While some say young people are no longer watching TV, the global success of series like Riverdale and Pretty Little Liars has turned that theory on its head. DQ explores how series are driving youth audiences back to the box.
Attracting elusive youth audiences has always been high on the TV industry’s to-do list. But as more and more youngsters turn their backs on traditional forms of viewing, the debate around how to win their attention has intensified.
Indeed, you very quickly get a sense of how serious the issue has become when you realise that Channel 4 in the UK – long regarded as a radical, alternative network – has an average viewer age of 55. In the US, The CW, AMC and FX all average 40-plus, despite being home to cross-generational favourites like The Flash, The Walking Dead and American Horror Story respectively.
From the perspective of scripted content, the first obvious question is whether TV drama can play a role in pulling young audiences back in the direction of traditional viewing platforms.
George Ormond, co-founder of indie producer The Forge and executive producer of C4’s school-set drama Ackley Bridge, believes so: “With Ackley Bridge, we set out to make a show that would attract a broad, multigenerational audience but would also bring the younger audience that is so hard to attract to linear TV.
“We did well on both counts. The show has lots of young fans that connected with it, but also the broader audience.”
Ackley Bridge is set in a multicultural school in Yorkshire, explains Ormond: “This felt like a great world to set a show in; contemporary, muscular, and unexplored on television. We wanted to make a show that would smack you between the eyes with surprising, untold stories that feel very modern.”
Key to ensuring younger audiences bought into the show was getting the right tone of voice, he adds. “We knew the show needed to offer something original: a strong premise and surprising, engaging and addictive stories that are outrageous and contemporary but unpatronising. It is sometimes provocative, always irreverent, never worthy. And it has heart.”
Another show that attempts to appeal to the youth demo as part of a broader audience is You Me Her, a romantic comedy that debuted on AT&T’s Audience Network in 2016 and has been renewed for a third season. In this case, the story revolves around Jack and Emma, a married, 30-something couple whose love for each other is being undermined by their fading sex life. To reinvigorate their relationship, they hire Izzy, a 25-year-old college student and part-time escort. The three develop romantic feelings for each other – creating the unfamiliar (for TV) dynamic of a polyamorous relationship.
Creator John Scott Shepherd says the life-stage difference between the older couple and Izzy gives the show “an interesting, schizophrenic feel,” adding: “It allows us to explore issues around relationship choices but also to see the world from Izzy’s younger perspective. She lives downtown and shares an apartment with her friend Nina. So the show is recognisable as a romcom but also appeals to a younger, progressive audience because it deals with sexuality and romance in a fluid way.”
You Me Her, which airs on Netflix outside the US, has built up a strong following on social media – which Shepherd believes is to do with the show’s authentic tone. “It fits with the younger generation’s belief that you should follow your bliss. It’s OK to live how you want as long as you’re not hurting anyone.”
While Ackley Bridge and You Me Her are examples of shows that are bringing down the average age of cross-demographic networks, many broadcasters choose to position youth dramas on channels specifically targeted at a younger audience. The classic example of this is Skins, an exuberant drama that ran for seven seasons from 2007 to 2013 on C4’s youth channel E4. But a more recent example is Clique, commissioned for the BBC’s online youth channel BBC3 and made by Skins producer Balloon Entertainment.
Balloon head of development Dave Evans says show creator Jess Brittain “wanted to write a show about female friendships and how they survive – or don’t survive – through major transitions. University can be an exhilarating time for change but it can also be a hard place to survive, to learn what you want to do.”
The show is a thriller, which is unusual, says Evans, because “university-set drama tends to sit in a comedic space – such Fresh Meat or Dear White People. But with Clique we wanted to hit the heart of the experience with more dramatic firepower.”
In terms of how you grab this audience’s attention, Evans says: “It’s about getting onto young people’s radar. Attention-grabbing scenes are useful in that if people are saying, ‘Oh wow did you see that bit when…’ or making animated GIFs, it’s more likely to hook in new viewers. That said, a young audience won’t stay unless the drama grabs them outside of all the flash and bang.”
Ironically, there are occasions when youth drama can have an ‘ageing up’ impact. German kids’ channel KIKA, for example, recently commissioned Five2Twelve (pictured top) as a way of appealing to a slightly older audience. Speaking to DQ, producer Marcus Roth says the show “plays in the 20.00 slot and deals with more mature editorial themes.”
Five2Twelve centres on five teenage boys who have all been in trouble with the police. “The courts give them one last chance to escape detention by sending them to a boot camp in the Bavarian Alps,” says director Niklas Weise. “Here they have to cope with the challenges of everyday life and learn how to get on with each other. Although most kids haven’t been on the wrong side of the law, they will recognise the issues.”
Like their counterparts, Weise and Roth say the biggest challenge is getting the language right – but that this also requires a supportive broadcaster. “The youth audience is quick to see anything fake or artificial, so you need to talk to them in a way that is authentic,” Weise adds. “But this also requires a broadcaster that is willing to support the vision you have for the project.”
While the success or failure of a youth drama generally comes down to the relatability of the story and characters, it also helps if the producer or broadcaster can give the audience a sense of ownership over the production. In the case of hit Nordic youth series Skam (Shame), for example, originating broadcaster NRK launched the show via its website, a move that helped the show build up a strong online community.
Here, the focus of the story was high-school students attempting to deal with classic teen issues. The first season, which premiered in September 2015, focused on relationship difficulties, loneliness, identity and belonging. Subsequent series have addressed feminism, eating disorders, sexual assault, homosexuality, mental health and cyberbullying.
All of this was supported by fresh digital content that was published on the NRK website each day to maintain a connection with the audience. Other social media-savvy shows include Freeform’s cult youth drama Pretty Little Liars, as well as the aforementioned Ackley Bridge. “We did a big push on Snapchat,” says Ormond, “and ran a parallel, specially shot Snapchat strand that involved Snaps being released from characters at key points throughout each episode, as well as between episodes and in ad breaks.”
This raises another key question: how can digital media be harnessed in other ways? Komixx Entertainment has sought out youth source material in the digital realm. “With the explosion of digital platforms and social media, some social influencers now hold arguably more power than traditional celebrities,” says Andrew Cole-Bulgin, Komixx group chief creative officer and head of film and TV. “This is relevant for young-adult adaptations, as [viewers of these shows] are digital natives, having grown up with social media networks.”
This led Komixx to back The Kissing Booth, a feature-length Netflix commission based on a teen novel sensation by Beth Reekles. “Beth was 15 when she self-published this book but it went on to generate more than 19 million reads on [online storytelling community] Wattpad,” says Cole-Bulgin. “We optioned the book because we could see that her connection with and understanding of the audience would prove a great starting point for a television production.”
The decision to make the film for Netflix, rather than a TV network, is interesting. Broadcasters may want to reach youth audiences, but producers also need to take a view on what is best for the long-term prospects of their property. In the case of The Kissing Booth, “SVoD was an obvious choice for us because that was where the youth audience have been going,” says Cole-Bulgin. “If we had this particular property for a more traditional channel, I think we’d have lost a lot of the audience.”
While Komixx adapted a digitally self-published work with The Kissing Booth, there is – still – a market for youth series based on traditional book properties. Komixx has optioned the rights to adapt Robert Muchamore’s best-selling young adult novel series Cherub into a TV drama, while The CW in the US is airing an Archie Comics adaptation called Riverdale (see box).
Elsewhere, Eleventh Hour Films is embarking on an adaptation of Anthony Horowitz’s Alex Rider novels, with UK broadcaster ITV as a partner. Jill Green, founder and CEO of the prodco, says: “Alex has a core audience of eight- to 15-year-olds but our aim is to reach as wide an audience as possible. We’re inspired by Stranger Things, which appealed to adults and kids.”
Reasons to feel positive about the project are varied, says Green: “The books have now sold 16 million copies worldwide. Alex Rider is known in more than 30 countries, and fans all over the world have been asking for a new dramatisation. There’s an official website and Anthony Horowitz has his own website and a Twitter platform where he engages with fans. It’s also worth noting that many 20- to 30-year-olds grew up with the books.”
Alex Rider has, in fact, had a previous outing as a movie in 2006. So why does it make sense to revive the franchise on the small screen? “TV now has the ambition, the scale, the technology and the budgets to do justice to Alex Rider,” says Green. “We’re writing it for a generation that thrives on box sets and binge-viewing.”
On the merits of free TV vs SVoD, Green adds: “We are very happy to be working with ITV but there’s no reason this series can’t go on to become a signature show on SVoD. A gripping story and great characters will always attract an audience. Whatever the platform, standout ideas and story come first.”
Riverdale Rundown The CW’s hit youth series Riverdale is based on Archie Comics characters originally created in the 1940s.
Show creator Roberto Aguirre-Sacasa is a lifelong fan but he admits there were “a lot of discussions about how the show might work for a modern audience. We knew there was a lot of wish-fulfilment and aspiration attached to the central group of characters, but the real breakthrough came when we decided to add a mystery genre element to the show. There’s a darkness and subversiveness to the show that has appealed to audiences and differentiates it from One Tree Hill or Beverly Hills 90210.”
Key to getting the show right was casting, says Aguirre-Sacasa, to the extent that “we wouldn’t have made the show if we hadn’t got the perfect cast. Great casting is what connects the audience to the characters. You can aim for it, but it’s not easy to get right, and when you do it’s a kind of alchemy.”
Asked whether he takes social media into account, he says: “Everyone in TV is trying to do what they can to make their show stand out – but we didn’t specifically look for people with a large fanbase. The only cast member who really had that was Cole Sprouse (star of Zack & Cody, pictured above left in Riverdale) but he was in the show because he fought for, and is perfect as, Jughead Jones.”
The CW is known for its youthful profile, but Riverdale, which returns for a second season this autumn, sits slightly apart from some of its big-hitting network siblings because it’s not a superhero show. “I think the execs at the network recognise that it’s good to have all different kinds of shows for fans to get passionate about,” says Aguirre-Sacasa.
In terms of feeding that passion, he says youthful shows inevitably include a social media component. “We did some live tweeting involving the cast,and I think that gets the fans really excited. We also know – because the show airs on Netflix outside the US – that there’s a global fanbase for Riverdale who love the whole Americana, US high-school kind of world.”
Former Criminal Minds showrunner Ed Bernero takes charge of diamond-focused drama Ice as it heads into its second season. He tells DQ why he is stepping out of his comfort zone and leading a series set in a world rarely seen on television.
When US drama Ice ended its first season, the story teetered on the edge of a classic cliffhanger – the main characters all together and the sound of single gunshot.
In fact, fans of the show – set in the world of the LA diamond business – were also left on a knife-edge, as they didn’t know if the show would be returning for a second season. Confirmation finally came in mid-June, four months after the credits last rolled, as telecoms giant AT&T announced Ed Bernero as the new showrunner for the series, which airs on its Audience Network.
The first season of Ice, produced and distributed by Entertainment One (eOne), launched in November 2016 with director Antoine Fuqua and writer Robert Munic as exec producers. Nine different directors helmed the 10-episode run.
A television industry veteran, Bernero comes on board having led shows including Criminal Minds, Third Watch and European crime drama Crossing Lines.
He says the appeal of joining Ice heading into its second season, which is due to air in 2018, lay in its tackling of unchartered territory:“I get sent a lot of things to do and it’s not often where I see something where the cast interests me and it’s a world I don’t think has been explored that much on television.
“I watched the first season and started talking to eOne about some things I thought I would do with it and they responded. I’m just excited to be doing it – it’s a lot of fun. It’s a completely different muscle than I’m used to exercising, which is more in the procedural vein. This is very much a serialised family show.”
As a former cop, it’s no surprise Bernero’s credits haven’t strayed far from the crime genre, and he admits the structure associated with procedural story-of-the-week series “is just the way I’ve always thought.” He doesn’t mind being known as “the cop guy,” but says it’s refreshing that he can now try something new.
“It’s just a little hard to get Hollywood to try something else – it’s kind of like being typecast as an actor,” he says. “Not that I’m complaining about it. Believe me, there are worse things to be than the cop guy in Hollywood.
“I write this show the same way I write any other. It always comes from character for me anyway, just in a different format. eOne has been very supportive of me doing it. I’ve been very excited to be with people who say, ‘Go do your thing.’”
Season one introduced the family-owned Green & Green Diamonds firm, operating in the underbelly of the LA diamond trade. This season sees new wars waged between half-brothers Jake (Cam Gigandet) and Freddy (Jeremy Sisto), Cam (Ray Winstone) and Lady Rah (Judith Shekoni) in a bid to claim control of the glittering world of diamond trading.
“They ended season one with everyone together and a gunshot and we’ve picked it up from there,” Bernero tells DQ during shooting on episode three and four. “The thing we’re trying to do a little bit more this year is make it more about diamonds. We’re calling the season ‘Game of Stones.’ There’s four groups we’re going to follow in different journeys within the diamond world. We’re having a lot of fun just sort of taking the characters that were set and taking them in new directions and to new places.”
The show will continue to be a serialised drama, the showrunner says, but if the audience notices anything different from season one, it might be there is less time spent with the family as a whole as the group splinters to deal with their own storylines. “There are a few more individual stories and worlds than there were, but they still all intersect and come together in different ways,” he explains. “To the audience, it should very much feel like the same show with a little more emphasis on diamonds.”
The downtime between the end of season one and the confirmation of season two meant a lot of the crew had moved on to other projects, such is the demand for workers in Vancouver, where Ice is filmed. That meant Bernero had to rebuild the production team, though the cast remains largely intact from season one.
It also presented the new showrunner with the unique challenge of making a “first-season show in its second season.” He explains: “The storylines are new and it’s a completely new creative team behind the camera. The cast has actually been really helpful – we sat down and talked about their characters and they’re welcome in the writing room as much as they want to be. We just talked about what they established as their characters.
“Because we have no one who was in the [writers] room at the conception of it, it’s been freeing to not have to worry about offending anyone or hurting anyone’s feelings. At the same time, it’s a bit of a learning process. We have to figure out who Lady Ra is and who Freddy is.”
Bernero and his team also spent time learning about the world of diamond trading, with diamond experts hired as consultants on the series. Meanwhile, Vancouver doubled for LA, London and Venezuela for the first episodes in the globetrotting second season, while production moves to South Africa for the final five episodes as several characters head to a diamond conference.
“One of the things we wanted to pay attention to is that it’s a global business,” the showrunner says. “The diamond trade touches almost every country, so we wanted to do that. For the last five episodes, eOne is letting us go to South Africa and shoot in Cape Town. We’re pretty excited about that.”
Beyond Ice, AT&T’s Audience Network has been building up a slate of original series including MMA drama Kingdom and polyamorous romcom You Me Her. This summer it drew particular acclaim for its Stephen King adaptation Mr Mercedes, while political thriller Condor is on the way.
“AT&T is no different to a lot of new outlets, in that they want something that makes noise,” Bernero says of the DirectTV-owned platform. “They just want something different. They don’t want it to be a show that could be on CBS or on ABC.
“A family of people involved in the diamond business is something I personally have never seen. When I looked at it, I couldn’t believe no one had ever done this, because it’s such a rich world and it’s so interesting. But that is something any of these outlets are looking for that are kind of new to programming. They’re trying to get something that looks a little different to everyone else. Ice is that in spades.”
Despite its glamorous setting, Ice is a family drama at its heart, notes Bernero, who believes audiences respond most to a family dynamic whatever form that may take. “For me, every TV show has to have a family at its centre,” he says, whether it’s an actual family or a group that can be identified as one, such as the cops who work together on Criminal Minds.
“House of Cards is about a guy who got screwed over at work. Everybody gets that. So you try to find the elements in the show that everyone can relate to in their world. People instinctively go towards family, especially when they’re watching it at home. They’re inviting you into their home, so it’s important that at the centre of every show is a family – and this show has that.”
Bernero’s move to a serialised drama may be further proof that procedurals have had their day in the US, despite continuing demand from overseas broadcasters and a slight uptick in the number of new story-of-the-week series launching across the big five broadcast networks this fall.
But the showrunner believes the trend for serialised stories, promoted by SVoD platforms, will eventually subside as networks revert to the types of shows that will bring in the most profit.
“People still need something to do on Tuesday night,” he says. “My family all live in the Midwest and they don’t stream everything or binge-watch. There are still a lot of people who watch TV the traditional way and I don’t think that will ever go away.
“Some of the networks are open to procedurals. It’s a bit cyclical, but they’ll realise these short orders don’t make the kind of money that something like Criminal Minds does.”
This summer, TV schedules around the world have been dominated by sports events such as Euro 2016, Test Cricket and Formula1 and now the Rio Olympics. But for some reason, our collective love of sport has rarely translated into a memorable scripted TV series.
Shows that have tried and failed to capture the essence of sport include FX boxing drama Lights Out, which lasted for a single season in 2011, and ESPN’s Playmakers – a series that managed to attract the ire of the NFL during its 11-episode lifespan (2003).
Faring better, USA Networks’ Necessary Roughness lasted three seasons, while NBC’s Friday Night Lights managed five. But neither really scored heavily in terms of TV audience interest. The Game, a comedy drama that launched on The CW and then transferred to BET, is one of the few successes in this space, running for eight seasons before its 2015 cancellation.
The situation hasn’t been that different outside the US, with examples of sports-themed dramas few and far between. In the UK, Footballers’ Wives was a modest success between 2002 and 2006, while Australia produced an entertaining cricket series called Bodyline in 1984. But, overall, sport is massively under-represented in drama when you consider its wider appeal.
In contrast to TV, the film industry has delivered a steady stream of pretty good sports-themed movies. There are, for example, several stories in which the central character succeeds against the odds – a line of attack that has given us both comedies (Cool Runnings, Eddie the Eagle) and dramas (The Blindside, The Natural, Tin Cup).
There are also plenty of films set against interesting periods in the history of sport (Chariots of Fire, Ali, Invictus, Eight Men Out, Rush). When you also factor in Jerry Maguire, The Mean Machine, The Bad News Bears, Foxcatcher and Million Dollar Arm, it’s not a bad track record compared to TV.
So what’s the difference? Well, one factor seems to be that the pacing of movies is more like that of live sport. Executed well, the twists and turns of a 90- or 100-minute film are not that different to a good football, basketball or baseball game. Both have an adrenaline-boosting immediacy that appeals to audiences. Sitting in a movie theatre also resembles sitting in a sports arena much more closely than the typical home-viewing experience.
Another factor is the issue of authenticity. One thing that causes problems for any film or TV series focusing on contemporary sport is that we know the protagonists are not real, because we see the real versions doing amazing things all the time. Even with the benefit of fast-cut editing, actors struggle to replicate the magic of true athletes.
Similarly, the fans that sports stories are aimed at generally have deep-rooted loyalties to real teams. As a fan of Arsenal FC, I have no interest in dramas that attempt to portray fictionalised football teams (though I get that there are legal and branding issues that make the use of real talent and clubs a challenging area).
The same reality gap must also be an issue for fans of other football teams or of NFL, NBA and MLB clubs. This is why, when TV does get interested in sport, it is currently more inclined to aim for behind-the-scenes sports documentaries (though a potential problem here is that the subjects of such stories often have editorial control, leading to sanitised shows).
The movies have tended to avoid the authenticity issue by dealing with historical subject matter (so we have a less acute sense of who the protagonist is) or stories about ‘triers’ as opposed to ‘winners.’ But historically, when they have tried to tackle hardcore sports subjects head on, they have had an advantage over TV – access to A-list talent.
If, for example, you are going to portray Muhammad Ali then it’s not so hard to accept Will Smith in that role because he has a star status that suits the subject. Similarly, it wasn’t too difficult to imagine Channing Tatum and Mark Ruffalo as Olympic gold medal-winning wrestlers in 2014’s hit movie Foxcatcher.
Having said all this, there has been a shift in the way we perceive TV recently. While a TV drama might still struggle to replicate the immediacy and adrenaline of the movie experience, it can now attract A-list talent. Perhaps that’s why we are finally seeing a decent sport-themed series in the shape of HBO’s Ballers.
True, Ballers is not securing massive audiences – but it is one of HBO’s top-rating shows and has just been commissioned for a third season. For anyone not familiar with the show, it stars Dwayne ‘The Rock’ Johnson – who has all the necessary attributes to front a sports-themed series (sporting background, big-screen image). He plays a former NFL superstar who now acts as an adviser to young talent coming to terms with their new lifestyles.
Subject-wise, the show is smart. It doesn’t focus on the games themselves, which would be an editorial mistake. Instead it tries to explore the lifestyle of those involved in the world of NFL. It does, however, reference teams like the Miami Dolphins – rather than alienating the audience with fictitious alternatives.
Other sports-themed shows that are holding their own on TV including Starz basketball drama Survivor’s Remorse, which benefits in the authenticity stakes from the fact that LeBron James, basketball’s biggest star, is an executive producer. Also doing pretty well is Kingdom, which operates against the backdrop of the mixed martial arts world. Aired by AT&T’s Audience Network, it was recently renewed for a third season. Here again you can see reasons why this show might work. One is that it stars Nick Jonas, a music industry heartthrob who has successfully reinvented himself as a charismatic screen presence. The other is that MMA isn’t NFL or Premier League soccer.
In other words, the authenticity bar isn’t quite so high for the audience, which can enjoy the drama without having to worry too much about the sport itself. Besides, it’s easier to film the tightly cropped world of one-on-one combat than a major team-based sports event (where we are used to 60-plus cameras covering every aspect of the live action).
The TV industry’s shift towards limited series should also, in theory, make it easy to pull off a sports-based story. Not many would justify a returning series model. But there are some great period stories that could be told over six or eight episodes – rather than as a feature film. One series that perhaps shows the way is Rivals Forever, a German drama for ARD about the Dassler Brothers, who founded the rival Puma and Adidas sporting brands.
As the film industry has demonstrated, there is great subject matter in sport that could form the basis of a limited series. Andy Samberg and Murray Miller, for example, are making a sports doping mockumentary for HBO. But this is surely a subject that would make also brilliant TV drama. Imagine an The People vs OJ Simpson: American Crime Story-style approach to the life of disgraced cyclist Lance Armstrong. Or a Billions-style drama exploring recent allegations of systematic state-sponsored doping by Russia.
Possibly, with the demand for scripted series showing no sign of letting up, now is the time for drama producers and writers to revisit their relationship with sport-based storytelling.
Season two of Sky Atlantic’s The Tunnel finished on May 31, and although the official ratings aren’t yet in for the last couple of episodes, the show hasn’t done as well as its first season in late 2013.
While the first outing debuted with 803,000 viewers (live+7), the follow-up kicked off with 680,000. The first run settled down around the 500,000 mark, whereas the second season had been attracting around 300,000.
This reduced audience doesn’t necessarily mean the second season (Sabotage) is inferior to the first. There are several possible explanations for why it hasn’t achieved the same high standards.
One was the unfortunate timing of the show’s launch. Due to premiere around the time of the Belgium terrorist attacks, it was delayed by a week out of respect for the victims. This may have been enough to knock the edge off the show’s appeal.
Another is that the Scandinavian show on which The Tunnel is based, The Bridge, has become a big international hit in its own right. With BBC4 in the UK attracting an audience in excess of one million for the first three seasons of The Bridge, it’s possible that audiences have decided to bypass The Tunnel in deference to the original.
There’s also the time lag between the two seasons. Echoing the situation with The Returned in France, it’s possible that the lengthy gap between them has sapped the franchise of some of its momentum. By a similar token, people who missed season one may (rightly or wrongly) have shunned season two for fear of walking into a franchise in the middle of its story.
Then there’s the fact that Sky Atlantic ‘did a Netflix,’ releasing all eight episodes of the latest season in one go as a box set. To get a true reflection of the show’s performance, we really need to see how it did when those numbers are also factored in.
And finally there is the ongoing process of media fragmentation. Two or three years on from the launch of season one, there are new scripted channels and new platforms pulling audience away from Sky Atlantic.
Overall, however, the Ben Richards-scripted show has probably done enough to justify a third season – particularly as the cost of production is shared with Canal+ in France and it can be aired across Sky’s services in Italy, Germany, Austria and Ireland.
While it can’t compete in ratings terms with Sky Atlantic shows such as Game of Thrones and Fortitude, it outperformed The Last Panthers and is comfortably ahead of most of the US acquisitions that have featured on the channel (Vinyl, Veep, Billions).
As we’ve observed before, there is so much scripted content on the international market these days that it’s incredibly hard for shows to make their mark – unless they are placed in BBC1 primetime or the AMC slot just after The Walking Dead. However, one show that has managed to make some noise this week is Entertainment One (eOne) TV’s polyamorous comedy You Me Her.
Created and written by showrunner John Scott Shepherd, the show is about a couple who hire a female sex worker to introduce a spark into their sex lives. All three then fall in love.
There’s very little public indication of how the first series did when it aired on DirecTV’s Audience Network in March, but the channel is obviously happy, having just greenlit two new seasons. “Our viewers have opened their hearts and minds to embrace the unique relationship between Jack, Emma and Izzy,” said Chris Long, senior VP of original content and production at AT&T (the company behind DirecTV). “Audiences strive for compelling storylines and intriguing characters, and we believe in the potential for this show to grow even more as we continue our journey with eOne.”
You Me Her is the second collaboration between DirecTV and eOne. The two companies previously partnered on Rogue, a police drama starring Thandie Newton.
Commenting on the alliance, John Morayniss, CEO of eOne Television, added: “You Me Her is a bold, provocative show that grabs your attention immediately. We’re delighted AT&T has signed on for another two seasons, which speaks to the strength of these dynamic characters and storytelling. We’re looking forward to seeing how this complicated, polyamorous relationship that John Scott Shepherd has brilliantly created will continue to unfold.”
One story that has attracted a lot of attention this week is Netflix’s decision to release some insight into how its viewers consume drama series. Although the SVoD platform didn’t actually go as far as releasing any numbers, it did provide some insights into the speed at which people binge shows.
In a nutshell, the Netflix research looked at the way audiences watch 100 shows across 190 countries (though keep in mind that some of these countries will have small subscriber bases, so what we’re primarily seeing is user behaviour in major subscriber territories like the US, Canada, UK and Scandinavia).
Netflix then created a binge scale (see above), identifying the shows that get devoured most quickly. Its conclusion? “Series like Sense8, Orphan Black and The 100 grab you, assault your senses and make it hard to pull away. The classic elements of horror and thrillers go straight for the gut, pushing the placement of series like The Walking Dead, American Horror Story and The Fall towards the devour end of the scale. Likewise, comedies with a dramatic bent, like Orange is the New Black, Nurse Jackie and Grace and Frankie seem to tickle our fancy and make it easy to say ‘just one more.’”
By contrast, Netflix added: “It’s no surprise that complex narratives, like House of Cards and Bloodline, are indulged at an unhurried pace. Nor that viewers take care to appreciate the details of dramas set in bygone eras, like Peaky Blinders and Mad Men. Maybe less obvious are comedies like BoJack Horseman, Love and Unbreakable Kimmy Schmidt. But the societal commentary that powers their densely layered comedy paired with characters as flawed as they are entertaining allows them to be savoured.”
You might be tempted to suggest that shows at the slower end of the scale are not being savoured and are instead struggling to hold viewer attention. However, with strong titles like House of Cards, Narcos and Daredevil in that position, it seems unlikely.
Possibly a point that doesn’t come out of the analysis is different binging speeds according to age. A teenager or young, single adult probably has more time (and inclination) to watch episodes back to back than an older adult (at least up to the age of 60). So that might skew Netflix’s binge-ometer.
More granular insights are probably required to make use of Netflix’s data. But there may be a lesson for more traditional channels about the way they deliver their content to audiences. If channels want to make a big impact quickly, then perhaps they need to buy or commission shows that lend themselves to super-fast binging. But if they want to encourage audiences to come back to them week after week, then there may be a role for shows where audiences are happy to wait for the next episode.
In terms of shows destined to be big international hits, FX Productions and Marvel Television’s X-Men spin-off series Legion looks well-positioned to make its mark. An eight-part series from Noah Hawley (Fargo), the show will debut on FX in early 2017 after being produced in Vancouver this summer.
As the result of a new deal signed this week, it will also have a day-and-date premiere on Fox channels in 125 countries.
Legion follows David Haller who, diagnosed as schizophrenic, has been in and out of psychiatric hospitals for years. But after a strange encounter with a fellow patient, he is confronted with the possibility that the voices he hears and the visions he sees might just be real.
Finally, there may be a reprieve for country-and-western scripted series Nashville, cancelled after four seasons by ABC. Producer Lionsgate has been looking for a new home for the show and there are reports that CMT may be willing to pick up the tab.