Tag Archives: Cameron Roach

Rule Britannia

Britannia, Sky Atlantic’s epic Romans-in-Britain drama, debuts early next year. Ahead of the show’s world premiere at Mipcom this week, DQ talks to Sky drama chiefs Anne Mensah and Cameron Roach.

After the success of Sky Atlantic’s Penny Dreadful and sister channel Sky1’s Jamestown, period drama appears to be working well for Sky drama commissioners Anne Mensah and Cameron Roach.

It’s been 10 years since HBO’s classic Rome (and four since Starz’s Spartacus), but the satcaster looks to be taking advantage of a renewed interest in classical history on TV, with Britannia set to debut in January 2018.

Kudos (Sky Atlantic’s The Tunnel) is also developing a take on Robert Harris’s Cicero trilogy, with the possibly of a long-rumoured reboot of Robert Graves classic I Claudius coming from Bad Wolf (His Dark Materials).

Bad Wolf’s Jane Tranter was, of course, responsible  for overseeing Rome for HBO and the BBC alongside Anne Thomopoulos

David Morrissey and Kelly Reilly star as Aulus Plautius and Kerra respectively

And while it isn’t set in the same era, BBC1’s upcoming £8.5m (US$11.3m)-per-episode show Troy: Fall of a City certainly shares some of the appeal of these ‘sword & sandal’ drama series.

The success of Game of Thrones, with its dynastic bloodletting, treachery, hedonism and epic battles, has probably helped spark an increase in curiosity about Ancient Rome, while HBO’s 2005-07 series was felt by industry insiders to have been something of a dry run for Thrones itself, brought to grief by budgetary issues.

Rome stars James Purefoy (Mark Antony) and Kevin McKidd (Lucius Vorenus) went on the record saying they wouldn’t join former colleagues Ciaran Hinds, Indira Varma or Tobias Menzies in the hit series because they thought Rome was cancelled to set up Game of Thrones’ success.

More recently, two cinema releases used the Roman occupation of Britain south of the Antonine Wall and the disappearance of the Ninth Legion as subject matter – 2010’s Centurion (directed by regular Thrones helmer Neil Marshall), which coincidentally starred Britannia’s David Morrissey (The Walking Dead) as a veteran legionary, and the following year’s The Eagle with a cast led by Channing Tatum and Jamie Bell.

Britannia scribe Jez Butterworth has also previously tried his hand at the Roman era, co-writing 2007’s The Last Legion with his brother Tom. The film was set in the dying days of the Western Empire and starred Colin Firth, Ben Kingsley and Rome’s Kevin McKidd.

Zoe Wanamaker as Queen Antedia

The movie also featured no fewer than five prominent Thrones castmembers – Iain Glen (Jorah Mormont), Owen Teale (Alliser Thorne), Robert Pugh (Craster), James Cosmo (Joer Mormont) and Alexander Siddig (the gout-ridden Prince Doran Martell).

For Britannia, Butterworth has once again partnered with his brother Tom and James Richardson to create a story set in AD43 that follows the Roman army as it returns to conquer the land held by warrior women and powerful Druids who claim to channel the forces of the underworld.

Kelly Reilly (True Detective) plays Kerra, daughter of the King of the Cantii, who is forced to put her differences with arch-rival Queen Antedia (Zoe Wanamaker) aside to face their invaders. The Romans, led by General Aulus Plautius (Morrissey), are determined to succeed where Julius Caesar failed and conquer this mythical land at the far edge of the Roman Empire.

As tribes and Druids, led by Mackenzie Crook’s Veran, unite to fight the Romans, Kerra is thrust into the most important role of her life as she spearheads the resistance against the might of the Roman army.

The show is produced by Vertigo Films and Neal Street Productions and distributed by Sky Vision. It will also air on Sky Atlantic in Ireland, Germany and Italy, while Amazon Prime holds the US rights.

Mackenzie Crook plays Druid Veran

Asked if there were any particular influences that led to the commissioning of Britannia, Roach says: “The fact that period drama in the shape of Penny Dreadful worked for Sky Atlantic led us to look at something similarly experiential, with Britannia offering a truly original experience – one that doesn’t ape other shows.”

Mensah is also keen to emphasise the “visceral” nature of Britannia: “It combines epic scale with a human, personal level – some of the communal pagan rites that the Britons and Druids go through bear comparison to modern-day festivals such as Burning Man.”

Mensah is confident the show’s presumably hefty budget will all be up on the screen for viewers to see. With more than 200 people working on the production and reconstructions of Stonehenge and the Celtic underworld (which included animating hundreds of life-size skeletons and disembodied skulls), Britannia doesn’t aim to stint on arresting visuals.

Flashes of unexpected Burning Man-type modernity will apparently not be reflected in the show’s dialogue, which Mensah and Roach assure will stay true to Butterworth’s “unique voice,” rather than attempt a cod-Classical or a slangy contemporary style.

Although Butterworth did not consciously base Britannia on any specific contemporary account of the Roman invasion of Britain (the third after Julius Caesar’s two abortive attempts a century earlier), he did consult with historian Jonathan Stamp – a BBC History producer and a consultant for HBO’s Rome – to ensure the look and veracity of the series was generally accurate.

Britannia is set to debut on Sky Atlantic in January

In terms of casting, Mensah and Roach stress how happy they to secure such familiar and audience-friendly names as Morrissey, Reilly, Wanamaker, Crook (The Office), Ian McDiarmid (Star Wars) and Julian Rhind-Tutt (Green Wing), with fresh faces including The Enfield Haunting’s breakout star Eleanor Worthington Cox.

Crook previously co-starred with Mark Rylance in Butterworth’s hit stage play Jerusalem.

The visual style of Britannia is also going to be a change from some of the bleakness and windswept vistas seen in similar genre pieces such as the aforementioned Centurion, with Roach promising “a look to the show that really hasn’t been seen before, with lush primary colours and a vibrancy not usually associated with period drama.”

Both Roach and Mensah stress that amid the carnage of the invasion, Britannia will not be without humour, and that the Romans, although understandably the antagonists in the series, will possess shades of grey, as will the native Britons and the Druids.

“Complex characters and believable motivations” are key, according to Mensah, hence Britannia’s presence on Sky Atlantic – which, according to Sky Entertainment director of programmes Zai Bennett, is primarily the home of “heavily serialised, smart, grown-up storytelling,” in contrast to Sky1, where series such as Stan Lee’s Lucky Man have “really clear heroes and villains.”

And while Mensah and Roach are wary of comparisons with Game of Thrones, they are upbeat on the prospect of Britannia extending beyond season one, with story arcs mapped out at least to a possible third season.

In Mensah’s words: “The ambition is to be big.”

With speculation rife that Thrones’ eighth and final season will not appear until 2019 and the attendant spin-offs in the following years, Britannia may have the potential to provide Sky with a homegrown show appealing to a similar audience, which could score a swift season two pick-up (as have Tin Star for Sky Atlantic and Jamestown for Sky1), echoing the success of Vikings for History.

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Sky high

From talking the talk to walking the walk, UK pay TV broadcaster Sky has put its money where its mouth is in the search for compelling original drama.

It was in 2011 that Sky group CEO Jeremy Darroch said the UK pay TV giant would be investing £600m (US$909m) a year in original content by 2014 – an increase of 50% on its previous spend.

Now that money is being seen on screen in the guise of an enviable slate of original series, including You, Me and the Apocalypse, The Last Panthers and Fungus the Bogeyman, which aired over Christmas. New series coming up include The Five, created by crime author Harlan Coben, and second seasons of The Tunnel (pictured above) and Fortitude.

And as Sky moves into a new era of year-round drama commissioning across three channels – Sky1, Sky Atlantic and Sky Arts – there is only the promise of more to come.

Mensah: 'If you’re lucky enough to be a commissioner, when everybody else turns right, you should turn left'
Mensah: ‘If you’re lucky enough to be a commissioner, when everybody else turns right, you should turn left’

“We are a pay TV platform so we have a mandate from our CEO to make sure we can provide drama that people want to pay for,” says Sky head of drama Anne Mensah. “What’s brilliant about that relationship with our customers is that it’s a mandate for distinction. Everything we do is about being the boldest, the most distinctive, the most innovative drama in the UK, specifically for our customers. We have one drama after another and they all have that ambition to be absolutely best in class, but also good fun and really watchable.”

Sky is best known for its acquisition of rights, predominantly for sport, movies and US television – in particular series from HBO. Last month, Sky tied up exclusive UK rights to content from Showtime, which will include Billions and the revival of Twin Peaks.

And Mensah compares Sky’s original drama ambitions to that of the film business: “We look at television like movies. In the same way you’re working really hard to get an audience to get out of their chair and go to the cinema and buy a ticket, you buy a ticket for Sky. We treat our customers in the same way, with the same production values, the same stars and the same sense of event.

“On Sky1, it’s a blockbuster experience; on Sky Atlantic, it’s more of an art-house cinema experience. But Sky Atlantic is not niche – it’s an art-house cinema experience with wine.”

Cameron Roach, Sky’s drama commissioning editor, takes the identities of Sky’s channels further by describing them in terms of how viewers watch them.

“On Sky1 we want to promote shared viewing in households, whereas Sky Atlantic is not about the overnights and is much more like reading a novel – you might watch two or three episodes at once,” he explains. “The on-demand platform (Sky Go) is really important for that viewing experience.”

Fungus the Bogeyman
Fungus the Bogeyman made extensive use of CGI

But when viewers are watching Sky’s output in a variety of ways, how does the broadcaster measure success? Mensah says it’s about what the programme makers wanted their show to achieve in the first place.

“Some shows are built to be consumed like novels, to be massive critical successes and to talk to an audience that want to get into real think-pieces. Others are built to be super entertaining,” she says. “Everybody’s obsession with how you measure success is totally reductive because every show does something different. Particularly when you’ve got a pay TV platform – on a basic level our jobs are to bring people to Sky and keep them at Sky, and to give them a good experience of being Sky customers. That’s not one show, that’s the whole offering.”

As far as development goes, Sky doesn’t have a number of projects waiting in the wings. Instead, its drama team puts its money only on shows that are likely to make it to air, rather than taking scripts on and passing on them further down the line.

Mensah notes: “If we know we want to do a show, we think we shouldn’t put other things into competition with it. I would hope the talent comes to work with us and knows we’re backing their show and not slightly playing the odds like some other channels can do. It can be quite hard to get stuff into development with us, but once we’re in development with something, we’re doing it because we intend to make it.”

Billions is coming to Sky via its deal with Showtime
Billions is coming to Sky via its deal with Showtime

Roach adds that Sky’s drama team turns down lots of projects. “Before I started working with Anne, she said her ambition was to run a narrow slate,” he says. “Lots of people say that but it is genuine. We’re a small team but if something is in funded development with us, that means one of the team absolutely loves it. We’ve all got different tastes so it’s not necessarily everyone’s cup of tea, but we have an absolute ambition to see that show made and we will support that production company.”

Funding from the pay TV broadcaster is also dependent on the type of project in question. With its use of CGI, Fungus the Bogeyman required extensive research and development, while horror story The Enfield Haunting also required commitments in terms of research and script development.

Sky’s development process has also become slightly more complicated since Sky UK’s acquisition of Sky Italia and Sky Deutschland, creating a single company that broadcasts to 21 million customers in five territories across Europe.

Both Sky Italia and Sky Deutschland have retained their own drama teams, however, with forthcoming series The Young Pope, starring Jude Law, offering the first example of how the trio will work together.

The Last Panthers
The Last Panthers was simulcast across all of Sky’s territories

“The Young Pope is a coproduction through all three but editorially it goes through Sky Italia, because what you don’t need is 7,000 voices on something,” Mensah says. “There’s one editorial voice but the backing of the whole weight of Sky. The Last Panthers was simultaneously transmitted across all of our territories, as was Fortitude. What you’ve got is the best of all possible worlds, which is clear editorial focus but with the weight of this massive company backing your show.”

Sky is also a committed coproduction partner, working with NBC on end-of-the-world drama You, Me and the Apocalypse, Showtime on horror Penny Dreadful and France’s Canal+ on cross-Channel drama The Tunnel and pan-European crime thriller The Last Panthers.

“We love coproductions but luckily with Sky, it’s not about the money as much as creativity. Working with Canal+, not only do we like them personally but they also brought creative talent to us that we couldn’t find ourselves. I’d never worked with Haut et Court (Les Revenants) before Panthers. The Warp Films-Haut et Court partnership is why Panthers is so unique. As for The Tunnel, we had worked with Kudos before but working in France with French directors was new to me.”

Looking ahead, Roach says The Five is a good example of how Sky wants to take an existing genre – crime, in this case – and give it a different hook for Sky1.

The show follows a group of four friends haunted by the disappearance of one of
their younger brothers some years earlier while he was in their care. The group is forced to revisit the past when the missing boy’s DNA turns up at the scene of a murder. It is written by Harlan Coben and Danny Brocklehurst and produced by Nicola Shindler’s Red Production Company.

Penny Dreadful
Penny Dreadful is a coproduction with Showtime

“Anne and Nicola started talking about the hooky novels that come from the likes of Harlan Coben,” recalls Roach. “It was a really innovative development process and it was the same with Fungus and Lucky Man (now airing on Sky1), which was an original idea from (Marvel Comics’) Stan Lee.”

The prospect of year-round drama also looks set to create a new story for Sky’s channels, with their individual identities no longer being separated by strict boundaries.

“There has to be fluid boundaries between the channels, particularly as we’re aware of the growing importance of our on-demand offering,” says Roach. “We’re planning two or three years in advance and we’re not sure how platforms will emerge. Sky1 and Sky Atlantic have a very clear identity but as we go to year-round drama we can diversify our output.”

Mensah says anyone hoping to pitch a project to Sky should simply talk to her and her team. “A pitch should feel like a conversation,” she explains. “Too often people put too much emphasis on the formal pitch – anything we’ve got in funded development began as a conversation. People can over-think that process. We’re working with Graham Moore, who wrote The Imitation Game, and he simply called us. We bought the idea on the phone. He then won an Oscar. Equally, other people send us full scripts. There are seriously no rules.”

Stan Lee's Lucky Man
Stan Lee’s Lucky Man

No rules, then, but if one were to offer potential partners some guidelines, it would be to avoid generalised stories and to throw caution to the wind in a bid to offer big, bold, epic tales.

“If you’re lucky enough to be a commissioner, when everybody else turns right, you should turn left,” says Mensah. “With The Five, everyone else was doing lovely, languid thrillers so we thought, ‘how can we do it as quickly as possible?’ It turns on a dime every five seconds and the producers have done such a good job.”

Ultimately, to have a drama land on Sky, you’ve got to reach for the stars. “If you feel a show could sit on ITV or the BBC, they’re brilliant so that’s the space it should be in,” Mensah adds. “We really do look for stuff that feels like it could only be us.”

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International Drama Summit: Round-up

The international drama community gathered at the BFI on London’s South Bank for three days of screenings, panel sessions, case studies and awards. Michael Pickard looks back on C21 Media’s International Drama Summit, part of Content London.

On the south bank of the River Thames, hundreds of producers, writers and broadcasters from around the world gathered in London for C21 Media’s International Drama Summit this week.

Held at the British Film Institute, the event took in three days of screenings, panel sessions and interviews covering the hottest talking points in the business – from budgets and coproductions to what commissioners are looking for to fill their schedules.

Audiences took in the first images of new Icelandic drama Trapped, written by Clive Bradley and produced by Dynamic Television. Producer Klaus Zimmermann discussed the challenges of working with nine commissioning broadcasters, among them SVT, DR1, DRK, France Télévisions and BBC4.

Figures from all areas of the drama industry descended on London for C21's International Drama Summit
Figures from all areas of the drama industry descended on London for C21’s International Drama Summit

Bradley also spoke about his positive experience working in a US-style writers room for the first time. “It’s always going to be true that if you have four rather than one brain that you will create more,” he said. “The turnaround was always going to be very quick because you’ve got at least eight months to do 10 episodes.”

There was also a packed house for a first glimpse at ITV’s forthcoming period drama Victoria, starring former Doctor Who companion Jenna Coleman. “Jenna was born to be queen,” said Damien Timmer, from producer Mammoth Screen.

Writer Daisy Goodwin added: “I’ve tried to tell the story of a teenager growing up with a crown. She’s not the queen you expect. It’s drama but everything that happens is true.”

Among the drama case studies, the creative teams from shows including Agatha Christie’s And Then There Were None, The Collection, Dickensian, Beowulf: Return to the Shieldlands, Capital and Jekyll & Hyde took to the stage to reveal secrets from behind the scenes.

Agatha Christie Ltd CEO Hilary Strong said she always envisioned And Then There Were None to be a coproduction, with the three-parter due to air on BBC1 in the UK and Lifetime in the US.

“Working with Joel [Denton, A+E Networks ] and A+E has been a real revelation. This is a BBC show, it’s inherently British, but A+E didn’t demand we put any US stars in as per the old coproduction thing. That is over. Instead, we knew it needed a cast that resonated [in the US] so there was a dialogue.”

DQ editor Michael Pickard (far left) discusses Jekyll and Hyde with the team behind the show
DQ editor Michael Pickard (far left) discusses ITV’s Jekyll and Hyde with the team behind the show

Elsewhere, executives discussed spiralling budgets, creating an increasing need to piece together funding through multiple streams – whether via licence fees, private funding, distribution financing or pre-sales.

And while there was plenty of talk about the alleged saturation of the TV drama market, it was clear that many executives simply believe that while there might be too many shows, there aren’t enough great shows.

Morgan Wandell (pictured top), head of drama series for Amazon Studios, said as much during his keynote session when he warned producers against making run-of-the-mill, “industrial grade” procedurals.

He told delegates that Amazon Studios is aiming to make shows that are a “step above” what is already on offer, such as the SVoD platform’s recently launched The Man in the High Castle.

“If you’re making industrial-grade procedurals then good luck, but you do run the risk of being washed out,” he said, adding that some producers and writers “have built up specific muscles in TV. We’ve stripped away narrative tropes they relied on.”

Meanwhile, UK commissioners noted the changing television landscape as genre tastes and viewing habits continue to evolve.

BBC drama commissioner Polly Hill claimed TV audiences are now more open than ever to “complex, tricky” plots as she unveiled a new series from Luther creator Neil Cross set in a pre-apocalyptic London.

Sky Anne Mensah
Sky head of drama Anne Mensah took to the stage alongside commissioning editor Cameron Roach

Hard Sun, which will air in 2017 and is produced by Euston Films, follows detectives Elaine Renko and Robert Hicks, partners and enemies, who seek to protect their loved ones and enforce the law in a world slipping closer to certain destruction.

Hill told the Drama Summit that the success of the BBC’s recent drama slate, including Sherlock and Happy Valley, was evidence that “mainstream is really moving and big audiences will watch really complex, tricky subjects.”

Sky head of drama Anne Mensah and drama commissioning editor Cameron Roach described the differences between the networks they look after. Watching Sky Atlantic was compared to buying a ticket for a blockbuster film, while Sky Arts was likened to an art house cinema – though not for niche storytelling.

The pair said story was key across the board, however, adding that the pay TV broadcaster’s development team is now commissioning year-round for all three networks, including Sky1, and that channel boundaries remain fluid depending on the project.

ITV director of drama Steve November was more specific when describing his channel’s needs for the next two years. With shows such as Victoria and Jericho coming up in 2016, the broadcaster is well placed to retain viewers following the end of long-running hit Downton Abbey, which concludes with a Christmas special later this month.

And while ITV remains keen on period dramas – with Dark Angel and Doctor Thorne also coming up next year – November said he was looking for a range of new contemporary dramas to fill the 21.00 slot.

ITV drama director Steve November
ITV drama director Steve November

“I have got to be honest, I watched [the BBC’s] Dr Foster with a degree of envy and I wish we had that show,” he said. “Big romantic thrillers and a family relationship drama are real priorities for us.”

Channel 4 drama team Piers Wenger and Beth Willis also talked about the challenge of building a year-round drama slate, and how they approach traditional genres such as crime, period and sci-fi in a fresh way (see No Offence, Indian Summers and Humans respectively).

Deputy head of drama Willis said: “If it could be on another channel, we shouldn’t be doing it. We’re always looking for shows with an edge.”

Wenger, C4’s head of drama, revealed there are a variety of funding models in play at the broadcaster, such as its international coproduction strategy that saw Humans produced with US cable channel AMC.

As the conference drew to a close, the challenges of the future came into view – keeping viewers tuning into linear broadcasts, judging success in ways other than overnight ratings, piecing together financing in a world where there are no longer any set models for production and finding ways to tell new stories in an increasingly competitive market.

There will never be a formula for creating a hit series, but the ambition to find the next big hit is continuing to drive the business forward in new and innovative ways, ensuring the appetite for television drama will remain undiminished for some time to come.

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Daring to be different

Sky Drama senior commissioning editor Cameron Roach says the satcaster needs to provide content different to that of its terrestrial rivals, rather than try to compete, and is eyeing crime, relationship series and coproductions to meet the challenge.

The four broad entertainment channels headlining the subscription offer from UK satcaster Sky have become home to some of the country’s most talked-about drama series of late.

Game of Thrones and Boardwalk Empire on Sky Atlantic, Scandal and Elementary on Sky Living – the hits are stacking up. The problem is, they’re mostly acquired from the US.

Under the guidance of entertainment channels director Stuart Murphy, Sky has committed to spending £600m a year on original content. It has already coproduced The Tunnel, an Anglo-French remake of the Swedish-Danish noir The Bridge, with Canal+ and Penny Dreadful with Showtime in the US.

Boardwalk Empire
Boardwalk Empire

Solo, it has commissioned shows such as The Smoke and Charlie Brooker’s crime spoof A Touch of Cloth for Sky1, while medical drama Critical is in the works.

But it’s with these originals, often critically acclaimed, that Sky is struggling to cut through against the terrestrials – and senior commissioning editor Cameron Roach believes the broadcaster has to change tack and offer an alternative to BBC, ITV and Channel 4, rather than trying to compete with them directly.

“The Tunnel was an impeccable piece announcing our ambitions for Sky Atlantic, taking an existing brand and doing something different,” Roach says, pointing to the two International Emmy nominations the series received.

“We need to show our subscribers we are offering them fantastic drama on our channels. Unfortunately, some of the subscribers are still unaware we create original content in drama, and the offering from BBC and ITV is so brilliant that we need to see ourselves not as competition, but as complementing what is there. That’s the mission statement.

“What we need to work hard on for the Sky brand is people knowing that it’s ‘Sky drama’ and attributing it to a channel. Too often when we have a successful show, people attribute it elsewhere because they don’t think we make shows.”

To that end, Sky is looking for its own take on the crime genre following the unrivalled success of ITV’s Broadchurch, while also aiming to take advantage of market gaps left by the sudden rush towards crime commissions.

“We know our audience loves crime. It’s done brilliantly on BBC1 and ITV – how can we do it differently? It’s no good for us to just do another crime show when crime is so available to the terrestrial audience,” Roach says.

“Crime has been so prevalent that the relationship shows have been forgotten, and that’s a really interesting thing. Ten years ago there were significant relationship shows on the terrestrials and that’s not happening now. That feels like an opportunity to me.”

Roach knows all about the challenges posed by the terrestrial channels, having been part of ITV2’s launch team and a producer on long-running ITV prison drama Bad Girls. He also worked on BBC’s smash hit Life on Mars while at Kudos Productions, as well as the corporation’s Waterloo Road series. He joined Sky’s drama department as a senior commissioning editor in 2013.

Penny Dreadful
Penny Dreadful

He believes it’s important producers start thinking about new places to uncover writing talent. In this vein, Sky is working with online drama producer PurpleGeko to produce a TV version of its Venus vs Mars drama, two seasons of which have aired online. Roach hopes to create a UK version of the HBO hit Girls with the show, and says the online world is an untapped resource in the drama space.

“The message to the production community is ‘seek more diverse talent.’ It’s an industry responsibility – it’s not about me and (drama head) Anne Mensah ticking diversity boxes. If you look at the hits YouTube channels are getting, it’s phenomenal. Producers can be too narrow. The top writers are so oversubscribed – we need ideas to come from other areas as well. We’re always excited when producers have different ways into subject matters.”

Sky, more than any other broadcaster in the UK, is known for its On Demand and catch-up services either through the Sky Plus DVR recorder or Sky Player online. Roach says viewers tend to watch Sky1 as a linear channel, while the series on Sky Atlantic are more binge-viewed as box sets – but he’s still sure Sky can create “event television” like the Broadchurch finale and is eyeing a Sky Living commission starring Timothy Spall – The Enfield Haunting – as a test case.

“I’m excited by how Line of Duty became an event for BBC2 and the Broadchurch finale became an event for ITV,” he says. “It shows we can have that emotional investment from the audience. We’d be naive to think it’s just in the on-demand space.

“When The Enfield Haunting happens as a three-parter on Sky Living in May, we’re looking at how we can use social media to make it an event. People will want to watch that live.”

Sky’s drama team is working hard on clear branding and distinct direction for the four channels under its control – Sky1, Sky Atlantic, Sky Living and Sky Arts.

Controller Adam MacDonald has spoken about Sky1 being more “life affirming,” coining “enjoy the ride” as a mission statement. “It can go to dark, difficult places like The Smoke and Critical, but ultimately the lead characters are heroic,” says Roach.

“Pushing forward, we want a place that has more humour and comedy within content. We will do emotional, challenging pieces but we will enjoy the ride a bit more.”

Sky Living remains female-skewing but has undergone a rebrand, with its pink colour scheme swapped for a silver look to help change audience perception.

Sky Atlantic, which recently came under the control of former BBC3 controller Zai Bennett, premiered Fortitude January and was previously the home of The Tunnel and Penny Dreadful. It’s also where Sky’s HBO acquisitions sit.

“We want to be ambitious with our pieces there,” Roach says. “We want them to be talk-about TV. We want the Sky subscriber to have absolute value in that channel.”

Sky Arts, meanwhile, is viewed as “more of a playground.” Roach explains: “We’re saying to the creative community ‘we enjoy working with you, come and have a play and we’ll see what happens.’”

The Tunnel
The Tunnel

While The Tunnel and Penny Dreadful have been successful, headline-grabbing coproductions, Roach says Sky thinks very carefully about when and where to get involved in such arrangements, preferring to fully fund where possible.

“What we like to do is fully fund our developments, working closely with indies in the UK, Europe, the US or Australia,” he says. “We want to work with creative teams to understand the idea, take it to a pilot script stage before we start talking to too many partners. What’s important to us is a singular vision that makes drama stand out; involving too many partners early on can harm that.

“Another track we can take is where partner broadcasters have developed pieces and we see an absolute appeal for our subscribers within them – with Dracula and Penny Dreadful, they were Showtime shows and we were minority partners. Penny Dreadful had a largely British cast, it was shot in Dublin and it was set in London. For our subscriber it felt like their show, not an acquisition, and therefore it’s a relevant coproduction for us.

“Those are the questions we’ll always ask when a coproduction opportunity comes to us. Is it right? Can we claim ownership in the UK and Ireland? If we can, we’re likely to go for it. If we can’t but we like the content, we’ll work closely with our acquisitions team and advise them of our enthusiasm for it.”

Sky will be hoping its slight change of strategy, and considerable ongoing investment, can bring it results throughout the rest of the year.

With Sky’s merger with Sky Deutschland and Sky Italia, creating a pan-European pay TV brand, now completed – producing a commissioner on a colossal scale – this could be a formidable drama player in years to come.

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