Tag Archives: C21 International Drama Summit

C21 Awards highlight cream of the crop

Narcos
Netflix Pablo Escobar drama Narcos won major accolades at this week’s C21 Drama Awards

It’s increasingly difficult these days to judge the success of a drama series. While ratings are still an important benchmark, a growing number of industry executives say you need to take into account a broader range of measures in order to judge the value of a particular show to a network or platform.

The most obvious form of alternative measurement is audience appreciation, which can be assessed through surveys and social media sweeps. But there is also a role for industry awards, which generally provide an insight into what commissioners, critics and creative peers think about a show’s performance.

There are a number of reasons why success at industry awards matters. The first is that it can help create buzz around a show, which is especially important in this era of on-demand viewing. Shows that win awards get noticed by the media and often see audience uplift as a result. Assuming the award was well deserved, this can help word of mouth build. In other words, award wins are like an unbiased marketing push or a review that feeds into the positive conversation around a show.

Book of Negroes
Book of Negroes was named Best Miniseries

Award wins also have an impact on other stakeholders in the business. Once a show starts having success of this kind, it stands a chance of being picked up in distribution by foreign broadcasters. Actors, writers, directors and producers also take notice – and may decide to stay with a show if they are already in it, or join it if they are invited to do so. For a career advancement point of view, being attached to a critically acclaimed show can be as valuable as being attached to a ratings hit, which is one reason many top movie actors will find time in their schedule to do a feature film that is geared towards the Oscars. As more and more top talent is attracted to a show, it can then build momentum in ratings too.

Then there is the impact on the primary commissioning broadcaster. If they are looking just at their ratings charts, they may be inclined to cancel a show. But if they start to see positive reviews and awards success, this may give them the confidence to wait a little longer – and perhaps to commission season two, which may give the show the time it needs to break out.

Wolf Hall
Wolf Hall took home Best English-Language Drama

All of which brings us to the C21 International Drama Awards, held this week at the C21 Drama Summit as part of Content London. Based on input from around 70 drama commissioners, the awards recognise the shows that are having a major impact on the global drama business – even if ratings aren’t the primary measure.

A big winner, for example, was Netflix’s Narcos, which looks at the rise and fall of Colombian drug baron Pablo Escobar. While there is very little information about how scripted series perform on SVoD platforms like Netflix and Amazon, the show’s success at the C21 Drama Awards chimes with the feedback from critics and review platforms like IMDb. The series, from director Jose Padilha and US-based Gaumont International Television, won both the Editor’s Choice award and Best Male Performance, for Wagner Moura’s portrayal of Escobar.

Another star performer at the awards was Deutschland 83, which is distributed across the world by FremantleMedia International. This show secured gongs for Best Non-English-Language Drama and Best Casting. It was matched by The Bridge, from Filmlance International for Denmark’s DR and Sweden’s SVT. This much-loved show won both Best Returning Drama Series and Best Female Performance (Sofia Helin).

How to Kill wife
New Zealand comedy How to Murder Your Wife was awarded Best TV Movie

Other winners included Book of Negroes (Best Miniseries), Wolf Hall (Best English-Language Drama), Limitless (Best Fall Season Network Show) and How to Murder Your Wife (Best TV Movie). There was also recognition for Dixi Unchained (Best Digital Original) and Humans (Best Consumer Marketing Campaign). It will be interesting to see how this latest wave of recognition plays into the future of all these shows.

Away from the awards, Sony’s digital streaming service Crackle has ordered a second run of its original drama The Art of More, which stars Dennis Quaid. The 10-episode renewal comes just two weeks after its series debut on November 19. According to Crackle, the series has already achieved two million views, more than half of which have come from viewers new to Crackle.

Crackle is one of the few companies in the streaming space that provides any information on the performance of its shows – a commitment to transparency it says it will maintain going forward. In terms of what the two million figure means, it refers to anyone who starts viewing an episode of the show. It’s not a figure for how many people have watched the entire series, but for how many have started to watch an individual episode.

Limitless
Limitless, based on the 2011 movie of the same name, was given Best Fall Season Network Show

The renewal comes despite the fact that critics have not been that complimentary and the show is not rating very well on IMDb. Here’s a flavour of what some critics think. That said, Sony Pictures Television has already sold The Art of More to 25 territories, so is presumably feeling pretty upbeat about its long-term potential.

Next, an update on AMC’s new adventure show Into the Badlands. After a stellar start, the show saw an inevitable dip in episode two but recovered ground for episode three. With its overnight audience currently at around five million, it has to be classified as another hit for the US cablenet. There was further good news this week when Chinese online platform LeTV acquired Into the Badlands from distributor eOne. The show is due to air on AMC Global in 125 countries next year, while eOne has also sold it to Foxtel in Australia and Amazon in the UK.

The opening series of the show comprises six one-hour episodes, and star Daniel Wu believes it could run for a number of seasons. Speaking to Digital Spy, he predicted that, if the show is a success, it could run for five or six series. He also suggested a renewal (which now seems very likely) might see it expand to 10 episodes.

Finally, Amazon has secured exclusive streaming rights to the first season of Channel 4/AMC’s hit sci-fi drama Humans. The show will be available to Amazon Prime members in the UK, Germany, US and Japan from next spring – presumably just in time to spark interest in the second series. “Humans was one of this summer’s top new series and is exactly the type of smart, thought-provoking show that Prime members love,” said Brad Beale, VP of digital video content acquisition for Amazon.

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International Drama Summit: Round-up

The international drama community gathered at the BFI on London’s South Bank for three days of screenings, panel sessions, case studies and awards. Michael Pickard looks back on C21 Media’s International Drama Summit, part of Content London.

On the south bank of the River Thames, hundreds of producers, writers and broadcasters from around the world gathered in London for C21 Media’s International Drama Summit this week.

Held at the British Film Institute, the event took in three days of screenings, panel sessions and interviews covering the hottest talking points in the business – from budgets and coproductions to what commissioners are looking for to fill their schedules.

Audiences took in the first images of new Icelandic drama Trapped, written by Clive Bradley and produced by Dynamic Television. Producer Klaus Zimmermann discussed the challenges of working with nine commissioning broadcasters, among them SVT, DR1, DRK, France Télévisions and BBC4.

Figures from all areas of the drama industry descended on London for C21's International Drama Summit
Figures from all areas of the drama industry descended on London for C21’s International Drama Summit

Bradley also spoke about his positive experience working in a US-style writers room for the first time. “It’s always going to be true that if you have four rather than one brain that you will create more,” he said. “The turnaround was always going to be very quick because you’ve got at least eight months to do 10 episodes.”

There was also a packed house for a first glimpse at ITV’s forthcoming period drama Victoria, starring former Doctor Who companion Jenna Coleman. “Jenna was born to be queen,” said Damien Timmer, from producer Mammoth Screen.

Writer Daisy Goodwin added: “I’ve tried to tell the story of a teenager growing up with a crown. She’s not the queen you expect. It’s drama but everything that happens is true.”

Among the drama case studies, the creative teams from shows including Agatha Christie’s And Then There Were None, The Collection, Dickensian, Beowulf: Return to the Shieldlands, Capital and Jekyll & Hyde took to the stage to reveal secrets from behind the scenes.

Agatha Christie Ltd CEO Hilary Strong said she always envisioned And Then There Were None to be a coproduction, with the three-parter due to air on BBC1 in the UK and Lifetime in the US.

“Working with Joel [Denton, A+E Networks ] and A+E has been a real revelation. This is a BBC show, it’s inherently British, but A+E didn’t demand we put any US stars in as per the old coproduction thing. That is over. Instead, we knew it needed a cast that resonated [in the US] so there was a dialogue.”

DQ editor Michael Pickard (far left) discusses Jekyll and Hyde with the team behind the show
DQ editor Michael Pickard (far left) discusses ITV’s Jekyll and Hyde with the team behind the show

Elsewhere, executives discussed spiralling budgets, creating an increasing need to piece together funding through multiple streams – whether via licence fees, private funding, distribution financing or pre-sales.

And while there was plenty of talk about the alleged saturation of the TV drama market, it was clear that many executives simply believe that while there might be too many shows, there aren’t enough great shows.

Morgan Wandell (pictured top), head of drama series for Amazon Studios, said as much during his keynote session when he warned producers against making run-of-the-mill, “industrial grade” procedurals.

He told delegates that Amazon Studios is aiming to make shows that are a “step above” what is already on offer, such as the SVoD platform’s recently launched The Man in the High Castle.

“If you’re making industrial-grade procedurals then good luck, but you do run the risk of being washed out,” he said, adding that some producers and writers “have built up specific muscles in TV. We’ve stripped away narrative tropes they relied on.”

Meanwhile, UK commissioners noted the changing television landscape as genre tastes and viewing habits continue to evolve.

BBC drama commissioner Polly Hill claimed TV audiences are now more open than ever to “complex, tricky” plots as she unveiled a new series from Luther creator Neil Cross set in a pre-apocalyptic London.

Sky Anne Mensah
Sky head of drama Anne Mensah took to the stage alongside commissioning editor Cameron Roach

Hard Sun, which will air in 2017 and is produced by Euston Films, follows detectives Elaine Renko and Robert Hicks, partners and enemies, who seek to protect their loved ones and enforce the law in a world slipping closer to certain destruction.

Hill told the Drama Summit that the success of the BBC’s recent drama slate, including Sherlock and Happy Valley, was evidence that “mainstream is really moving and big audiences will watch really complex, tricky subjects.”

Sky head of drama Anne Mensah and drama commissioning editor Cameron Roach described the differences between the networks they look after. Watching Sky Atlantic was compared to buying a ticket for a blockbuster film, while Sky Arts was likened to an art house cinema – though not for niche storytelling.

The pair said story was key across the board, however, adding that the pay TV broadcaster’s development team is now commissioning year-round for all three networks, including Sky1, and that channel boundaries remain fluid depending on the project.

ITV director of drama Steve November was more specific when describing his channel’s needs for the next two years. With shows such as Victoria and Jericho coming up in 2016, the broadcaster is well placed to retain viewers following the end of long-running hit Downton Abbey, which concludes with a Christmas special later this month.

And while ITV remains keen on period dramas – with Dark Angel and Doctor Thorne also coming up next year – November said he was looking for a range of new contemporary dramas to fill the 21.00 slot.

ITV drama director Steve November
ITV drama director Steve November

“I have got to be honest, I watched [the BBC’s] Dr Foster with a degree of envy and I wish we had that show,” he said. “Big romantic thrillers and a family relationship drama are real priorities for us.”

Channel 4 drama team Piers Wenger and Beth Willis also talked about the challenge of building a year-round drama slate, and how they approach traditional genres such as crime, period and sci-fi in a fresh way (see No Offence, Indian Summers and Humans respectively).

Deputy head of drama Willis said: “If it could be on another channel, we shouldn’t be doing it. We’re always looking for shows with an edge.”

Wenger, C4’s head of drama, revealed there are a variety of funding models in play at the broadcaster, such as its international coproduction strategy that saw Humans produced with US cable channel AMC.

As the conference drew to a close, the challenges of the future came into view – keeping viewers tuning into linear broadcasts, judging success in ways other than overnight ratings, piecing together financing in a world where there are no longer any set models for production and finding ways to tell new stories in an increasingly competitive market.

There will never be a formula for creating a hit series, but the ambition to find the next big hit is continuing to drive the business forward in new and innovative ways, ensuring the appetite for television drama will remain undiminished for some time to come.

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