Tag Archives: Cattleya

Keeping it in the family

Hard-hitting Italian crime drama Gomorrah has been hailed as one of the best TV shows of the decade. Michael Pickard speaks to the series’ writer and co-creator Stefano Bises.

If you believe Ricky Gervais, there’s an Italian drama that stands side by side with critical and popular hits such as The Wire, The Bridge and The Sopranos and could even be the “TV show of the decade.”

Gomorrah (or Gomorra as it’s known in its native Italy) debuted to huge success when it launched in spring 2014, drawing 700,000 viewers to Sky Atlantic and Sky Cinema – twice the number achieved by established crime drama Romanzo Criminale.

The ratings justified the hype surrounding the series, which had already been sold around the world – Sky in the UK and Germany, Canal+ in France and HBO in Scandinavia and Latin America were among the buyers – before an episode had aired.

And it continued to grow through its first season, with 900,000 viewers tuning in for the 12th and final episode in season one, according to overnight ratings. That figure grew to 1.2 million after replays were included. Season two then kicked off in May this year with 1.3 million watching the season premiere, the highest ratings ever for a Sky Italia series and above and beyond the number of Italian viewers watching US shows such as Game of Thrones.

Stefano Bises
Stefano Bises

While series such as Romanzo Criminale and Inspector Montalbano have established themselves as international hits, it is Gomorrah that has now become the calling card for Italian drama worldwide, with distributor Beta Film selling the fast-paced and explosive series into 130 territories.

The show is now set for its US debut on SundanceTV on August 24 – but what it is about this Mafia story that has proven so popular at home and abroad?

Based on the book by Roberto Saviano (which also inspired a 2008 film directed by Matteo Garrone), the series follows the members of the Savastano clan, one of the most powerful and influential Neapolitan crime families. When the head of the family, Don Pietro, is jailed, second-in-command Ciro Di Marzio is forced to adopt his mentor’s violent methods while grooming Pietro’s son Genny to take control of the empire. Along the way, he must deal with Genny’s impulsiveness, Don Pietro’s wife Lady Imma, the family’s growing unrest without its godfather and rival organisations set on claiming Savastano territory.

Produced by Sky Atlantic, Cattleya and Fandango in association with La7 and Beta Film, Gomorrah is written by Stefano Bises and directed by Stefano Sollima, Francesca Comencini and Claudio Cupellini.

The series was developed for television by Saviano, Bises, Giovanni Bianconi, Leonardo Fasoli and Ludovica Rampoldi – and Bises says he never expected the acclaim Gommorah has received since its debut two years ago.

“The book by Roberto is surrounded by different feelings,” he explains. “Part of the country is for him and supports him and his job, but there’s another part that is against it because they say he’s always writing and telling stories that show the worst part of our country. It’s not good publicity. So we didn’t know how people would receive it. We had a lot of problems from politicians and people who were saying, ‘You’re speculating on our problems, you’re picturing Naples like Hell,’ but there were many other people who said the standard of the series was, for the first time in Italy, an international standard.

“We had a huge success with the second season, much better than the first – and the second season is always more difficult because you lose the freshness and viewers have already seen that world. But Sky doubled the audience from the first to the second season, which was huge for us. We were trending on Twitter the evening Gomorrah was broadcast – that’s unbelievable for an Italian series.”

One of the initial challenges of the project was separating the series from not just Saviano’s bestselling book but also the movie of the same name, which meant Bises and director Sollima had to find a new story to tell in the same Neapolitan setting.

Gomorrah
Gomorrah was in filmed in and around the real Mafia-run districts of Naples

“We had to give a new picture of that world so we said, ‘Let’s choose a family, let’s tell a basic story with an old boss who’s feeling he’s getting too old to maintain power,’” Bises explains. “He has a son who’s not ready to take his place and we introduced an illegitimate son who is brave and capable of driving the kingdom. There were very classical elements used to build the story and then we dropped it in Scampia Secondigliano [a northern district of Naples] and it works. It was very simple; it was a very basic plot. The characters were very classical to watch – it was like Shakespeare in Naples.”

During development, Bises and Sollima visited Scampia Secondigliano together before building the characters and the story. But the writer admits it wasn’t until they began watching the daily shooting footage that they began to fully understand the characters they had created.

“Often in the night I went to Naples when Stefano was shooting,” he recalls. “We saw the dailies and then we understood a lot of things – for example, the friendship between Genny and Ciro is born not in the script but from viewing the first footage. We decided to do it like they were two brothers because they work so well together. It was day by day, building brick by brick, and on the second season we were much more aware of what we were doing.”

One of the show’s strengths is its Neapolitan setting, grounding the characters and their actions against a real location – though filming in Mafia-run districts of Naples was not without its problems.

“It’s one of the main characters of the series,” Bises says of the show’s location. “The director of photography, Paolo Carnera, did a great job photographing those neighbourhoods because they are an unbelievable set – and they’re real. The first season was very difficult to realise because while we were shooting there was a war on the streets. We would have a plan [for the next day’s filming] and during the night someone would call us and change the plan because two people had just been shot and killed on the street, so it would not be a good idea to shoot there tomorrow.

“There were 10 or 12 deaths during shooting for the first season but for the second season, the major problem was we were always surrounded by kids with smartphones who wanted to film our actors.”

Gomorrah
A third season is on the way and writer Stefano Bises already has plans for a fourth

The shocking real-life events that took place in this northern hub of Naples often informed the series, however, with Bises explaining that true stories were always the starting point for the show.

In fact, writers from the show would regularly venture into the city to collect and research stories. But this meant they often had to find two or three sources to collaborate the same information, such was the possibility that sources would present a version of events that could help them in a fight with another Mafia family.

“There are so many unbelievable stories right there,” he continues. “Our problem was working out how to make things authentic for viewers. People would never believe they were true! Another problem was the real people who inspired the characters. [We had to make sure] they wouldn’t recognise themselves in those characters because that might put [people involved in the show] in danger, but we always took inspiration from reality. It’s much more powerful than any imagination.”

Looking ahead to season three, Bises, who has written the plot outline, admits that while the show’s success has meant production is now a much smoother process, new challenges often emerge.

“The only problem we have now is keeping people away from the set,” he reveals. “We had a problem on the last season finale when there was a big plot secret that we kept for months. On the day of broadcasting the last episode, we discovered someone was on a roof where we were shooting and he was able to catch some pictures of two guys in a duel. So on the internet they were saying, ‘Who’s killing who? Who’s dying?’

“So that’s the biggest danger right now on the production side. On the writing side, when you come from big success, you always fear being unable to reach the same level. You have to not think about that and think of doing something surprising, like we did in season two when we killed off many main characters. People were so upset, they called us crazy for killing their favourite character. But it’s always the reality that drives you – we were telling a period of that struggle where all the bosses were killing each other.”

Bises is now dividing his time between other film and TV projects, including an adaptation of Niccolò Ammaniti’s novel Anna. He is also involved in planning for a potential second season of Paolo Sorrentino’s The Young Pope, which stars Jude Law and will air on HBO, Sky and Canal+ later this year.

There are also plans for a fourth season of Gomorrah, with the writer adamant that there are plenty of as-yet-untold stories capable of keeping viewers on the edge of their seats.

“I don’t feel comfortable comparing it to masterpieces like The Wire or The Sopranos,” Bises adds. “It’s just an Italian gangster movie, but it shows we can do something good when we tell our own stories. This is a country that is full of stories. The Mafia is strong everywhere in the country. We would be missing our duty if we were not telling these stories.”

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Europe seeks scripted formats

The original US version of House, starring Hugh Laurie (centre)
The original US version of House, starring Hugh Laurie (centre)

A large proportion of the international TV industry is attending the MipTV market in Cannes this week, buying and selling shows or doing scripted format deals. So it seems appropriate that the week’s top story should concern Fox US drama House, which has proved popular with broadcasters around the world over the years.

Usually sold in its completed form, this week has seen Fox license the Sherlock-esque medical drama to Non-Stop Production, which is remaking it for in Russia.

Anton Zlatopolskiy, first deputy director of the channel’s parent, Russia TV and Radio, said: “We considered the pros and cons before obtaining the format of such a famous series. It is quite a challenge to create our own version. Neither well-known producers or actors nor a big budget can guarantee success when it comes to a local version. But there are a couple of secret ingredients that make a series outstanding and we know how to make them work.”

Sticking with scripted formats, the drama department of Italian public broadcaster Rai, Rai Fiction, has ordered a second season of its remake of NBCUniversal International’s Parenthood. The 26×60’ second run, produced by Cattleya, will air on Rai Uno later in 2016. The US original ran for six seasons on NBC between 2010 to 2015, so there is scope for Rai’s version to run and run.

Parenthood
The US series Parenthood (pictured) has been remade in Italy

Another high-profile scripted format deal this week involves Dutch public broadcaster KRO-NCRV, which has greenlit an adaptation of acclaimed Turkish drama The End. The Dutch version of the show is being produced by Netherlands-based Column Film. Column producer Chantal van der Horst said: “The End has a solid base for adaptation. The cleverness of the scripts and the universal appeal of the storyline makes the series suitable for audiences across the world, including in Western Europe.”

The show was sold into the Netherlands by Scandinavia-based distributor Eccho Rights, which has previously licensed the format to several markets including the US, Russia and France. Commenting on the deal, Nicola Söderlund, managing partner at Eccho Rights, said: “Turkish drama continues to break boundaries and it’s great that a West European version will be hitting screens later on this year. (The show’s producer) Ay Yapim has created a gripping plot that translates well across cultures, which is reflected in the number and range of licences on The End.”

Other interesting greenlights this week include news that Amazon has ordered a third season of Red Arrow’s crime series Bosch. Based on the novels by Michael Connelly, Bosch stars Titus Welliver as streetwise LAPD detective Harry Bosch. Commenting on the renewal, Morgan Wandell, head of drama series at Amazon Studios, said: “Our customers can’t get enough of Harry Bosch. The entire cast and crew have done a fantastic job with season two and we can’t wait to see what they have in store for next season.”

The End
Turkey’s The End is being remade for the Netherlands

Another big story out of the US is HBO’s decision to order a TV adaptation of Gillian Flynn’s best-selling debut novel Sharp Objects. The eight-episode series will star Amy Adams as a newspaper journalist trying to sort out her life following years of self-harm that landed her in a psychiatric hospital. However, her plan for a new life is derailed when she returns to her hometown and gets caught up in investigating the mysterious murder of two young girls.

The pilot for the TV adaptation is being written by Marti Noxon, who will also be showrunner. Noxon, the co-creator of Lifetime’s critically acclaimed drama UnREAL, will then share writing responsibilities on the series with Flynn, who previously adapted her own novel Gone Girl as a feature film. Jean-Marc Vallée (Wild) will direct.

Meanwhile, the SVoD giants are continuing their aggressive expansion around the world, part of which involves commissioning original local-language series. This week, it’s Netflix’s turn to grab the headlines – with its first original series from Spain.

Set in the 1920s, the show will look at the lives of four women who work as switchboard operators for the state-owned phone company’s central headquarters in Madrid. The series comes from the same stable that created international Spanish-language hits Velvet and Gran Hotel. This includes Roman Campos and Teresa Fernandez-Valdes from Bambú Producciones, director Carlos Sedes and writer Gema Neira, who often works with Campos.

Commenting on the commission, Erik Barmack, VP of international original series at Netflix, said: “We’re delighted to be working with Bambú Producciones, director Carlos Sedes and co-creator Gema Neira on our first original series filmed in Spain. We’re huge fans of their work on Gran Hotel and Velvet – epic romances that have been embraced by our members around the world. We’re certain our members will love this unique and engaging drama from some of the best storytellers in Spain.”

Bosch
Bosch will return to Amazon for a third season

We’ve talked a lot in previous columns about the trend towards movie adaptations, book adaptations and reboots in US drama – all of which are about providing in-built awareness in new projects. But there’s another trend that is creeping into the business – namely the spin-off. We’ve seen examples in cable with Better Call Saul (from Breaking Bad) and Fear The Walking Dead (from The Walking Dead). And Disney-ABC has created numerous movies and TV series rooted in its Marvel universe. NBC is the latest to get in on the act. First came Chicago Justice, a spin-off from Chicago PD, and now NBC has announced plans for a spin-off from The Blacklist. There aren’t many details as yet but it’s an interesting new development that promises to further narrow the number of slots available to original ideas.

Finally, Turkey was country of honour at Mipcom 2015, an event that focused heavily the country’s prolific drama output, and the country doesn’t seem to have lost any momentum coming into MipTV 2016.

Aside from The End deal referred to above, The Fox Turkey drama That Is My Life has also been selling well – with ANTV (Hong Kong), Kanal 5 (Bulgaria), Telemundo (Hispanic US), Moby Group (Middle East), Puls TV (Poland), Kanal D (Romania) and MTG (Russia) all acquiring the Pastel Film-produced show.

Another Fox show, The Intersection, also has a high profile at the market as part of the Endemol Shine International catalogue. Coinciding with ESI’s marketing activity in Cannes, Fox also announced a second season for the series.

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Italy spreads its wings

Led by gritty series like the Mafia-focused hit Gomorrah, Italian drama is enjoying new levels of global interest. DQ finds out why.

The world has been watching great Italian movies for more than half a century. Following The Bicycle Thieves in 1948, films like La Strada, La Dolce Vita, 8½, The Good, The Bad and The Ugly, Cinema Paradiso, Il Postino, Life Is Beautiful, Gomorrah, The Great Beauty and Human Capital are past and present proof that superlative screen craft is a cherished component of Italian culture.

But until recently Italy’s TV business hadn’t achieved anything like the same profile beyond its borders. “The main free-to-air broadcasters, Rai and Mediaset, have a history of participating in continental European coproductions,” says Beta Film senior VP for international sales and acquisitions Oliver Bachert, “and there was the stand-out success of La Piovra (The Octopus), which sold around the world, but historically Italy has mostly focused on local productions that don’t attract much attention internationally.”

Filming on the Mafia hit Gommorah
Filming on the Mafia hit Gommorah

The roots of this insularity probably lie in a backlash against imported content that occurred in the 1980s. It took Italian TV producers until the 1990s to perfect their response, but when they did, they began to achieve real success with domestically produced soaps (such as A Place in the Sun and A Doctor in the Family) and police thrillers. Locally know as ‘giallo,’ the police titles included popular shows such as Marshal Rocca, Inspector de Luca and Inspector Montelbano. While they achieved some sales internationally, they didn’t spark the interest associated with, for example, the recent wave of Nordic Noir exports.

The catalyst for change has been the arrival in the market of pay TV platform Sky Italia, says Bachert, “which started commissioning dramas that are more in line with international trends. First came Romanzo Criminale from 2008 to 2010, and then Gomorrah, which we distribute.”

According to Bachert, Gomorrah, which was produced by Italian indie Cattleya, “took Italian drama to a new level.” The story of organised crime in Naples, told across 12 episodes, “won numerous awards and sold to 113 countries. It now has a second season coming up and has encouraged the international market to look more closely at Italian drama.”

Proof that Gomorrah was not a one-hit wonder came with the launch of 1992 in March of this year. Another Sky-backed project, the 10-episode series revolves around six people whose lives become intertwined with the political and social earthquake that swept away Italy’s post-war establishment.

Echoing its approach with English-language drama Fortitude, Sky was sufficiently excited by 1992 that it aired it across the UK, Ireland, Germany and Austria, in addition to Italy – a total market of 20 million homes. That, says Bachert, came in addition to sales in France (Orange), Spain (Canal+), Scandinavia (HBO Nordic) and Benelux (HBO Europe). Now there is talk of a follow-up series entitled 1993.

In Treatment
In Treatment, based on the Israeli format

1992 was produced by one of Italy’s leading indie producers, Wildside. Explaining how the company came about, co-founder Lorenzo Mieli says: “It was founded in Rome in 2009 as a merger between Mario Gianani and Saverio Costanzo’s Offside and Wilder, plus Fausto Brizzi and Marco Martani who joined the team at the moment of the company’s creation. Wilder was a company founded by me and some partners in 2001. Basically that was the place where everything started – we used to produce scripted and unscripted for Italian pay broadcasters.”

From Wilder’s perspective, the big step-change actually predated Sky Italia’s investments, though it was the same corporate family that was behind its expansion: “Wilder experienced dramatic growth with Boris, which was the first scripted show ever made by Fox International Channels in Italy. It was a huge success that was crucial to boosting the business.”

Boris was a comedy series that ran for three seasons in 2007, 2008 and 2010 (totalling 42 episodes). Towards the end of the show’s run, FIC commissioned Wilder to make another series, a six-hour serial killer thriller called The Monster of Florence. Both series were broadcast by FIC on the Sky Italia platform, effectively priming Wilder for the next phase of its development following the merger with Offside.

Today, says Mieli, “Wildside’s pipeline is a combination of Offside’s traditional expertise in feature films and Wilder’s TV background. At the moment, our catalogue spans from art-house movies and commercial/blockbuster comedies to scripted shows for both pay and free TV channels. Our main job is to deliver high-quality products, with a focus on talent-driven projects that have a strong international appeal. To do this, we work to build solid relationships with top Italian directors and writers, which is also a way to attract international talent.”

Like Bachart, Mieli gives a nod in the direction of Gomorrah, which he says “did a priceless job for the Italian production community. It demonstrated that an Italian way to make quality shows exists. Maybe a component of exoticism is helping Italian shows travel so much. But we do believe now that the global audience is ready for something different from US storytelling.”

La Narcotici 2 (Anti Drug Squad 2)
La Narcotici 2 (Anti Drug Squad 2)

According to Mieli, coproduction is currently Wildside’s key modus operandi: “Considering the work we’ve been doing in the last two years and what we’re currently developing now, it’s pretty clear that our product is closer to the anthological and talent-driven model.”

The best current example of this is The Young Pope, an ambitious English-language production that Wildside is making for Sky, HBO and Canal+. “The Young Pope is the most representative example of our strategy… a high-profile coproduction with a pure Italian creative core. And we are developing three scripted projects for the international market with a similar model. But we haven’t forgotten the Italian scenario – two shows for Rai and one for Sky are in production and couple of features are in pre-production.”

Starring Jude Law and Diane Keaton in her most high-profile TV production to date, The Young Pope was one of the year’s surprise scripted announcements. Mieli explains its appeal: “The story sounded amazing from the very first moment. The idea of a controversial pope born in the US and surrounded by daily life in Vatican City had evident ground-breaking potential. Plus Paolo Sorrentino’s writing was a stunning piece of literature from the very early stages of development.”

Mieli is convinced The Young Pope can have the kind of impact already made by shows like Gomorrah and 1992, and not just because it has HBO, Sky and Canal+ behind it. “The Young Pope’s distribution will be managed by FremantleMedia International and we’ve no doubt it will travel a lot. We have a great story, an award-winning creator, an all-star cast and a very fascinating, highly recognisable arena in the Vatican.”

As it happens, the Wildside story became even more interesting during production – when FremantleMedia decided to acquire a 62.5% stake in the firm. Commenting on the deal at the time, FremantleMedia CEO Cecile Frot-Coutaz said: “This is a key strategic acquisition as we continue to strengthen our primetime scripted presence. Wildside is fast becoming one of Europe’s most sought-after drama producers and will complement our existing businesses in the US, Germany, Scandinavia, the Netherlands, Australia and the UK. The team has an impressive track record of attracting world-class creative talent and delivering award-winning drama, so I’m really excited that they are joining our family of production companies.”

Being in the Fremantle family may also give Wildside an opportunity to take scripted formats into Italy. There have been signs in recent times that this side of the business, traditionally underdeveloped, is starting to pick up.

1992 could be followed by a new show, 1993
1992 could be followed by a new show, 1993

Wildside, for example, made Israeli format In Treatment for the Italian market, while Spanish period drama Velvet and French supernatural thriller Les Revenants (The Returned) have also been adapted. Utilising FM’s international expertise should allow Wildside to push this door open further.

Wildside, of course, is not the only Italian indie providing a bridge to and from the international market. Cattleya, which counts DeAgostini and United Pictures International among its shareholders, recently announced plans for season two of Gomorrah. It also has a deal with Canal+ to create an English-language series called ZeroZeroZero.

ZeroZeroZero is based on a book by Roberto Saviano, who also wrote the book on which both the film and TV versions of Gomorrah are based. The director is Stefano Sollima, whose credits include Romanzo Criminale and Gomorrah – all of which guarantees a solid international showing for ZeroZeroZero.

Fabrice de La Patellière, director of French drama and coproductions for Canal+, says: “We are delighted to be involved in initiating this international project driven by Roberto Saviano’s talent and commitment. This story, with the work of the scriptwriters Stefano Bises and Leonardo Fasoli and director Stefano Sollima, offers an uncompromising, in-depth look into the world of cocaine trafficking and the complexities of the system. This invaluable partnership with Cattleya offers the opportunity of a unique series for our subscribers.”

Cattelya is also exploring the scripted format business. It is remaking NBC’s Parenthood for Rai Uno, the first ever US scripted format to be picked up by the channel. At the same time, it has signed a deal with Atlantique Productions to turn two Italian properties into English-language TV series. The first will be a re-imagining of the cult western Django, which has its roots in the spaghetti Western tradition. The second is Dario Argento’s classic Italian horror film Suspiria, which will be reinvented as period horror series set in London and Rome between the end of the 19th century and the beginning of the 20th.

Cattleya president Riccardo Tozzi says: “Cattleya’s role on these series marks a further step in our plan to produce high-end English-language series. And, of course, we are extremely proud to be working with Dario Argento, a leading figure for an entire generation of filmmakers.”

It’s no real surprise that Sky’s international axis has provided the platform for Italian producers to reposition themselves on the global stage. But it’s notable that Mediaset and Rai are also exploring what might be possible beyond their borders.

Mediaset started to show some interest in the English-language drama market when it came in as a coproducer on , a Left Bank Pictures adaptation of Michael Dibdin’s detective novels that also had BBC, WGBH Boston and ZDF as coproducers.

Inspector Montalbano
Inspector Montalbano

That was very much an ad-hoc experiment. But last year Mediaset started to talk up the possibility of making international drama in a more systematic and strategic way. The first fruit of this came earlier this year when it joined forces with France-based Federation Entertainment to coproduce Lucky Luciano, a 12-hour miniseries about mobster Charles “Lucky” Luciano.

With Alessandro Camon on board as writer, Lucky Luciano will follow the life of the man considered to be the father of modern organised crime in the United States. “This is an extraordinary project based on the life of one of the most compelling figures in crime,” says Federation Entertainment’s Pascal Breton, who is producing the series alongside Stephane Sperry. “Lucky Luciano remains a mystery in many key facets of his life, especially in his relationship with the FBI. We intend to explore these mysteries and offer the most definitive work on his life that’s ever been produced.”

Mediaset’s perspective on the project comes from content MD Alessandro Salem, who says: “We’ve been looking for a long time for the right coproducer that shares our fascination towards the human complexity of such a criminal icon as Lucky Luciano. We’re thrilled to have found an outstanding partner for this miniseries event in Federation.”

Mediaset doesn’t intend Lucky Luciano to be a one-off. While it has yet to formally flesh out its strategy, the company says it is “devoted to pursuing international production as a new vector of development for high-profile, ambitious original scripted content together with world-renowned partners.”

For public broadcaster Rai, the challenge is how to engage with the international market while staying focused on the needs of the domestic market. Mattia Oddone, head of cinema and TV international sales at commercial arm Rai Com, says his parent company’s domestic channels are currently doing very well: “Drama works wonderfully on Rai, making Rai 1 and Rai 2 the leading channels in Italy. The key slots are on Sunday and Monday nights, primetime for miniseries and longer series.”

Rai produces around 400 hours of original drama per year with a budget of around €200m (US$223m). In terms of Rai dramas that cross over into the international markets, Oddone says: “Genre series account for most of our sales. One of our most marketable products this year has been new seasons of Il Giovane Montalbano (The Young Montalbano – a spin-off of the original Montalbano series), based on the popular protagonist of Andrea Camilleri’s acclaimed Sicilian crime novels.”

The Young Montalbano is one series that has ridden the wave of interest in non-English language drama, says Oddone, “selling to the US, the UK, France and Benelux.” More generally, “Latin America and Spanish-language rights for the US market are very important to us, as is Central and Eastern Europe. Crime series like the second season of Sfida Al Cielo – La Narcotici 2 (Anti Drug Squad 2) and La Catturandi (Palermo Police Squad, pictured top) have been in high demand there. Biopics on internationally recognisable figures such as Oriana, a dramatisation of the life of storied Italian journalist and campaigner Oriana Fallaci, have also performed very well.”

Oddone acknowledges there has been a change in the way TV drama is produced in Italy. But he also stresses that Italian success has so far been rooted in subject matter that is closely associated with the market. “Rather than making Italian content more international, we have seen Italian themes become more accessible for international audiences. Topics like the family and the Mafia are very much connected with Italy and the possibility to develop such stories has allowed Italian producers to tell them with more intelligence and subtlety.”

Given Rai’s role at the heart of the Italian cultural landscape, Oddone says there is no reason why Rai Com cannot also play its part in the growing international market for Italian drama. And there have been separate reports that the broadcaster is looking at a project about the Medicis and one based on Umberto Eco’s Name of the Rose. But Oddone also reiterates the point about not losing sight of the needs of the domestic audience. Rai is less likely, for example, to follow some of its Italian peers into English-language drama. “We are about to enter drama coproduction and we are seeking new projects. But it is a delicate matter and it also has to engage the interest of our channels, with which we are now working very closely.”

It’s worth noting that Italian scripted content has also started making ground in markets like China and Turkey, primarily as formats. But if there is one other big story worth following, it’s the arrival of Netflix in Italy this October. The subscription VoD platform’s chief content officer Ted Sarandos was in the country recently trying to win over the Italian industry with promises of investment in Italian-originated content that can travel.

Speaking at the Ischia Global Film and Music Festival, he said: “We think we can bring a large global audience to a local Italian show and that we will be able to invest at a higher level than an Italian producer would invest in a series or a film from Italy.”

Echoing the company’s approach in France, where it greenlit a major local series called Marseilles, Sarandos said Netflix is planning a major commission that will “represent probably 15% to 20% of our spending on Italian programming.”

With Netflix spending an estimated US$5bn a year globally on content, the company’s entry into the Italian market should provide a welcome boost to the country’s producers at this pivotal moment.


 

Mediaset feeling lucky

Mediaset’s Alessandro Salem and Federation Entertainment founder Pascal Breton discuss their new coproduction Lucky Luciano and outline how Italian drama is taking on the international market.

Alessandro Salem: “What is happening right now is the spotlight is again on the power of Italian stories and the success they are achieving worldwide. In Italy and abroad the national frame isn’t always appropriate to nourish the creative process and to grant the financing of ambitious projects, so international development is more and more crucial.

“Rather than cinema or television, today we should speak of talents who explore storytelling and, depending on the specific nature of the project, later take on a TV or cinema direction.

Pascal Breton: “We’ve witnessed a ‘Scandinavian wave’ these past few years, and I think we’re now seeing a French wave with series like The Returned and The Bureau, as well as Versailles and Marseille within the next year, along with a wave of highly talented directors, writers and producers. The meeting of TV producers with top talent from French and Italian cinema is bringing a new creative force into a field that’s been dominated by Anglo-Saxon series.”

Salem: “Lucky Luciano is a TV series with international DNA: Italian roots, American trunk and international branches. It is about one of the most famous, and yet less known, criminal icons of the 20th Century, Charles Salvatore Lucania, also known as ‘Lucky.’ The series discloses what’s behind the story of the kid from Sicilian sulfur mines who will organise the American mob as an actual corporation, and will leave a lasting mark on the story of our countries through the controversial collaboration with the American and Italian authorities.

“The locations, the renowned character, the popularity of the Italian organised crime stories in the TV and movie iconography, have made it natural for us to launch the project on an international scale, and have led us to look for partners who share our ambitious and transnational vision.”

Breton: “Lucky Luciano is a perfect example of a story originating in Europe that has had a deep impact on the history of the US, and the story’s potential is endless. We were looking for an opportunity to coproduce with Mediaset, and we couldn’t have found a better subject.

Salem: “Mediaset has ambitions to become a major player in the international drama market. Within the next three years the goal is to have a constant pipeline of international dramas. To this aim, on one side, Taodue – our in-house production company – is focusing its talent towards international production with several projects greenlit. On the other side, we are confident we can count on our distribution strength through our presence in Italy and Spain.

“We are aware that English is nowadays a sort of precondition for international drama – indeed, Lucky Luciano will be shot in English. An exception can be Spanish, when the story justifies it, because of the extent of Spanish-speaking markets. That’s the case of Taodue’s upcoming movie Call Me Francesco.”

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