees and Chinese characters in Shanghai between 1938 and 1945.

It will be shot in China in the English language and has been written by Radu Mihaileanu, based on Angel Wagenstein’s novel. K’ien Productions, Banijay Studios France, Breakout Films, France Televisions, Shanghai Media Group Pictures, China’s Holy Mountain Films, AMPCO Studios in Australia and Germany’s NDF are all involved.

L-R: Dolunay Soysert, Erkan Petekkaya and Songül Öden of Turkey’s City of Secrets (picture via @Mip)

Another global project announced at the market was Straight Forward, an eight-part series produced by Screentime New Zealand and Mastiff in Denmark. It is coproduced by broadcasters Viaplay and TVNZ, with Acorn TV also on board in North America and the UK.

Created by writer John Banas and set in Queenstown and Copenhagen, Straight Forward sees a Danish woman attempt to leave her criminal past behind by moving to a small New Zealand town to start a new life. It will premiere on Viaplay in 2018.

Perhaps it’s no coincidence that producer and distributor Banijay Group is central to both Farewell Shanghai and Straight Forward, utilising its production companies and distribution partnerships to bring these series to air.

The future of television was also on display, from Japanese broadcaster NHK’s stunning 8K presentations to the keynotes from executives at Snapchat and Facebook.

Facebook’s Ricky Van Veen on stage at Mipcom this week (picture via @Mip)

Sean Mills, senior director of content programming at Snapchat parent Snap Inc, talked about the firm’s desire for the messaging app to move into original content following the announcement it had teamed up with NBCUniversal to create a studio that will focus on producing scripted series.

The fruits of that partnership may still be some time away. More immediate are Facebook’s plans to bring original content to its Watch platform, launched six weeks ago and currently only available in the US, though an international roll-out is planned in the future.

There were audible gasps in the Palais’ Grand Auditorium when Facebook head of global creative strategy, Ricky Van Veen, revealed that the social media giant would be the home of the English-language remake of Norwegian teen drama hit Skam (Shame), with original creator Julie Andem showrunning the remake.

The buzz around the NRK series has steadily increased over the past year and it’s a huge statement of intent that Facebook has picked it up – though, in many ways, it is the perfect home for a show that is made up of short video segments that are posted at the times of the day that match when the action plays out.

At the end of the four-day market, it’s clear the drama boom shows no sign of slowing – yet. It seems unlikely that every series is making its money back, meaning it is inevitable there will be a downturn at some point in the future. Until then, the debate surrounds the new players picking up scripted series and the challenge of luring star names to help a show to break through to audiences. Facebook original series? I’ll be Watching.

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Chain reaction

Social media is having an increasing impact on the success or failure of television drama, as Stephen Arnell discovers.

For many broadcasters, the advent of social media has been a decidedly mixed blessing, especially in the world of TV drama.

A flurry of positive tweets can increase a new show’s profile – and viewership – but heavily negative reactions can have the effect of strangling it at birth.

Back in 2013, comedy writer Ben Elton’s comeback vehicle The Wright Way was effectively cancelled before the end of the first episode, such was the overwhelmingly poor social media response from critics and viewers alike.

BBC Comedy chief Shane Allen complained that instant social media criticism put paid to any chance of the show bedding in and improving, but those, as they say, are the breaks.

An apparently ‘bruised’ Elton (Blackadder, The Young Ones) returned to the fray with his Shakespeare comedy Upstart Crow (BBC2), so all’s well that ends well.

BBC1’s Jamaica Inn led to the so-called ‘Mumblegate’ inquiry

But with the exception of longer-running US dramas and soaps that are in production as the show is transmitted, there is little broadcasters can do after the event to combat social media flak until the next season.

The BBC in particular has come in for heavy criticism over recent years for what viewers perceive as ‘mumbling’ from actors and generally poor sound levels.

Back in 2014, BBC1’s two-part adaptation of Daphne du Maurier’s Jamaica Inn made the front pages and caused a Twitter blowout due to ‘Mumblegate’ – viewers complaining in their droves about some of the actors’ unintelligible dialogue, particularly that of lead Sean Harris (Mission Impossible: Rogue Nation), and inferior sound quality.

Viewer numbers fell from 6.1 million for the first episode to 4.5 million for the second and the BBC swung into action with a Mumblegate inquiry, finding that “technical issues,” combined with overloud incidental music and Harris’s performance, rendered that drama a less than ideal experience for many viewers.

Some viewers complained of being unable to comprehend Tom Hardy’s dialogue in Taboo

Du Maurier’s son Christian ‘Kits’ Browning commented: “Thank God Sean Harris’ character gets killed. I blame the director and the sound man – and an actor who just mumbled. If anyone else feels the same way I just suggest you go and read the book. In the end I had to resort to subtitles.”

After this debacle, one would have thought the BBC would be alert to these kind of issues, but recent weeks have seen more Twitter meltdowns and tabloid headlines over mumbling – the culprits this time being serial murmurer Tom Hardy (Taboo, BBC1) and Sam Riley (SS-GB, BBC1).

Twitter reaction to the shows from viewers included: “I wish Tom Hardy would speak up a bit sometimes #Taboo,” “SS-GB – The subtitle department should have kept it up for all the dialogue. Head melted trying to understand this,” and “Why is Sam Riley playing Archer of the Yard with a voice like Patty and Selma?” – the latter referring the famously gravelly voiced Simpsons characters.

Taboo’s viewing figures decreased steadily over much of the show’s run, but it may be overstating the case to solely blame negative social media reaction for this.

Many fans were appalled when the The Walking Dead killed off two beloved characters in this scene

SS-GB (pictured top) has also seen a decline in viewing levels, with episode two falling by two million to record an audience of 3.9 million as complaints about Riley’s intonation continue.

After other complaints about dialogue clarity in the dramas Happy Valley, Rillington Place and Poldark last year, BBC director general Tony Hall told his chiefs to sort out “audibility issues.”

And good luck to the BBC executive assigned to tell Tom Hardy to speak up.

That said, there are more positive ways for social media reaction to actually benefit shows – for instance in the groundswell of support that caused Amazon to pick up the BBC’s Ripper Street and Netflix to revive cult comedy hit Arrested Development.

The Good Wife’s showrunners changed a storyline in response to audience disapproval

Studies show that positive Twitter buzz can boost viewership, which is said to have aided shows including Empire (Fox) and Modern Family (ABC).

Live twitter conversations during dramas such as Game of Thrones, Lucifer, The Walking Dead and Vikings are known to increase engagement with dramas.

On the other hand, negative social media feedback was felt to be a contributory factor in the cancellation of ABC’s The Muppets revival last year. High opening ratings declined precipitously as viewers thought early episodes unfunny or mean-spirited. Despite a talked-up midseason revamp, audiences continued to fall.

The deaths of popular characters Glen (Steven Yen) and Abraham (Michael Cudlitz) at the beginning of season seven of The Walking Dead, meanwhile, saw adverse Twitter reaction, followed by a viewing decline for the following episodes. But now, after its mid-season break, the drama is taking on a much more redemptive tone, which looks to be reflected in a ratings bump.

Episode 10’s reunion of fan favourites Daryl (Norman Reedus) and Carol (Melissa McBride) saw an outpouring of emotion in social media.

Sherlock showrunner Stephen Moffat regularly responds to fan reaction

In hit legal drama The Good Wife (CBS), adverse reaction to character Kalinda’s storyline in the season four premiere saw showrunners Robert and Michelle King prematurely discontinue the arc.

Talking to TV Guide, Robert King said of the decision: “I do think the audience teaches the storyteller and this is a case of the audience teaching the storyteller.”

Viewers have also successfully changed show content in other instances, including Lena Dunham accepting criticism of her drama Girls’ all-white cast and adding a minority character to the HBO series in response.

Some writers are playful with social media, with Doctor Who and Sherlock showrunner Stephen Moffat actively responsive to fan reaction.

Doctor Who episode The Time of the Doctor included a plot device that gave the Time Lord another dozen ‘regenerations,’ resolving the problem, much discussed on fan sites, that the Doctor was permitted only 12 incarnations according to the original canons of the show.

Sherlock co-writer Mark Gatiss also included a continuing gag in the script for The Empty Hearse, teasing online speculation about how Holmes may have been able to fake his death at the end of the second season.

Social media is a double-edged sword for broadcasters, where the benefits of instant feedback in boosting some dramas are balanced by the premature deaths of others, which means there’s no real hiding place for either mediocre or just plain bad shows.

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