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Playing it safe

Jason Statham's lead role in Viva la Madness marks his first in a TV series
Jason Statham’s lead role in Viva la Madness marks his first in a TV series

The clear message in the international drama business right now is that producers like to back projects with strong provenance. So intense is the competition that no one wants to go to market without some kind of built-in brand equity, whether that’s a star actor, established screenwriter or pre-existing storyworld. In fact, the safest bet is to develop a project with all of the above.

A good case in point is Gaumont International Television (GIT)’s new action thriller Viva la Madness, announced this week. A one-hour drama series, Viva la Madness is based on the book of the same name by J.J. Connolly. It is the next instalment to Connolly’s novel Layer Cake, which was turned into a movie starring Daniel Craig in 2004. And if that isn’t enough to be getting on with, the show will star feature film actor Jason Statham (The Expendables, Transporter, Snatch) in his first lead TV role.

In Viva la Madness, the hero of the story is stranded in the Caribbean itching for a criminal life he left behind – but he’s still a wanted man back home. Soon he joins forces with two gangsters: the menacing Sonny King and his paranoid partner Roy ‘Twitchy’ Burns. Explaining why Viva will be a TV series, Statham said: “The way J.J. writes is so on the ball and authentic it’s hard to let any of it go. Trying to lose characters or shave down scenes every other page didn’t work – we wanted it all. The best place was a 10-hour-plus show that lets you fully disappear into Connolly’s world.”

Statham and Steven Chasman, who own the rights to the project, will serve as executive producers, along with Connolly who is also set to write the series (as part of a growing trend of authors trying their hand at TV). Commenting on the project, GIT CEO Katie O’Connell Marsh said: “With its riveting characters and twisting storyline, Viva la Madness is a volatile cocktail of action and comedy that only J.J. Connolly can create. Jason Statham brings such strength and credibility to his characters but also has an effortless shade of vulnerability that gives him so much dimension on screen.”

Viva la Madness follows on from Layer Cake, which was made into a film starring Daniel Craig
Viva la Madness follows on from Layer Cake, which was made into a film starring Daniel Craig

The TV industry’s endless fascination with gangsters has thrown up another interesting project this week, with Showtime reportedly in development on a mobster series with Leonardo DiCaprio’s Appian Way production company. Set in 1980s Brooklyn, the series will focus on the relationship between an unstable mafia captain and a rogue FBI agent (against the corrosive backdrop of Wall Street high finance). The series will be written and exec produced by Brett Johnson, whose recent credits include Ray Donovan. The series is the latest in a run of TV projects that DiCaprio and Appian Way are working on. DiCaprio recently signed a first-look deal with Netflix to develop documentaries and docuseries and he has also optioned the rights to Simon Toyne’s novel Solomon Creed (The Searcher in the US).

Another idea going into development this week is Moreau, a drama series inspired by HG Wells’ classic novel The Island Of Dr Moreau. Phillip Iscove, who previously reimagined Sleepy Hollow for TV, is writing the script for CBS TV Studios and Kennedy Marshall. In this variation of the story, Moreau is a woman who expands the boundaries of medicine through revolutionary scientific experimentation in a privately funded island hospital.

On the international sales front, A+E Studios International has just announced a slew of deals for scripted series UnREAL, which debuted on Lifetime in the US earlier this year. Set against the backdrop of fictional hit dating competition show Everlasting, UnREAL is a workplace drama led by flawed heroine Rachel Goldberg (Shiri Appleby). Rachel is a young producer whose job is to manipulate relationships between contestants to get the dramatic and outrageous footage her dispassionate exec producer demands.

UnREAL has been picked up by broadcasters around the world
UnREAL has been picked up by broadcasters around the world

With a second series already greenlit, the first run has been picked up by broadcasters including TF1 (France), Antenna 3 (Spain), TV2 (Norway), Cellcom TV (Israel), YES (Israel), 360TV (Latvia), SBSTwo (Australia), Stan (Australia) and Lightbox (New Zealand). The series will also air on international versions of Lifetime in Canada, Latin America, the UK, Southeast Asia, Poland, and Africa. “Over the last 10 years, we’ve seen an ongoing trend for original, character-based shows,” said Joel Denton, MD of international content sales and partnerships at A+E Networks. “UnREAL rises above the rest with its sharp storytelling and bold characters. We expect further deals at Mipcom.”

Another distribution story this week shows the interesting interplay between traditional TV studios and the ever-rising power that is Netflix. On Friday, it was announced that Netflix had secured the worldwide rights to the first season of ABC’s hit drama How To Get Away With Murder (HTGAWM). Episodes are now available in the US, Canada and Latin America, with other Netflix territories streaming the show in the coming months.

Clearly, the financial terms must have been attractive for Disney-ABC Home Entertainment and Television Distribution to do the deal. But there is also some strategic logic to the link-up. With season two of HTGAWM due to premiere on ABC on September 24, letting audiences binge season one of the show for a week beforehand is a way of building up the anticipation, with the hope that Netflix will drive viewers back in the direction of ABC.

Viola Davis in How To Get Away With Murder
Best Actress Emmy winner Viola Davis in How To Get Away With Murder

In related new, Viola Davis, the star of HTGAWM, has just won the Emmy for Best Actress in a Drama Series. The first black actress to win the award, she gave this excellent acceptance speech. DQ previously looked at the show here.

On the subject of Emmys, this year’s big winner was – and about time too – Game of Thrones, which picked up 12 gongs. The next best showing came from Olive Kitteridge, with eight. Both shows are from HBO, which dominated proceedings this year. All told it took 43 Emmys, while NBC was next with 12. Other shows that did well were Amazon’s Transparent – which won five, including Best Actor for Jeffrey Tambor – American Horror Story and Veep.

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